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KDRB
KDRB (100.3 MHz "100.3 The Bus") is a commercial FM radio station in Des Moines, Iowa. It airs an adult hits radio format and is owned by iHeartMedia. Its slogan is "We Play Everything." KDRB is the flagship station for Iowa State University sports.
The station's studios are located at 2141 Grand Avenue in Des Moines along with iHeartMedia's other Des Moines stations, and its transmitter is located on Northwest 2nd Street, near Ankeny Boulevard in Alleman. KDRB broadcasts in the HD Radio format. Its HD-2 subchannel airs a simulcast of sister station WHO.
In 1948, the station signed on as WHO-FM. It was owned by the Central Broadcasting Company and was the third FM station in Des Moines, after KRNT-FM and KSO-FM. In its early years, it primarily simulcast its sister station, AM 1040 WHO. During the "Golden Age of Radio," WHO-AM-FM carried programming from the NBC Red Network, including comedies, dramas, news, sports, soap operas, game shows and big band broadcasts.
Studios were located at 1100 Walnut Street, and the station's tower and transmitter were located on top of the Equitable Building at 6th and Locust in Des Moines. In 1950, the transmitter was moved to a new tower at WHO's transmitter site in Mitchellville, Iowa. The old transmitter and tower on top of the Equitable Building were sold to KCBC for a new FM station KCBC-FM. In the mid-1960s, WHO-FM ceased simulcasting its AM sister and started programming easy listening and classical music.
In 1973, the station underwent some dramatic changes. The call letters were changed to KLYF and the station was reprogrammed with a beautiful music format in FM stereo. This was the first time that the station broadcast in multiplex stereo and became known by its nickname "K-Life." As the 1980s approached, KLYF added more vocals to its format to attract younger listeners. On October 31, 1983, KLYF shifted to adult contemporary.
By the mid-1990s, KLYF was a Hot AC station competing directly with KSTZ. The station's transmitter was eventually moved to the WOI Tower near Alleman, Iowa.
In December 1996, Palmer Broadcasting sold its Des Moines radio stations to Jacor Broadcasting of Cincinnati, Ohio, with the sale being completed in March 1997. Jacor immediately re-branded KLYF as "Mix 100.3," but left the format unchanged for the most part. On August 18, 1998, the call letters changed to KMXD to represent Mix and Des Moines. In 1999, Clear Channel Communications (the forerunner to current owner iHeartMedia) bought Jacor, bringing KLYF under its ownership. Over time, the station saw its ratings decline.
Several steps were taken to try to counteract this, such as rebranding the station as "Mix 100" and trying an "80s and more" format in December 2000. When these steps failed, the format was changed again to mainstream adult contemporary and the station was renamed "My 100" in March 2005.
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KDRB
KDRB (100.3 MHz "100.3 The Bus") is a commercial FM radio station in Des Moines, Iowa. It airs an adult hits radio format and is owned by iHeartMedia. Its slogan is "We Play Everything." KDRB is the flagship station for Iowa State University sports.
The station's studios are located at 2141 Grand Avenue in Des Moines along with iHeartMedia's other Des Moines stations, and its transmitter is located on Northwest 2nd Street, near Ankeny Boulevard in Alleman. KDRB broadcasts in the HD Radio format. Its HD-2 subchannel airs a simulcast of sister station WHO.
In 1948, the station signed on as WHO-FM. It was owned by the Central Broadcasting Company and was the third FM station in Des Moines, after KRNT-FM and KSO-FM. In its early years, it primarily simulcast its sister station, AM 1040 WHO. During the "Golden Age of Radio," WHO-AM-FM carried programming from the NBC Red Network, including comedies, dramas, news, sports, soap operas, game shows and big band broadcasts.
Studios were located at 1100 Walnut Street, and the station's tower and transmitter were located on top of the Equitable Building at 6th and Locust in Des Moines. In 1950, the transmitter was moved to a new tower at WHO's transmitter site in Mitchellville, Iowa. The old transmitter and tower on top of the Equitable Building were sold to KCBC for a new FM station KCBC-FM. In the mid-1960s, WHO-FM ceased simulcasting its AM sister and started programming easy listening and classical music.
In 1973, the station underwent some dramatic changes. The call letters were changed to KLYF and the station was reprogrammed with a beautiful music format in FM stereo. This was the first time that the station broadcast in multiplex stereo and became known by its nickname "K-Life." As the 1980s approached, KLYF added more vocals to its format to attract younger listeners. On October 31, 1983, KLYF shifted to adult contemporary.
By the mid-1990s, KLYF was a Hot AC station competing directly with KSTZ. The station's transmitter was eventually moved to the WOI Tower near Alleman, Iowa.
In December 1996, Palmer Broadcasting sold its Des Moines radio stations to Jacor Broadcasting of Cincinnati, Ohio, with the sale being completed in March 1997. Jacor immediately re-branded KLYF as "Mix 100.3," but left the format unchanged for the most part. On August 18, 1998, the call letters changed to KMXD to represent Mix and Des Moines. In 1999, Clear Channel Communications (the forerunner to current owner iHeartMedia) bought Jacor, bringing KLYF under its ownership. Over time, the station saw its ratings decline.
Several steps were taken to try to counteract this, such as rebranding the station as "Mix 100" and trying an "80s and more" format in December 2000. When these steps failed, the format was changed again to mainstream adult contemporary and the station was renamed "My 100" in March 2005.
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