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Locnville
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Locnville (sometimes abridged as LCNVL) is a South African electro hop music duo. Identical twin brothers Andrew and Brian Chaplin formed Locnville in Cape Town, South Africa, in 2009. The twins are singer-songwriters, song producers and musicians, in addition to being guitarists, drummers and business entrepreneurs.[2]
Key Information
Their debut studio album titled Sun in My Pocket was released in South Africa in February 2010[3][4] and had proven to become a major success, peaking at No. 1 on the RISA South African Albums Chart and later winning them the award for "best newcomer" at the 2010 MK Awards.[5]
Their second studio album titled Running To Midnight was released on 1 July 2011, including a high-definition music video for one of the album's tracks titled "Stars Above You".
The twins released their third studio album titled Taste the Weekend on 17 June 2016.
Life and career
[edit]1990–98: Early years
[edit]Andrew and Brian Chaplin were born identical twin brothers in New York, United States on 14 May 1990 to Pam Eichner, an American actress, and Spencer Chaplin, a guitarist.[6] At the age of two they relocated to Cape Town, South Africa, where the family lived together until their parents' divorce in 1997. The twins then started spending alternate weeks with either parent. They returned eventually to the United States in 2001 with their mother and finally moved back to South Africa in 2003 to live with their father. Andrew and Brian discovered their passion for music at the age of six when they got their first guitars. The twins regard the bands Pink Floyd and Oasis as big influences whose music was regularly played by their parents. Andrew elaborated in an interview: "Our family was pretty musically orientated, so I think we got a pretty good sense of melody and rhythm from a young age." The twins went to Reddam House Constantia from grade 1 to 12
2006–2009: "III"
[edit]At a young age the twins started performing at events in and around Cape Town and it didn't take long before they were discovered by South African record producer Gabi Le Roux who introduced them to Khayelitsha-based artist Given Phike. Soon the twins and Given Phike created the musical trio III (Three).
On 27 August 2007, III released a twelve track album, titled What They Say, on a South African mobile phone based social networking application called MXit. They were the first group in South Africa to release music in this format and in this sense made local music history.[citation needed]
The group disbanded soon after and Andrew and Brian Chaplin went on to create Locnville, the name of which is still a mystery, however the twins did say it has to do with their background and the fact that they had lived in both the United States and South Africa.[7]
Sun in My Pocket (2010)
[edit]After three months of pre- and post production by Deon Phyfer including two weeks of recording, mixing and mastering at LMX Studios in Cape Town their debut album, Sun in My Pocket was originally released on a music download format with the original title of Retro Electro in November 2009. The CD format of Sun in My Pocket was later released in South Africa in February 2010 after being remastered in the UK by Wez Clarke (Ministry of Sound, Hed Kandi).
Locnville were later deemed the "buzz act" at the Midem International Music Conference in Cannes in January 2010, sparking interest in the duo from international record labels.[8] In May 2010 it was announced that Locnville signed a worldwide deal with Sony Music International.[1]
During September 2010, the twins visited the United Kingdom where they met their fans and worked on their materials. The single "Sun in My Pocket" is also featured in EA Sports game, FIFA 11.[9]
Locnville was also featured on an episode of the popular MTV series My Super Sweet World Class. They were in the episode, gifting tickets and backstage passes to one of their concerts to birthday girl, Nina Rykaart, of South Africa.
Running to Midnight (2011)
[edit]On 1 July 2011, Locnville released their second studio album titled Running To Midnight. The brothers started an official "one-hundred day countdown", a move made to create a hype towards the build-up of the release. The move proved to be a successful one with social media networks, including Facebook and Twitter, being abuzz with the news of its release. Various competitions to encourage the purchasing of Running To Midnight were also created. The first single is called 'Stars Above You'.
The new album was written and recorded over 9 months in Cape Town, the US, and whilst on the road promoting their debut album across Europe.
