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Love of Life
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Love of Life
Love of Life is an American soap opera televised on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow premiered three weeks before Love of Life; he created The Secret Storm two and a half years later.
Love of Life was originally taped at Liederkranz Hall on East 58th Street in Manhattan. Mike and Buff (Mike Wallace), Ernie Kovacs, and Douglas Edwards and the News, as well as Search for Tomorrow and The Guiding Light were also recorded from that location. The program originated at other studios in Manhattan, but primarily at the CBS Broadcast Center on West 57th Street and CBS' Studio 52 behind the Ed Sullivan Theater. In 1975, the series moved to make way for a nightclub that became known as Studio 54. Until its final episode in 1980, Love of Life was taped in Studio 41 at the CBS Broadcast Center.
Unlike most other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. Because the show was owned by packaged-goods giant American Home Products and merely licensed to CBS, all commercials were for AH products, and occurred before or after the show. In the 1960s, one commercial break was allotted around the middle of the program, but this was mostly to allow affiliates to reconnect with the feed after airing local commercials. Love of Life adopted the "five segments per half-hour" standard in the 1970s.
Love of Life began, as most other television serials of that era, as a 15-minute program, airing at 12:15 pm Eastern Time (11:15 am Central). The program became so popular, CBS expanded it to 30 minutes on April 14, 1958, moving it to noon/11:00. During the 1950s and 1960s, Love of Life generally placed among the top six soaps in the ratings. On October 1, 1962, the program's running time was reduced by five minutes to accommodate an abbreviated network newscast.
To accommodate the new in-house serial Where the Heart Is, on September 8, 1969, CBS moved Love of Life ahead 30 minutes to 11:30/10:30, restoring it to a full 30-minute runtime. The timeslot change put the series up against the highly popular Hollywood Squares on NBC, causing Love of Life's audience share dropped from fifth place in the Nielsen daytime ratings during the 1968–1969 season to 11th in the 1969–1970 season. This helped give NBC a major win in 1971 as Hollywood Squares, Jeopardy!, and the serial Days of Our Lives all reached the top-five-rated shows among daytime network programs. On March 26, 1973, episodes were again reduced to fit a 25-minute slot to accommodate a newscast. By this time, CBS had assumed production from the original packager, AHP, as it had with The Secret Storm.
CBS canceled its in-house soaps Love is a Many Splendored Thing and Where the Heart Is in 1973, and The Secret Storm in early 1974. Love of Life managed to escape cancellation due to a brief rise in the ratings in the mid-1970s, which was due to Meg's return to the storyline. The show's ratings climbed as high as ninth, above General Hospital and One Life to Live, in the 1975–1976 television season.
On April 23, 1979, CBS moved Love of Life to the 4:00/3:00 pm slot that had opened up when the network canceled Match Game. Episodes once again were expanded to 30 minutes. However, ratings plummeted following the move; an increasing number of CBS affiliates pre-empted the serial to show more profitable syndicated programming as many ABC affiliates had done to Love of Life's former CBS sister soap The Edge of Night, which had been airing on ABC for the last four years, also in the 4:00 pm time slot after being cancelled by CBS four years earlier due to the expansion of As the World Turns to a full hour in December 1975. In September 1979, a new, daily, syndicated version of Match Game was introduced; in some markets, the show was aired against or, on CBS stations, in place of Love of Life.
Despite CBS moving the show to the 4:00/3:00 timeslot, some affiliates chose to air it at earlier timeslots in pattern with the other soaps. For example, in Indianapolis, then-CBS affiliate WISH-TV aired Love of Life at 3:30 (Eastern) while airing One Day at a Time reruns at 4:00. Many West Coast stations, such as CBS-owned KNXT (now KCBS-TV) in Los Angeles, did this, as well, keeping Love of Life in tandem with the other soaps by airing it at 2:30 Pacific time, after Guiding Light. Other stations, such as then-O&O KMOX-TV (now KMOV) in St. Louis, kept the show in late morning at 11:00 (Central). Additionally, WDVM-TV (now WUSA) in Washington, DC, chose to keep Love of Life at 11:30 while pre-empting The Price Is Right. In the soap's home market of New York City, WCBS-TV aired it at noon.
