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Keshet Media Group
Keshet Media Group
Keshet Media Group
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Keshet Media Group, also known as the Keshet Company (Hebrew: קשת, lit. 'Rainbow'), is an Israeli private mass media company headquartered in Tel Aviv.[3] Its media and online news outlet Mako is one of the major Israeli ones.

Key Information

The company has operated Keshet Broadcasting, a television broadcast operator and a franchisee of Israel's Channel 2, from 1993 until November 2017. Since November 2017's licensing reform, it was rebranded in Israel as Keshet 12, a separate channel.

Keshet shows original drama series, entertainment, current affairs, lifestyle shows, and foreign programs. Keshet's global production and distribution arm is Keshet International,[4] and the company's digital branch is Mako, one of the top three most-visited websites in Israel.[5]

Keshet was established in 1993 and is one of Israel's largest media companies.[3] Avi Nir has been the chief executive officer of Keshet since 2002.[2] Keshet is responsible for shows including Prisoners of War (Hatufim), Rising Star (HaKokhav HaBa)[6] and When Heroes Fly.

History

[edit]

Keshet was founded in 1993 when Israel's Channel 2 was formed along with two other operators, Telad and Reshet.[7] The company was started by Alex Gilady, the current president of Keshet[8] and a former vice president at NBC International in London.[9]

The first drama series Keshet produced was in 1996 called Bat Yam, New York. That same year, Channel 2 became the most watched channel in Israel.[5] What a Wonderful Country (Eretz Nehederet), a TV series similar to Saturday Night Live, aired its first season in 2003 and has since become one of the most popular shows on Israeli TV.[10][11]

In 2005, a committee formed by the Second Israeli Broadcasting Authority selected two of the three operators to run the next phase of Channel 2, one of only two channels allowed to run commercials. Keshet came first and was awarded four broadcasting days per week. The other two days were awarded to Reshet.[12] That same year, Keshet purchased the rights to Uvda, an investigative and current affairs program hosted by Ilana Dayan. The show was originally launched in 1993 and has been the only continuously running program since the launch of commercial television in Israel.[13][14]

In 2007, Keshet launched the Israeli version of Big Brother called HaAh HaGadol. It became the most-watched television show of the year and remains one of the highest-rated shows in Israel. In 2010, Keshet launched Prisoners of War (Hatufim), which was also sold to Showtime and developed into Homeland a year later with Keshet as an executive producer.[5][15]

Keshet also runs the Israeli Music 24, Netex New Media, a Hebrew-language website directory, and the comedy outlet Bip, all integrated under news and entertainment portal, mako.[16]

In 2012, Keshet Media Group Avi Nir launched and hosted the inaugural Innovation in Television (INTV) confab, a two-day conference in Jerusalem that has featured a stellar line up of the most prominent industry leaders, creators, executives and thinkers over the course of the six events to date.[17][18][19] The seventh edition is scheduled for March 2021.[20]

Divisions and subsidiaries

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Keshet International

[edit]

Keshet has been selling formats under Keshet Formats since 2000. In 2012, Keshet International was established as the global production and distribution branch of Keshet Media Group.[21] It has operations in the United Kingdom, Keshet Productions[22] and Greenbird;[23] Hong Kong, Keshet Asia;[24] the United States, Keshet Studios;[25] and Germany, Tresor;[26] and Keshet Tresor Fiction.[27]

Mako

[edit]

Mako is an Israeli news and entertainment portal owned and operated by Keshet which offers video on-demand content from Keshet shows, Channel 2 news programs, Bip (Comedy Channel) and Music 24 (Israeli Music Channel). In addition, it hosts user-created content in Haambatia, and provides written content covering news, entertainment, sports, music, TV, food, comedy, "Home & Family", "Digital", "Spirit" and "Women and Men".

Keshet 12

[edit]
Main article: Channel 12 (Israel)

Originally Keshet Broadcasting was one of two operators that ran the main Israeli commercial television channel, Channel 2, from 1993 to 2017 until the Channel 2 split.

In November 2017, Channel 2 closed down, while Keshet Broadcasting is rebranded and relaunched as Keshet 12, a new TV channel broadcasting 24/7, unlike Channel 2, which broadcast Keshet content for a few days per week.[28]

Notable productions

[edit]