In an interview, one of the twins, Andrew, stated that the new album was "much more relevant to where we are now". The other twin, Brian, added that the new album is "not our previous album"; saying in so many words that the new album brought with it new sound and "a seriously intense and fun story".
Faster Longer Mixtape (2013)
[edit]On 8 October 2013, Locnville released a mixtape titled Faster Longer Mixtape. "Closer" is the first single from Faster Longer Mixtape and it features singer Lakota Silva. "Yesterday" is the second single off of their Faster Longer Mixtape which they have described as a new sound for them as well as precursor for what's to come. They spent some time in New York at the end of 2012 and recorded 16 tracks in a week.
The Odyssey (2013)
[edit]On 24 December 2013, Locnville released an album titled The Odyssey containing 13 tracks. The album features guest collaborations with Reason, Lakota Silva, Mathew Gold, Pascal & Pearce, Tailor and Ross Jack.
Locnville vs LCNVL - The Hits (2015)
[edit]On 4 December 2015, Locnville released their greatest hits album titled The Hits. Containing 16 tracks.
Taste The Weekend (2016)
[edit]On 17 June 2016, Locnville released their third studio album titled Taste the Weekend. "Grapevine" is the first single from Taste the Weekend. "Grapevine", which was mixed and mastered by Ariel Chobaz (Justin Bieber, Drake & Nicki Minaj) and features vocals by Sabi (who has worked with Tyga, Britney Spears & Chris Brown) made its debut on Apple Music and Beats Radio on 12 February 2016 worldwide. "Cold Shoulder" co-produced with Sketchy Bongo, will be the second single from this album.
Taste the Weekend will be Locnville's first album with Warner Music South Africa. Having recorded half of the album over a period of five months in the US, and going back to their first name Locnville instead of LCNVL, the twins are excited for South African fans to hear the new sound.
Tribes & Angels (2020)
[edit]On 7 January 2020, Locnville celebrated the beginning of a new era with their latest offering Tribes & Angels. The EP that consists of 5 songs and will feature four guests – indie artists Muzi Mnisi who now resides in Atlanta, Georgia, 19-year-old Cape Town-based Anica Kiana, Swaziland's Apple Gule and popular hip-hop lyricist Gigi Lamayne. Andrew added the following about the EP, "Tribes & Angels is our first release in a while and a lead up to our next full-length LP to mark our first decade in the industry which is a huge milestone."
Entrepreneurship: Contra-Banned and Villey clothing
[edit]Contra-Banned
[edit]When creating Locnville, the twins also decided to create their own record label called Contra-Banned that would distribute their music at the time on a so-called "VirtualCD" format. They later on stated that the reason for creating Contra-Banned was that "artists get a tiny percentage at the end of it all...”, and they felt this was unfair as they put a lot of time and effort into what they did.[10]
Villey clothing
[edit]
In December 2010, the twin brothers released their own clothing brand called Villey clothing. Currently available for online purchase at TheGreekMerchant.com.[11]
Discography
[edit]- Retro Electro / Sun in My Pocket (2010)
- Running to Midnight (2011)
- Faster Longer Mixtape (2013)
- The Odyssey (2013)
- Locnville vs LCNVL - The Hits (2015)
- Taste The Weekend (2016)
- Tribes & Angels (2020)
