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Studio 54
Studio 54
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Studio 54 is a Broadway theater and former nightclub at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City, New York, U.S. Opened as the Gallo Opera House in 1927, it served as a CBS broadcast studio in the mid-20th century. Steve Rubell and Ian Schrager opened the Studio 54 nightclub, retaining much of the former theatrical and broadcasting fixtures, inside the venue in 1977. Roundabout Theatre Company renovated the space into a Broadway house in 1998.

Key Information

The producer Fortune Gallo announced plans for an opera house in 1926, hiring Eugene De Rosa as the architect. The Gallo Opera House opened November 8, 1927, but soon went bankrupt and was renamed the New Yorker Theatre. The space also operated as the Casino de Paree nightclub, then the Palladium Music Hall, before the Federal Music Project staged productions at the theater for three years starting in 1937. CBS began using the venue as a soundstage in 1942, then as a television studio until 1975.

Schrager and Rubell opened the Studio 54 nightclub on April 26, 1977, as disco was gaining popularity in the U.S. Infamous for its celebrity guest lists, quixotic entry policies, extravagant events, rampant drug use, and sexual hedonism, Studio 54 closed in 1980 after Schrager and Rubell were convicted of tax evasion. A scaled-back version of the nightclub continued under new management before becoming the Ritz rock club in 1989, then the Cabaret Royale bar in 1994.

The Roundabout Theatre Company renovated the space in 1998 to relocate its production of the musical Cabaret, which ran at Studio 54 until 2004. The modern theater has since hosted multiple productions each season. The main auditorium, with 1,006 seats on two levels, is complemented by two sister cabaret venues: Upstairs at 54 on the second floor since 2001, and 54 Below in the basement since 2012. The heyday of the 1970s club features in numerous exhibitions, films, and albums, with memorabilia from the nightclub appearing at auctions.

Design

[edit]
Interior of the theater during the production of the musical Cabaret

Studio 54 is located at 254 West 54th Street in the Midtown Manhattan neighborhood of New York City, New York, U.S.[3][4] Designed by Eugene De Rosa as the Gallo Opera House, it contained 1,400 seats when it opened in 1927.[5][6][7] De Rosa's original plans called for lounges, restrooms, and promenades on three stories, as well as an opera museum below the primary floors.[8] By 1933, when it was being used as the Casino de Paree nightclub, the theater had 650 seats on the orchestra level and 500 seats in the balcony.[9] CBS documents show that, when the theater was used as CBS Studio 52 in the mid-20th century, it had 828 seats on three levels: 312 in the orchestra, 371 in the balcony, and 145 in a mezzanine.[10] The modern-day theater has 1,006 seats across two levels: 519 in the orchestra and 487 in the balcony.[2] The theater contained nightclub tables during the late 20th century, which were removed in 1998 after Studio 54's re-conversion into a theater and replaced with raked seating.[11]

Ida Louise Killam designed the original interior with a gold, blue, and rose palette.[12] One early observer described the theater as having "a Roxy foyer and a Paramount promenade".[13] The orchestra seats were originally divided by five aisles. The orchestra-level walls were clad with walnut, and the trimmings at balcony level and in the mezzanine lounge were also made of walnut. The vaulted ceiling contained a dome measuring 50 feet (15 m) across, as well as indirect lighting.[14] This dome is decorated with medallions.[13] According to CBS documents, Studio 54's proscenium arch measures 27 feet 0 inches (8.23 m) high and 43 feet 8 inches (13.31 m) wide. There was a fly system 58 feet (18 m) above the stage.[10] Backstage were six dressing rooms, as well as a 15-by-40-foot (4.6 by 12.2 m) rehearsal space at stage left.[15]

To avoid disrupting the construction of the New York City Subway's Eighth Avenue Line, structural engineer David M. Oltarsh placed the Gallo Opera House's foundation, orchestra, and balcony within an enclosure that was suspended from the theater building's roof.[16] The modern mezzanine-level promenade has an exhibit with information on the theater's current production.[11] The theater also contains a bar in its lobby, which is a tribute to the former Studio 54 nightclub.[17]

54 Below

[edit]

The cabaret club 54 Below opened in Studio 54's basement on June 5, 2012.[18][19] It was designed by architect Richard H. Lewis, set designer John Lee Beatty, lighting designer Ken Billington, and sound designer Peter Hylenski.[20] A staircase from ground level leads to a rectangular room with leather and wood decorations, as well as a red, purple, and brown color palette. The room contains 140 seats in a cabaret-style arrangement and 16 seats in a bar to the right.[20] Originally, 54 Below presented shows every day of the week,[20] with 4,000 performances in its first five years.[19] In partnership with musician Michael Feinstein, the club was renamed Feinstein's/54 Below in 2015;[21] the club reverted to the name 54 Below when the partnership ended in July 2022.[22]

Upstairs at Studio 54

[edit]

Josh Hadar of Allied Partners created a 175-seat cabaret space on the second floor, called Upstairs at Studio 54.[23] The space opened in February 2001[24] and is accessed via its own entrance at ground level.[23] This space was used exclusively for special events.[25] Performances occurred during nights when plays were not being staged. The musical Newsical was staged there from October 2004[26] to April 2005.[27]

Early history

[edit]

Gallo Opera House

[edit]

In July 1926, theatrical impresario Fortune Gallo leased a site at 254 West 54th Street and hired Eugene De Rosa to design a 16-story office building at the site, with a 1,400-seat theater at its base. Z. D. Berry and Robert Podgur would build the venue at an estimated cost of $2 million.[5][6][7] Gallo planned to present the San Carlo Grand Opera Company's productions at the theater during the autumn, renting it out for legitimate shows at other times.[7] The venue was originally supposed to open in January 1927,[5][6] but this was delayed because the opera company had an extended engagement in San Francisco.[28] Prior to the venue's opening, Gallo transferred his interest in the San Carlo Company to his nephew Aurelio Gallo, allowing the elder Gallo to focus on operating the new theater.[29]

The opera house opened on November 8, 1927, with the San Carlo Company's large-scale production of La bohème.[30][31] The Gallo was one of three legitimate theaters to open in New York City during 1927; at the time, the city had over 200 legitimate theaters.[32] The San Carlo Company performed for two weeks.[33][34] A revival of the play Electra opened at the Gallo that December,[35][36] followed the same month by Juno and the Paycock.[37][38] A $660,000 mortgage was placed on the theater building in January 1928.[39] The American Opera Company opened its season there the same month,[40] performing there until March.[41] Ballet Moderne also performed there for two weeks in April 1928.[42]

Studio 54, originally the Gallo Opera House, is placed within the base of an office building at 254 West 54th Street.

