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KMJK

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KMJK

KMJK (107.3 FM, "107.3 The Vibe") is a contemporary hit radio station serving the Kansas City metropolitan area. It is licensed to North Kansas City, Missouri, and owned by Cumulus Media, with studios on Indian Creek Parkway near Interstate 435 in Overland Park, Kansas.

KMJK has an effective radiated power (ERP) of 100,000 watts. The transmitter is off Pleasant Prairie Road at Doris Neer Road in Napoleon, Missouri.

What is now KMJK started broadcasting on September 11, 1969, at 106.3 FM as KLEX-FM. The call sign represented the original city of license, Lexington, Missouri. The tower was just north of Odessa, Missouri. The format was country music. The station's call letters changed to KBEK-FM in 1976, and relocated to 107.3 FM in 1981 with a class C signal. The station was locally owned by Lexington Broadcasters, until being sold in September 1989.

In 1984, the station changed formats to satellite-fed adult contemporary music as KCAC. On December 1, 1988, the station flipped back to country music and changed its call sign to KCFM. The station was acquired by Meyer Communications in September 1989.

KCFM swapped formats and frequencies with Capitol Broadcasting's KXXR on February 16, 1992, at midnight. (KXXR was a Top 40 station at 106.5 FM, now WDAF-FM.) The first song played after the swap was "I'm Too Sexy" by Right Said Fred. Meyer continued to own the station, while being operated by Capitol via a local marketing agreement (LMA). The KXXR call letters officially moved to 107.3 FM on March 13, 1992. (106.5, meanwhile, adopted the KKCJ call letters four days earlier.) US Radio, led by Philadelphia attorney Ragan Henry who owned other radio stations across the country, bought the station in October 1992.

On February 4, 1993, after 24 hours of stunting with a loop of "Kiss" by Prince, the station changed call letters to KISF, and rebranded as "Kiss 107.3". After KBEQ's unannounced flip to Country later that month, KISF became the only Top 40 station in the Kansas City market. That changed when KMXV flipped from hot adult contemporary to Top 40 in March 1994. In addition, KMXV had a signal that covered the entire Kansas City metro. Despite KISF lacking full-market coverage, the station still received decent ratings.

During the mid-1990s, alternative rock was becoming the popular sound of the decade, while the Top 40 format was entering a period of decline. Management decided to follow the trend and compete against Lawrence, Kansas-based KLZR, which was seeing success with the format. KISF started evolving towards modern rock with a lean on 1980s new wave in late 1994, with the shift complete by January 1995, including a slight name change to "107.3 Kiss FM." (The station would later rebrand as simply "107.3".)

With the new format, the station initially had trouble gaining an audience, due in part because the station hung on to remnants of its former format, including imaging and presentation. In addition, the station shifted through several morning shows. Due to US Radio's financing balloon bank note becoming due, Henry was forced to sell his 49-station empire, with KISF being bought by Metropolitan Radio Group in April 1996. Syncom bought the station in May 1997.

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