Jeff Kaplan became famous for his developer update videos, where he would address the community directly, discuss upcoming features, and explain design decisions. These updates were often praised for their transparency and humor, creating a strong connection between the developers and the players.

Kaplan was known for actively listening to community feedback and responding to concerns raised by players. He often addressed issues on forums and social media, demonstrating a commitment to improving the game based on player input. He developed a reputation for really caring about what the players thought.

Due to his caring and approachable demeanor, Jeff Kaplan earned the affectionate nickname "Papa Jeff" within the Overwatch community. He was seen as a father figure guiding the game's development and nurturing the player base.

Kaplan made regular appearances at gaming conventions and Overwatch League events, interacting with fans and answering questions. His presence helped build excitement around the game and strengthen the bond with the community.