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John B. Stetson
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John Batterson Stetson (May 5, 1830 – February 18, 1906) was an American hat maker who invented the cowboy hat in the 1860s. He founded the John B. Stetson Company in Philadelphia, Pennsylvania, in 1865, and it became one of the largest hat manufacturers in the world. The company's hats are now commonly referred to simply as Stetsons.

Key Information

His philanthropy helped fund Temple University and Stetson University, as well as a YMCA and a homeless shelter and soup kitchen in Philadelphia. His mansion, the John B. Stetson House, in DeLand, Florida, was placed on the National Register of Historic Places in 1978.

Early life

[edit]

Stetson was born on May 5, 1830, in Orange, New Jersey, one of 12 children.[1] His father, Stephen Stetson, was a hatter[2] and taught his son the trade. He never attended school but was taught to read and write at home by his mother.[3] In the late 1850s, Stetson was diagnosed with tuberculosis[4] and his doctor predicted he had only a short time to live.[5] He left the hat-making business to explore the American West before he died.[6]

He moved first to Illinois, and then to Saint Joseph, Missouri. In Saint Joseph, he worked in a brickyard and eventually became manager[4] and part-owner; however the business was ruined in a flood.[7] He attempted to enroll in the military during the American Civil War but was rejected due to his health condition.[8] He accepted a position in a party travelling to Pike's Peak in Colorado.[8] During the trip to Colorado, Stetson relied on his hat-making skills to turn animal pelts into felt for him and his travelling companions to use for water-proof tents and hats.[9] He had the inkling of a future business when a bullwhacker bought one of his hats from him for $5.[10][6] He worked as a gold miner at Pike's Peak for one year.[11] His health improved and he returned to Philadelphia to begin a hat making business.[12]

Career

[edit]
The Boss of the Plains style was one of the first cowboy hats created by Stetson

In 1865, Stetson moved to Philadelphia and founded the John B. Stetson Company to manufacture hats suited to the needs of Westerners.[6] He created a modified sombrero and sent samples of the Boss of the Plains style he had invented to dealers in the West and was soon inundated with requests for more.[13] These lightweight hats were natural in color with four inch crowns and brims; a plain strap was used for the band.[14]

Due to the time he had spent with cowboys and Western settlers, Stetson knew firsthand that the headwear they wore (such as coonskin caps, sea captain hats, straw hats, wool top hats, Hardee hats, and wool derbies) were impractical. He decided to offer people a better hat. Made from waterproof felt, the new hat was durable and the wide brim protected the wearer from the sun and rain.[13]

One observer noted, "It kept the sun out of your eyes and off your neck. It was like an umbrella. It gave you a bucket (the crown) to water your horse and a cup (the brim) to water yourself. It made a hell of a fan, which you need sometimes for a fire but more often to shunt cows this direction or that."[15]

Stetson went on to build the Carlsbad, easily identified by its main crease down the front.[16] His hat was called a Stetson, because he had his name John B. Stetson Company embossed in gold in every hatband.[17] The Stetson soon became the most well known hat in the West. All the high-crowned, wide-brimmed, soft felt western hats that followed are intimately associated with the cowboy image created by Stetson.[18]

The Stetson Cowboy hat was the symbol of the highest quality. Western icons such as Buffalo Bill Cody, Calamity Jane, Will Rogers, Annie Oakley, Pawnee Bill, Tom Mix, and the Lone Ranger wore Stetsons. The company also made hats for the Texas Rangers, which became the first law enforcement agency to incorporate the cowboy hat into their uniform.[13] Stetson's Western-style hats were worn by employees of the National Park Service, U.S. Cavalry soldiers, and U.S. Presidents,[6] including Lyndon B. Johnson, Ronald Reagan and George W. Bush.[7] The militaries of Canada, South Africa and the United Kingdom have incorporated the Stetson into their uniforms.[7]

John B. Stetson Company

[edit]
Main article: John B. Stetson Company
The John B. Stetson Co. Factory in Philadelphia

