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People
Well-known celebrities in the PEOPLE magazine cover. Front cover headline says, "Celebrating 50 Years!"
April 22, 2024, "double issue" highlighting People magazine's 50th anniversary
EditorCharlotte Triggs[1]
CategoriesCelebrity
Human interest
Royals
Crime
Fashion & Lifestyle
Total circulation
(2018)
3,425,166[2]
First issueMarch 4, 1974; 51 years ago (1974-03-04)
CompanyPeople Inc.
CountryUnited States
LanguageEnglish
Websitepeople.com Edit this at Wikidata
ISSN0093-7673
OCLC794712888

People is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by People Inc., a subsidiary of IAC.[3] With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million.[4][5] People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine.[6] In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion.[7] It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising.[8] People ranked number 6 on Advertising Age's annual "A-list" and number 3 on Adweek's "Brand Blazers" list in October 2006.

People's website, People.com, focuses on celebrity and crime news, royal updates, fashion and lifestyle recommendations and human interest stories.[8]

People is perhaps best known for its yearly special issues naming the "World's Most Beautiful", "Best & Worst Dressed", and "Sexiest Man Alive". The magazine's headquarters are in New York City, and it maintains editorial bureaus in Los Angeles and in London. In 2006, for financial reasons, it closed bureaus in Austin, Miami, and Chicago.[7][8]

History

[edit]

Andrew Heiskell, who was the chief executive officer of Time Inc. at the time and the former publisher of the weekly Life magazine, is credited with coming up with the idea for People. The founding managing editor of People was Richard Stolley, a former assistant managing editor at Life and the journalist who acquired the Zapruder film of the John F. Kennedy assassination for Time Inc. in 1963. People's first publisher was Richard J. "Dick" Durrell, another Time Inc. veteran.[citation needed]

Stolley characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues."[9] Stolley's almost religious determination to keep the magazine people-focused contributed significantly to its rapid early success. It is said that although Time Inc. pumped an estimated $40 million into the venture, the magazine only broke even 18 months after its debut on February 25, 1974. Initially, the magazine was sold primarily on newsstands and in supermarkets. To get the magazine out each week, founding staff members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. The premiere edition[clarification needed] for the week ending March 4, 1974, featured actress Mia Farrow, then starring in the film The Great Gatsby, on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. Vietnam veterans who were missing in action.[7] The magazine was, apart from its cover, printed in black-and-white. The initial cover price was 35 cents (equivalent to $2.23 in 2024).

The core of the small founding editorial team included other editors, writers, photographers and photo editors from Life magazine, which had ceased publication just 13 months earlier. This group included managing editor Stolley, senior editors Hal Wingo (father of ESPN anchor Trey Wingo), Sam Angeloff (the founding managing editor of Us magazine) and Robert Emmett Ginna Jr. (a former Life writer and also a film and television producer); writers James Watters (a theater reviewer) and Ronald B. Scott (later a biographer of presidential candidate Mitt Romney); former Time senior editor Richard Burgheim (later the founder of Time's ill-fated cable television magazine View); Chief of Photography, a Life photographer, John Loengard, to be succeeded by John Dominus, a noteworthy Life staff photographer; and design artist Bernard Waber, author, and illustrator of the Lyle The Crocodile book series for children. Many of the noteworthy Life photographers contributed to the magazine as well, including legends Alfred Eisenstaedt and Gjon Mili and rising stars Co Rentmeester, David Burnett and Bill Eppridge. Other members of the first editorial staff included editors and writers Ross Drake, Ralph Novak, Bina Bernard, James Jerome, Sally Moore, Mary Vespa, Lee Wohlfert, Joyce Wansley, Curt Davis, Clare Crawford-Mason,[10] and Jed Horne, later an editor of The Times-Picayune in New Orleans.

In 1996, Time Inc. launched a Spanish-language magazine entitled People en Español. The company has said that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the murdered Tejano singer Selena and the other featuring the hit television series Friends; the Selena cover sold out while the other did not.[11] Although the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content, People en Español over time came to have entirely original content.

In 2002, People introduced People Stylewatch, a title focusing on celebrity style, fashion, and beauty – a newsstand extension of its Stylewatch column. Due to its success, the frequency of People Stylewatch was increased to 10 times per year in 2007.[citation needed] In spring 2017, People Stylewatch was rebranded as PeopleStyle. In late 2017, it was announced that there would no longer be a print version of PeopleStyle and it would be a digital-only publication.

In Australia, the localized version of People is titled Who since there was already another magazine published under the title People. The international edition of People has been published in Greece since 2010.[citation needed]

On July 26, 2013, Outlook Group announced that it was closing down the Indian edition of People, which began publication in 2008.[12][13]

In September 2016, in collaboration with Entertainment Weekly, People launched the People/Entertainment Weekly Network. The "free, ad-supported online-video network ... covering celebrities, pop culture, lifestyle and human-interest stories", was rebranded as PeopleTV in September 2017.[14]

In December 2016, LaTavia Roberson engaged in a feud with People after alleging they misquoted and misrepresented her interview online.[15][16][17]

Meredith purchased Time Inc., including People, in 2017.[18] In 2019, People editor Jess Cagle announced he was stepping down from his role.[19] It was later announced he would be replaced by deputy editor Dan Wakeford, who previously worked for In Touch Weekly.[20] Liz Vaccariello was named the new Editor in Chief on February 23, 2022, replacing Dan Wakeford.[21]

On October 6, 2021, Dotdash agreed to purchase Meredith, which still owned People and sister magazines such as Entertainment Weekly, InStyle, and Chip and Joanna Gaines' Magnolia Journal,[22] in a $2.7 billion deal.[22] The purchase would be finalized on December 1, 2021.[23]