- The Burn Box (2021)
Singles
[edit]- "Sun in My Pocket" (2009)
- "6 Second Poison" (2010)
- "There" (2010)
- "Love Rush" (2010)
- "Passion to Go" (radio single) (2011)
- "Stars Above You" (2011)
- "Staring at the World Outside" (2011)
- "The Good Guy" (2012)
- "Closer" (2013)
- "Yesterday" (2013)
- "Desperado" (Pascal & Pearce feat. Locnville) (2013)
- "Dreamcatcher" featuring Tailor (2013)
- "Pop Ya Like A" featuring Reason and Lakota Silva (2014)
- "Wasted" with Chad Da Don (2014)
- "I Can't Sleep" (2015)
- "Grapevine" featuring Sabi (2016)
- "Cold Shoulder" featuring Sketchy Bongo (2016)
- "Taste the Weekend II" featuring Roxy & Rouge (2016)
- "Done" featuring Radio & Weasel (2017)
- "Better With Silence" with AirDee[12] featuring YoungstaCPT (2018)[13]
- "Baloo" (2018)
- "Lemon Moon" (2018)
- "I Got Ya Babe" by Pascal & Pearce featuring Locnville (2019)
- "Little Less Liquor (featuring Anica Kiana)" (2019)
- "Liquid Cocaine" by De Hofnar x Giocatori featuring Locnville (2019)
- "New Rich" by Chad Da Don (feat. Locnville) (2019)
- "Paid" (2019)
- "Tribes & Angels" (featuring Muzi Mnisi) (2020)
- "Miracles" (Featuring Apple Gule) - Remix (2020)
- "Trophy" (featuring Khumz) (2021)
- "Cadillac" (2021)
Awards and nominations
[edit]| Year | Nominee / work | Award | Result |
|---|---|---|---|
| 2010 | Sopot Hit Festival | Foreign Hit Years | 11 place |
| "Sun in My Pocket" | Best Newcomer (MK Music Awards) | Won | |
| 2011 | Best Newcomer (SAMAs) | Won | |
| Best Selling Album (SAMAs) | Won | ||
| 2013 | Locnville | Best African Act (MTV Europe Music Awards) | Won |
| 2014 | Best Pop (MTV Africa Music Awards 2014) | Nominated[14] |
References
[edit]- ^ a b c d "Locnville signs with Sony". News24.com. 5 May 2010. Retrieved 2 December 2016.
- ^ "Archived copy". Archived from the original on 13 February 2010. Retrieved 3 April 2010.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ "Locnville's debut album breaks records". entertainmentafrica.com. Archived from the original on 28 March 2012. Retrieved 3 April 2010.
- ^ "Locnville Now Available on Mxit Music!". locnville.com. Archived from the original on 6 October 2015. Retrieved 3 April 2010.
- ^ "Vote Locnville for the 2010 MK Awards". SLXS – Cape Town news and activities, beaches, clubs and entertainment. Archived from the original on 8 March 2012. Retrieved 3 April 2010.
- ^ [1][dead link]
- ^ "Home - MOMIX | Entertainment Lifestyle News". MOMIX.co.za. Retrieved 2 December 2016.[permanent dead link]
- ^ "Locnville all set to hit the big time!! | off the Charts". Archived from the original on 12 July 2010. Retrieved 15 June 2010.
- ^ "FIFPlay - FIFA 11 Soundtrack". Archived from the original on 7 August 2011. Retrieved 13 August 2011.
- ^ [2] Archived 22 July 2013 at the Wayback Machine
- ^ "The Greek Merchant | Tshirts, Clothing, Design, Aking, Civil Twilight, Deadmau5, Fokofpolosiekar, Freshlyground". Archived from the original on 6 February 2012. Retrieved 20 January 2012.
- ^ "Multi-Platinum electro-hop duo, Locnville present their latest single 'Better With Silence' | Warner Music South Africa". Retrieved 9 April 2023.
- ^ "Locnville Tap AirDee and YoungstaCPT For New Banger 'Better With Silence'". The House Of Pop. 3 April 2018. Retrieved 8 April 2023.
- ^ "Mafikizolo, Uhuru, Davido lead nominations for MTV Africa Music Awards". The Sowetan. South Africa. Retrieved 17 April 2014.
