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KBIG

KBIG (104.3 FM, "104.3 MYfm") is a commercial radio station licensed to Los Angeles, California, and serving the Greater Los Angeles area. The station is owned by iHeartMedia and broadcasts a hot adult contemporary radio format focusing on music from the 1990s to the present. Weekdays begin with the nationally syndicated Valentine in the Morning wake-up show, based at KBIG and hosted by Sean Valentine. Evenings feature On with Mario hosted by Mario Lopez.

KBIG's studios are on West Olive Avenue in Burbank. The station's primary transmitter is atop Mount Wilson. KBIG broadcasts using HD Radio technology. Its HD2 subchannel carries Pride Radio, aimed at an LGBTQ audience.

The original KBIG 740 AM was founded by John H. Poole in 1952, originating from Catalina Island off the coast of California. Known as "The Catalina Island Station", Poole knew KBIG would have wide coverage of Southern California by broadcasting the station's directional signal across ocean water. KBIG was heard from Santa Barbara to San Diego, including the large audience in Los Angeles. The station became popular as it presented an island theme and scheduled music, news, and commercials on a different sequence from his competitors. "We knew if you changed stations during a commercial, you would always find music on K-BIG," Poole claimed. The KBIG call letters were selected in honor of the station's original disc jockey, Carl "Mr. Big" Bailey. The AM station was sold to religious broadcasters in 1980 and now operates as KBRT.

KBIG decided to add an FM station. KBIQ signed on the air on February 15, 1959; 66 years ago (February 15, 1959). At first KBIG and KBIQ would simulcast their programming. At the time of its launch, the stations aired a beautiful music format, playing lush instrumental versions of Hollywood, Broadway, and pop songs with an occasional vocal. KBIG-FM also had its staff of "KBIG Singers", who would perform the station's jingles and record station albums to offer to listeners.

In 1968, KBIG-AM-FM was bought by Bonneville International for $2 million. Bonneville, owned by the Church of Jesus Christ of Latter Day Saints, specialized in beautiful music stations.

Over time, the beautiful music format began to age. In 1987, the station dropped instrumentals and became a soft adult contemporary station, placing it in direct competition with KOST (103.5 FM), which had made a similar transition a few years earlier. Both stations enjoyed high ratings and were heard in many Los Angeles offices and workplaces.

By 1990, KBIG-FM dropped the 1960s songs and began playing more current hits. In 1992, KBIG-FM shifted to hot adult contemporary (hot AC). This lasted until 1995, when the station moved back to mainstream AC to again compete with KOST. In the 1990s, KBIG-FM aired Disco Saturday Night, a weekly show featuring disco music. In late 1996, KBIG-FM once again moved to a hot AC format.

On February 8, 1994, KBIG-FM was sued by singer Barry Manilow, who sought $13 million in damages and $15 million in punitive damages. Manilow claimed that one of KBIG's advertisements was causing irreparable damage to his professional reputation. The ad, a 30-second spot which began airing on January 31, suggested that people listen to KBIG because it does not play Manilow's music. The lawsuit was filed in Orange County Superior Court by Los Angeles attorney C. Tucker Cheadle. Two days later, KBIG agreed to drop the commercial poking fun at the singer, but a lawyer representing his business interests stopped short of agreeing to withdraw the $28 million lawsuit.

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