Under Stetson's direction, The John B. Stetson Company became one of the largest hat firms in the world. The plant in Philadelphia covered over five acres and contained over 24 acres of floor space.[19] Stetson hats won numerous awards, but as his company grew, he "faced the challenge of developing a reliable labor force."[6] Reportedly, "people working in the hat trade at that time tended to drift from employer to employer" and "absenteeism was rampant."[6] Stetson, "guided by Baptist religious principles, believed that by providing for his employees he would lend stability to their lives and attract higher caliber ones."[6] Unlike most other employers, Stetson decided to offer benefits to entice workers to stay.[6] Stetson also made sure his employees had a clean, safe place to work, including building a hospital, a park and houses for his 5,000 employees.[6] Stetson's unusual moves helped him build a factory in Philadelphia that grew to 25 buildings on 9 acres (36,000 m2). By 1915, nine years after Stetson's death, 5,400 employees produced 3.3 million hats.[6]

Philanthropy and legacy

[edit]

While Stetson profited from his business, he also wanted to give back to his community. Near the end of his life, Stetson donated almost all of his money to charitable organizations.[6] He built grammar and high schools and helped build colleges, including Temple and Stetson Universities. He also helped establish the YMCA in Philadelphia.[6] Stetson donated generously to the DeLand Academy in DeLand, Florida, which was renamed John B. Stetson University in 1889. In 1900, Stetson University founded the first law school in Florida: Stetson University College of Law.

In 1878, Stetson co-founded the Sunday Breakfast Rescue Mission, a homeless shelter and soup kitchen.[20] Sunday Breakfast Rescue Mission has expanded to provide more services, changed their name to Philly House, and is still active in support of the homeless population of Philadelphia.[21]

The John B. Stetson House in DeLand, Florida

Stetson owned an 8,000 ft2 (740 m2) mansion in DeLand, Florida, known as the John B. Stetson House. It is a mixture of Gothic, Tudor, and Moorish styles, and is open to the public for tours. Stetson died in his mansion[1] on February 18, 1906.[22] He was originally interred at Laurel Hill Cemetery in Philadelphia[23] and re-interred in West Laurel Hill Cemetery, Bala Cynwyd, Pennsylvania.[22]

The John B. Stetson Middle School in Philadelphia was built in 1915 and named in his honor.[24]

References

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Further reading

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

John B. Stetson

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from Grokipedia
John B. Stetson (1830–1906) was an American hat manufacturer and inventor renowned for creating the iconic cowboy hat, known as the "Boss of the Plains," and founding the John B. Stetson Company in Philadelphia in 1865, which became the world's largest hat producer by the late 19th century. Born on May 5, 1830, in Orange, New Jersey, as the seventh of twelve children to hatter Stephen Stetson and Susan Batterson Stetson, John learned the hatmaking trade from his father at an early age, leaving school to assist in the family business. In his twenties, Stetson was diagnosed with tuberculosis, a condition that prompted him to seek recovery in the drier climate of the American West during the 1860s gold rush, where he worked in St. Joseph, Missouri, and joined prospectors in Colorado. His health improved during this period, during which he observed the limitations of existing hats in harsh outdoor conditions, inspiring his innovations. Returning to Philadelphia in 1865, Stetson started a small hat repair and manufacturing shop with $100 in capital, where he refined his design for a durable, wide-brimmed, tall-crowned hat made from high-quality beaver felt, waterproofed and shaped for protection against the elements—a hat that evolved from a sombrero-like prototype he crafted during a 1862 Colorado rainstorm. Marketed as the "Boss of the Plains," this cowboy hat quickly gained popularity among Western ranchers, cowboys, and frontiersmen for its functionality, leading to rapid business expansion; by 1886, the company employed nearly 4,000 workers and produced millions of hats annually from a sprawling nine-acre factory. In his later years, Stetson wintered in DeLand, Florida, starting in 1885, where he built a grand mansion and contributed to community development by funding infrastructure and education, including the DeLand Academy (later Stetson University) in 1883, which was chartered as a university in 1887. He was known for progressive labor practices, such as paying above-average wages, providing health benefits, and building a company hospital and YMCA for employees. Stetson died on February 18, 1906, in his DeLand home at age 75, the same year his factory peaked at two million hats produced annually; he was buried in West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania. Stetson's legacy endures through the enduring popularity of the cowboy hat as a symbol of the American West, influencing fashion, Western films, and popular culture, with the Stetson brand remaining a global icon in headwear for over 150 years.