Television

[edit]
  • Big Brother (season 1–8) – Keshet and Kuperman productions aired the Israeli version of Big Brother ten years after the show debuted on worldwide TV. The show became a phenomenon, topping the charts for 16 weeks in a row and averaging a 31% share of ratings. Keshet also aired a celebrity Big Brother VIP season 1 & 2.[29]
  • Polishuk – An Israeli version of The Thick Of It, first aired in 2009. Scripted and directed by the playwright Shmuel Hasfari, the show tells the story of a politically clueless man (Rubi Polishuck, played by Academy Award winner Sasson Gabai), who entered politics almost by accident, but becomes the minister of Social Services when a scandal in his party forces the resignation of the previous minister.
  • Hatufim – A drama about two POW who are released from prison in Lebanon and have to find their way back into society and a normal life while accepting all the changes that have happened in the lives of their loved ones. Directed by Gidi Raff and sold to Fox, it has been adapted into Homeland for Showtime in the United States.[30]
  • Ramzor (Hebrew for "Stoplight") – A sitcom starring, and written by, Adir Miller and Asaf Sarig dealing with relationship issues from the point of view of three men, each in a different phase of relationship from single (green), to a steady relationship (yellow), to married (red). Each gives a different comedic interpretation of the terms of relationships between men and women.
  • The Ex – A drama about a young lady who is told by a fortune teller that she must find true love by the end of the year or she will never get married, and that it will be with one of her ex-boyfriends. Keshet sold the copyrights to CBS in 2008 and they created an American version, The Ex List (starring Amanda Peet and Zach Braff).
  • Eretz Nehederet – The most successful Israeli satire show, shown by Keshet for seventeen seasons. The show has great effect on politicians and on public discussions of politics, with headlines regarding it often appearing in the news section rather than the entertainment section. It often makes reference to social conflicts between different Israeli political groups.
  • Uvda (Hebrew for "Fact") – The Israeli equivalent of 60 Minutes, giving audiences a much deeper and more thorough look behind closed doors than they had before. The show has caused the resignation of the Israeli Chief of Police, revealed illegal transactions between the military industry and foreign countries and, on several occasions, caused establishment of special government committees to investigate subjects it brought to the attention of the public. Keshet broadcast the show's sixteenth season in December 2009.
  • Pilpelim zehubim (Hebrew for "Yellow Peppers") – A drama series that follows a family whose youngest child gets diagnosed with autism. The show is produced by Fifty Fathoms Productions, Tiger Aspect Productions and Keshet U.K.[31]
  • Avoda Aravit (Hebrew for "Arab Labor") – A sitcom following the life of an Israeli Arab journalist. The series was the first mainstream Israeli skein to feature predominantly Arabic characters and dialogue[32] (70% of the series's dialogue is in Arabic shown with Hebrew subtitles).[33]
  • Sabri Maranan (Aramaic for "Listen Everyone") – A family sitcom produced by Tedy Productions for Keshet Broadcasting which has been picked up by TBS in the United States and Alpha TV in Greece.[34]
  • Beit Sefer le Musica (Hebrew for "Music School") – A talent show series adaptation based on the Masterclass show on HBO. The Israeli series features children participating in singing competitions that are mentored by teachers and given "homework," "grades" and "challenges" to complete throughout the season.[35]
  • Boom! – A game show which has had various international adaptations.
  • 2025 – A reality TV series which debuted on 10 February 2019, with the format being that a group of people are locked inside a fictional city and are given 12,000 NIS each, which is used to pay for good and services; the money is also used to rank the contestants, with the contestant with the lowest amount each week being eliminated from the show.[36]

Cinema

[edit]

Keshet has also invested in the production of various films in the Israeli cinema industry over the past two decades. Keshet financed films including The Band's Visit, Lebanon,[37] Dancing in Jaffa,[38] and Gett: The Trial of Viviane Amsalem by Shlomi and Ronit Elkabetz, which was nominated for a Golden Globe in 2015.[39] Other films Keshet has financed include:[40]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Keshet Media Group

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from Grokipedia
Keshet Media Group is an Israeli mass media company headquartered in , operating as the franchise holder for Keshet 12, the country's dominant commercial commanding a 25% primetime audience share in 2024. Established in 1993, the group initially functioned as a broadcaster under Israel's Channel 2 franchise system until regulatory shifts prompted the launch of the independent Channel 12 in 2017, solidifying its market leadership with consistent high ratings against competitors. Beyond domestic operations, Keshet Media Group extends its reach via , launched in 2012 as its global production and distribution arm, which has pioneered the worldwide export of Israeli original content including scripted dramas and unscripted formats adapted for markets in , , and . The subsidiary maintains production networks and studios, such as Keshet Studios in , facilitating deals with major platforms like and contributing to the group's revenue through international licensing and co-productions. Notable achievements include Keshet's trailblazing role in globalizing Israeli television talent and stories, with early successes in penetrating competitive markets like and Korea, alongside domestic dominance that has drawn public scrutiny over its influence in Israeli . The company's expansive portfolio underscores its from a local broadcaster to a multifaceted media entity driving content innovation amid evolving regulatory and digital landscapes.

History

Founding and Early Development (1993–2000)

Keshet Media Group was founded in 1993 by Alex Gilady, a television executive with prior experience in , as one of three private concessionaires awarded a franchise by Israel's Second Authority for Television and Radio to produce and supply programming for Channel 2, the country's inaugural commercial television channel. The selection process aimed to introduce competition to the state-dominated by privatizing aspects of television production and airtime allocation, with Keshet competing against Reshet and Telad for the tender. Channel 2 launched on November 4, 1993, operating under a shared franchise model where the three concessionaires rotated slots, typically dividing the week into segments for , , and original scripted content. Keshet, headquartered in , rapidly established production infrastructure to meet its airtime obligations, focusing initially on domestic-oriented programming that included daily bulletins and formats to capture viewership in a market previously limited to television. By the late , Keshet had secured a dominant position among the franchisees, holding the largest on Channel 2 through consistent delivery of high-rated content and efficient operations under the initial 10-year concession period. This early consolidation enabled the company to invest in talent development and studio facilities, laying groundwork for broader while navigating regulatory requirements on and content quotas imposed by the Second Authority. Gilady's leadership during this phase emphasized building a commercially viable model amid Israel's evolving media , though the company remained primarily focused on national broadcasting without significant international ventures until the early 2000s.

