London Weekend Television

London Weekend Television (LWT; now part of the non-franchised ITV London region) was the ITV network franchise holder for Greater London and the home counties at weekends, broadcasting from Fridays at 5:15 pm (7:00 pm from 1968 until 1982) to Monday mornings at 6:00. From 1968 until 1992, when LWT's weekday counterpart was Thames Television, there was an on-screen handover to LWT on Friday nights (there was no handover back to Thames on Mondays, as from 1968 to 1982 there was no programming in the very early morning, and from 1983, when a national breakfast franchise was created, LWT would hand over to TV-am at 6:00am, which would then hand over to Thames at 9:25am). From 1993 to 2002, when LWT's weekday counterpart was Carlton Television, the transfer usually occurred invisibly during a commercial break, for Carlton and LWT shared studio and transmission facilities (although occasionally a Thames-to-LWT-style handover would appear).

Like most ITV regional franchises, including Carlton's, the London weekend franchise is now operated by ITV plc. The "London Weekend" franchise was renewed by Ofcom in 2015 for ten years and is still separately licensed, but is no longer distinguished on air. LWT is now managed with Carlton Television as a single entity (ITV London), although the name for the London Weekend licence on the Ofcom site is still "LWT". London Weekend Television Ltd is now (along with most other former regional companies owned by ITV plc) listed at Companies House as a "dormant company".

The London Television Consortium (LTC) was created and led by television presenter David Frost, who, at the time, was working for the London weekday ITV station Rediffusion. The consortium also included three ex-BBC members of staff: Michael Peacock (controller of BBC1), Frank Muir (assistant head of BBC comedy) and Doreen Stephens (head of children's output). Rediffusion's Controller of Programmes, Cyril Bennett, also joined the consortium, along with Clive Irving, theatre director Peter Hall and, for financial backing, Arnold Weinstock, managing director of GEC.

Frost had originally considered applying for the new Yorkshire region franchise, but the expected high number of applicants led to a change of plans. The second choice was to take on Rediffusion for their contract but, although it held the largest and most profitable licence, it was felt that the company was too powerful to challenge; equally, as an employee of the station, he felt it would be seen as an act of betrayal. Changes elsewhere in the system (notably the decision to make the Midlands licence a seven-day operation) led Frost to believe that the existing Midlands weekday broadcaster ATV had a significant risk of losing its London weekend contract.

The consortium's application promised a variety of highbrow arts and drama productions. It accordingly caught the attention of the regulator, the Independent Television Authority (ITA), and it seemed to address concerns and criticisms raised in the Pilkington Report. The authority had been worried by criticism of the network's output, which was seen as downmarket and the LTC plans were viewed by the ITA as being serious contenders to the quality educational programming of the BBC. So keen was the ITA that it was quoted at the time as saying the LTC had to have its chance, whatever the repercussions.

The new company, renamed London Weekend Television, benefited from a slight extension in broadcasting hours, as they were allocated Fridays from 7 p.m., as well as Saturday and Sunday. The LTC had planned on buying the superior Teddington Studios of former contractor ABC Weekend TV, but following ABC's merger with Rediffusion to form Thames Television, the LTC were forced by the ITA to purchase Rediffusion's Wembley Studios and legally obliged to employ all members of staff, although the workforce was slightly larger than LWT had wanted. Having previously worked weekdays for Rediffusion, transmission staff now had to work at weekends, and, as a result, wanted extra pay for the unsocial hours. This led to threats of industrial action, and, with the dispute still unresolved, fifteen seconds into their opening night of 2 August 1968, technicians went on strike and the screens went blank. An emergency service was provided by management from the transmission centre of ATV at Foley Street, London.

Upon resolving the dispute, LWT suffered poor rating figures, as the station's evening viewing schedule included a Stravinsky musical drama, an avant-garde drama from French film director Jean-Luc Godard, a tribute to Belgian singer-songwriter Jacques Brel, and Georgia Brown Sings Kurt Weill. As a consequence, viewers deserted its primetime offerings in favour of the more mainstream Saturday night viewing on BBC1. Other ITV stations refused to show LWT productions because of the poor ratings. ATV, now the seven-day Midlands franchise holder after losing their London contract to LWT, refused to transmit any of their programmes in peak time; elsewhere, the powerful sales department at Thames Television, who provided London with a Monday to Friday service, took advantage of LWT's ratings crisis by adopting a "beggar thy neighbour" strategy, encouraging advertisers to use Thames during the week by heavily discounting their airtime.

The situation came to a head during a meeting of the Network Programme Committee on 9 September 1968. The NPC was being chaired by Lew Grade, ATV's managing director, and he is quoted as saying on this occasion: "I've succeeded in business by knowing exactly what I hate", he told them. "And I know I hate David Frost." Frost was present, but no one else spoke out against LWT's programming policy. Meanwhile, the £6.5 million it had initially put up for the franchise began to drain away more quickly than its audience figures. Michael Peacock, the architect in David Frost's vision for the future of television, wanted to stick to the principles of their contract with the ITA. ATV dropped Frost's major Saturday night slot altogether and replaced him with comedian Dave Allen, while Yorkshire and Granada relegated the show to the late evening.