Teen People

[edit]
Teen People
Managing EditorNiraj Biswal
Barbara O'Dair
CategoriesCelebrity
FrequencyMonthly
First issueFebruary 1998
Final issueSeptember 2006
CompanyTime Inc. (Time Warner)
CountryUnited States
LanguageEnglish
ISSN1096-2832

In 1998, the magazine introduced a version targeted at teens, called Teen People.[24] However, on July 27, 2006, the company announced that it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006.[25] In exchange, subscribers to this magazine received Entertainment Weekly for the rest of their subscriptions. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet, and a decrease in circulation numbers.[26] Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com", Mark Golin, the editor of People.com explained. On the decision to merge the brands, he stated, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"[27]

Competition for celebrity photos

[edit]

In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, blamed People for the increase in cost to publishers of celebrity photos:

They are among the largest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading Us magazine, so Us Weekly couldn't buy them. That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one.[7]

People reportedly paid $4.1 million for photos of newborn Shiloh Nouvel Jolie-Pitt, the child of Angelina Jolie and Brad Pitt.[7] The photos set a single-day traffic record for their website, attracting 26.5 million page views.[7]

Sexiest Man Alive

[edit]

The annual feature the "Sexiest Man Alive" is billed as a benchmark of male attractiveness and typically includes only famous people. It is determined using a procedure similar to the procedure used for Time's Person of the Year. The origin of the title was a discussion on a planned story on Mel Gibson. Someone exclaimed, "Oh my God, he is the sexiest man alive!" And someone else said, "You should use that as a cover line."[28]

For the first decade or so, the feature appeared at uneven intervals. Originally awarded in the wintertime, it shifted around the calendar, resulting in gaps as short as seven months and as long as a year and a half, with no selection at all during 1994 (21 years later the magazine did select Keanu Reeves to fill the 1994 gap, with runners-up including Hugh Grant and Jim Carrey). Since 1997, the dates have settled between mid-November and early December.

Dates of magazine issues, winners, ages of winners at the time of selection, and pertinent comments are listed below.

As of 2024, former winners John F. Kennedy Jr., Sean Connery, and Patrick Swayze have since died. Kennedy and David Beckham are the only non-entertainers to have won the accolade.

Year Choice Age
February 4, 1985 Mel Gibson 29
January 27, 1986 Mark Harmon[29] 34
March 30, 1987 Harry Hamlin 35
September 12, 1988 John F. Kennedy Jr. 28
December 16, 1989 Sean Connery 59
July 23, 1990 Tom Cruise 27
July 22, 1991 Patrick Swayze 38
March 16, 1992 Nick Nolte 51
October 19, 1993 Richard Gere (1)
(Sexiest Couple Alive)
44
Cindy Crawford[30] 27
1994
(awarded on
November 18, 2015)
Keanu Reeves[31] 30
January 30, 1995 Brad Pitt (1) 32
July 29, 1996 Denzel Washington 41
November 17, 1997 George Clooney (1) 36
November 16, 1998 Harrison Ford 56
November 15, 1999 Richard Gere (2) 50
November 13, 2000 Brad Pitt (2) 37
November 26, 2001 Pierce Brosnan 48
December 2, 2002 Ben Affleck 30
December 1, 2003 Johnny Depp (1) 40
November 29, 2004 Jude Law 31
November 28, 2005 Matthew McConaughey[32] 36
November 27, 2006 George Clooney (2)[33] 45
November 26, 2007 Matt Damon[34] 37
November 25, 2008 Hugh Jackman[35] 40
November 18, 2009 Johnny Depp (2)[36] 46
November 17, 2010 Ryan Reynolds[37] 34
November 16, 2011 Bradley Cooper[38] 36
November 14, 2012 Channing Tatum[39] 32
November 19, 2013 Adam Levine[40] 34
November 19, 2014 Chris Hemsworth[41] 31
November 17, 2015 David Beckham[42] 40
November 15, 2016 Dwayne Johnson[43] 44
November 14, 2017 Blake Shelton[44] 41
November 5, 2018 Idris Elba[45] 46
November 13, 2019 John Legend[46] 40
November 30, 2020 Michael B. Jordan[47] 33
November 10, 2021 Paul Rudd[48] 52
November 7, 2022 Chris Evans[49] 41
November 7, 2023 Patrick Dempsey[50] 57
November 13, 2024 John Krasinski[51] 45

Sexiest Woman Alive

[edit]

In December 2014, People selected its first and only Sexiest Woman Alive, Kate Upton.[52] Cindy Crawford and Richard Gere were declared "Sexiest Couple of the Year" on October 19, 1993.

Year Choice Age
December 25, 2014 Kate Upton[52] 22

Cutest Baby Alive

[edit]

In 2019, People selected its first Cutest Baby Alive, Andy Cohen's son Benjamin.[53] In 2020, Anderson Cooper's son, Wyatt Morgan, was named the Cutest Baby Alive.[54]

Year Choice
November 13, 2019 Benjamin Cohen
November 19, 2020 Wyatt Morgan

Most Intriguing People of the Year

[edit]

At the end of each year People magazine famously selects 25 news-making individuals or couples who have received much media attention over the past 12 months and showcases them in a special year-end issue, the '25 Most Intriguing People of the Year'. This series of full-page features and half-page featurettes includes world leaders and political activists, famous actors and entertainers, elite athletes, prominent business people, accomplished scientists and occasionally members of the public whose stories have made an unusual impact in news or tabloid media.[55]

100 Most Beautiful People

[edit]

People's 100 Most Beautiful People is an annual list of 100 people judged to be the most beautiful individuals in the world. Until 2006, it was the 50 Most Beautiful People.