Expansion into Broadcasting and Production (2000–2010)

In 2000, Keshet Media Group established Keshet Formats, a division dedicated to developing and exporting original television formats, marking an early push into international content distribution beyond domestic broadcasting. This initiative capitalized on Israel's emerging expertise in reality and concepts, with "The Safe"—a high-stakes produced that year—becoming one of the first formats licensed abroad, adapting to markets seeking innovative unscripted programming. Under CEO Avi Nir, who assumed leadership in 2002, Keshet intensified production of both unscripted and scripted content for its Channel 2 franchise, emphasizing formats tested in the competitive Israeli market. The 2007 launch of HaAh HaGadol, the local adaptation of Big Brother, drew record viewership and reinforced Keshet's dominance in reality TV, averaging high audience shares while spawning derivative formats for global sale. That same year, Keshet ventured into U.S. broadcasting by co-producing Phenomenon, a psychic competition series that premiered on NBC, representing the company's initial foray into American network television. The decade culminated in 2010 with the premiere of Hatufim (Prisoners of War), a groundbreaking drama series about returned captives grappling with trauma, which achieved critical success in and positioned Keshet as a pioneer in premium scripted production. This series, produced in-house, not only boosted domestic ratings but also demonstrated export potential, later inspiring international remakes and highlighting Keshet's shift toward narrative-driven content amid Channel 2's structural changes, including the 2005 consolidation to two primary franchisees. Throughout the period, Keshet's production output grew, supported by investments in talent and studios, enabling it to supply a larger share of Channel 2's schedule while building a library of over 20 formats sold worldwide by decade's end.

International Growth and Digital Shift (2010–Present)

In 2012, Keshet Media Group established as its dedicated global production and distribution arm, marking a pivotal expansion beyond Israel's domestic market to export formats, dramas, and finished programs worldwide. This move built on earlier international forays into reality formats, enabling rapid growth through subsidiaries such as Keshet Studios , Keshet Productions in the , and Keshet Asia in . By , the division had achieved meteoric international success, distributing content to over 150 territories and adapting Israeli hits for global audiences, including co-productions with major networks. Further international milestones included the 2017 acquisition of German production company Tresor Film, enhancing scripted content capabilities in , and organic expansions like opening offices in and to localize formats. Keshet International's portfolio grew to emphasize high-impact series, with deals such as the 2021 renewal with for U.S. adaptations of formats like . Leadership transitions, including Alon Shtruzman's departure in 2022 and Keren Shahar's appointment as CEO in 2023, sustained this trajectory amid a focus on bold, thought-provoking content distribution. Concurrently, Keshet accelerated its digital shift through the expansion of its Mako platform, which by the mid-2010s had evolved into one of Israel's top three most-visited websites, averaging 20 million monthly views as an independent and entertainment hub. Innovations in integrated second-screen experiences, such as synchronized apps for live broadcasts and interactive drama features, to engage younger audiences amid declining linear TV viewership. This digital pivot complemented reforms, including the 2017 launch of Keshet 12, where Mako's growth contributed to a 5% uptick in overall viewership by synergizing online and on-air content. Additional platforms like N12 (Israel's leading app) and the 12+ BVOD streaming service further diversified revenue, positioning Keshet as a multi-platform leader.

Ownership and Leadership

Ownership Structure and Major Stakeholders

Keshet Media Group is a , with its controlling stake owned by David Wertheim through Central Bottling Company Ltd., which held 64.6% of the shares as of August 2024. Wertheim, an Israeli and founder of Central Bottling, exercises effective control over Keshet's operations and strategic decisions via this majority ownership. The second-largest shareholder is Rakiah Investment Fund, which acquired a 22% stake from Tshuva's holdings in January 2021, positioning it behind Wertheim's group. Remaining shares are distributed among minority investors, including potential family entities linked to Wertheim, such as Wertheim Holdings Ltd., which separately holds about 9.4% directly. No significant changes in the ownership structure have been publicly reported since 2021, reflecting stability under Wertheim's influence amid Israel's regulatory oversight of media holdings by the for Television and Radio.

Key Executives and Governance

Avi Nir has served as of Keshet Media Group since 2002, overseeing the company's expansion into international production and distribution while maintaining its dominance in Israeli . Under his , Keshet has produced globally successful formats and series, contributing to annual revenues exceeding $22 million as of 2025. Sigal Alboher holds the positions of Deputy and , managing financial operations and strategic deputy responsibilities. Uri Rozen serves as CEO of Keshet Digital Group, directing digital platforms including Mako.co.il and N12.co.il. For the international arm, Keren Shahar was appointed CEO of Keshet International in early 2023, succeeding Alon Shtruzman after his decade-long tenure. Alex Gilady, a co-founder and former NBC executive, remains president of the group. As a founded in 1993, Keshet Media Group's governance structure emphasizes executive-led decision-making with oversight from key internal stakeholders rather than a publicly disclosed . Ownership has involved institutional investors and private entities, including a notable by of his 22% stake in 2021, reflecting shifts toward focused media operations. The company maintains operational independence, with strategic investments such as a $65 million fund closed in 2021 directed by .