Philip Goodman leased the theater for five years in mid-1928.[43][44] Goodman used the theater to stage a production of Laurence Stallings and Oscar Hammerstein II's musical Rainbow,[45] which ran for less than a month in late 1928.[46][47] In the meantime, the theater also hosted events such as dance performances,[48] a violin recital,[49] and a choir performance.[50] Radiant Productions leased the theater in September 1929, with plans to present a dozen plays for three weeks each.[51][52] Their first and only production, Ladies Don't Lie, was a critical failure.[53] That October, Radiant transferred its lease to William R. Kane,[53] who staged a short-lived revival of the comedy A Tailor-Made Man there.[54] At a foreclosure auction in December 1929, the theater's mortgagee Hemphill Realty Corporation bought the theater for $1,045,000.[55][56]

New Yorker Theatre

[edit]

Gallo sold his lease to an unidentified buyer in January 1930, as he wanted to focus on operating a radio station.[57][58] Richard Herndon took over as the theater's managing director, renaming it the New Yorker Theatre the next month.[59][60] The first production at the renamed theater was the Henrik Ibsen play The Vikings,[61][62] which had a short run in May 1930.[63] The New Yorker hosted more dance recitals[64] before the opening of its next legitimate show, Electra, in December 1930.[65][66] Oliver D. Bailey signed a five-year lease for the theater in January 1931.[67][68] In general, the theater suffered from low attendance during the Great Depression.[61] Among the theater's productions in 1931 were the plays Gray Shadow,[69] Young Sinners,[70] Ebb Tide,[71] and It Never Rains;[72] the musical Fast and Furious;[73] and performances by the New Yorker Grand Opera Company.[74] The next year, the theater hosted several plays performed by the Spanish-speaking theatrical company La Compania Dramatic Espanola,[75] as well as another dance festival.[76] The Bowery Savings Bank bought the New Yorker and the adjacent office building for $650,000 in December 1932.[77]

The bank leased the theater to Continental Music Halls Inc. for five years in September 1933.[78][79] Continental announced plans to convert the theater into a nightclub called Casino de Paree (sometimes spelled Casino de Paris[80]), with dining areas on two stories and a kitchen in the basement.[78][81] The club's operators spent $200,000 on renovations,[82] reopening the venue on December 12, 1933.[83] It was one of three theaters near 54th Street that were converted to nightclubs in the mid-1930s.[84] There were 1,150 seats on two levels. The stage was used as a dance floor, accessed by steps from the orchestra level, and was flanked by two bands.[9] Billy Rose organized two shows a night, for which guests paid $1.50 to $2 per ticket. According to Variety, the nightclub "just about satisfies the gastronomic, bibulous, and entertainment needs of any mortal".[85]

The club's operators bought the theater and adjacent office building in March 1934.[82] The club's cheap revues competed with Broadway musicals with higher-priced tickets.[86] Rose withdrew from the venture in September 1934 because of disagreements over pay.[87] The Casino de Paree was closed for renovations in February 1935,[88] reopening two weeks later.[89] The Casino de Paree abruptly closed[90] after filing for bankruptcy in April 1935.[91][92] That December, the Bowery Savings Bank leased the theater to the Palladium Operating Corporation, which planned to convert it into an "English"-style music hall.[93] The Palladium Music Hall opened the next month;[94][95] it was to host a new show every two weeks, with two bands performing during dinnertime.[95] The Palladium had trouble paying wages within three weeks of its opening,[96] and it closed permanently at the beginning of February 1936.[97]

WPA Theatre of Music

The Works Progress Administration (WPA)'s Federal Music Project leased the theater, as well as four of the office floors, in November 1936;[98][99] the venue would host operas and concerts by the WPA's Theatre of Music.[100] The WPA renovated the theater over the next two months,[101] opening the Theater of Music on January 24, 1937.[102][103] The WPA renewed its lease later the same year.[104] An all-black WPA cast from Chicago presented The Swing Mikado at the New Yorker Theatre in early 1939;[105] after two months, the production moved to the 44th Street Theatre.[106][107] The play Medicine Show then premiered at the New Yorker in April 1940,[108] closing after a month.[109] This was the theater's last Broadway show for nearly six decades.[1]

Broadcast studio

[edit]

The Bowery Savings Bank again owned the New Yorker Theatre by late 1940, and the bank's real-estate agent Joseph O'Gara was looking to lease the venue.[110] That October, RCA Manufacturing signed a one-year lease for the theater, exhibiting television projectors there.[111] RCA subsidiary NBC installed a 9-by-12-foot (2.7 by 3.7 m) television screen by the end of 1940.[112] Early the following year, NBC installed a 15-by-20-foot (4.6 by 6.1 m) projection screen on the stage,[113][114] spending $25,000 to $30,000 on the project.[114] The first public exhibition of the theater's screen was in May 1941, when over a thousand audience members watched a live broadcast of a boxing match between Billy Soose and Ken Overlin at Madison Square Garden.[115][116] In September 1941, the Top Dollar Theatre company unsuccessfully tried to lease the venue from the Bowery Savings Bank.[117] The New Yorker Theatre then briefly hosted the children's play The Adventures of Marco Polo at the end of that December.[118]

CBS Studio 52

[edit]

The Columbia Broadcasting System (CBS) leased the New Yorker Theatre in August 1942 for use as a radio soundstage.[119][120] The theater operated as a radio and television studio for three decades,[80] known as Radio Playhouse No. 4[61][1] or Theater No. 4.,[121] then converted for television in 1949, becoming CBS-TV Studio 52.[122][a] Shielded television cameras had to be developed due to strong magnetic interference from equipment at a neighboring power substation for the New York City Subway system.[124][125] The studio was one of seven that CBS operated in New York City.[126] At that time, several Broadway theaters had been converted to TV studios due to a lack of studio space in the city.[127][128]

Likely the first television show to be produced at Studio 52 was The 54th Street Revue, which premiered in May 1949.[122] Another early show produced at Studio 52 was The Fred Waring Show in 1950.[129][130] Studio 52 and the neighboring Studio 50 (now the Ed Sullivan Theater) were among CBS's busiest stages by the early 1960s.[131] The theater hosted such shows as What's My Line?, The $64,000 Question, Video Village, Password, To Tell the Truth, Beat the Clock, The Jack Benny Show, I've Got a Secret, Ted Mack and the Original Amateur Hour, and Captain Kangaroo.[132][130] Studio 52 was used to tape many of the CBS shows that involved panel discussions. Members of the public could also buy tickets to view these tapings. The New York Times said in 1965 that many of the regular audience members were older women.[133] The soap opera Love of Life was produced at Studio 52 until 1975 and was the last show to be taped there.[130] CBS moved most of its broadcast operations out of Studio 52 in 1976 and placed the theater up for sale.[134]

Nightclub era

[edit]

Inception and opening

[edit]
Dining area at 54 Below

By 1976, German-born male model Uva Harden was planning to open a nightclub in New York City, which he tentatively called "Studio".[135] Harden and Israeli entrepreneur Yoram Polany agreed to take over the old CBS Studio 52 that year.[136][137][138] Polany and another friend of Harden's independently recommended that the nightclub be called "Studio 54" because it was on 54th Street.[138] Harden and Polany formed a corporation to operate the nightclub, but they struggled to obtain a liquor license from the New York State Liquor Authority (NYSLA).[136][139] They hired Carmen D'Alessio, who had hosted monthly parties at Maurice Brahms's Infinity nightclub,[140] as the club's publicist.[139] To finance the nightclub, the operators of the Marlborough Gallery bought nearly all of the stock in Harden and Polany's corporation in November 1976.[137] At the time, the gallery's owner Frank Lloyd had just been ordered to pay $9 million to artist Mark Rothko's estate in the Rothko case.[137][141]

