The infamous advertisement for Daikatana featuring the phrase "John Romero's About To Make You His Bitch" generates significant controversy and backlash, damaging Romero's public image.

The release of Daikatana and its overwhelmingly negative reviews further damage Romero's reputation, leading to criticism and disappointment from fans and critics alike.

Following the failure of Daikatana, Romero works to rebuild his reputation through smaller projects, consulting work, and independent game development. He gradually regains credibility within the industry.

Over time, Romero has regained respect within the gaming community, recognized for his contributions to the industry and his continued passion for game development. He is often invited to speak at conferences and share his expertise.