Julia Roberts holds the record for most times named, with five.[56] Michelle Pfeiffer, Jennifer Aniston, and Kate Hudson have appeared twice.

In 2020, Goldie Hawn, Kate Hudson, and Hudson's daughter Rani made history becoming the first multigenerational cover stars of the Beautiful Issue. In addition, Hawn and her granddaughter concurrently became the oldest and youngest to cover the Beautiful Issue.[57]

100 Most Beautiful People cover stars
Issue date Name Age
June 1, 1990 Michelle Pfeiffer (1) 32
June 7, 1991 Julia Roberts (1) 23
May 4, 1992 Jodie Foster 28
May 3, 1993 Cindy Crawford 27
May 8, 1994 Meg Ryan 32
May 8, 1995 Courteney Cox 30
May 8, 1996 Mel Gibson 40
May 12, 1997 Tom Cruise 34
May 12, 1998 Leonardo DiCaprio 24
May 14, 1999 Michelle Pfeiffer (2) 41
May 8, 2000 Julia Roberts (2) 32
May 14, 2001 Catherine Zeta-Jones 31
May 13, 2002 Nicole Kidman 34
May 12, 2003 Halle Berry 36
May 30, 2004 Jennifer Aniston (1) 35
May 8, 2005 Julia Roberts (3) 37
April 28, 2006 Angelina Jolie 30
April 27, 2007 Drew Barrymore 32
May 2, 2008 Kate Hudson (1) 29
May 11, 2009 Christina Applegate 37
April 30, 2010 Julia Roberts (4) 42
April 15, 2011 Jennifer Lopez 41
April 27, 2012 Beyoncé 30
April 26, 2013 Gwyneth Paltrow 40
May 5, 2014 Lupita Nyong'o 31
April 24, 2015 Sandra Bullock 50
April 20, 2016 Jennifer Aniston (2) 47
April 19, 2017 Julia Roberts (5) 49
April 18, 2018 Pink 38
April 24, 2019 Jennifer Garner 47
May 4, 2020 Goldie Hawn 74
Kate Hudson (2) 41
Rani Hudson Fujikawa 1
April 12, 2021 Chrissy Teigen 34
April 27, 2022 Helen Mirren 76
April 24, 2023 Melissa McCarthy 52
May 1, 2024 Sofia Vergara 51
May 5, 2025 Demi Moore 62

People Magazine Yearbook

[edit]

People Magazine Yearbook is an annual publication released by publishers of People magazine, currently Meredith Corporation.[3] The Yearbook broadly covers all the major events that happened in the year that it covers. This includes socially relevant news events that made headlines around the world in general but more specifically in the United States. Besides the news headlines, it covers celebrity weddings, splits/divorces, births and deaths, and also scandalous events that generated much news when they happened. Over the years, it has covered headlining events in the world of Music (Grammy Awards), Movies (Oscar Awards, The Golden Globe Awards), and Television (Emmy Awards) in a bite sized recap of the event and the award winners. The People Yearbook has had the year (say, 2010) written in Bold accompanying the word "Yearbook" on the front cover since the People Yearbook 1995,[58] although this gradually changed in the more recent editions. Since 2015, the "year" appeared in a more inconspicuous way on the front cover until the 2019 issue[59] and the bold style of writing the "year" made a comeback in the 2020 issue.[60] The year also appears on the spine.

Early years

[edit]

The People Magazine Yearbook was first published in the Year 1991 by The Time Inc. Magazine Company and it was called "Private Lives".[61] This issue did not mention any year conspicuously on the front page or the inner page but the front flap of the hardcover version of the magazine described Private Lives as "People's chronicle of an extraordinary year - 1990", clearly describing that the events covered inside were from 1990. Next Year, the 1992 sequel to Private Lives was published and it was called "Private Lives Volume II".[62] The first page had an additional tagline that described the magazine as The Year in Review: 1991 Private Lives. In 1993, there was another change in the publication and also its cover title. The year was added on the cover for the first time and this annual issue was called "Private Lives 1993".[63] The "Year" appeared in Bold on the front cover. The first page described the publication as Private Lives The Year in Review: 1992. Next year, in 1994, People Books released Private Lives 1994[64] with the first page that said Private Lives Year in Review: 1993. The year 1996 ushered in the single biggest change in the magazine title. The title was reworked and found a new moniker - It was called "People Yearbook 1995".[58] Previous title of "Private Lives" was dropped completely and the publication was defined as a "yearbook" for the first time.

Changes over the Years

[edit]

In all the years since its inception, People Magazine Yearbook has covered events from the previous year and not the year on the front cover, and this is true even from the time period when it was called Private Lives. For example, People Magazine Yearbook 2008 covered events of 2007.[65] And People Magazine Yearbook 1998 covered the events of the Year 1997.[66] 2014 was the last year for this to happen. The 2014 yearbook covered events of 2013.[67] In 2015, a shift happened in the magazine that changed for the first time the year it actually covered within its pages. Instead of covering the events of 2014, this issue covered the events of 2015 and arrived on the stands towards the end of 2015.[68] To make the shift properly understood, the first page of this yearbook included a tagline "The Most Memorable Moments of 2015". With this move, People Magazine Yearbook changed its own 25-year-old tradition. This shift, however, resulted in the year 2014 never being covered by the People Magazine Yearbook and 2014 became the only year not to be covered since its inception in 1991. Since then, the People Magazine Yearbook has been covering events of the same year that are on the Front Page. Another typeface change was experimented for two years when People Magazine Yearbook 2013![69] and People Magazine Yearbook 2014![67] had an exclamation mark following the year. This was dropped in the 2015 Yearbook and the publication discarded the exclamation mark. However, this issue dropped the Bold writing of the "Year" on the front cover and replaced it with a more inconspicuous style and it was like that until the 2019 issue.[68]