Locnville
View on GrokipediaEarly life and formation
Childhood and influences (1990–2006)
Identical twins Andrew and Brian Chaplin were born on May 14, 1990, in New York City, United States, to Spencer Chaplin, a South African musician and property developer, and Pam Eichner, an American actress.[6] The twins are distantly related to Charlie Chaplin, as their great-grandfather was his uncle. The family relocated to Cape Town, South Africa, when the twins were two years old, where they spent the majority of their childhood immersed in the city's vibrant cultural scene. The twins' early years were marked by a blend of American and South African influences, further shaped by time spent in the United States after their parents' divorce in 1997, when their mother moved to Utah. This period exposed them to American hip-hop, complementing the rock music they had encountered in South Africa.[7][6] They discovered their passion for music early on, leading to self-taught skills and early experimentation; by age seven, they recorded their first song, "Amnesia," and by 11, they had produced a full set of rock tracks. At age eight, they performed their first notable gig to raise funds for underprivileged children.[8][2] Their initial influences drew heavily from rock bands such as AC/DC, Kiss, Nirvana, Staind, and Limp Bizkit, while teenage years in South Africa introduced electronic music, fostering an interest in blending genres.[8][9] Beyond music, the energetic twins balanced their creative pursuits with academics and participation in local activities, traits that would later define their dynamic stage presence.[9] By age 12, they had set up a home studio in Cape Town, busking on streets and performing with local bands, which honed their collaborative style.[8] This formative period culminated around 2006, as they transitioned toward more professional music endeavors.Formation and early recordings (2006–2009)
Identical twin brothers Andrew and Brian Chaplin, born in New York and raised in Cape Town, South Africa, began pursuing music seriously in their mid-teens, drawing from early hip-hop influences encountered during childhood busking sessions around the city.[10] By 2006, at around age 16, they had started recording their initial hip-hop demos in a home setup, marking the beginnings of their creative partnership as a production duo.[10] This period saw them experimenting with raw electro-hop sounds, blending urban beats with pop elements, as an outlet for their emerging artistry while navigating the local scene. In 2007, the twins teamed up with producer Gabi Le Roux and R&B singer Given Phike to form the collaborative project "III," which served as their debut creative endeavor and focused on developing electro-hop tracks with an underground edge.[10] The "III" project released its debut album, "What They Say," a 12-track electro-hop release, on the MXit platform on August 27, 2007, featuring unpolished tracks that generated buzz among South African youth and achieved double platinum status with over 500,000 downloads, making them pioneers in digital music distribution.[11][12][10] They submitted demos that caught attention through grassroots efforts, leading to an initial deal with South African independent label Just Music in November 2009, after facing some early industry hurdles typical for emerging local acts.[13] Throughout 2008 and 2009, the duo built momentum with high-energy live performances at local Cape Town events, including their debut at the Stellenbosch Tropika Pageant and appearances at youth-oriented festivals, where their dynamic stage presence helped cultivate a dedicated fanbase despite the demands of balancing music with personal commitments.[10] These early shows, often in clubs and smaller venues, showcased their raw electro-hop style and fostered underground popularity, setting the stage for broader recognition without delving into major commercial releases.[14]Musical career
Breakthrough and early success (2010–2012)
Locnville's debut album, Sun in My Pocket, was released in February 2010 through Sony Music in South Africa, marking their entry into the commercial music scene following their early independent recordings from 2009.[11][15] The album quickly achieved commercial success, debuting at No. 1 on the South African Recording Industry of South Africa (RISA) charts and earning platinum certification for sales exceeding 40,000 units.[14][7] Self-produced by the twin brothers Andrew and Brian Chaplin in their home studio, the record blended electro beats with rap verses and infectious pop hooks, establishing their signature electro-hop sound.[16] This DIY approach, honed during their high school years performing at nightclubs and selling independent CDs, contributed to the album's raw energy and broad appeal.