KMXV
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KMXV

KMXV (93.3 FM "Mix 93.3") is a contemporary hit radio station based in Kansas City, Missouri, United States. The Steel City Media outlet operates with an ERP of 100 kW. Its current slogan is "Kansas City's #1 Hit Music Station". It is also one of two Top 40s competing in the Kansas City Metropolitan Area, the other being KMJK. The station's studios are located at Westport Center in Midtown Kansas City, and the transmitter site is in the city's East Side.

The station signed on March 5, 1958, as KCMK-FM (Kansas City, Missouri/Kansas) with 35,000 watts of power. The station primarily aired classical music, with some other types of music thrown in.

In 1963, the station began airing a country music format. DJ Jack Wesley "Cactus Jack" Call was at the station (from KCKN) for one week when he was killed on January 25, 1963 in a car crash. Singer Patsy Cline sang at a benefit for him at Memorial Hall in Kansas City, Kansas on March 3, 1963. She was unable to leave Kansas City the next day because the airport was fogged in and was killed in a plane crash on March 5, 1963 en route from Fairfax Airport to Nashville.

For a brief period in mid-1965, KCMK called itself the "oasis in a musical desert", but would soon return to playing country. Starting in September 1969, the station aired an R&B format, competing against KPRS.

In 1971, the station changed call letters to KWKI and returned to a country music format. After a brief stint with a Top 40 format in 1973, KWKI became "The Rock of Kansas City" in 1974. With this format, it became the first true rock station in Kansas City. The station was initially popular with its progressive rock format, but lost steam with KYYS signing on with a more mainstream rock presentation later that year.

In 1978, the station was sold to Jimmy Swaggart Ministries. Religious programming began airing on December 11, 1978. In 1980, KWKI upgraded to 100,000 watts.

In 1982, Great Plains Radio bought KWKI. On May 20, KWKI changed formats to soft adult contemporary, and changed call letters to KLSI on July 4. The first song under the new format was "Kansas City Lights" by Steve Wariner. The station was initially referred to on air as "The New 93", but soon adopted the "Classy 93" moniker. By the late 1980s, KLSI dropped the "Classy" name, referring to itself by their call letters.

Following the purchase of the station by Apollo Broadcasting in April 1990, the station rebranded as "Mix 93". In addition, their call letters were changed to KMXV (which were adopted on November 15, 1991), and the station shifted towards the growing hot AC format.

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