The 2016 Yearbook was a special "flip cover" issue wherein it combined a special edition memorabilia to cherish the memories of people who died in 2016.[70] The list included Prince, David Bowie, Nancy Reagan, Alan Rickman, Doris Roberts, Muhammad Ali etc. The special edition could be accessed by flipping over the magazine. In November 2017, Meredith Corporation announced that it would acquire Time Inc. for $2.8 billion.[71] The acquisition was completed on January 31, 2018.[72] Time Magazine, People Magazine and also People Magazine Yearbook are now published by Meredith Corporation. The copyright of the 2018 Yearbook was described as belonging to Time Inc. Books, a division of Meredith Corporation and published by People Books, an imprint of Time Books.[73][74] This issue included the tagline, "The Most Memorable Moments of 2018" on the cover. However, in the 2019 Yearbook, the copyright was described as belonging to Meredith Corporation, without any prominent tagline.[59] The prominent bold writing of the "Year" on the front cover made a comeback with the 2020 Yearbook, along with a tagline saying "Our Extraordinary Year Together".[60] The trend continued with the 2021 Yearbook, along with a tagline saying, "When We All Got Together Again".[75]

Television spinoffs

[edit]

The magazine has inspired the television series People Magazine Investigates, a true crime series which debuted in 2016 on Investigation Discovery,[76] and People Puzzler, a crossword puzzle-themed game show which debuted in 2021 on Game Show Network.[77] In 2024, the six-episode series People Magazine Investigates: Surviving a Serial Killer aired on Investigation Discovery.[78]

An earlier TV version of the magazine began as an entertainment news program, hosted by Alan Hamel, Pat Mitchell and Phyllis George, with Peter Stone as an occasional substitute and it was produced by Time-Life Television, aired on CBS in the fall of 1978, and lasted for a few months.[79][80][81]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
is an American weekly magazine that specializes in celebrity news, human-interest stories, and entertainment coverage, emphasizing the personal dimensions of public figures' lives. Founded on March 4, 1974, by Time Inc. as a spinoff from its existing publications, the inaugural issue featured actress Mia Farrow on the cover and quickly established a format blending profiles of stars with narratives of ordinary individuals in extraordinary circumstances. Over decades, People built a large readership through recurring features like annual rankings of the "Sexiest Man Alive" and in-depth reporting on scandals, relationships, and triumphs in pop culture, contributing to its role in shaping modern celebrity journalism. Following Time Inc.'s evolution through mergers—including the 2018 sale to Meredith Corporation and the 2021 acquisition by Dotdash (under IAC)—the magazine's parent company rebranded to People Inc. in July 2025, reflecting a strategic emphasis on its flagship brand amid a broader shift toward digital content and SEO-driven optimization. While achieving commercial prominence as a staple of mainstream media, People has drawn criticism for sensationalism in its focus on personal dramas over substantive events, left-leaning biases in story selection favoring Hollywood and progressive narratives, and recent declines in print viability due to falling ad revenue, rising costs, and algorithmic content priorities that dilute editorial depth.

History

Founding and Early Development (1974–1980s)

People magazine was launched by Time Inc. on March 4, 1974, as a weekly newsstand-only publication focused on human-interest stories and the individuals driving or affected by current events. The first issue, dated March 11, featured actress Mia Farrow in costume as Daisy Buchanan from the film The Great Gatsby on its cover. This debut marked the expansion of a preexisting one-page feature called "People" from Time magazine into a standalone title, with the explicit aim of prioritizing personal narratives over abstract news analysis. Richard B. Stolley, formerly an assistant managing editor at Life magazine who had secured the Zapruder film of President Kennedy's assassination, was appointed founding managing editor. Richard J. Durrell served as founding publisher, overseeing initial operations from Time Inc.'s resources. The magazine's early content emphasized relatable figures across society, from celebrities like to public intellectuals such as , positioning itself as accessible journalism amid the era's complex headlines. Circulation expanded swiftly under Stolley's direction, surpassing 2.2 million copies by 1978, supported by a pass-along readership estimated at nearly 14 million. This growth reflected strong newsstand sales and reader interest in personality-driven reporting, sustaining the title's viability into the as 's first weekly periodical to achieve such rapid scale without subscription reliance. By the decade's end, People had solidified its format, blending celebrity profiles with broader human stories, though it faced ongoing pressures to differentiate from emerging tabloid competitors.

Expansion of Features and Spin-offs (1990s)

In the 1990s, People magazine broadened its scope by introducing prominent annual special issues that capitalized on reader interest in aesthetics and rankings, while launching targeted spin-off publications to tap into underserved demographics. These developments reflected the magazine's strategy to diversify beyond core human interest stories, leveraging the growing popularity of tabloid-style features amid rising competition from entertainment media. Circulation benefits from these expansions were evident, as special issues often doubled as collector's editions, boosting single-copy sales. A key feature launch occurred in 1990 with the inaugural "50 Most Beautiful People" issue, which featured Michelle Pfeiffer on the cover and established an annual tradition evaluating celebrities primarily on physical appearance. This issue, which evolved from earlier beauty polls but formalized a list format, included 50 honorees and emphasized visual appeal, with Pfeiffer highlighted for her roles in films like The Fabulous Baker Boys. The feature's success stemmed from its alignment with cultural obsessions over fame and looks, generating sustained media buzz and sales; by mid-decade, it had become a staple, with subsequent editions in 1995 showcasing similar celebrity lineups. Critics noted its superficial focus, yet it empirically drove engagement, as evidenced by repeated high-profile covers. Spin-offs further extended the brand's reach. In 1996, following the commercial triumph of a tribute issue to singer Quintanilla-Pérez after her death, People launched People en Español as a Spanish-language edition targeting audiences in the U.S. This initial special issue capitalized on cultural resonance, leading to a monthly format by 1997 with content on Latino celebrities and bilingual accessibility. The move addressed the underserved market of Spanish-speaking readers, achieving rapid growth to become a top publication. In 1998, Time Inc. debuted Teen People, a monthly spinoff aimed at adolescents, featuring stories on young stars, , and peer issues to compete in the nascent teen media space. Launched with an emphasis on relatable , it filled a gap left by generalist outlets, though its content often mirrored the parent magazine's celebrity emphasis. These publications represented pragmatic expansions driven by demographic data and market testing, rather than ideological shifts.