Early Life

Family Background

John B. Stetson was born on May 5, 1830, in Orange, New Jersey, though some historical accounts specify East Orange as the precise location within the region. He was the seventh of twelve children in a working-class family headed by his parents, Stephen Stetson and Susan Batterson Stetson. Stephen Stetson worked as a hatter, operating the No Name Hat Company, which was renowned for producing high-quality hats during the early 19th century. Growing up in this environment, Stetson gained early exposure to the hat-making trade through his father's business, which immersed him in the craftsmanship and operations of hat production from a young age. This familial influence laid the groundwork for his eventual career in the industry.

Apprenticeship and Education

John B. Stetson received no formal education beyond basic schooling, leaving school at an early age to join his family's hat-making business in Orange, New Jersey. Born into a family with a longstanding tradition in the hatter's trade, he transitioned directly into practical training rather than pursuing academic studies. Stetson's apprenticeship began under the guidance of his father, Stephen Stetson, a skilled hatter who taught him the fundamentals of the craft. This hands-on instruction covered essential techniques such as felting, where animal fur is processed into felt material central to hat production, along with shaping, forming, and finishing hats. Through this mentorship, Stetson gained a thorough understanding of the labor-intensive processes involved in creating quality headwear, building a foundation that defined his early professional development. During his teens and early twenties, Stetson worked actively in the family hat shop in New Jersey, contributing to daily operations and honing his skills alongside relatives. This period immersed him in the practical demands of the trade, from preparing materials to assembling complete hats, preparing him for independent pursuits in the industry.

Health Challenges

Tuberculosis Diagnosis

In the late 1850s, around 1857 or 1858, John B. Stetson, then in his late twenties, was diagnosed with tuberculosis while working in his family's hat-making business in New Jersey. The disease, a major public health crisis at the time often called "consumption," severely weakened him, prompting physicians to recommend he abandon the humid East Coast environment and seek recovery in drier western climates. The diagnosis forced Stetson to take an indefinite break from the family trade, disrupting his established role and financial stability as the seventh of twelve children in a hatting household. Seeking alternative employment to support himself, he relocated briefly to Saint Joseph, Missouri, where he labored in a local brickyard and rose through the ranks to become a manager and part-owner. However, this venture ended disastrously in 1860 when a devastating flood from the Missouri River destroyed the facility, washing away his modest investments and leaving him financially strained. Amid these setbacks, Stetson's health prevented him from enlisting in the Union Army at the outset of the Civil War in 1861, as recruiters rejected him due to his condition. This early health crisis marked a pivotal turning point, compelling him to prioritize survival over conventional career paths.

Western Travels

In 1859, seeking recovery from his tuberculosis diagnosis, John B. Stetson left his family's hat-making business in New Jersey and traveled westward to the drier climate of the American frontier, stopping briefly in Illinois before arriving in Saint Joseph, Missouri, a bustling outfitting point for westward expeditions. He spent 1859–1860 in Saint Joseph, working in the brickyard until the 1860 flood. Following the flood and his 1861 enlistment rejection, Stetson joined a party heading to the Pike's Peak region in Colorado in 1862, drawn by both the promise of mineral wealth and the therapeutic effects of the high-altitude air during the ongoing gold rush. Undeterred by the enlistment rejection, Stetson immersed himself in the rugged outdoor life of the mining camps around Pike's Peak. He panned for gold alongside prospectors and adapted to the harsh conditions of the Rocky Mountains, including extreme weather and demanding physical labor. These experiences exposed him to the daily challenges faced by miners and frontiersmen, who required practical gear to endure the environment. During his time in Colorado, Stetson observed the inadequacies of existing headwear among the miners and workers, such as their vulnerability to intense sun exposure, sudden rainstorms, and pervasive dust from the arid terrain. The felt hats commonly used offered little protection and quickly deteriorated in the demanding conditions, highlighting a clear need for more durable alternatives suited to the western lifestyle. By 1865, with his health significantly improved after years in the fresh mountain air, Stetson returned eastward to Philadelphia, carrying insights from his frontier encounters that would shape his future endeavors.

