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KIIK-FM
KIIK-FM (104.9 MHz) is a commercial radio station located in DeWitt, Iowa, broadcasting to the Quad Cities area. Established in 1977 as WRSQ-FM, KIIK-FM is owned by Townsquare Media and broadcasts a country music format. Studios are located in Davenport, with a transmitter located near Eldridge, Iowa.
The Quad Cities allocation for 104.9 MHz dates to 1977, when the city of license was Geneseo, Illinois. The station signed on as WRSQ-FM, the FM sister station of WGEN (1500 kHz). The station aired country music, along with community and farm news, local sports and St. Louis Cardinals baseball. The call letters were changed to WGEN-FM on October 6, 1980.
In 1996, both WGEN and WGEN-FM were sold to Connoisseur Communications, owner of KJOC, KORB, WXLP and KBOB. For a time, the FM station was a repeater of KJOC's AM signal, while the AM signal was a simulcast of KBOB (at the time, located at 99.7 FM). By 1997, ownership of the AM and FM frequencies were split, and Connoisseur moved the city of license to DeWitt, Iowa; a new transmitter tower was built near Long Grove (about 7 miles south of DeWitt), and the studios were moved to Davenport in anticipation of its first new format under the new ownership.
KQLI employed an adult contemporary format at 104.9 for about two years, starting on March 17, 1998. However, the station had minimal listenership, primarily due to its small coverage area and competition from the more powerful KMXG-FM.
In March 2000, when KQLI and sister stations KBOB, WXLP, KORB, and KJOC were sold to Cumulus Media, plans were already being formulated to revamp several of the company's radio stations, including 104.9 FM. The plan involved dropping KQLI's adult contemporary format and moving KBOB's country format from 99.7 FM to 104.9 FM, as 99.7 FM flipped to Top 40/CHR as "B100". The switch occurred on March 30, 2000.
KBOB's modern country format, in use since it began in March 1994, remained the same until November 2001, when the station adopted a classic country format under the slogan "Great Country 105". Although "Great Country 105" had a loyal audience (as it played songs from artists such as George Jones and Merle Haggard), the ratings remained low.
On March 31, 2005, the station switched back to a modern country format, branding itself "The River 104.9", but listenership remained near the bottom of the Quad Cities market's ratings.
On March 5, 2007, Cumulus moved WXLP's modern rock format to 104.9 FM as "Rock 104-9". Included with the switch was WXLP's "Dave and Darren in the Morning" radio show. Other on-air personalities included Bill Stage and Sean. The station also aired syndicated shows hardDrive and The House of Hair with Dee Snider. In addition to its music programming, KBOB broadcast Chicago Bears football games from 2007 to 2013.
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KIIK-FM
KIIK-FM (104.9 MHz) is a commercial radio station located in DeWitt, Iowa, broadcasting to the Quad Cities area. Established in 1977 as WRSQ-FM, KIIK-FM is owned by Townsquare Media and broadcasts a country music format. Studios are located in Davenport, with a transmitter located near Eldridge, Iowa.
The Quad Cities allocation for 104.9 MHz dates to 1977, when the city of license was Geneseo, Illinois. The station signed on as WRSQ-FM, the FM sister station of WGEN (1500 kHz). The station aired country music, along with community and farm news, local sports and St. Louis Cardinals baseball. The call letters were changed to WGEN-FM on October 6, 1980.
In 1996, both WGEN and WGEN-FM were sold to Connoisseur Communications, owner of KJOC, KORB, WXLP and KBOB. For a time, the FM station was a repeater of KJOC's AM signal, while the AM signal was a simulcast of KBOB (at the time, located at 99.7 FM). By 1997, ownership of the AM and FM frequencies were split, and Connoisseur moved the city of license to DeWitt, Iowa; a new transmitter tower was built near Long Grove (about 7 miles south of DeWitt), and the studios were moved to Davenport in anticipation of its first new format under the new ownership.
KQLI employed an adult contemporary format at 104.9 for about two years, starting on March 17, 1998. However, the station had minimal listenership, primarily due to its small coverage area and competition from the more powerful KMXG-FM.
In March 2000, when KQLI and sister stations KBOB, WXLP, KORB, and KJOC were sold to Cumulus Media, plans were already being formulated to revamp several of the company's radio stations, including 104.9 FM. The plan involved dropping KQLI's adult contemporary format and moving KBOB's country format from 99.7 FM to 104.9 FM, as 99.7 FM flipped to Top 40/CHR as "B100". The switch occurred on March 30, 2000.
KBOB's modern country format, in use since it began in March 1994, remained the same until November 2001, when the station adopted a classic country format under the slogan "Great Country 105". Although "Great Country 105" had a loyal audience (as it played songs from artists such as George Jones and Merle Haggard), the ratings remained low.
On March 31, 2005, the station switched back to a modern country format, branding itself "The River 104.9", but listenership remained near the bottom of the Quad Cities market's ratings.
On March 5, 2007, Cumulus moved WXLP's modern rock format to 104.9 FM as "Rock 104-9". Included with the switch was WXLP's "Dave and Darren in the Morning" radio show. Other on-air personalities included Bill Stage and Sean. The station also aired syndicated shows hardDrive and The House of Hair with Dee Snider. In addition to its music programming, KBOB broadcast Chicago Bears football games from 2007 to 2013.