After continued delays, Harden met with entrepreneurs Steve Rubell and Ian Schrager, who agreed to partner with him in the nightclub's operation.[142] Harden was eventually forced out of the club's operation, while Polany left on his own volition.[143] In November 1976, Billboard magazine reported that Schrager and Rubell planned to convert the theater into a nightclub called Studio 54.[144] It would be one of several discotheques to operate in Midtown Manhattan during the late 1970s.[145][146] Rubell and Schrager formed the Broadway Catering Corp., which spent $400,000 to transform the theater into a nightclub.[147] Rubell, Schrager, and Jack Dushey each owned a one-third stake in the venture,[147][148][149] and they had hired several people to create the club by early 1977.[150] These included architect Scott Bromley,[151][152][153] interior designer Ron Doud,[152][153] lighting designer Brian Thompson,[151][153] and set designer Richie Williamson.[152] Lighting designers Jules Fisher and Paul Marantz were hired to design the dance floor and rigging system.[152][153] Rubell and Schrager retained D'Alessio to promote Studio 54.[154][155]

The Moon Man swung across the dance floor at Studio 54

The renovation involved the construction of a dance floor, a balcony, and a disco booth, as well as the addition of mirrors, light bars, and floating vinyl platforms. The orchestra seated 250 people, and the balcony had another 500 seats.[148] The lighting system, which required three people to operate, included a dozen 16-foot-high (4.9 m) poles with flashing lights.[136] Fisher and Marantz adapted the existing rigging system to generate special effects such as confetti, snow, fog, and weather.[152][156] On the ceiling was a 30-by-40-foot (9.1 by 12.2 m) cyclorama, which could project images of many different galaxies. Other decorations included depictions of volcanos, sunrises, and sunsets.[136] Aero Graphics designed a backlit moon and spoon, which became an icon of the Studio 54 nightclub.[157] The club's promoters mailed out 8,000 invitations and made phone calls to numerous figures on "a good social list".[158] Studio 54 officially opened on April 26, 1977,[159][158] with workers rushing to finish the decorations just hours before the grand opening.[159] Although the space could fit 2,500 guests,[136][159] four thousand people attended the club on opening day.[158] Hundreds of prospective patrons lined up around the block to enter,[159][160] and several celebrities could not get in, despite having been invited.[161]

The scene

[edit]

Studio 54 had been launched as the disco dancing and music trend was gaining popularity in the U.S.[140][162] Its popularity grew rapidly, especially after the publication of a widely-circulated picture that showed actress Bianca Jagger at the club, riding a white horse.[163][164] In the month after its opening, the club served an average of 2,000 guests per night,[165] although it was only open on Tuesdays through Saturdays.[148] By August 1977, the club had become so successful that Rubell and Schrager were considering opening similar nightclubs in Los Angeles and London.[166][167] Rubell ultimately chose not to open similar clubs around the world, saying: "I'm very cautious about protecting the name and not cheapening it."[168] In November 1977, Dan Dorfman of New York magazine quoted Rubell as saying that "only the Mafia made more money" than Studio 54,[148][169] which made $7 million in its first year.[170]

Upon Studio 54's first anniversary in April 1978, which attracted 3,000 guests, Rubell said the club's popularity contradicted sentiments that the club "wouldn't last more than a couple of months".[171] That October, Rubell and Schrager closed the club for nine days, spending $500,000 on renovations.[172] The work included adding spotlights and mirrored walls,[172] as well as a movable bridge.[173]

Admission policy

[edit]

To be admitted to Studio 54 was a status symbol, even on nights when the club was open to the public.[168] When Studio 54 opened, admission generally cost $7 or $8, but guests could pay for an annual membership in exchange for discounted tickets.[145][165] Tickets were more expensive on weekends,[174] and all ticket prices were increased on nights with performances.[165] Rubell made the final decisions over whether guests were allowed in the club. Celebrities usually were allowed to enter immediately.[174][175] According to a 1977 Wall Street Journal article, "very beautiful" members of the public were almost always admitted, while men entering alone were invariably rejected to prevent predatory behavior.[174] Guests were divided into four categories, ranging from the "No Goods" (who could never be admitted) to the "No Fuck-ups" (important clients who were admitted instantly).[176] Rubell bragged about the club's exclusivity, saying in a November 1977 interview with New York magazine: "I turned away 1,400 people last Saturday."[148]

The club's doormen could be extremely selective, sometimes to the point that "they propelled themselves into a comedy universe" according to Haden-Guest.[177] Rubell once told a "ravishingly beautiful woman" that she could enter for free if she took off all her clothes; the woman was later hospitalized for frostbitten nipples.[177] The selective admissions policies led some guests to bypass the front door in an attempt to enter.[176][178] According to Haden-Guest, one potential guest got stuck in a ventilation shaft and died,[178] an account that Schrager later confirmed.[176] Some of Studio 54's spurned clientele fled to other clubs such as New York, New York.[179] When the club was renovated in 1978, Rubell and Schrager sealed its courtyard to prevent people from entering there.[173] There was also a private entrance on 53rd Street, reflecting the "stratification" of the nightclub.[180]

On several occasions, would-be guests attacked the doormen after being denied admission,[174][181][182] and several guests pulled out guns when they were rejected.[176] The club's security guards often cleared out trash cans within a several-block radius because of high concerns over violence.[181] Some notables were denied admission. For instance, the president of Cyprus was once rejected because the doormen thought he was the president of New York City's Cypress Hills Cemetery.[177] When one of Saudi king Khalid's sons was rejected, the Saudi embassy to the United States wrote Rubell a letter, asking that Khalid's son not be rejected again.[174] The band Chic wrote a song in 1978, "Le Freak", after being refused entry to the club on New Year's Eve 1977, despite having been invited by Grace Jones.[183][184] Even club members were not guaranteed entry.[185][186] In June 1978, the New York City Department of Consumer Affairs (DCA) mandated that Rubell and Schrager stop selling memberships and refund existing members.[186][187] The club failed to refund all memberships immediately,[188] and Schrager claimed that November that only 40 members had applied for refunds.[189]

Inside the club

[edit]

The club generally opened at 10 p.m., with crowds peaking at midnight; the bar closed at 4 a.m., and the rest of the club stayed open until 6 a.m.[174] According to Rubell, the vast majority of the club's guests were not celebrities but, rather, members of the public who just wanted to dance.[190] The Washington Post wrote in November 1977 that the club attracted "a mix of punks, hairdressers, socialites, and suburbanites",[191] while The New York Times said the club was "tolerant of errant squares".[192] Andy Warhol, a regular guest of Studio 54, said the club was "a dictatorship on the door but a democracy on the dance floor".[176][193] Studio 54 enforced a photography ban to protect guests' privacy,[194] but some images were still published, including a widely circulated image of Canadian first lady Margaret Trudeau without her underwear.[195]

Many guests used club drugs, and they often engaged in open sexual activity on the club's balcony and in private basement rooms.[196][197] The Journal characterized most of the women guests as "beneficiaries of a fabulously lucky genetic selection" and that the men guests generally had an "aura of self-esteem born in the knowledge that one can successfully choose among the select".[174] Celebrity appearances, which were almost guaranteed, were frequently showcased in New York City's daily newspapers and in gossip columns.[198][199] The nightclub was also frequented by many gay celebrities,[194][200] leading Anthony Haden-Guest to write that the club became "one of the single most effective showcases for newly visible gay clout".[200] By 1978, there was a private dance floor behind a movable scrim on the main dance floor, as well as a VIP room in the basement, which could only be accessed by a hidden stairway.[180]