Career

Invention of the Cowboy Hat

During his time in Colorado in the early 1860s, John B. Stetson, seeking recovery from tuberculosis through outdoor activities like panning for gold and hunting, crafted the prototype for what would become the iconic cowboy hat. While on a hunting trip, he fashioned the hat as a lighthearted diversion for his companions, using scraps of beaver felt obtained from pelts trapped in the region. This initial creation addressed the practical needs observed in the harsh Western environment, where existing headwear often failed to provide adequate protection from intense sun, sudden rains, and rough terrain. The prototype featured key design elements tailored for outdoor durability and functionality: a high, rounded crown approximately four inches tall to allow for air circulation and insulation against temperature extremes, and a wide, flat brim—around three inches broad—to offer shade from the sun, deflect rain, and shield the neck and face from windblown debris. Made from high-quality beaver felt, the material provided natural waterproofing and pliability, enabling the hat to withstand moisture without losing shape, while its sturdy construction ensured longevity under daily rigors like riding, roping, and exposure to campfires. These attributes made it versatile; the crown could even serve as a scoop for carrying water or fanning flames. To test its practicality, Stetson offered the prototype to a local cowboy, who immediately recognized its value, paid five dollars in gold for it, and rode away praising its comfort and utility. The cowboy's endorsement sparked word-of-mouth interest among other frontiersmen, highlighting the hat's superiority over common slouch hats or derbies ill-suited to Western life. Encouraged by this reception and drawing from his firsthand Western experiences, Stetson returned to Philadelphia in 1865 to refine and commercialize the design, later naming it the "Boss of the Plains."

Founding the John B. Stetson Company

In 1865, John B. Stetson established the John B. Stetson Company in Philadelphia, Pennsylvania, utilizing initial capital derived from his personal savings and family support, including a $60 loan from his sister. This modest funding enabled him to launch the business amid the economic uncertainties following the American Civil War. The company began operations in a small one-room workshop located at the northeast corner of 7th and Callowhill Streets, where Stetson focused on producing high-quality felt hats, including the "Boss of the Plains"—his innovative cowboy hat design inspired by Western needs. Production started on a handmade basis, emphasizing durable, waterproof fur-felt constructions suited for rugged use, with the workshop later relocating to larger quarters on 4th Street above Chestnut to accommodate growing output. Facing limited resources in the post-war era, Stetson encountered initial challenges such as financial constraints and the need to train skilled hatters, leading to a gradual transition from purely handmade methods to small-scale manufacturing processes. These hurdles were compounded by his recent health recovery and prior business setbacks, but his emphasis on quality craftsmanship helped sustain early efforts. A key milestone came with the company's first major sales, as Stetson sent samples of the "Boss of the Plains" to Western outfitters, securing significant orders from frontier retailers and prompting an expansion of the product line to include variations of felt hats tailored for diverse markets. Within a year of the move to expanded facilities, his hats were available in most Philadelphia retail establishments, marking the onset of broader recognition.

