Kimoji was a smartphone app with Kim Kardashian-themed pictograms. It was top seller on the Apple App Store and spawned a cottage industry of celebrity emoji apps.
The Kimoji app gave users a custom selection of over 250[1] Kim Kardashian-themed emojis and animated GIFs to use in messaging apps. Many of the icons are sexual in nature, depicting Kardashian's breasts and butt,[2] but others include Kardashian crying, hearts, doughnuts, and kisses.[3] Later additions included sexualized images such as an animated handprint slapped on a butt and an intimate couple in a shower.[4]
Kardashian promoted the app on Instagram and Twitter the day of its launch, December 21, 2015.[5] Kardashian said the project was in development for almost two years.[6]
At its launch, the app had 9,000 downloads each second. The app earned $1 million per minute[7] despite having mediocre initial App Store ratings.[8][9] The Kimoji trademark led to a merchandise campaign selling products including pool floats, Post-it notes shaped like Kardashian's butt,[10] fragrances, and smartphone accessories.[11]
Kimoji spawned a cottage industry of celebrity emoji apps in 2016, including Steph Curry's StephMoji, Justin Bieber's Justmoji, Amber Rose's MuvaMoji,[2] and Hillary Clinton's Hillarymoji. Like Kimoji, StephMoji was a top-selling app on the Apple App Store.[7] A web developer who considered Kimoji a societal ill created parody emoji based on North Korean dictator Kim Jong-un.[12] Some of its illustrations mock Kimoji.[3]
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