Operations and Business Model

Core Revenue Streams and Financial Performance

Keshet Media Group's primary revenue streams stem from on its linear , Keshet 12, which commands a significant share of Israel's commercial broadcast audience and derives income from viewer-targeted ad sales influenced by ratings and market demand. Digital platforms, including the site N12 and lifestyle portal Mako, supplement this through online display ads, video monetization, and programmatic , reflecting a shift toward multi-platform content delivery. International operations via Keshet International generate additional income from format licensing, scripted content sales, and co-production deals, with notable successes in exporting reality formats like Rising Star and MasterChef adaptations to over 150 territories. Streaming services such as the ad-supported 12+ platform further diversify earnings by capturing BVOD (broadcast video on demand) ad spend amid rising cord-cutting trends in Israel. Financial performance is predominantly cyclical, tied to domestic ad budgets and viewership; 2019 represented a peak for television advertising revenues, driven by dominant audience capture across prime-time programming. The group has demonstrated strategic asset management, as evidenced by the July 2023 sale of UK-based subsidiary Greenbird Media to STV Group for £23 million, with proceeds allocated to bolstering original content development. As a privately held entity, comprehensive audited financials remain undisclosed, limiting public insight into precise metrics like net profits or EBITDA, though operational scale supports estimates of substantial multi-hundred-million-shekel annual turnover reflective of its market leadership.

Broadcasting and Content Distribution

Keshet Broadcasting, the core division of Keshet Media Group, operates Keshet 12, Israel's leading commercial free-to-air television channel, which broadcasts a diverse slate of programming including news, current affairs, entertainment, scripted dramas, and reality formats such as Rising Star, Eretz Nehederet, Uvda, Traitors, The Masked Singer, Master Chef, Line in the Sand, A Body That Works, The Best Worst Thing, and Save the Date. Launched on November 1, 2017, as part of Israel's transition from the Channel 2 franchise system, Keshet 12 has maintained dominance in viewership, achieving an average 25% share of primetime audience in 2024. In , content distribution extends beyond linear television through integrated digital platforms. The 12+ app serves as the primary broadcast video-on-demand (BVOD) service, functioning as a catch-up platform for Keshet 12 content and ranking as Israel's top ad-supported video-on-demand (AVOD) offering. Complementing this, mako.co.il operates as Keshet's flagship digital portal for and entertainment, attracting an average of 20 million monthly views and positioning it among Israel's three most-visited websites. N12 provides dedicated distribution via app and website, establishing it as the country's leading digital service. Globally, Keshet International, established in 2012, handles content distribution by licensing formats, finished scripted series, and factual programs to international broadcasters and platforms. This includes multi-territory deals such as the 2024 licensing of the drama CONFLICT to CANAL+ in France and Poland, AMC Networks, and others ahead of its MIPCOM premiere. In 2025, Keshet International secured sales for the romantic comedy Save the Date—Israel's highest-rated drama of 2024—across multiple markets, alongside factual content agreements with Central and Eastern European broadcasters including Canal+ Polska, Polsat, and Dolce Vita TV. These efforts emphasize co-productions and partnerships to adapt Israeli-originated content for worldwide audiences.

Divisions and Subsidiaries

Keshet Broadcasting (Keshet 12)

Keshet Broadcasting operates Keshet 12, a commercial that serves as Israel's leading broadcaster for , , and original programming. The channel transmits 24/7 content, encompassing evening newscasts, primetime dramas, reality competitions, and variety shows tailored to domestic audiences. Following the regulatory closure of Channel 2 on October 31, 2017, Keshet 12 commenced operations on November 1, 2017, as the successor entity to Keshet's franchise share in the . This transition enabled independent scheduling and production control, with Keshet retaining popular formats previously aired under the unified Channel 2 banner. The channel's news division, N12, functions as Israel's highest-rated news provider, delivering hourly updates, investigative reports, and political analysis through its dedicated studios and correspondents. N12 produces flagship programs such as the evening edition "London et Ha'ir" and maintains a robust online presence via n12.co.il for real-time coverage. In entertainment, Keshet 12 airs internationally adapted reality formats including "Rising Star" (HaKokhav HaBa la'Eurovizion), which selects Israel's Eurovision entry and generated approximately 25 million shekels in revenue from its most recent season as of January 2025, alongside "Ninja Israel" and "Married at First Sight." Scripted offerings feature original series like "A Body That Works" and dramas exported globally via . Keshet 12 consistently leads commercial viewership metrics, securing an average 25% audience share in 2024 and historically outperforming rivals post-split, with early figures reaching 42.6% in during late 2017. This dominance stems from strategic content investment and audience loyalty built over decades of Keshet's programming legacy. The channel also supports ancillary platforms like the 12+ streaming app, offering on-demand access to its library as Israel's top ad-supported video-on-demand service.

Digital Platforms (Mako)

Mako is the primary digital platform of Keshet Media Group, functioning as an independent news and entertainment portal that serves as the online hub for Keshet's content, including video streaming, lifestyle features, and integrations. Launched in 2008 as part of Keshet's expansion from its Channel 2 broadcasting franchise, Mako has evolved into one of Israel's leading websites, offering ad-supported access to news articles, on-demand videos, and interactive media tailored primarily to younger demographics. The platform's core features include Mako TV, Israel's largest online video service, which provides free streaming of Keshet-produced series, live broadcasts, and across mobile apps for Android and devices. It emphasizes second-screen experiences, such as synchronized apps for real-time viewer interaction during live TV events, and has incorporated innovative tools like drama-specific hacking features to boost engagement. As Keshet's digital arm, Mako complements traditional broadcasting by distributing content across web, mobile, and emerging platforms, while maintaining in its news operations despite ownership ties. In terms of audience reach, Mako attracts significant traffic, with approximately 41.17 million visits in September 2025 and an average session duration of nearly 10 minutes, reflecting strong user retention driven by diverse content offerings. This positions it among Israel's top three most-visited sites, particularly popular among young Israelis who use it as a for and , often surpassing competitors in monthly video views and page interactions. The platform's growth aligns with Keshet's broader digital shift, leveraging data analytics to optimize content delivery and monetization through .