The club also hosted private parties that, at a minimum, cost tens of thousands of dollars.[168] The invitations to the parties were extravagant, using such materials as "Cupid's arrows, inflatable hearts, [or] jars of confetti".[164] Among the events at Studio 54 was a New Year's Eve party hosted by event planner Robert Isabell, who dumped four tons of glitter onto the floor, creating a four-inch layer that could be found in attendees' clothing and homes several months later.[201] The organizers of a Valentine's Day party in 1979 imported 3,000 Dutch tulips, transported 4,000 square yards (3,300 m2) of sod from Bermuda, and rented eight antique sculptures that each cost $17,000.[202] Other events at the club included fundraisers for local politicians, as well as a Halloween party hosted by the staff of People magazine.[203] Studio 54 was also a filming location for several music videos, such as those for several songs in Musique's album Keep On Jumpin'.[204]

Notable patrons
[edit]
Other notables
[edit]

Downfall

[edit]

License issues and other disputes

[edit]

Schrager did not have a liquor license when the club opened, despite having applied to the NYSLA for such a license.[238] Instead, the nightclub applied for a "caterers' permit" every day; these permits were intended for weddings or political events, but they technically allowed the venue to serve alcohol.[239][240] The club also did not have a certificate of occupancy or a public assembly license, prompting tipsters to complain to several federal agencies.[240] On May 21, 1977, the NYSLA raided the nightclub for selling liquor without a license.[238][239] The club reopened the next night, serving fruit juice and soda instead of liquor.[241] Studio 54 continued serving non-alcoholic drinks exclusively until a justice for the New York Supreme Court, the state's trial-level court, ordered the NYSLA to grant Studio 54 a liquor license that October.[242][243] The NYSLA's chairman complied with the Supreme Court ruling but objected to it, claiming that the judge had been influenced by Studio 54's upscale clientele.[244][206] The New York Court of Appeals upheld the Supreme Court's decision in June 1978.[186]

Schrager also applied for a cabaret license from the DCA, which did not grant Studio 54 a permanent cabaret license for more than a year.[245][246] A contributing factor was that the city government only employed three cabaret inspectors, who could not validate all of the city's cabaret licenses in a timely manner. Additionally, the DCA rarely fined unlicensed cabarets more than $25.[188] At the beginning of June 1978, DCA officials said the cabaret application had not been approved because of multiple violations of fire codes, though the New York City Fire Department refused to provide further details about these violations.[245] The DCA could also deny a permanent license because of unresolved consumer complaints, such as those concerning Studio 54's annual memberships.[246] The DCA refused to renew Studio 54's temporary cabaret license in August 1978 because Schrager and Rubell had not refunded all of the memberships.[188]

Also in August 1978, the American Society of Composers, Authors and Publishers (ASCAP) sued Rubell and Schrager, alleging that the co-owners had failed to pay licensing fees for six performances that ASCAP had staged at Studio 54 earlier that year.[247] Studio 54 ultimately paid ASCAP for a license in November 1978.[248] The National Labor Relations Board was also investigating the club by February 1979 after some workers alleged that the club had engaged in unfair labor practices.[249]

End of the first era

[edit]
Studio 54's balcony

In December 1978, a tipster called the Internal Revenue Service (IRS), alleging that Rubell and Schrager were skimming profits.[250][251] The tip came from a disgruntled ex-employee, who also alleged that cocaine was illegally being stored in the basement.[251] Shortly after, IRS agents raided Studio 54 and arrested Rubell and Schrager.[250][252][253] The club continued to operate the night of the raid.[253][254] A federal grand jury indicted Rubell and Schrager on charges of tax evasion in June 1979, observing that the two men had skimmed $2.5 million, or as much as 60 percent of Studio 54's receipts over the past two years.[147][149] In an unsuccessful[255] attempt to lessen the charges against the club's co-owners,[256][257] Schrager's lawyer Mitchell Rogovin alleged that Hamilton Jordan, chief of staff to U.S. president Jimmy Carter, had used cocaine in the club's basement.[182][258] In anticipation of increasing interest in rock music, Rubell and Schrager spent $1.2 million to renovate Studio 54 in late 1979. They installed a grand chandelier and a fly system above the stage, as well as removing seats from the balcony.[259]

Rubell and Schrager ultimately pleaded guilty to tax evasion in November 1979,[256][260] after New York magazine published a cover story describing the "party favors" that the two men gave to their friends.[255] In exchange, federal prosecutors agreed not to charge the men with obstruction of justice and conspiracy.[256][260] By then, the club was in danger of losing its liquor license after the owners had pleaded guilty to tax evasion, as the NYSLA did not give liquor licenses to convicted felons.[261] Rubell and Schrager were each sentenced to three and a half years in prison in January 1980.[262][263] The two men attended a final party on the night of February 2–3, 1980, with Diana Ross and Liza Minnelli singing for numerous guests.[183][264] Rubell and Schrager began serving their sentences two days afterward.[265][266] Ultimately, Rubell and Schrager were paroled after a year,[267] and Schrager received a Presidential Pardon decades later.[268][c]

The NYSLA unanimously voted not to renew Studio 54's liquor license on February 28, 1980, citing Rubell's and Schrager's criminal convictions, although the club was allowed to continue operating.[269][270] The club lost its liquor license on February 29, and the club started serving fruit punch the next day.[271][272] Studio 54's lawyers also announced that they would create a board of directors to operate the club.[272] The third co-owner, Jack Dushey, had received a $10,000 fine and had been sentenced to five years of unsupervised probation after being convicted of conspiracy charges in March 1980.[273] By the end of that month, Rubell was considering selling the club,[274][275] despite having promised just two months prior that he would never sell Studio 54.[275] Among those who expressed interest in the club were restaurateur Mark Fleischman, television host Dick Clark, and record executive Neil Bogart.[275][276] The club closed down at the end of that March, as the revocation of the liquor license had caused a sharp decrease in business.[277][278] Early the next month,[277][278] Fleischman agreed to buy an option that would allow him to purchase the club for $5 million.[279]

Fleischman and Weiss operation

[edit]

Mark Fleischman announced his plan to take over Studio 54, seeking to host live shows there and obtain a liquor license from the NYSLA.[280][281] Studio 54 remained shuttered through the rest of the year, in large part because Rubell and Schrager continued to file legal objections against the NYSLA's revocation of the club's liquor license. The authority would not issue a liquor license as long as the club was involved in active litigation.[279] Mike Stone Productions leased the club from Rubell and Schrager in early 1981, and the club started hosting private events again, albeit without alcoholic drinks and only on Friday and Saturday nights.[282] Rubell's company sold the building to Philip Pilevsky for $1.15 million in cash in August 1981, leasing back space from Pilevsky.[283] Fleischman applied for a liquor license from the NYSLA, which agreed to grant the license on the condition that Rubell and Schrager not be involved in any way.[276] Fleischman also repainted the interior and removed the original club's light fixtures,[284] and he paid the New York state government $250,000 in back taxes.[285]

Studio 54 officially reopened to the public on September 15, 1981.[286][287][288] Fleischman and his partner Jeffrey London mailed out 12,000 invitations for Studio 54's reopening,[287][288] which were delivered on 25-watt silver lightbulbs.[285] Jim Fouratt and Rudolf Piper were hired as Studio 54's new managers.[284][285][289] Initially, the club hosted "Modern Classix nights" during Wednesdays and Sundays, while it hosted disco music for the remainder of the week.[284][288] There was also a 32-track recording studio in the basement, which was used for recording promotional videos and rock concerts.[290] Notable figures associated with the second iteration of Studio 54 included doorman Haoui Montaug,[291] as well as Paul Heyman, who was a photographer, producer, and promoter at the club.[292] A notable guest during this time was Drew Barrymore, who was nine years old when her mother took her to Studio 54.[293] Within three months of the club's reopening, Fleischman had ousted Fouratt and Piper, who opened the Danceteria nightclub.[294]