Ownership Transitions and Digital Shift (2000s–2025)

acquired , the longtime publisher of People, in a transaction announced on November 26, 2017, for $1.85 billion in cash plus the assumption of debt, totaling approximately $2.8 billion; the deal closed on January 31, 2018, transferring ownership of People and other titles like to Meredith. This marked People's first major ownership change since its founding under in 1974, as Meredith, a Des Moines-based firm focused on lifestyle magazines, sought to consolidate its portfolio amid declining print advertising revenues. In October 2021, IAC subsidiary Dotdash announced its acquisition of Meredith's National Media Group—including People, InStyle, and Travel + Leisure—for $2.7 billion in cash and stock; the merger closed in December 2021, creating Dotdash Meredith as a hybrid digital-print entity with IAC retaining control. Dotdash, known for SEO-optimized digital content sites like About.com (rebranded as Dotdash in 2017), integrated People's assets to leverage its celebrity-driven brand for online traffic growth, contrasting Meredith's print-heavy approach. This shift positioned People within a performance-marketing framework emphasizing data analytics and search visibility over traditional editorial autonomy. Parallel to these transitions, accelerated its digital pivot starting in the early with the expansion of People.com, which by 2000 featured growing online editorial under leaders like Michelle Tauber, who joined that year to manage . Under Dotdash Meredith, this evolved into a strategy prioritizing SEO-driven articles, listicles, and multimedia to capture search traffic, boosting digital revenue to over $1 billion by 2024 (56% of total), though critics attributed a perceived decline in journalistic depth to algorithmic optimization. On July 31, 2025, Dotdash Meredith rebranded as People Inc., signaling a unified focus on "human-centric storytelling" across its 24 brands amid AI disruptions to search, with as the flagship to drive post-SEO engagement through and direct audience relationships. This reorientation, under IAC ownership, aimed to sustain profitability as print circulation fell from 3.5 million in the late to under 1.5 million by the early , redirecting resources to digital platforms that reached 175 million monthly users by 2021.

Editorial Content

Core Focus on Human Interest and Celebrities

People magazine, launched on March 4, 1974, by Time Inc., established its editorial foundation on personality-driven journalism, prioritizing coverage of individuals over abstract issues or events. Founding managing editor Richard Stolley articulated the publication's aim to feature "the headliners, the stars, the important doers, the interesting and unusual," encompassing both celebrities and non-celebrities whose personal narratives captured public attention. This approach differentiated People from traditional news weeklies, fostering a format that blended glamour with relatable human experiences to drive reader engagement. The magazine's celebrity coverage forms a cornerstone of its content, dedicating substantial editorial space—approximately 51% in early years—to profiles, interviews, and updates on recognizable figures in , politics, and sports. Examples include detailed timelines of ' relationships, such as Angelina Jolie's romantic history spanning marriages to , , and , and ongoing feuds like that between and . Exclusive scoops and breaking news on stars, from to royals, emphasize personal milestones, career developments, and scandals, positioning People as a for accessible insights. Complementing this, human interest stories highlight ordinary individuals confronting extraordinary challenges or achievements, often evoking inspiration or empathy. Recurring features like the annual "Half Their Size" issue showcase weight-loss transformations by everyday people, underscoring themes of perseverance and personal reinvention. Other examples include accounts of resilience, such as families navigating crises or individuals leaving inspirational legacies, like a man compiling a "Yes List" of life affirmations before his death. These narratives, drawn from real-life events, aim to connect readers with universal human struggles and triumphs, maintaining the magazine's commitment to stories of "ordinary people doing extraordinary things." Over decades, this dual emphasis has evolved while retaining core principles, with digital expansions on People.com reinforcing sections for both exclusives and human interest updates, including heartwarming tales of animals, friendships, and impacts. The format's success stems from its verifiable focus on sourced personal anecdotes, avoiding unsubstantiated in favor of documented events and interviews.

Annual Lists and Special Issues

People magazine publishes several recurring annual lists that emphasize appeal, , and style, often as part of dedicated special issues. These features, which contribute significantly to the magazine's cultural footprint, originated in the late 1980s and 1990s as a means to engage readers with subjective yet high-profile rankings drawn from industry figures. The "Sexiest Man Alive" list, launched in 1985, annually selects a male for embodying sex appeal and charisma, with as the inaugural choice. Published each fall, the feature has crowned 40 individuals by 2024, including repeat winners such as in 1997 and 2006, and in 2024. The accompanying special issue typically includes interviews, photoshoots, and historical retrospectives, driving sales through anticipation and debate. Similarly, the "World's Most Beautiful" list, introduced in 1990 via the inaugural "50 Most Beautiful People" issue with on the cover, annually honors female celebrities for beauty and influence. Evolving from a top-50 format to spotlighting a primary cover star alongside others, it has featured multiple-time honorees like (1991, 2000, 2005, 2010, 2017) and in 2025. The associated "Beautiful Issue" combines rankings with personal stories, emphasizing subjective criteria amid reader polls and editorial discretion. Additional annual lists include the "Best- and Worst-Dressed," which critiques at major events like the Oscars, fostering discussions on style trends since the . Special issues extend beyond lists to milestone commemorations, such as the 2024 50th-anniversary edition revisiting iconic covers and stories, and themed editions on topics like coverage spanning five decades. These publications maintain the magazine's focus on aspirational narratives while adapting to digital tie-ins for broader reach.