Keshet International

Keshet International serves as the global arm of Keshet Media Group, specializing in the development, production, and distribution of television formats, scripted series, and finished programs to international markets. Formed in 2012, it leverages Israeli intellectual property to create content that adapts across cultures, including espionage thrillers and reality formats. Under CEO Keren Shahar, who assumed the role in January 2023 following Alon Shtruzman's departure, the division emphasizes collaborations with storytellers to produce boundary-pushing narratives. The company's operations center on a network of production subsidiaries and distribution hubs, including Keshet Studios in the United States, Keshet UK in , Keshet Germany, and Tresor Films in . These entities facilitate local adaptations and co-productions, such as the U.S. Keshet DCP with for unscripted content. Distribution efforts span drama, factual programming, and formats, with a sales team covering , , , , the , , and . Key leadership includes and COO Saar Dor, General Counsel Gadi Ben-Dror, Managing Director of Distribution Kelly Wright, and President of Keshet Studios . Notable distributions include the original Prisoners of War, which inspired the U.S. series Homeland, and False Flag, alongside formats like Rising Star and reality shows such as Singletown. Recent deals encompass scripted sales in Central and Eastern Europe for titles like Too Much Love and Cuba Libre, as well as a 2024 co-development agreement with France's Satisfaction Group for non-scripted formats. In factual content, Keshet International launched the Greenlight initiative in 2024 to commission new projects. This global footprint has positioned it as a bridge for Israeli content, with adaptations like Apple's Echo 3 derived from When Heroes Fly.

Production and Cinema Units

Keshet Media Group's production units primarily focus on developing and producing television content for domestic and international markets, leveraging in-house capabilities in and subsidiaries abroad. In , Keshet Broadcasting maintains internal production teams that create original scripted dramas, reality formats, and news programming for Keshet 12, including long-running hits like the satirical sketch show (launched 2003) and investigative journalism series Uvda (ongoing since 1993). These units emphasize localized adaptations of global formats alongside original IP, contributing to Keshet's dominance in Israel's primetime audience share, averaging 26% in 2021. Internationally, Keshet International oversees a network of production arms, including Keshet Studios in , established in 2015 as the U.S. scripted production hub, which has delivered series such as La Brea (, 2021–2024, three seasons) and The Baker and the Beauty (ABC, 2020). Keshet Productions in the UK, operational since 2012, specializes in both scripted and unscripted content for British broadcasters, producing shows like Celebrity Showmance (, 2023) and co-productions such as the drama Ralph and Katie (in development as of 2022). Additional hubs in (Keshet Germany) and support localized format adaptations and originals, feeding into Keshet's global distribution pipeline. In cinema, Keshet's involvement has historically centered on Israeli feature films produced under Keshet Broadcasting, including Eyes Wide Open (2009, directed by Tabakman, exploring Orthodox Jewish community tensions) and (2009, a on Arab-Israeli family dynamics). These early efforts, dating back to the early , positioned Keshet as a financier and producer of independent Israeli cinema with international acclaim. More recently, in 2017, Keshet Studios launched Keshet Films as a dedicated feature development and production division in , led by executives Mandy Tagger Brockey and Adi Ezroni, with initial projects including the adaptation of Carl Hiaasen's novel Skinny Dip. While Keshet Films has pursued theatrical releases, its output remains modest compared to TV, with recent distributions including action titles like Doorman (2020) and Sky Raiders (noted in promotional materials as of 2023). This expansion reflects Keshet's strategy to diversify beyond television into global film markets, though concrete theatrical successes post-2017 are limited in public records.

Notable Productions

Television Series and Dramas

Keshet Media Group has produced several original Israeli drama series through its Keshet 12 broadcasting arm and distribution unit, focusing on themes of conflict, family dynamics, and personal trauma often rooted in Israeli societal realities. These productions have garnered domestic ratings success and international adaptations or co-productions, contributing to the global recognition of Israeli scripted content. One of the company's landmark dramas is Prisoners of War (Hatufim), a series created by that premiered on March 6, 2010, and ran for three seasons until 2012. The show depicts the psychological reintegration of Israeli soldiers returned after years in captivity, achieving a 40% in and becoming the highest-rated drama in the country's history at the time. It served as the direct inspiration for the American series , highlighting Keshet's role in exporting narrative formats. In 2019, Keshet co-produced the ten-episode miniseries Our Boys with , which debuted on August 12 and dramatizes the 2014 kidnapping and murder of three Jewish teenagers by militants and the subsequent revenge killing of Palestinian teen Mohammed Abu Khdeir. The series, directed by , Joseph Cedar, and Tawfik Abu-Wael, explores investigations by Israeli security forces and Palestinian family grief, drawing from real events that escalated into the 2014 Gaza conflict. It received critical acclaim for its balanced portrayal but faced domestic backlash, including calls for boycott from Prime Minister over perceived anti-Semitic elements. More recent efforts include Red Alert, a four-part created and directed by Lior Chefetz, produced in 2025 to depict the October 7, 2023, attacks on i communities. Premiering globally on Paramount+ on October 7, 2025—two years after the events—it focuses on survivor testimonies and the immediate chaos, produced in collaboration with Green Productions and the Israel Educational Foundation. This project underscores Keshet's commitment to event-driven narratives amid ongoing national security challenges. Keshet also developed A Body That Works in 2022 as the launch of an eight-drama slate backed by a 100 million NIS investment in original Israeli stories. Starring , , and , the series examines workplace and personal identity issues, reflecting Keshet's push into contemporary social dramas for domestic and potential international markets.