In 1982, social activist Jerry Rubin started hosting "Business Networking Salons", a networking event for businesspeople, at the club on Wednesday nights. Prospective guests would only be admitted if they had a business card;[295][296] the networking events quickly became popular, often attracting 1,500 guests.[297] For other events, Studio 54 implemented an invitation system, which enabled its operators to restrict some events to select guests without turning them away at the door. The club's mailing list had 200,000 names by 1984.[298] Frank Cashman acquired the $3 million lien on the club in late 1984.[299] The same year, Studio 54 also hosted special musical performances, starting with a series of concerts by Julie Budd.[300] Meanwhile, the club was gradually losing long-time regulars to competing discotheques,[301] including the Palladium, which Rubell and Schrager had opened after being released from prison.[302] The club also faced several lawsuits from disgruntled high-profile guests, such as football player Mark Gastineau and a basketball player.[303]

Fleischman filed for bankruptcy in November 1985; he had planned to spend $250,000 on renovations to attract guests.[301][302] The club closed in April 1986 because it could not obtain liability insurance,[304][305] in part because Studio 54 was losing so many of the lawsuits in which it was involved.[303] Subsequently, Shalom Weiss took over Studio 54.[306][307] The nightclub tended to attract a young and racially mixed clientele who were frequently involved in fights, prompting complaints from local residents.[308] City officials revoked the club's cabaret license for two years in January 1989 after finding that the club's patrons frequently used cocaine illegally. The officials alleged that Studio 54 employees not only encouraged illegal drug use but also used cocaine themselves.[306][307] In addition, the club admitted guests as young as 13 and had falsely advertised itself as selling alcoholic beverages.[306]

The Ritz and Cabaret Royale

[edit]

Studio 54 was dilapidated by the late 1980s; the walls had peeling paint, while the auditorium's dome had been concealed by a dropped ceiling. Neil Cohen and John Scher, owners of the Ritz nightclub, leased the space from Philip Pilevsky for 25 years in 1989.[13] They spent $2 million to restore the theater, adding fixed seating at orchestra level[13] and installing production equipment above the stage.[309][310] Cohen and Scher anticipated that the club could fit 3,000 people, including standees,[13][310] although the theater only had about 1,800 seats.[309][311] The Ritz relocated from the East Village to Studio 54 on April 5, 1989.[13][309] According to The New York Times, the new Ritz was more popular than the old location because both the orchestra and balcony had "excellent sound and sightlines".[311] The Ritz was primarily a rock club, but it also hosted performances of pop music[312] and salsa music.[313] The Ritz was one of the most active nightclubs in the United States, with about 150 shows annually, until its promoters started booking fewer shows in mid-1991. Despite declining profits in 1992, the club's owners were planning to add a 250-seat side room next to the auditorium.[314]

CAT Entertainment acquired Scher's interest in the Ritz in December 1992,[314] and CAT was itself acquired by Cabaret Royale Corporation the next year.[315] In July 1993, the Ritz announced it would close down and reopen as a topless bar.[316] CAT Entertainment spent $3 million renovating the theater, including the stage area. CAT also resurrected both the nightclub and the Studio 54 trademark, which had never been properly registered by any of the prior owners or operators.[315] John Neilson took over the venue with plans to reopen it as an uptown location of the Stringfellows nightclub.[315][317] The remodeled nightclub opened in January 1994 and was operated as "Cabaret Royale at Studio 54".[318] Most of the old theater's architectural detail had been covered up by then.[23]

Meanwhile, the Bank of Tokyo had previously granted a mortgage on the theater and the adjacent office building to Pilevsky, which it foreclosed upon in June 1994.[319] Later that month, the theater and building were auctioned off.[318][320] CBS, the Manhattan Theatre Club, and Viacom were among those that showed interest in acquiring the theater and building.[321] Allied Partners, run by the Hadar family, ultimately acquired the properties for $5.5 million.[23] Allied then renovated the office building.[322] Cabaret Royale closed in January 1995,[323] and Allied announced plans to convert the space into a virtual reality gaming venue at a cost of $10 million.[321][324] In anticipation of Studio 54's conversion, the nightclub hosted a final party on May 23, 1996,[325][326] featuring disco star Gloria Gaynor and performers such as Crystal Waters and RuPaul.[327] The virtual-reality complex was never built because of a lack of demand, and the club's space was instead rented out for private events.[23] Allied Partners preferred that the Studio 54 building become "anything but a nightclub".[328]

Roundabout Theatre at Studio 54

[edit]
Studio 54, July 2019

Since 1998, the nonprofit Roundabout Theatre Company has operated Studio 54 as a Broadway theater, branded as Roundabout Theatre at Studio 54. It is one of Roundabout's three Broadway theaters, alongside the Todd Haimes Theatre and the Stephen Sondheim Theatre.[329][330]

Relocation and early productions

[edit]

In July 1998, the collapse of a construction hoist at 4 Times Square blocked access to the Henry Miller Theatre (now Stephen Sondheim Theatre) on 43rd Street, where the nonprofit Roundabout Theatre Company's successful revival of the Broadway musical Cabaret was playing.[331] Roundabout quickly began searching for alternative venues[332] and, in September 1998, decided to move the production to Studio 54.[333][334] The old nightclub required extensive renovations and was not air-conditioned,[332] but Roundabout's artistic director Todd Haimes considered it the "only viable option" for the theatre company.[335] Cabaret's producer Sam Mendes had considered Studio 54's dilapidated condition to be an ideal setting for the production, just as the Henry Miller had been.[11] Roundabout spent over $1 million converting the former nightclub into a 950-seat theater,[336][337][d] buying old seats from the Imperial Theatre and installing them in the mezzanine.[336] Cabaret moved to Studio 54 in November 1998,[338] doubling the production's capacity.[334][339]

Richard Hadar announced in early 1999 that he would operate a nightclub within the theater, which would still host performances of Cabaret during the day.[340] By 2001, Roundabout was negotiating to buy Studio 54 from the Hadar family, which would allow the theatre company to own a Broadway theater for the first time.[341] Early the next year, the Hadar family agreed to sell the theater for around $25 million. To fund the purchase, Roundabout would receive up to $32 million in tax-exempt bonds and $9 million from the New York City Department of Cultural Affairs (DCA).[342][343][344] Roundabout finalized its purchase in July 2003, paying $22.5 million,[345][346] of which $6.75 million came from the DCA and $17.7 million came from tax-exempt bonds.[347] Allied continued to own the office space above the theater.[23]

2000s

[edit]

Roundabout planned to use Studio 54 to host larger productions that could not be staged at the American Airlines Theatre.[11][344] Haimes also wanted to renovate the theater, including expanding the orchestra pit and replacing the rigging system.[344] After Cabaret closed in January 2004,[338] Roundabout staged several shows a year at both theaters, and Studio 54 hosted a mixture of musicals and plays.[11] The Stephen Sondheim and John Weidman musical Assassins was Roundabout's first new production at Studio 54,[11] opening in April 2004.[348][349] A revival of another musical by the same team, Pacific Overtures, opened that December.[350][351] Following these two productions, Broadway historian Louis Botto wrote that Studio 54 "had finally fully been welcomed into the Broadway family nearly 80 years after Fortune Gallo first dreamed of it".[11]

