KTLK-FM
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KTLK-FM

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KTLK-FM

KTLK-FM (104.9 MHz) is a commercial FM radio station licensed to Columbia, Illinois, and serving Greater St. Louis. Owned and operated by iHeartMedia, the station airs a conservative talk radio format known as "104.9 The Patriot". Studios and offices are on Highlands Plaza Drive in St. Louis just south of Forest Park.

KTLK-FM has an effective radiated power (ERP) of 8,400 watts. The transmitter is in the Resurrection Cemetery in Shrewsbury, amid the towers for other St. Louis FM and TV stations. KTLK-FM is licensed by the FCC to broadcast using HD Radio technology. The HD-2 digital subchannel carries the urban adult contemporary format previously heard on the main channel, known as "Majic 104.9".

Most of the schedule is made up of nationally syndicated programs, largely from co-owned Premiere Networks. Weekdays begin with The Michael DelGiorno Show. He's followed by The Glenn Beck Radio Program, The Clay Travis and Buck Sexton Show, The Sean Hannity Show, The Jesse Kelly Show, The Ramsey Show with Dave Ramsey and Red Eye Radio. Weekends feature repeats of weekday shows, along with specialty programs including Bill Handel on the Law, Tom Gresham's Gun Talk, Armstrong & Getty, The Ben Ferguson Show and The Jesus Christ Show with Neil Saavedra. Most hours begin an update from iHeart's 24/7 News Source.

On February 15, 1964; 61 years ago (February 15, 1964), the station first signed on the air. Its original call sign was WCBW. It broadcast from the basement of station owner Joseph Lepp in Columbia, and was a typical small town radio station. In 1980, the station was sold to Continental Broadcasting, becoming the first station in the St. Louis area playing contemporary Christian music, still with a weak 3,000-watt signal. The station was called "104.9 The Bridge" at the time.

In 1993, the station was granted a power upgrade, allowing it to move to the St. Louis Master antenna site in Shrewsbury, and upgrade from 3,000 watts to 25,000 watts, making the 104.9 frequency a full market St. Louis signal. That made the station much more valuable, as did deregulation allowing operators to own several different FM stations in a market in 1996.

In 1997, the station was sold to Jacor Broadcasting, who also owned urban powerhouse KMJM, “Majic 108”, which was then at 107.7 FM. Instead of installing a new format on the 104.9 frequency, KMJM-FM was relocated to the weaker 104.9 MHz frequency on October 20 of that year to allow its new CHR station KSLZ a better signal into the suburbs on the full 100,000-watt class C 107.7 frequency. After the move, the station rebranded as "Majic 105", which later became "Majic 104.9".

By 1999, Jacor was merged into Clear Channel Communications (now known as iHeartMedia as of September 16, 2014). Clear Channel also owned KATZ AM-FM. KATZ-FM aired an urban adult contemporary format playing mostly adult R&B, while "Majic" played a format consisting mostly of hip hop and current R&B hits. The formats on the two stations were swapped on April 1 of that year, with Majic adopting the urban adult contemporary format from 100.3, while maintaining most of the same staff, and 100.3 was rechristened as "The Beat" with a mainstream urban format that would last until October 2009, when it flipped to modern AC.

On November 7, 2012, at 9 a.m., KMJM-FM and its urban AC format moved to 100.3 FM (ironically, KATZ-FM's former frequency), replacing classic rock-formatted KBWX ("The Brew"). Simultaneously, the 104.9 frequency changed its format to Rhythmic CHR, branded as "Wild 104.9". KMJM-FM and KBWX also swapped call letters, which were approved on November 15.

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