Reality and Format Shows

Keshet Media Group has produced several prominent reality and talent competition formats, with Rising Star (known in Hebrew as HaKokhav HaBa) serving as a flagship interactive singing contest launched in 2013. The format features a wall that illuminates based on live viewer votes via , determining advancement in real-time, and has aired multiple seasons on Keshet 12, achieving peak viewership such as a 44.1% share during the Season 11 finale on January 21, 2025. This innovation has positioned it as a ratings driver in Israel's competitive television market, contributing to Keshet's dominance in non-scripted entertainment. Another cornerstone is MasterChef Israel, a culinary competition that debuted in 2010 and has sustained strong audience engagement through challenges testing amateur cooks' skills under time constraints and thematic prompts. Keshet 12 commissioned seasons 9 through 14 in 2020, underscoring its ongoing commercial viability amid format adaptations worldwide. The show's return in 2024 highlighted its resilience, though it drew criticism for airing amid regional humanitarian concerns. Keshet has also experimented with ambitious reality concepts, including the 2019 series , a high-budget ($15 million) production mimicking by placing participants in a simulated future environment for behavioral , though it underperformed with declining ratings in its early weeks. Through , the group exports these and other formats globally; Rising Star has been adapted internationally, while earlier efforts included selling six formats to Chinese producers in 2013 and developing dating-reality show 3 in 2011, which tracks participants' romantic pursuits via hidden surveillance. Family-oriented games like Sure or Insure have secured deals in eight territories, reflecting Keshet's strategy to monetize non-scripted IP beyond domestic broadcasts.

Films and Other Media

Keshet Media Group has financed several Israeli feature films as part of its investments in domestic cinema over the past two decades, often in collaboration with the Israel Film Fund. One prominent example is (2007), directed by Eran Kolirin, which depicts an Egyptian police band stranded in a remote Israeli town and earned an Award nomination for Best Foreign Language Film after initial disqualification and reinstatement. Other financed projects include Eyes Wide Open (2009), a drama exploring Orthodox Jewish life and forbidden love, and (2009), a thriller involving intertwined lives amid the Israeli-Palestinian conflict. In , established Keshet Films as a dedicated feature production division under Keshet Studios to develop and produce theatrical releases for global audiences. Co-presidents Mandy Tagger-Brockey and Adi Ezroni oversaw an inaugural slate that included Skinny Dip, a dark of Carl Hiaasen's about a woman's revenge after being abandoned at sea, and Newburgh , based on a real-life FBI operation targeting . These projects aimed to leverage Keshet's scripted content expertise for cinema, though production outcomes for early developments remain limited in . Beyond scripted features, Keshet International handles distribution of select films, including the Israeli drama Sky Raiders (2019), directed by Lior Chefetz, which follows children restoring a amid personal challenges. The company has referenced involvement in action-oriented titles like Doorman, positioning such content alongside its broader catalog of international thrillers. Keshet's film efforts complement its primary focus on television, with occasional extensions into documentaries and short-form media through subsidiaries, though these remain secondary to revenues.

Controversies and Criticisms

Allegations of Political Bias

Keshet 12, the flagship broadcasting arm of Keshet Media Group, has faced repeated accusations from right-wing Israeli politicians and commentators of exhibiting a left-wing political bias in its news coverage and programming. Prime Minister Benjamin Netanyahu, in August 2019, urged a boycott of Channel 12 and its parent company Keshet, labeling the channel "fake news" and accusing it of producing anti-Semitic content through the HBO series Our Boys, a co-production with Keshet Studios that dramatized the 2014 kidnapping and murder of three Israeli teenagers and subsequent events. Netanyahu further claimed in a September 2019 Facebook video that Keshet was committing "a terror attack against democracy" by investigating his alleged corruption scandals via Channel 12's news division. These criticisms intensified amid broader right-wing narratives portraying mainstream channels like Keshet 12 as representative of a left-leaning elite out of touch with the public. In July 2023, amid protests, Netanyahu and his allies echoed claims that Keshet 12 and similar outlets biased coverage against the government, amplifying opposition voices while marginalizing pro-reform perspectives, thus serving a "left-wing minority." Channel 12 has been specifically accused of functioning as a "mouthpiece" for pro-democracy demonstrations, with extensive airtime devoted to protest coverage perceived as sympathetic. Such allegations culminated in real-world repercussions, including a attack on the home of Keshet owner in August 2024, which right-wing critics had long branded the channel as left-biased. Counteranalyses, however, have described Keshet 12's news output as largely centrist and balanced, with no overt political slant in prominent Israeli television channels post-2017 franchise changes that eliminated smaller, more ideological outlets. Incidents like a May 2023 Channel 12 poll controversially categorizing certain groups as "terror supporters"—later apologized for in October 2023—have fueled debates over editorial lapses, though not directly tied to partisan bias by all observers. Keshet executives, including CEO Avi Nir, have defended productions like Our Boys as efforts to humanize complex narratives without ideological intent, emphasizing journalistic probing over advocacy. Despite these defenses, the persistence of bias claims from Netanyahu-aligned sources underscores tensions in Israel's polarized media environment, where commercial outlets like Keshet balance audience demands with political pressures.