Roundabout completed some renovations in 2005,[352] which involved installing raked seating and an exhibit in the promenade.[11] The theater hosted a revival of Tennessee Williams's A Streetcar Named Desire in April 2005.[353][354] For the 2005–2006 season, Studio 54 staged Eugene O'Neill's A Touch of the Poet[355][356] and Bertolt Brecht's The Threepenny Opera.[357][358] The theater then hosted the plays The Apple Tree and 110 in the Shade in the 2006–2007 season; The Ritz and Sunday in the Park with George in the 2007–2008 season; and Pal Joey and Waiting for Godot in the 2008–2009 season. For the 2009–2010 season, the theater presented Carrie Fisher's solo performance Wishful Drinking, as well as and James Lapine and Stephen Sondheim's revue Sondheim on Sondheim.[1][11]

2010s to present

[edit]

During the 2010–2011 season, Studio 54 hosted Brief Encounter (an adaptation of two Noël Coward works), as well as the musical The People in the Picture.[1][11] Studio 54 was supposed to host a revival of Bob Fosse's musical Dancin' during the 2011–2012 season,[359][360] but this was ultimately canceled, and the theater was instead closed for renovations.[359][361] The theater's next production was the play Harvey, which opened in June 2012.[362][363] This was followed in November by The Mystery of Edwin Drood, the theater's only production for the 2012–2013 season.[364][365] Roundabout booked a revival of Cabaret for the 2013–2014 season, although the theater remained dark for a year.[366] Cabaret opened in April 2014,[367][368] initially for a 24-week engagement, but the show was so popular that it ran for a year.[369] The play An Act of God opened at Studio 54 in May 2015, being the theater's only production during the 2014–2015 season.[370][371]

The theater then returned to presenting two productions per season.[1] Studio 54 hosted the play Thérèse Raquin and a revival of the musical She Loves Me during the 2015–2016 season,[372] followed by the musical Holiday Inn and the play Sweat during the 2016–2017 season.[373] Next, the theater hosted John Leguizamo's solo show Latin History for Morons and an American Sign Language revival of Children of a Lesser God in 2017–2018.[374] The theater staged The Lifespan of a Fact and Kiss Me, Kate for the 2018–2019 season.[375] Studio 54 hosted Adam Rapp's play The Sound Inside, which opened in October 2019.[376][377] Studio 54 was supposed to host the musical Caroline, or Change during the 2019–2020 season.[378][379] Due to the COVID-19 pandemic, Studio 54 closed on March 12, 2020,[380] a day before previews of Caroline, or Change were supposed to start.[378][379] That show's opening had originally been delayed to early 2021,[381] but it was pushed further due to the extension of COVID-19 restrictions.[382]

Studio 54 reopened on October 8, 2021, with previews of Caroline, or Change,[383] which officially opened later that month.[384] This was followed from April to July 2022 by the Tracy Letts play The Minutes,[385][386] then by the Sharr White play Pictures from Home from February to April 2023.[387] The musical Days of Wine and Roses opened at Studio 54 in January 2024,[388] running for three months.[389] It was followed in November 2024 by the musical A Wonderful World,[390] then in June 2025 by Jean Smart's one-woman show Call Me Izzy.[391] For the 2025–2026 season, Studio 54 is to host the play Oedipus, then the musical The Rocky Horror Show.[392]

Notable productions

[edit]

Productions are listed by the year of their first performance.[1][393]

Gallo Opera House/New Yorker Theatre

[edit]
Notable productions at the theater
Opening year Name Refs.
1927 Thirteen operas presented by the San Carlo Company [e]
1927 Electra [35][36]
1927 Juno and the Paycock [37][38]
1928 A Tailor-Made Man [54][394]
1930 Electra [395]
1931 Young Sinners [396]
1937 The Swing Mikado [106]

Studio 54 (Roundabout)

[edit]

Legacy

[edit]
Studio 54 at MGM Grand in Las Vegas
Studio 54 at MGM Grand in Las Vegas

By the late 1970s, the original nightclub had spurred the creation of Studio 54-themed jeans, a record label, an album, and a Japanese club.[168] Architectural Digest magazine described Studio 54 as "the nightclub where the velvet rope was born", its impact evident long after the venue had been converted back to a theater.[152] GQ magazine wrote in 2020: "When you want to designate a particular brand of louche elegance on a night-time scene, Studio 54 is the natural first port of comparative call."[433]

Cultural impact

[edit]

Media

[edit]

The nightclub has been the subject of several works of popular media. The original Studio 54 was featured in the 1998 drama film 54.[4][434][435] Studio 54, a 98-minute documentary by Matt Tyrnauer released in 2018,[193][436] includes unpublished footage of the club and interviews with Ian Schrager.[437] Studio 54 also appears as a setting in other movies, including the 1999 film Summer of Sam and the 1996 film I Shot Andy Warhol.[4] Several books have also been written about the nightclub. The writer Anthony Haden-Guest published a book about Studio 54 and the disco subculture in 1997,[438] and Mark Fleischman published his memoir Inside Studio 54 in October 2017.[439] Schrager also published a book in 2018, Studio 54, with images of the club.[164] In 2024, Robert Greenblatt and Neil Meron began producing Studio 54 the Musical, a Broadway musical about the club.[440][441]

Studio 54 has also had an influence on disco music. The 1979 song Fashion Pack by Amanda Lear from her third album Never Trust a Pretty Face makes references to Studio 54. Casablanca Records released a compilation album of disco music, A Night at Studio 54, in 1979;[442] it peaked at No. 21 on the Billboard 200 album chart and sold close to a million copies.[443][444] In 2011, Sirius XM launched Studio 54 Radio, a satellite radio station featuring classic disco and dance tracks from the 1970s to the 2000s.[445][212] In 2020, it expanded into a music imprint including a record label, Studio 54 Music,[446][447][448] which works with Sirius XM on Studio 54 Radio.[449] The label's first release, Night Magic Vol. 1, is a four-track compilation EP of disco anthems from the club's prime days, revised by musicians from both the original scene and the modern dance music era.[447][448] Studio 54 also inspired the name and overall concept of singer-songwriter Dua Lipa's 2020 concert series Studio 2054.[450]

Exhibitions and similar clubs

[edit]

The club has been featured in several exhibitions. These include an exhibit of Studio 54 photographs, which Haden-Guest presented at the WhiteBox art gallery in 2015.[451] as well as a Brooklyn Museum exhibition titled Night Magic, which premiered in 2020.[452] In addition, multiple Studio 54-themed collections from fashion and cosmetics brands, including Calvin Klein, Michael Kors and NARS Cosmetics, were released in 2019. The collections took inspiration from the club's glamorous heyday and showcased the iconic "54" logo.[453]