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Love of Life
Love of Life is an American soap opera televised on CBS from September 24, 1951, to February 1, 1980. It was created by Roy Winsor, whose previous creation Search for Tomorrow premiered three weeks before Love of Life; he created The Secret Storm two and a half years later.
Love of Life was originally taped at Liederkranz Hall on East 58th Street in Manhattan. Mike and Buff (Mike Wallace), Ernie Kovacs, and Douglas Edwards and the News, as well as Search for Tomorrow and The Guiding Light were also recorded from that location. The program originated at other studios in Manhattan, but primarily at the CBS Broadcast Center on West 57th Street and CBS' Studio 52 behind the Ed Sullivan Theater. In 1975, the series moved to make way for a nightclub that became known as Studio 54. Until its final episode in 1980, Love of Life was taped in Studio 41 at the CBS Broadcast Center.
Unlike most other soap operas, Love of Life was originally not split up into segments dictated by commercial breaks. Because the show was owned by packaged-goods giant American Home Products and merely licensed to CBS, all commercials were for AH products, and occurred before or after the show. In the 1960s, one commercial break was allotted around the middle of the program, but this was mostly to allow affiliates to reconnect with the feed after airing local commercials. Love of Life adopted the "five segments per half-hour" standard in the 1970s.
Love of Life began, as most other television serials of that era, as a 15-minute program, airing at 12:15 pm Eastern Time (11:15 am Central). The program became so popular, CBS expanded it to 30 minutes on April 14, 1958, moving it to noon/11:00. During the 1950s and 1960s, Love of Life generally placed among the top six soaps in the ratings. On October 1, 1962, the program's running time was reduced by five minutes to accommodate an abbreviated network newscast.
To accommodate the new in-house serial Where the Heart Is, on September 8, 1969, CBS moved Love of Life ahead 30 minutes to 11:30/10:30, restoring it to a full 30-minute runtime. The timeslot change put the series up against the highly popular Hollywood Squares on NBC, causing Love of Life's audience share dropped from fifth place in the Nielsen daytime ratings during the 1968–1969 season to 11th in the 1969–1970 season. This helped give NBC a major win in 1971 as Hollywood Squares, Jeopardy!, and the serial Days of Our Lives all reached the top-five-rated shows among daytime network programs. On March 26, 1973, episodes were again reduced to fit a 25-minute slot to accommodate a newscast. By this time, CBS had assumed production from the original packager, AHP, as it had with The Secret Storm.
CBS canceled its in-house soaps Love is a Many Splendored Thing and Where the Heart Is in 1973, and The Secret Storm in early 1974. Love of Life managed to escape cancellation due to a brief rise in the ratings in the mid-1970s, which was due to Meg's return to the storyline. The show's ratings climbed as high as ninth, above General Hospital and One Life to Live, in the 1975–1976 television season.
On April 23, 1979, CBS moved Love of Life to the 4:00/3:00 pm slot that had opened up when the network canceled Match Game. Episodes once again were expanded to 30 minutes. However, ratings plummeted following the move; an increasing number of CBS affiliates pre-empted the serial to show more profitable syndicated programming as many ABC affiliates had done to Love of Life's former CBS sister soap The Edge of Night, which had been airing on ABC for the last four years, also in the 4:00 pm time slot after being cancelled by CBS four years earlier due to the expansion of As the World Turns to a full hour in December 1975. In September 1979, a new, daily, syndicated version of Match Game was introduced; in some markets, the show was aired against or, on CBS stations, in place of Love of Life.
Despite CBS moving the show to the 4:00/3:00 timeslot, some affiliates chose to air it at earlier timeslots in pattern with the other soaps. For example, in Indianapolis, then-CBS affiliate WISH-TV aired Love of Life at 3:30 (Eastern) while airing One Day at a Time reruns at 4:00. Many West Coast stations, such as CBS-owned KNXT (now KCBS-TV) in Los Angeles, did this, as well, keeping Love of Life in tandem with the other soaps by airing it at 2:30 Pacific time, after Guiding Light. Other stations, such as then-O&O KMOX-TV (now KMOV) in St. Louis, kept the show in late morning at 11:00 (Central). Additionally, WDVM-TV (now WUSA) in Washington, DC, chose to keep Love of Life at 11:30 while pre-empting The Price Is Right. In the soap's home market of New York City, WCBS-TV aired it at noon.