Evolution Toward True Crime and Sensationalism

In the 1990s, People magazine began incorporating more high-profile criminal cases into its coverage, particularly those intersecting with , such as the murder trial in 1994–1995, which dominated multiple issues with detailed timelines and courtroom analysis. This era aligned with a broader true crime surge, exemplified by stories on the Laci Peterson case in 2002–2003 and the JonBenét Ramsey killing in 1996, where the magazine emphasized dramatic narratives of betrayal and mystery to engage readers. Such features marked an initial pivot from pure celebrity profiles toward sensational elements, leveraging public fascination with scandals that blurred lines between fame and infamy. By the 2010s, People formalized its true crime focus amid rising demand for serialized criminal sagas, launching the "People Magazine Investigates" television series in 2016 on , which examined notorious cases like the saga and cold-case reopenings with on-scene reporting and victim interviews. The series, renewed for multiple seasons including one in October 2024, featured episodes on crimes such as the 1986 of Jennifer Levin, highlighting forensic twists and legal battles in a format prioritizing emotional hooks over detached analysis. Print counterparts amplified this through special editions, like the 2020 "True Crime Stories" issue detailing the Golden State Killer's capture after decades, which sold by framing pursuits of justice against prolonged human suffering. This evolution reflects market adaptation to 's profitability, with People's crime content expanding to dedicated sections by 2017, aggregating stories on serial killers, cults, and to boost digital traffic. Critics, including media analysts, argue this shift indulges by prioritizing lurid details—such as graphic reconstructions in covers from the onward—over rigorous , potentially exploiting for circulation gains amid declining print ad revenue. Nonetheless, the magazine's approach has sustained relevance, with 2022 retrospectives on crimes underscoring how early sensational covers laid groundwork for today's multimedia empire.

Business Operations

Circulation, Revenue, and Market Challenges

People magazine's has remained relatively stable in recent years amid broader industry declines, averaging approximately 2.5 million copies per issue in the second half of 2024, reflecting a modest 0.1% year-over-year increase. This figure positions it as one of the top-circulating U.S. magazines, though it lags behind historical peaks, such as 3.75 million in 2006. Total brand audience, encompassing print, digital, and multiplatform reach, expanded to 96 million in the second quarter of 2025, underscoring the magazine's shift toward broader engagement metrics driven by online consumption. Revenue for People magazine is integrated into its parent company, now rebranded as (formerly Dotdash Meredith), which reported $1.8 billion in for 2024, with digital segments comprising a growing share. In the second quarter of 2025, achieved $427.4 million in , a 1% year-over-year rise primarily from a 9% increase in digital , , and licensing to $260.4 million, while print continued to contract. remains the dominant stream, with People historically leading U.S. magazines at $997 million in 2011, though specific recent breakdowns for the title alone are not publicly isolated. Market challenges for People include the ongoing erosion of print advertising amid advertiser preferences for measurable digital metrics and shorter content cycles on social media platforms, which erode traditional magazine exclusivity in celebrity journalism. Print revenue for Inc. fell 7% to $174 million in the first quarter of 2025, reflecting industry-wide pressures from free online alternatives and e-commerce-driven content fragmentation. Despite digital gains, the U.S. magazine sector faces projected revenue stagnation at $23.78 billion in 2025, with print's tactile appeal insufficient to offset competition from instantaneous digital news and reduced advertiser willingness to fund long-form print production. mitigates these through multiplatform expansion, but sustained print viability hinges on premium ad recovery and audience retention in a favoring algorithmic, user-generated coverage over curated .

Ownership History and Corporate Changes

People magazine was launched on March 4, 1974, by Time Inc., a subsidiary of Time Warner, as the company's first weekly publication focused on human-interest stories. In June 2014, Time Inc. was spun off from Time Warner as an independent, publicly traded company to allow greater focus on its magazine portfolio amid declining print revenues and shifting media landscapes. On November 27, 2017, Meredith Corporation announced its acquisition of Time Inc. for $2.8 billion, a deal finalized on January 31, 2018, which brought People under Meredith's portfolio of lifestyle and service magazines; the transaction was partially financed by investment from the Koch brothers' holdings. In December 2021, IAC-owned Dotdash merged with Meredith in a $2.7 billion all-stock transaction, creating Dotdash Meredith and positioning People as a flagship title within a digitally oriented conglomerate emphasizing e-commerce and audience data. On July 31, 2025, Dotdash Meredith rebranded its corporate entity as People Inc., reflecting the magazine's central role in the company's portfolio of over 50 brands, while remaining under IAC ownership led by Barry Diller.