Several venues have been likened to Studio 54. Fiorucci, an Italian fashion shop formerly located on East 59th Street, became known in the late 1970s as the "daytime Studio 54".[454] The Mutiny Hotel in Miami, Florida, was described in a PBS NewsHour interview as "kind of the closest thing to Miami's Studio 54" in the late 1970s.[455] The nightclub also inspired the creation of a Studio 54-themed nightclub at the MGM Grand Las Vegas hotel and casino in 1997;[456] that club operated until 2012.[457] Another Miami venue often compared to Studio 54 is LIV at the Fontainebleau Miami Beach, which coincidentally uses the same letters as the Roman numeral for "54".[458]

Memorabilia and preservation

[edit]

Before Rubell died in 1989, he saved "every single item" that he collected from the nightclub, such as the reservation book, invitation cards, and drink tickets.[459] More than 400 of these items were sold at an auction in West Palm Beach, Florida, in January 2013,[460] attracting hundreds of buyers.[461] The auction yielded $316,680;[462][463] the most expensive item was a $52,800 Andy Warhol sculpture.[462]

The New York City Landmarks Preservation Commission (LPC) had started considering protecting Studio 54 as a landmark in 1982,[464] with discussions continuing over the next several years.[465] The LPC commenced a wide-ranging effort to grant landmark status to Broadway theaters in 1987, and the commission considered designating Studio 54's interior as a landmark.[466] Ultimately, although the LPC protected 28 Broadway theaters as landmarks, Studio 54 was not one of them.[467]

See also

[edit]

References

[edit]

Further reading

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia

Studio 54 was a discotheque in , , operating from April 1977 to February 1980 under the ownership of and , who transformed a former theater into a venue synonymous with the era's peak excess and exclusivity. The club, located at 254 West 54th Street, drew an eclectic mix of celebrities, artists, and socialites—including figures like , , and —through its notorious velvet-rope door policy that prioritized glamour, fame, and visual appeal over egalitarian access. Its defining features included theatrical lighting, half-man-half-moon installations, and themed parties that fostered an atmosphere of uninhibited hedonism, often involving open drug use and sexual liberation, which mirrored broader cultural shifts toward permissiveness amid economic and social turbulence in New York. Despite its brief run, Studio 54's influence extended to redefining nightlife as spectacle and aspiration, though it ended abruptly with Rubell and Schrager's 1980 conviction for —stemming from skimming over $2 million in unreported cash—leading to a stint and the club's initial shuttering; it reopened under new management from 1981 to 1986 but never recaptured its original allure.

Venue Design and Layout

Architectural Evolution

The venue at 254 West 54th Street was designed by Italian-American architect Eugene De Rosa and opened as the Gallo Opera House in 1927, incorporating a neo-Moorish style with interior murals depicting desert scenes and a proscenium stage suited for opera performances. By 1930, it transitioned to the New Yorker Theatre, and in 1942, CBS acquired the space for Studio 52, installing broadcasting infrastructure while much of the original layout, including the stage and fly tower, remained intact; during this period, decorative murals were painted over in white. In late 1976, following CBS's departure, and initiated a conversion to a , completed in approximately 45 days under architects R. Scott Bromley and Ron Dowd at a cost of $400,000. The primary modifications repurposed the stage as a leveled floor, removed residual theater seating, and introduced flexible lounge furnishings such as Mylar-covered banquettes, pillows, bolsters, and Astroturf-covered risers to foster communal interaction. The venue's flyspace was adapted for pioneering overhead lighting and sound distribution, with designers Jules Fisher and Paul Marantz opting for soft, elegant airport floodlights rather than harsh strobes to evoke a theatrical glow. The core spatial elements—a grand entrance promenade leading to a three-and-a-half-story main volume and a central circular bar—were retained and enhanced to prioritize fluidity and spectacle, marking a shift from fixed audience seating to dynamic, participatory environments. These alterations, emphasizing the building's inherent verticality and volume, established Studio 54's architecture as a template for immersive design.

Main Floor and Performance Spaces

The main floor of Studio 54 constituted the primary social and dancing area during its operation from 1977 to 1980, centered around a 5,400-square-foot dance floor built over the original theater's . This expansive space, under 85-foot-high ceilings, supported the venue's capacity of up to 2,000 patrons and pulsed with continuous activity amid strobe lights and synchronized sound systems. Surrounding the dance floor were plush banquettes for lounging and observation, while the bar located beneath the mid-level balconies served as a key gathering point for patrons. Performance elements integrated seamlessly into the main floor, transforming it into a dynamic stage for both DJ-curated sets and live acts. The DJ booth, elevated for visibility, directed the night's soundtrack, often featuring extended mixes that drove the crowd's energy. Live performances occurred directly on or adjacent to the dance floor, with artists such as , , and delivering shows amid the revelry; the opening night on April 26, 1977, showcased dancers from the Repertory Ensemble. Costumed dancers on elevated platforms and roaming performers in theatrical attire amplified the spectacle, blurring lines between audience and entertainment. Iconic installations and defined the performance ambiance, including the animated "Man in the Moon" sculpture—depicting a crescent with a dangling spoon—that periodically swung across the space above the dance floor, symbolizing the club's hedonistic . Additional effects encompassed fluttering fabric flames, suspended aluminum strips, rotating neon wheels, and pervasive strobe lighting, all engineered to create an immersive, otherworldly environment that shifted nightly through moveable sets designed by Broadway professionals. These features, part of a $400,000 completed in six weeks, elevated the main floor beyond mere dancing into a space.

Upstairs and Auxiliary Areas

The balcony at Studio 54, adapted from the venue's pre-existing theatrical , served as the primary upstairs area during the nightclub's operation from 1977 to 1979, offering elevated seating and viewing platforms that overlooked the main dance floor below. Patrons accessed this space via stairs from the main floor, where they could observe performances, dancing, and thematic decorations such as the swinging man-in-the-moon fixture. The balcony's design facilitated a theater-like perspective, with rows of banquettes and low walls providing unobstructed sightlines to the central action. Above the balcony on the third floor lay , a notorious auxiliary space characterized by its black rubber-coated walls and ceiling, intended for ease of maintenance amid frequent spills and activities. This enclosed area overlooked both the balcony and dance floor, functioning as a semi-private retreat for intimate encounters, including sexual activities among guests, which contributed to the club's reputation for . Access was restricted, often reserved for VIPs or those vetted by staff, and it exemplified the venue's layered layout that separated casual observers from more exclusive pursuits. Other auxiliary upstairs features included scattered alcoves and lounges for overflow seating or respite from the crowded main areas, though these were less formalized than the balcony or . These spaces enhanced capacity, reportedly accommodating up to several hundred additional patrons beyond the dance floor's core, while maintaining the club's emphasis on visual spectacle and selective exclusivity.

Pre-Nightclub History

Gallo Opera House Origins

The Gallo Opera House was established by Fortune Gallo, an Italian-American born in 1878 who founded the San Carlo Opera Company in December 1913 to deliver affordable grand performances across the via touring ensembles. Gallo's efforts emphasized popularizing opera for mass audiences, beginning with premieres like and expanding to include full seasons in major cities. To secure a dedicated New York City venue for his company's productions, Gallo commissioned the construction of the Gallo Opera House at 254 West 54th Street in , designed by architect Eugene De Rosa in a style suited for operatic presentations. The theater, with a of 998, opened in November 1927 under Gallo's ownership and management. Initial programming focused on San Carlo Opera Company stagings, launching with as its first Broadway offering and featuring other works that highlighted Gallo's commitment to accessible opera. Notable early events included a production of ' Electra starring , reflecting the venue's brief ambition to blend classical opera with dramatic theater. Operations ceased with foreclosure on December 17, 1929, amid the economic fallout from the , marking the end of the opera house phase after less than two years.

