Kaplan served as the Game Director of Overwatch, overseeing all aspects of the game's development, from gameplay design to character creation to story writing. He was the face of the game, representing Overwatch at public events and in online communications.

Overwatch was released in 2016 to critical acclaim and commercial success. The game's innovative gameplay, diverse cast of characters, and engaging lore quickly resonated with players, establishing it as a major force in the gaming industry.

Kaplan became known for his frequent and transparent communication with the Overwatch community. He regularly appeared in developer update videos, providing insights into the game's development, addressing community concerns, and sharing his passion for Overwatch. This helped foster a strong and loyal player base.

Kaplan and his team were responsible for continuously updating Overwatch with new heroes, maps, game modes, and balance changes. This required constant monitoring of the game's meta and responding to player feedback to ensure a fun and engaging experience for everyone.