Media Extensions

People magazine has developed several print spin-offs to extend its brand into niche markets, including demographics defined by age, language, and interests. These publications maintain the core emphasis on profiles and human-interest stories while adapting content to specific audiences. Teen People, launched by Time Inc. on January 9, 1998, targeted teenagers with monthly issues featuring emerging young celebrities, music trends, and lifestyle advice. It quickly gained traction as one of the most successful teen magazine launches, achieving circulations exceeding 1.3 million at its peak, but faced intensifying competition and shifting media habits. Publication ceased in September 2006, with the brand transitioning to a digital-only format amid declining print viability in the sector. People en Español, the Spanish-language edition, originated as a 1996 special tribute issue that capitalized on demand for content about figures, evolving into a regular monthly print by 1997. It focused on Latino celebrities, cultural events, and bilingual human-interest features, attaining a circulation of around 500,000 and recognition as the leading U.S. . Print production ended in 2022, reflecting broader industry shifts toward , though the title persists online. People StyleWatch, introduced in 2002, specialized in fashion, beauty, and celebrity styling as a bimonthly or seasonal print title, offering shopping guides and trend analyses distinct from the parent magazine's broader scope. It pioneered accessible style coverage, influencing later relaunches in 2022 that emphasized and integration, with ongoing seasonal issues like the Fall 2025 edition featuring cover stars such as Emma Meyers.

Television and Broadcast Productions

In 2016, People launched PeopleTV, an ad-supported over-the-top streaming channel dedicated to celebrity news, entertainment, and human-interest stories drawn primarily from the magazine's content and that of its sister publication . The service, initially developed under as the People/Entertainment Weekly Network before rebranding, featured daily programming such as the flagship show PEOPLE Now, which expanded to weekend broadcasts in 2018 and accumulated over 3 million downloads by that point. PeopleTV ceased operations in March 2022 following the magazine's acquisition by IAC, amid challenges in the competitive celebrity news video market. Building on its digital efforts, People debuted a syndicated daytime television program titled PEOPLE (the TV Show!) in fall 2020, airing as a half-hour daily series hosted by Kay Adams and Lawrence K. Jackson across Meredith Corporation's local station affiliates in markets including Atlanta, Phoenix, and St. Louis. The show, which highlighted magazine features on celebrities, lifestyle topics, and viewer-submitted stories, was renewed for three additional seasons in March 2021, extending through the 2023–2024 television season. People also ventured into true crime programming with People Magazine Investigates, a documentary series that premiered on Investigation Discovery in November 2016, examining high-profile criminal cases through investigative reporting and interviews. The series, which ran for multiple seasons, emphasized stories that aligned with the magazine's human-interest focus but shifted toward sensationalized narratives of violence and unresolved mysteries. Earlier, in December 2014, People produced a one-off awards special, People Magazine Awards, broadcast on and featuring categories honoring achievements in film, television, music, and humanitarian efforts, with presenters including and . This event marked an initial foray into live broadcast specials, though it did not spawn an annual franchise.

Digital and Online Platforms

People magazine maintains a robust digital presence through its primary website, people.com, which delivers breaking celebrity news, exclusive stories, human interest features, and multimedia content including videos and photo galleries. The site emphasizes real-time updates on , royals, and , drawing from the magazine's editorial focus on human narratives. Traffic metrics indicate significant reach, with reports of over 77 million monthly unique visitors, reflecting its role as a key online destination for pop culture content. In April 2025, launched a dedicated available on via the Apple , with Android rollout following in May, designed as a scrollable, TikTok-inspired platform prioritizing vertical videos, photography, and exclusive multimedia. The app provides push notifications for from over 250 journalists, aiming to enhance user engagement with bite-sized, visually driven updates. Social media channels amplify People's content across platforms, amassing more than 115 million followers collectively, where it shares snippets of articles, videos, and interactive polls to drive traffic back to the site and app. Complementary digital offerings include podcasts with over 600,000 downloads, covering interviews and topics, as well as a suite of newsletters tailored to specific interests like daily entertainment recaps and specialized beats such as food or . These platforms operate under People Inc., the rebranded Dotdash Meredith entity established in July 2025, which has prioritized digital growth amid shifting media consumption patterns.

Cultural Impact and Reception

Influence on Celebrity Journalism and Public Perception

People magazine pioneered the mainstreaming of -focused journalism by applying rigorous reporting standards to personality-driven stories, distinguishing itself from pure tabloids while adopting their emphasis on . Launched on March 4, 1974, by , the weekly publication targeted a broad audience with human-interest features on celebrities, blending with cultural observation to create a new genre of "personality ." This format reconciled elements of scandal and , elevating from fringe supermarket rags to credible media fare and influencing subsequent outlets to prioritize intimate celebrity narratives over detached professional profiles. The magazine's coverage shifted public perception of celebrities from distant icons to relatable figures whose personal triumphs and failures invited widespread empathy and scrutiny, fostering deeper parasocial connections. A longitudinal of cover stories from to 1998 documented this evolution, showing a marked decline in career-focused themes and a rise in scandalous personal disclosures, which normalized and blurred distinctions between fame and notoriety. Founding managing editor Landon Jones, reflecting in 2023, acknowledged that such emphasis contributed to a societal obsession with , regretting its role in prioritizing transient fame over substantive achievements. Recurring features like the "Sexiest Man Alive" list, inaugurated in 1985 with Mel Gibson as the inaugural honoree, amplified this influence by codifying subjective ideals of male attractiveness, often propelling winners' careers through heightened visibility and cultural buzz. These annual designations, alongside similar rankings for beauty and influence, reinforced media-driven standards that shape public aspirations and debates on desirability, embedding celebrity metrics into everyday discourse while critiquics argue they promote superficial evaluations at the expense of deeper cultural contributions. By humanizing elites yet commodifying their images, People helped cultivate a pervasive that permeates politics, , and personal identity formation.