Disputes Over Specific Content

In 2019, the HBO miniseries Our Boys, co-produced by Keshet Media Group in collaboration with Israeli and American partners, generated intense public dispute in over its portrayal of the 2014 kidnapping and murders of three Jewish teenagers in the and the retaliatory killing of Palestinian teenager Mohammed Abu Khdeir. The series, which aired starting August 2019, drew from journalistic investigations including the book The Missing Oulad by journalist and real trial records, depicting the events' that escalated into the 2014 Gaza conflict. Israeli Prime Minister condemned the production as "anti-Semitic " that defames the Jewish people, the , and Israeli society by emphasizing the Palestinian victim's story while allegedly distorting Israeli actions. He urged to Keshet's Channel 12, labeling it a " channel" and accusing it of committing a "terror attack against democracy" through the series' international distribution. This criticism aligned with broader right-wing objections that the show humanized Palestinian militants and downplayed Jewish victims' trauma, potentially fueling anti- narratives abroad. Keshet executives and creators, including executive producer Avi Nir, countered that the series aimed for factual accuracy and moral complexity, avoiding simplistic heroism or villainy to reflect the investigations' findings on both sides' grief and radicalization. Despite the backlash, the production proceeded without alterations, with some analysts viewing Netanyahu's response as politically motivated amid election tensions, leveraging media criticism to rally supporters. The dispute highlighted tensions between artistic depictions of national trauma and public expectations for patriotic framing in Israeli media. Earlier, Keshet's satirical sitcom Arab Labor (2007–2013), created by Palestinian-Israeli writer , provoked debate over its comedic examination of Arab-Jewish relations, identity assimilation, and societal hypocrisies through an Arab journalist's family navigating Israeli life. The show's Hebrew title, evoking a derogatory slur for "Arab work" implying inferiority, was seen by critics in Israel's Arab community as perpetuating , while Jewish viewers debated its mockery of both minorities' struggles and majority prejudices. Initial network hesitation reflected risks of alienating audiences with predominantly dialogue and taboo themes like and security profiling, yet it became a ratings success and cultural touchstone. Kashua defended it as self-reflective exposing shared absurdities, though some Arab intellectuals argued it diluted systemic discrimination critiques for mainstream appeal. Keshet's 2010 drama Hatufim (Prisoners of War), the basis for the U.S. series , also faced scrutiny for dramatizing returned soldiers' trauma, prisoner exchanges, and societal reintegration amid Israel's ongoing hostage crises. The premise courted controversy by questioning the costs of swaps—like the 2011 deal releasing hundreds of Palestinians—and portraying protesters against such trades, which some families of captives viewed as undermining national resolve. Episodes aired during real-time debates amplified sensitivities, with critics arguing it humanized captors' rationales excessively, though Keshet positioned it as empathetic realism drawn from psychological studies and veteran testimonies. These cases underscore recurring disputes where Keshet's boundary-pushing narratives on conflict, identity, and security invite polarized responses, often pitting artistic intent against . In April 2023, Keshet Media Group issued a legal warning to , Israel's largest multi-channel TV provider, accusing it of for continuing to stream Keshet-produced content, including programs from Keshet 12, on its video-on-demand and linear services after licensing agreements expired on March 31 (with a brief extension to April 3). Keshet claimed HOT had failed to negotiate renewals in good faith, initiating talks only two weeks prior to expiration, and had not removed titles from its platform despite demands. HOT responded by alleging Keshet demanded "exorbitant" fees for streaming rights and engaged in monopolistic practices in violation of Israeli communications and laws, while asserting that Keshet 12 broadcasts must remain available under regulatory requirements. No formal was filed as of the latest reports, but Keshet threatened court action to enforce its rights. In November 2017, Alex Gilady, then-president of Keshet Broadcasting (a subsidiary of Keshet Media Group), faced public allegations of sexual misconduct from two journalists amid Israel's #MeToo reckoning, prompting him to temporarily step aside from his role. One accuser claimed Gilady made inappropriate advances, while the other alleged exposure of himself during a professional encounter. In January 2018, Gilady filed a libel lawsuit against the journalists in an Israeli court, seeking NIS 2 million (approximately $570,000) in damages for what he described as "baseless slanders" exploiting the #MeToo movement to irreparably harm his reputation. The case was settled in July 2021, with the lawsuit dropped, though specific terms were not disclosed. Keshet's investigative program Uvda was targeted in a June 2019 libel suit by the private intelligence firm in a , seeking £15 million ($19 million) over a broadcast alleging the firm was hired by tycoon in 2014 to gather compromising information on then-Finance Minister . Black Cube claimed the segment caused financial losses and reputational damage, but withdrew the claim in November 2020 after its lawyers advised discontinuation, citing evidence of post-broadcast revenue growth that undermined damage assertions. The High ordered to pay £350,000 in interim legal costs to Keshet Broadcasting, highlighting concerns over strategic lawsuits aimed at silencing journalism. On December 24, 2024, , wife of Israeli , filed a lawsuit against Keshet Media Group, its Channel 12 News outlet, public broadcaster Kan, and journalists Maniv and Udi Mizrahi, seeking unspecified damages over reports alleging she leaked sensitive security information. The suit centered on claims, including those from Mizrahi on Telegram and Kan broadcasts, that disclosed details of Israel's plan to assassinate leader days before the operation, as well as foreknowledge of other military actions. This followed a Channel 12 Uvda investigation accusing her of witness intimidation in her husband's trial, which prompted separate police complaints but no charges as of filing. The case remains pending in Israeli courts.

