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KVDU
KVDU (104.1 FM, "104.1 The Vibe") is a commercial radio station licensed to Gonzales, Louisiana, United States, and serving the Baton Rouge metropolitan area. It airs an urban adult contemporary format and is owned by iHeartMedia, Inc. The studios are located east of downtown Baton Rouge.
KVDU's transmitter is on Mancuso Lane in Baton Rouge.
The station signed on the air on November 15, 1968. The station's original call sign was KHOM, with the call letters reflecting its original city of license, Houma. It broadcast from a 350-foot tower, only targeting the Houma area.
In 1989, it moved its antenna atop the 2,000-foot tower in Vacherie, also used by WCKW-FM (now WZRH). The move allowed the station's signal to reach into the New Orleans and Baton Rouge markets. The more–powerful signal could also be heard in Lafayette, Louisiana, and even some counties in Mississippi. The station remained licensed to Houma, but dropped its middle of the road (MOR) format for oldies.
In late 1994, after WEZB ended its Top 40 format in favor of Hot talk, KHOM's then-owner, Raymond A. Saadi, decided to flip KHOM to Top 40 as "Mix 104.1." The station kept the heritage KHOM call letters before changing to KUMX in 1998. In February 1997, the station was acquired by San Antonio-based Clear Channel Communications, a forerunner to today's iHeartMedia, for $8.75 million. Clear Channel also acquired other FM stations in the New Orleans market, including urban contemporary WQUE-FM, urban adult contemporary WYLD-FM, country music WNOE-FM, and alternative rock KKND (now owned by Cumulus). Under Clear Channel ownership, KUMX ran a small playlist, stressing repeated airing of the biggest current hits.
The move to Top 40 paid off in the ratings, and in the spring of 1996, WEZB switched back to its original Top 40 format and recaptured most of its old audience. On June 29, 2001, at 6 a.m., "Mix" signed off with "When It's Over" by Sugar Ray, and began stunting by playing only construction sound effects.
At 5 p.m. on June 29, the station flipped to a classic rock format as "104-1 The Fox," under the new KFXN-FM call sign. The new format launched with an "All Beatles Weekend", beginning with "Sgt. Pepper's Lonely Hearts Club Band."
On July 26, 2002, the station returned to Top 40 music as the adult-leaning "104.1 KISS-FM," under new call sign KSTE-FM. However, "KISS-FM" did not catch on in the ratings. By November 2003, the format shifted to Rhythmic Top 40, then flipped to urban gospel in July 2005 as "Hallelujah 104.1", under new call letters KHEV.
KVDU
KVDU (104.1 FM, "104.1 The Vibe") is a commercial radio station licensed to Gonzales, Louisiana, United States, and serving the Baton Rouge metropolitan area. It airs an urban adult contemporary format and is owned by iHeartMedia, Inc. The studios are located east of downtown Baton Rouge.
KVDU's transmitter is on Mancuso Lane in Baton Rouge.
The station signed on the air on November 15, 1968. The station's original call sign was KHOM, with the call letters reflecting its original city of license, Houma. It broadcast from a 350-foot tower, only targeting the Houma area.
In 1989, it moved its antenna atop the 2,000-foot tower in Vacherie, also used by WCKW-FM (now WZRH). The move allowed the station's signal to reach into the New Orleans and Baton Rouge markets. The more–powerful signal could also be heard in Lafayette, Louisiana, and even some counties in Mississippi. The station remained licensed to Houma, but dropped its middle of the road (MOR) format for oldies.
In late 1994, after WEZB ended its Top 40 format in favor of Hot talk, KHOM's then-owner, Raymond A. Saadi, decided to flip KHOM to Top 40 as "Mix 104.1." The station kept the heritage KHOM call letters before changing to KUMX in 1998. In February 1997, the station was acquired by San Antonio-based Clear Channel Communications, a forerunner to today's iHeartMedia, for $8.75 million. Clear Channel also acquired other FM stations in the New Orleans market, including urban contemporary WQUE-FM, urban adult contemporary WYLD-FM, country music WNOE-FM, and alternative rock KKND (now owned by Cumulus). Under Clear Channel ownership, KUMX ran a small playlist, stressing repeated airing of the biggest current hits.
The move to Top 40 paid off in the ratings, and in the spring of 1996, WEZB switched back to its original Top 40 format and recaptured most of its old audience. On June 29, 2001, at 6 a.m., "Mix" signed off with "When It's Over" by Sugar Ray, and began stunting by playing only construction sound effects.
At 5 p.m. on June 29, the station flipped to a classic rock format as "104-1 The Fox," under the new KFXN-FM call sign. The new format launched with an "All Beatles Weekend", beginning with "Sgt. Pepper's Lonely Hearts Club Band."
On July 26, 2002, the station returned to Top 40 music as the adult-leaning "104.1 KISS-FM," under new call sign KSTE-FM. However, "KISS-FM" did not catch on in the ratings. By November 2003, the format shifted to Rhythmic Top 40, then flipped to urban gospel in July 2005 as "Hallelujah 104.1", under new call letters KHEV.