Achievements, Awards, and Longevity Metrics

magazine, launched on March 4, 1974, as the first weekly publication from Time Inc. focused on human-interest stories, has sustained operations for 50 years, marking its anniversary in 2024 with special issues and exhibitions highlighting its cultural documentation. This longevity reflects its adaptation from print-centric origins to multi-platform delivery, maintaining relevance in celebrity journalism amid declining traditional magazine circulations. In 2005, People was designated Magazine of the Year by Advertising Age, commended for superior editorial quality, peak circulation exceeding 3.7 million copies weekly, and leading advertising performance that positioned it atop industry rankings. The publication's commercial achievements include projected revenues surpassing $1.5 billion in 2006, underscoring its dominance in the celebrity weekly segment during that era. Circulation metrics demonstrate enduring market leadership: print averages reached 3.75 million in 2006, declining to 2.57 million by 2022 amid digital shifts, yet total audience expanded to 84.56 million annually. By the second quarter of 2024, People retained the highest monthly print audience among U.S. magazines, with overall readership exceeding 118 million across platforms. These figures highlight its resilience, generating billions in weekly impressions while outpacing competitors in the human-interest category.

Criticisms and Controversies

Ethical Issues in Photo Acquisition and Privacy

People magazine has historically acquired a significant portion of its photographs from freelance photographers, whose aggressive tactics—such as high-speed vehicle pursuits, trespassing on , and long-range surveillance—have repeatedly raised ethical concerns about invasion in . These methods prioritize capturing candid, marketable images over consent, often blurring the line between and personal intrusion, as evidenced by broader industry patterns where have faced legal challenges for endangering subjects during photo chases. While People positions itself as a more restrained outlet compared to tabloids like the , its dependence on such sources has invited criticism for indirectly incentivizing invasive practices through high demand and payment for exclusive shots. A prominent controversy erupted in 2014 when celebrities including and publicly condemned for publishing "pedorazzi" photos—images of children taken without parental authorization—labeling the practice as exploitative and harmful to minors' privacy. Bell specifically targeted the magazine on , arguing that such photos commodify vulnerable subjects who lack agency, prompting widespread debate on whether outlets like bear responsibility for vetting acquisition ethics beyond legal compliance. In response, announced a policy shift on February 25, 2014, pledging not to publish photographs of celebrities' children obtained against parents' wishes, except in cases of serious news value, as outlined in its editorial guidelines. This adjustment acknowledged prior lapses but highlighted ongoing tensions, as the magazine continued to feature adult celebrity images sourced similarly, without equivalent safeguards. The acquisition of first-baby photos through multimillion-dollar deals has also sparked ethical scrutiny, exemplified by People's 2008 payment of $5 million to for images of her twins, Max and Emme, and similar arrangements with and for their children. Critics contend this practice, while consensual from parents, undermines children's inherent by treating their images as commercial assets from birth, potentially normalizing a market-driven erosion of family boundaries in pursuit of reader revenue. Empirical analyses of such transactions argue that they reflect a causal trade-off: parental financial gain versus long-term costs to offspring, with no evidence that these deals enhance public welfare beyond entertainment value. People defends these exclusives as parent-approved, yet the scale—often exceeding $1 million per set—underscores how economic incentives can pressure families into waiving , raising questions about in high-stakes media negotiations. No major lawsuits directly targeting People for photo-related privacy breaches have been publicly documented, unlike cases against more sensationalist outlets, but the magazine's sourcing model persists amid calls for stricter industry self-regulation to prioritize verifiable consent over opportunistic capture. This reliance on unvetted paparazzi contributions, even post-2014 reforms, illustrates a broader in celebrity media: balancing commercial viability with respect for reasonable expectations, particularly for non-public figures like dependents.

Content Bias, Superficiality, and Cultural Ramifications

magazine's political coverage has been characterized as left-leaning by media bias evaluators, with analyses citing editorial positions that favor liberal perspectives and portray conservatives negatively. For instance, rates it as left-biased based on story selection in its politics section that aligns with progressive narratives, including disproportionate criticism of Republican figures such as former President Trump, while maintaining high factual accuracy in reporting. assigns a "Lean Left" rating specifically to its digital political content, noting tendencies toward slant and omission in topics like gun rights coverage. This bias reflects broader patterns in mainstream media, where celebrity-driven outlets often amplify viewpoints from Hollywood's predominantly liberal elite, potentially skewing public discourse on policy issues intertwined with cultural figures. The magazine's content has drawn criticism for superficiality, prioritizing sensational personal over substantive professional or intellectual achievements. A of cover stories from 1974 to 1998 revealed a marked shift: early issues emphasized celebrities' milestones and virtuous feats, but by the late , themes increasingly focused on private scandals, illnesses, crimes, and family/sex issues, with —such as coverage of rapists, addicts, and murderers—blending into fame narratives. Approximately 70% of covers centered on and idols of consumption rather than producers or leaders, fostering a pattern of voyeuristic appeal that favors emotional titillation over depth. This trend persisted into the digital era, exacerbated by corporate shifts toward SEO-optimized content post-2021 Dotdash Meredith acquisition, which critics argue diluted human-interest storytelling into aggregation. Culturally, People has ramifications in amplifying a fame-obsessed society, where status supplants merit-based recognition and encourages superficial values like materialism and appearance over resilience or accomplishment. Former managing editor Landon Jones, reflecting in his 2023 book Celebrity Nation, attributes part of America's "cult of " to the magazine's pioneering "personality journalism" in the , which normalized prying into stars' lives and eroded distinctions between achievement and notoriety, with downstream effects on —evident in voters prioritizing candidates' personas—and everyday aspirations toward fleeting fame via . Jones expresses regret over how this coverage shaped public views, contributing to social costs like diminished trust in institutions and heightened envy-driven , as audiences internalize metrics of success tied to visibility rather than contribution. Such dynamics, rooted in the magazine's weekly circulation peak of over 3.5 million in the , have normalized a feedback loop where media rewards , perpetuating cultural shallowness amid empirical evidence of rising issues linked to social comparison.

References

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