[16] The lead single, "Sun in My Pocket," propelled the duo's breakthrough, topping South African charts and garnering international exposure through its inclusion on the soundtrack of the video game FIFA 11, which boosted its play on European radio stations amid a global Sony Music deal.[17][3] The track's upbeat electro-rap fusion resonated widely, leading to sold-out arena tours across South Africa, including performances at major venues like Soccer City in Johannesburg.[18] These domestic shows, combined with initial promotional trips to 12 German cities and further dates in Britain and the rest of Europe planned for late 2010, highlighted their rising profile.[7] In 2011, Locnville followed with their second album, Running to Midnight, released on July 1 via Sony Music, which built on their momentum and was recorded partly in the US and during European promotion.[19] The project sustained their electro-hop identity, featuring singles like the title track that earned nominations at the MTV Africa Music Awards, while the album itself received acclaim for its polished production.[20] Early international gigs expanded to the US, solidifying their global presence with appearances that drew on the duo's high-energy live performances blending rap delivery and electronic elements.[21] This period culminated in wins at the 2011 South African Music Awards for Best Newcomer and Best-Selling Album, affirming their breakthrough status.[20]Mid-career albums and mixtapes (2013–2016)
Following their breakthrough albums in the early 2010s, Locnville entered a phase of artistic experimentation and rebranding, adopting the stylized name LCNVL to reflect an evolved electro-hop sound. In March 2013, they released the Faster Longer Mixtape, a free digital mixtape distributed online through platforms like Apple Music, which compiled remixes of previous tracks alongside unreleased material to showcase their expanding production style.[22] This was followed by their second studio album, The Odyssey, released on December 24, 2013, featuring 13 tracks that incorporated guest appearances from South African artists including Reason, Lakota Silva, and Pascal & Pearce, highlighting a narrative-driven approach with singles like "Desperado" and "Dreamcatcher."[23][24] By 2015, Locnville bridged their past and present with the compilation album Locnville vs LCNVL - The Hits, released on December 4, which collected 16 key tracks from their catalog under the dual branding to mark their stylistic shift.[25] This release, distributed via Just Music, served as a retrospective while introducing refreshed versions of fan favorites, solidifying their presence in the South African electro scene amid ongoing creative refinement. In 2016, Locnville transitioned to Warner Music South Africa, enabling wider distribution for their third studio album, Taste The Weekend, released on June 17.[26] The 12-track project emphasized upbeat party anthems infused with progressive hip-hop and deep house influences, featuring collaborations with South African talents like Sketchy Bongo on "Cold Shoulder" and Roxy on the title track, alongside international producers such as Esjay Jones.[27][28] Recorded over nearly a year between South Africa and the United States, the album represented a diversification from their early pure electro roots, blending experimental elements with cinematic production to capture an African-infused global vibe.[28]Later releases and hiatus (2017–2023)
Following the prolific mid-career phase characterized by experimentation with mixtapes and albums, Locnville's output notably slowed, shifting toward sporadic singles and smaller projects amid personal and industry changes. In 2017, the duo released the single "Done," featuring Ugandan artists Radio & Weasel, which blended their electro-hop style with Afrobeat influences.[29] This track marked one of their final major releases before a quieter period. The following year, in 2018, they dropped "Baloo," a high-energy single produced under Warner Music South Africa, emphasizing their signature upbeat production but receiving limited promotion compared to earlier works.[30] A significant gap followed until 2020, when Locnville independently released the EP Tribes & Angels via an exclusive license to Warner Music South Africa, coinciding with the onset of the global COVID-19 pandemic. The five-track project featured collaborations such as the title track with Swazi-American artist Muzi Mnisi, showcasing crisp production and bass-heavy rhythms that reflected a more collaborative, Africa-rooted sound.