Impact and Influence

Domestic Role in Israeli Media Landscape

Keshet Media Group operates Channel 12, Israel's leading commercial television channel, which consistently achieves the highest ratings and market share among private broadcasters. In 2021, Keshet 12 held a 26% primetime audience share, surpassing Reshet 13's 15.4% and the public broadcaster's 5.6%. This dominance extends to news programming through N12, recognized as the top-rated news outlet in the country. The company's influence in the domestic media landscape is further bolstered by its production of original scripted series, formats, and content that shape viewer preferences and cultural narratives. Keshet 12's primetime leadership, including record-breaking shares like 35% in 2019, underscores its role in driving commercial television viewership. Additionally, Keshet's FreeTV streaming service expands its reach into digital platforms, complementing traditional broadcasting and capturing younger audiences amid shifting consumption habits. As a privately held entity controlled by prominent Israeli families, Keshet wields significant agenda-setting power in news and , often outpacing competitors in late-night and overall commercial metrics. It also organizes the annual INTV conference in , fostering industry connections and influencing content trends within Israel's media ecosystem. This multifaceted presence positions Keshet as a cornerstone of private media, rivaling both commercial peers and public outlets in audience engagement and revenue generation.

Global Export of Israeli Content

Keshet Media Group's global exports began in the early 2000s with the sale of TV formats under Keshet Formats, expanding significantly after the establishment of in in 2012 as its dedicated global production and distribution arm. This division focuses on licensing Israeli scripted dramas, unscripted formats, and finished programs to international broadcasters, often leading to local adaptations or direct sales across multiple territories. By pioneering the of high-concept Israeli content, Keshet shifted the industry from format-only deals to widespread distribution of original series, contributing to Israel's emergence as a TV export powerhouse with programming available on five continents. In scripted content, Keshet's Prisoners of War (2010), which served as the basis for the U.S. series Homeland, was sold to 65 territories including Hulu in the U.S.. Similarly, Yellow Peppers was adapted as The A Word for the BBC and distributed to 80 territories, while False Flag reached over 120 territories via deals with Fox, Canal+, and Hulu. Other notable exports include The Baker and the Beauty, When Heroes Fly, and Line in the Sand, often through co-production partnerships like a 2014 first-look deal with NBC that led to Keshet Studios in Los Angeles. Recent successes feature Save the Date, Israel's highest-rated drama of 2024 (17.2% viewing share), with tape sales to 13 territories including Armenia, Azerbaijan, Georgia, Kazakhstan, Moldova, Ukraine, and Uzbekistan, plus format licenses for remakes in Greece (Alpha TV) and Germany. For unscripted formats, Keshet exported Dear Neighbors to 13 countries and titles like BeTipul (adapted as HBO's In Treatment), alongside others such as Girlfriends, Master Class, and The Successor. Talent competition formats, including adaptations of Rising Star, have been licensed globally, with Keshet holding a 42% share of Israel's domestic market that bolsters its international leverage. These deals underscore Keshet's role in fostering cross-cultural adaptations, from Europe (e.g., UK, France, Germany) to Asia (e.g., Japan via TBS) and North America, though success varies by territory due to local tastes and competition.

Achievements Versus Criticisms

Keshet Media Group has achieved significant commercial success in the Israeli television market, commanding a 26% primetime audience share as of 2021, far surpassing competitors like Reshet 13 at 15.4%. Its CEO, Avi Nir, has been recognized internationally for leadership, earning a spot on Variety's 2025 list of the 500 most influential business leaders in global media and marking his eighth consecutive year as a honoree in similar rankings. The company's international arm, Keshet International, pioneered the export of Israeli content, adapting formats like Rising Star and dramas such as Hatufim (the basis for the U.S. series Homeland) and Fauda, which have generated remakes and licensing deals across Europe, North America, and Asia. Domestically, Keshet 12 secured four winning programs and seven awards at the 2022 Israeli Television Academy Awards, highlighting production quality in news and entertainment. Recent sales, including the docuseries Seven Wonders of the Ancient World to multiple Central and Eastern European markets in 2025, underscore ongoing global distribution prowess. Criticisms have centered on alleged political bias, with Prime Minister in 2019 accusing Keshet of producing the series Our Boys as an "anti-Semitic" smear against , distributed worldwide, and labeling the channel a "" outlet for investigative reporting on his legal cases, which he termed a "terror attack against democracy." Right-wing critics have repeatedly charged Keshet with left-leaning coverage, culminating in a 2024 firebomb attack on the home of Channel 12 owner Blavatnik, amid claims of systemic anti-government slant; however, independent analyses describe Keshet as centrist in its overall reporting balance. Internal scandals include 2017 sexual harassment allegations against founder Alex Gilady, involving claims of inappropriate advances toward female employees, which prompted public scrutiny during the broader #MeToo wave. In 2023, Channel 12 apologized for airing a poll labeling certain groups as "terror supporters," acknowledging the phrasing's inflammatory nature. Commercial disputes, such as a 2023 copyright infringement lawsuit threat against HOT for unauthorized streaming of Keshet content, highlight tensions in Israel's pay-TV sector. More recently, in March 2025, autistic advocacy groups condemned Keshet's adaptation of the format Special Interview for portraying participants as a "circus," arguing it exploited vulnerabilities for value. These incidents contrast with Keshet's market dominance but reveal vulnerabilities in content ethics and perceived impartiality, often amplified by polarized domestic politics where media outlets face accusations from government-aligned factions.

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