Business Expansion

Following the founding of the John B. Stetson Company in 1865, the enterprise experienced rapid growth, becoming the largest hat manufacturer in the United States by 1886 through expanded production and distribution networks. By 1900, it had achieved the status of the world's largest hat factory, with operations centered in Philadelphia. The company's factory complex expanded to encompass 25 interconnected buildings spanning nine acres along Germantown Avenue, incorporating mechanized processes to boost efficiency and output. At its peak in 1915, the Stetson Company employed 5,400 workers and produced approximately 3.3 million hats annually, reflecting the scale of its industrial dominance. These advancements in machinery allowed for streamlined manufacturing of high-quality felt hats, enabling the firm to meet surging demand from diverse markets. Sales extended beyond the American West to include urban consumers in the East, where Stetson hats gained popularity as symbols of rugged elegance. The company's marketing emphasized durability and craftsmanship, appealing to cowboys for practical protection during ranching and trail drives. Military adoption further broadened its reach, with U.S. Army cavalry units incorporating Stetson designs for campaigns, a tradition that influenced international militaries including British forces by the late 19th century. Overseas exports began in 1877, with orders arriving from Europe and beyond, solidifying the brand's global reputation for quality. Beyond the iconic cowboy hat, Stetson innovated in diverse lines, including silk and dress hats tailored for formal urban wear, as well as custom variants suited to professions like railroading and mining. These expansions diversified revenue streams and positioned the company as a versatile leader in the headwear industry through the early 20th century.

Personal Life

Marriages and Family

John B. Stetson married his first wife, Nancy Haines, on May 8, 1850, in Westfield, Union County, New Jersey. The couple had one daughter, Wilhelmina Stetson (also known as Minnie), born circa 1851. The marriage ended in separation or divorce prior to 1867, the exact circumstances of which remain unclear. Stetson's second marriage was to Harriet K. Harkness on February 5, 1867, in Philadelphia, Pennsylvania. The union produced no children and lasted until Harriet's death on September 29, 1883. Stetson's third marriage was to Sarah Elizabeth Tyndall Shindler (also known as Elizabeth "Bessie" Shindler) on April 9, 1883, in Orleans, Orange County, Indiana. Despite a nearly 30-year age difference, the union lasted until Stetson's death in 1906. In total, Stetson fathered four children across his marriages. From his third marriage: John B. Stetson Jr., born in 1884, who would later assume leadership of the family hat company; Benjamin Shindler Stetson, born in 1885 and died in 1891; and George Henry Stetson, born in 1887. Family dynamics centered on providing stability amid Stetson's health struggles and entrepreneurial pursuits, with later generations contributing to his philanthropic legacy.

Residences

With the success of his hat business, Stetson relocated to Philadelphia in 1865, initially residing in a row home at 4th and Montgomery Streets, which he purchased in 1870 and later expanded for factory use. He resided in a townhome at 1717 Spring Garden Street from 1878 to 1888. Later, reflecting his rising wealth, he commissioned the opulent mansion "Idro" in Elkins Park, adjacent to the Germantown area, designed by architect George T. Pearson and completed in 1891 as a spacious country estate suited for family life and hosting associates. In his later years, Stetson established a winter residence in DeLand, Florida, with the construction of the Stetson Mansion in 1886, also designed by Pearson; this Gilded Age estate incorporated advanced features like Edison electricity, steam heating, indoor plumbing, and a call-bell system, emphasizing comfort and grandeur for seasonal entertaining.

Philanthropy

Educational Contributions

John B. Stetson, having received limited formal education himself, became a dedicated supporter of accessible higher education, motivated by his own early departure from school to apprentice in his father's hatting trade and a desire to offer opportunities to working-class youth lacking similar advantages. In the 1890s, Stetson made significant donations to Temple University in Philadelphia, including a $1,000 contribution around 1893–1894 during the institution's first capital campaign to fund building expansions totaling $100,000. This gift, one of the largest received at the time from local industrialists, advanced founder Russell Conwell's efforts to transform Temple College into a comprehensive educational hub accessible to diverse students. Stetson provided foundational support for what became Stetson University in DeLand, Florida, established in 1883 as DeLand Academy by local educators Henry DeLand and local Methodists. Elected to the board of trustees in 1887, Stetson donated over $1,000,000 for campus development, enabling the construction of key facilities and the institution's expansion into a university offering liberal arts, music, and business programs; it was renamed John B. Stetson University in 1889 in recognition of his generosity.