[31][32] Singles like "Tribes & Angels" were promoted through official music videos, maintaining some visibility during a time when live performances were curtailed worldwide. This EP represented a pivot to shorter formats, possibly influenced by the challenges of the pandemic era. In 2021, Locnville issued The Burn Box, a 10-track album also licensed exclusively to Warner Music South Africa, compiling new material including tracks like "Love for Nothing" featuring Bosom P-Yung and "Cadillac."[33] The release, spanning electronic and pop elements, served as a reflective collection amid their evolving career, though it did not lead to extensive touring or follow-ups. During this broader 2017–2023 timeframe, the duo's reduced musical activity was partly directed toward business pursuits, including their ContraBanned apparel brand, where one of the twins served as CEO.[34] Sporadic contributions kept them engaged, such as a feature on the 2019 track "Liquid Cocaine (Extended Mix)" by other artists.[35] By 2023, Locnville began teasing a resurgence with self-released digital singles "Be My Love," "Golden Eagle (Milked by Locnville)," and "90's Sad Boy," distributed independently and evoking nostalgic electro vibes. These tracks, available on platforms like Spotify, indicated ongoing creativity without committing to a full album, bridging their hiatus while sustaining fan interest through social media updates. This phase of intermittent releases highlighted a temporary step back, allowing focus on personal recovery from prior touring demands and adaptation to streaming-dominated landscapes, though full-scale projects remained on hold until later.Comeback and recent activity (2024–present)
After a hiatus spanning from 2017 to 2023, Locnville re-emerged in 2024 with subtle teaser campaigns on social media, hinting at new music and performances through cryptic posts on Instagram that built anticipation among fans.[36] This culminated in a surprise live appearance at the Spring to Zoo Life Concert held at Johannesburg Zoo on September 29, 2024, where the duo joined a lineup featuring artists like Matthew Mole and Shekhinah, drawing significant crowds to the family-friendly event that combined live music with zoo activities.[37] The performance marked their return to the stage after years away, energizing attendees with electro-hop sets amid the spring festival atmosphere. Building on this momentum, Locnville faced a mixed reception later that year with a December 14, 2024, set at the Music in the Park event in Pietermaritzburg's Cascades Lifestyle Mall, where sparse crowds led to viral social media criticism highlighting the challenges of their post-hiatus revival.[38] Despite the setback, the duo persisted into 2025, releasing the single "Show Me Love" on October 10, 2025, in collaboration with rising artist Hannah Ray and produced alongside Sketchy Bongo; the track blends Afro-house elements with their signature electro-hop sound and was issued independently via their label, CBGSV Entertainment.[5][39] Recent live activity has included a revival on the South African festival circuit, such as their March 29, 2025, performance at the Festival of Fire, alongside appearances on radio shows like 947's Top 40 to promote new material.[40] They have also hinted at international streaming initiatives to expand beyond local audiences, leveraging platforms for global reach.[5] As of November 2025, Locnville remains active across digital platforms, regularly updating Instagram with behind-the-scenes content and engaging fans through Spotify, where they maintain approximately 71,500 monthly listeners; this resurgence underscores their commitment to independent production and gradual reconnection with supporters.[41]Business ventures
Contra-Banned apparel
Contra-Banned, the record label co-founded by Locnville twins Andrew and Brian Chaplin in 2010, expanded into apparel with the launch of the CB clothing line in June 2017.[42][43] The line debuted as an extension of their music brand, initially offering limited items sold exclusively at Locnville performances before transitioning to a dedicated online store integrated into the ContraBanned website.[42] This move capitalized on fan demand for custom-fit garments, addressing the twins' own frustrations with standard sizing in the fashion industry.[43] The CB collection embodies a streetwear aesthetic with bold, uplifting designs that reflect African pride, exemplified by the popular African Icon print featuring symbolic motifs.[42] Key products include short- and long-sleeved T-shirts, vests, and hoodies emblazoned with the CB logo, all crafted from high-quality fabrics for durability and comfort.[44][42] Prices start at R299.99 for T-shirts and reach R499 for hoodies, positioning the line as accessible premium streetwear.[44] The twins personally designed the entire range, emphasizing simple yet striking graphics and unisex appeal to broaden its reach.[44][43] Business operations focused on direct-to-consumer sales through the online platform, with plans announced for expanded "CB Editions" including jackets, sweatpants, and jeans to diversify the offerings.[42] The venture's growth was supported by partnerships, such as with Vetro Media for logistics and promotion, allowing the brand to scale from event-based sales to a full e-commerce presence.[42] By tying apparel releases to their musical identity under ContraBanned, the line reinforced Locnville's anti-establishment ethos, blending fashion with their electro-hop promotions in a single branded ecosystem.[42][43]Villey clothing line
In December 2010, the Locnville twins launched their clothing brand Villey.[6]Musical style and legacy
Genre influences and evolution
Locnville's core musical style is rooted in electro-hop, a fusion of hip-hop rhythms, electronic production, and pop melodies that they helped pioneer within the South African music scene.[11] This blend emerged prominently in their early work, characterized by upbeat, sample-heavy tracks that combined infectious beats with rap verses and melodic hooks.[45] Their debut album Sun in My Pocket (2010) exemplified this sound, drawing from global electronic influences while grounding it in local energy.[14] Key influences on their early style included electronic producer Calvin Harris for dynamic beats, hip-hop architect Timbaland for innovative production layers, and South African electronic artist Felix Laband for atmospheric textures, alongside rock icon Jimi Hendrix's guitar-driven experimentation and pop sensation Ke$ha's bold vocal delivery.[45] As identical twins, Andrew and Brian Chaplin handled vocals, raps, and multi-instrumentation themselves, creating a cohesive, high-energy aesthetic suited to synchronized live performances.[46] This self-contained approach allowed for sample-heavy layering and rhythmic experimentation, defining their electro-hop foundation. Over time, Locnville's sound evolved toward more eclectic electro-pop forms, incorporating live elements and themes of escapism in mid-2010s releases like The Odyssey (2014), which featured collaborative tracks and a broader pop sensibility developed during international recording sessions.[14] By the late 2010s and into the 2020s, their style shifted further, blending house and amapiano influences in the Tribes & Angels EP (2020), reflecting adaptability to South African dance trends while maintaining hip-hop undertones.[47] Recent singles such as "Show Me Love" (2025) continue this progression, emphasizing melodic electronic pop with global appeal.[39]Impact and collaborations
Locnville's inclusion of "Sun in My Pocket" on the FIFA 11 soundtrack in 2010 significantly elevated their international profile, exposing their electro-hop sound to a global gaming audience and marking one of the earliest mainstream breakthroughs for South African electronic music acts abroad.[48] This exposure contributed to their debut album topping South African charts and earning them the Best Selling South African Album award at the 2011 South African Music Awards, where they were recognized alongside other urban youth genre innovators.[20] Their win for Best African Act at the 2013 MTV Europe Music Awards further solidified Locnville's role in popularizing electro-hop within South Africa, blending hip-hop flows with electronic production in a way that influenced the local scene's shift toward genre fusion during the early 2010s.[49] Critics praised their energetic performances and innovative beats for injecting vitality into the domestic pop landscape, though some noted a reliance on commercial hooks that occasionally overshadowed lyrical depth in later releases.[50] By 2025, their catalog had amassed over 39 million streams on Spotify, underscoring a lasting digital footprint amid their 2024 comeback.[51] Notable collaborations highlight Locnville's bridging of South African hip-hop and electronic scenes, such as their 2016 track "Cold Shoulder" featuring Sketchy Bongo, which fused rap verses with upbeat synths to appeal to urban youth audiences.[52] In 2025, they released "Show Me Love" featuring Hannah Ray, emphasizing feel-good pop elements in their post-hiatus output.[39] These partnerships, along with guest appearances at festivals alongside international DJs, extended their reach into broader electronic circuits. Their recent comeback in 2024, including performances and new releases, has reinforced their legacy of resilience and genre evolution in South African music.[38] Through ventures like the ContraBanned record label launched in 2017, Locnville contributed to South African youth culture by merging music with lifestyle branding, fostering a sense of local pride in electro-pop aesthetics.[53] Their twin-brother dynamic also exemplified successful duo collaborations in the industry, inspiring similar acts in the electro and hip-hop spaces.[2]Discography