Community Services

John B. Stetson was a significant supporter of the Young Men's Christian Association (YMCA) in Philadelphia, contributing to its establishment and providing donations for building construction and ongoing operations during the late 1800s. These funds helped sustain the organization's efforts to offer recreational, educational, and social programs to young men amid the city's rapid industrialization. In 1878, Stetson co-founded the Sunday Breakfast Rescue Mission alongside philanthropists like John Wanamaker and W. Atlee Burpee, providing initial support for what became a key homeless shelter and soup kitchen in Philadelphia. The mission began by serving hot coffee and rolls to over 200 men on its opening day, evolving into a comprehensive service that addressed immediate needs of the urban poor through meals and temporary shelter, later expanding to include 250 beds and year-round dining under the name Philly House. Stetson extended his philanthropy to employee welfare at his hat factory, where he employed up to 5,000 workers, by constructing affordable housing through the John B. Stetson Building Association, which offered below-market-rate loans to promote homeownership among laborers. He also built an on-site hospital in the 1880s, initially as a dispensary that grew to serve thousands annually with prepaid plans costing $1 every three months—or free for those unable to pay—alongside a park and other facilities to foster community ties. To ensure fair treatment, Stetson paid above-scale wages, performance-based bonuses, and established associations for financial and health support, reflecting a paternalistic model that strengthened bonds between the company and its industrial workforce. These initiatives targeted the urban poor and factory laborers in Gilded Age Philadelphia, embodying a era of industrial philanthropy aimed at alleviating poverty and improving living conditions without relying on government intervention. Stetson's efforts, funded by profits from his expanding hat business, underscored a commitment to social welfare that integrated charitable giving with corporate responsibility.

Death and Legacy

Final Years

In his later years, John B. Stetson retired from active involvement in the day-to-day operations of the John B. Stetson Company, shifting his focus to philanthropy and investments in education, including substantial support for what became Stetson University in DeLand, Florida. Stetson spent winters in Florida's milder climate at his DeLand mansion. On February 18, 1906, at the age of 75, Stetson died in his DeLand mansion from a brain aneurysm that caused him to collapse while bathing, resulting in a fatal head injury. His body was returned to Philadelphia, where it lay in state for one morning in the chapel he had constructed at the Stetson factory; over 3,000 mourners paid their respects during this period. Stetson was interred in the family mausoleum at West Laurel Hill Cemetery in Bala Cynwyd, Pennsylvania.

Cultural Impact

John B. Stetson's invention of the Boss of the Plains hat in 1865 revolutionized headwear for the American frontier, establishing it as an enduring symbol of the rugged individualism and pioneering spirit of the West. Designed as a lightweight, durable, all-weather fur-felt hat with a high crown and wide brim, it quickly gained popularity among cowboys and ranchers for its practicality in shielding against sun, rain, and dust during long cattle drives. This hat not only met the functional needs of Western laborers but also transcended utility to become a cultural emblem, influencing fashion and identity across the United States. The Boss of the Plains and subsequent Stetson designs were adopted by a wide array of figures, including U.S. presidents, who wore them as markers of American resolve and tradition. For instance, Presidents Harry S. Truman and Dwight D. Eisenhower favored the Stetson Open Road model, while Lyndon B. Johnson famously donned a Stetson cowboy hat during his presidency, reinforcing its association with leadership and the nation's Western heritage. In popular media, Stetson hats became inseparable from the cowboy archetype in Western films, appearing in nearly 300 movies starring actor Tom Mix in the 1910s and 1920s, and later in Hollywood productions that romanticized the frontier, cementing their role in shaping global perceptions of American culture. Stetson's legacy extended to institutional tributes, such as the John B. Stetson School in Philadelphia's Kensington neighborhood, a public middle school named in his honor that reflects his deep ties to the city where he built his empire. The school, operational since the early 20th century, stands as a nod to his contributions to local education and community welfare. Following his death in 1906, the Stetson Company persevered under family leadership, evolving into a fashion icon that influenced 20th-century style from Western wear to urban attire, with the brand producing millions of hats annually and maintaining its status as a hallmark of quality craftsmanship.

References

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