Albums and EPs
Locnville's discography includes a series of studio albums and EPs that showcase their evolution from upbeat electro-pop to more introspective electronic sounds. Their debut album, Sun in My Pocket, released in 2010 by Sony Music, topped the RISA South African Albums Chart and achieved gold certification (20,000 units) in South Africa.[3][54] The 14-track project emphasizes sunny anthems with infectious hooks, blending hip-hop and dance elements, and spawned key singles like the title track. Their follow-up, Running to Midnight, arrived in 2011 via Sony Music. Featuring 11 tracks centered on midnight-themed narratives exploring nightlife and introspection, the album maintained their electro-hop style while introducing deeper lyrical themes.[55] Singles such as "Kingdom Come" highlighted its energetic production. In 2013, Locnville released The Odyssey under Just Music, which consists of 13 tracks delving into adventure and self-discovery through electronic beats and collaborations, marking a narrative shift in their songwriting.[23][56] The 2016 album Taste The Weekend, distributed by Warner Music, consists of 12 party-oriented tracks designed for high-energy vibes and weekend escapism.[57] It features collaborations like "Grapevine" with Sabi, reinforcing their dance-pop roots.[58] In 2013, they also released the mixtape Faster Longer. In 2014, Locnville vs LCNVL - The Mixtape followed, showcasing experimental electro-hop. During the pandemic, Locnville issued the EP Tribes & Angels in 2020 through Warner Music, a 5-track introspective release reflecting themes of resilience and community.[59] Tracks like the title song with Muzi Mnisi capture a post-pandemic emotional depth.[60] The Burn Box (2021, independent release) is a 10-track studio album offering a mix of new material.[33] This project underscores their independent phase with eclectic selections.Singles
Locnville's singles discography highlights their breakthrough hits and later independent releases, blending electro-hop with pop elements and achieving notable success in South Africa and beyond through digital platforms and viral moments. The duo's debut single "Sun in My Pocket," released in 2010, became a massive hit in South Africa, topping the national charts as one of their two number-one singles that year.[61] It was prominently featured on the soundtrack for the video game FIFA 11, boosting its international exposure.[48] The track has amassed over 5 million streams on Spotify, reflecting its enduring popularity.[62] In 2011, following their debut album, Locnville promoted tracks from Running to Midnight, including the title track as a lead single, which contributed to the project's critical acclaim. The album, including its singles, marked a more mature evolution in their sound.[63] After a period of reduced activity, Locnville returned with "Better with Silence" in 2018, a collaboration with producer AirDee featuring YoungstaCPT, serving as an early post-hiatus effort in their electro-hip-hop style.[64] The track signaled renewed interest. The 2023 independent digital release "Be My Love" showcased a romantic electro vibe, distributed via platforms like DistroKid and emphasizing Locnville's shift toward self-produced pop-oriented tracks. That same year, their remix single "Golden Eagle (Milked by Locnville)," a collaboration with The Planetoids, gained traction through viral usage on TikTok, blending upbeat pop with remix flair. "90's Sad Boy," also from 2023, drew on nostalgic hip-hop influences, evoking retro themes in its production and lyrics. Marking their 2025 comeback, "Show Me Love" featuring Hannah Ray debuted as a high-energy single, highlighting Locnville's refreshed collaborative approach.[65][5]Awards and nominations
Locnville have received several awards and nominations, including the following:| Year | Award | Category | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2010 | MK Awards | Best Newcomer | — | Won | [1] |
| 2011 | South African Music Awards | Best Newcomer | Sun in My Pocket | Won | [66] |
| 2011 | South African Music Awards | Best Selling South African Album | Sun in My Pocket | Won | [66][67] |
| 2013 | MTV Europe Music Awards | Best African Act | — | Won | [2] |
| 2014 | MTV Africa Music Awards | Best Pop | — | Nominated | [68] |
| 2021 | South African Music Awards | Best Pop Album | Tribes & Angels | Won | [69] |