New Yorker Theatre Period

The Theatre operated from 1930 to 1933 and again from 1939 to 1942 at 254 West 54th Street in , following the Gallo Opera House's financial failure after the 1929 . During this initial phase, the venue hosted limited theatrical productions amid the Great Depression's impact on Broadway, with sparse records of successful runs. In 1933, the space was repurposed as the Casino de Paree, a featuring revues, dancing, and novelty acts such as fire-eaters and animal performances, operating until its closure in 1937. This interlude marked a shift from to entertainment dining, reflecting economic pressures that favored multi-use venues over pure stage productions. The theatre resumed operations in 1939 under the Works Progress Administration's , presenting The Swing Mikado, an all-Black cast adaptation of Gilbert and Sullivan's with swing-era arrangements by G. E. Ward and direction by Charles Friedman. The production opened on March 1, 1939, and ran for 81 performances until May 20, emphasizing jazz-infused reinterpretations while retaining core plot elements of imperial . This WPA initiative provided employment for hundreds in the arts amid widespread unemployment, though the venue hosted few other documented shows before acquired the property in 1942 for and . ![Works Progress Administration Federal Music Project poster related to New York theatre initiatives][float-right]

CBS Studio 52 Broadcast Era

In 1942, purchased the former New Yorker Theatre at 254 West 54th Street and repurposed it as a soundstage, designating it Studio 52 primarily for radio broadcasts. The facility initially supported live audio productions amid the network's expansion during , leveraging the venue's existing theatrical infrastructure for audience-inclusive programming. By 1949, as television gained prominence, converted Studio 52 for video production, making it one of seven such facilities operated by the network in . This adaptation involved installing cameras, lighting rigs, and control booths while retaining the building's stage and seating to accommodate live audiences of up to 1,000 for shows requiring crowd interaction. The studio became a hub for daytime and prime-time game shows, variety programs, and children's content, capitalizing on its central location for quick access by performers and crews. Notable broadcasts from Studio 52 included The $64,000 Question, which premiered on June 7, 1955, and drew massive audiences with its high-stakes quiz format hosted by Hal March. Other game shows taped there encompassed Password (1961–1967), To Tell the Truth (1956–1968), Beat the Clock (1950–1958), and Video Village (1955–1962), many produced by Goodson-Todman Enterprises and emphasizing contestant participation under bright studio lights. Variety series like The Jack Benny Program (episodes in the 1950s) and talent showcases such as Ted Mack's Original Amateur Hour (1948–1959) utilized the space's acoustics and sightlines. Children's programming featured prominently, with Captain Kangaroo airing segments from Studio 52 in its early years starting 1955, hosted by Bob Keeshan in a gentle, educational format aimed at preschoolers. Studio 52 remained active through the early , hosting a mix of taped and live-to-air content as shifted toward color and remote productions. However, by 1975, declining use for major network shows led to phase out operations, culminating in the sale of the property in 1976 to developers and . During its broadcast tenure, the studio exemplified the era's reliance on urban facilities for efficient, high-volume production, though it lacked the advanced technical upgrades seen in newer venues like the Broadcast Center.

Nightclub Founding and Operations (1977-1979)

Establishment by Rubell and Schrager

and , Brooklyn natives who met as roommates at , entered the nightclub business after graduating in the late 1960s. Prior to Studio 54, they co-owned the Enchanted Garden, a Queens-based discotheque opened around 1975 that operated briefly but provided operational experience amid the rising trend. The duo's venture drew from influences like New York's gay club scene, emphasizing high-energy atmospheres and selective patronage. In 1976, Rubell and Schrager secured the lease for the building at 254 West 54th Street, previously used as Studio 52 for television broadcasts. With financial support from investor Jack Dushey—a store owner they persuaded to provide $400,000 for renovations—they formed the Broadway Catering Corp. to oversee the conversion, focusing on lighting, sound systems, and retaining select theatrical and broadcasting elements like the original stage rigging. Dushey served as a silent partner, handling much of the fiscal backing while Rubell managed daily operations and Schrager focused on business logistics. Studio 54 officially opened on , , positioning itself as a premier discotheque amid the post-Saturday Night Fever boom. The establishment emphasized exclusivity and spectacle from inception, with Rubell personally vetting entrants to cultivate a mix of celebrities, socialites, and trendsetters. Initial operations relied on temporary liquor permits due to licensing delays, allowing rapid launch while navigating regulatory hurdles.

Opening and Rapid Ascendancy

Studio 54 commenced operations on April 26, 1977, at 254 West 54th Street in , converted from the defunct Studio 52 by co-owners , a former restaurateur, and , a , who had previously managed the Enchanted Garden nightclub in . The venue's launch coincided with disco's surge in popularity, featuring a retained theatrical layout with a large dance floor, , and lighting rigs from its broadcasting days, which facilitated elaborate light shows and performances. Opening night drew over 4,000 attendees to a space with a capacity of about 2,500, resulting in stringent door policies that emphasized visual appeal and celebrity status for entry. High-profile guests including , , , , and were present, underscoring the club's immediate draw for New York's elite and contributing to its buzz through word-of-mouth and media coverage. This debut established Studio 54 as a venue blending music, spectacle, and exclusivity, distinct from prior discos by its scale and theatrical elements. The club's ascendancy accelerated in the ensuing months, with nightly crowds forming lines blocks long and media portrayals cementing its status as the era's preeminent spot. By mid-1977, it had become a magnet for figures like and , fostering a self-reinforcing cycle of celebrity endorsements and aspirational attendance that generated substantial revenue—reaching peaks like $190,000 on a single night by 1978—while defining urban glamour. This rapid elevation from obscurity to reflected effective promotion, opportune timing amid 's mainstreaming, and Rubell and Schrager's hands-on curation of an intoxicating atmosphere.

Financial Model and Revenue Skimming

Studio 54's primary revenue streams consisted of cover charges at the door and sales of alcoholic beverages inside the venue, with operations relying heavily on transactions that facilitated underreporting. Admission fees started at $7 or $8 per person upon opening in April 1977, later increasing to around $14 on peak nights, while drink prices carried standard markups on . The club's exclusivity drove high nightly attendance—often exceeding capacity despite selective entry—generating substantial cash flow from these sources without widespread use of credit cards or electronic payments. Owners and underreported income through systematic skimming, diverting portions of door receipts and bar sales before they were recorded in official ledgers, a practice evident in internal that included a dedicated "skim" column. For 1977, the club's first full year, tax returns declared a of just $47,000, representing approximately 4.7% of estimated actual revenue, while Rubell publicly claimed around $1 million in gross revenue with 80% netting to profits. This discrepancy prompted IRS scrutiny after Rubell's boastful comments in a 1978 , leading to a raid in December 1978 that seized over $1 million in , along with records revealing multimillion-dollar unreported earnings. The skimming operation involved pocketing an estimated $2.5 million in total unreported cash across the club's early years, including nearly $800,000 in 1977 alone, resulting in $366,000 in evaded for that period. Federal investigators linked the scheme to organized figures, such as Sam Jacobsen, who allegedly handled portions of the diverted funds. Rubell and Schrager pleaded guilty in November 1979 to charges, receiving 3.5-year prison sentences and $20,000 fines each in , which precipitated the club's closure in February 1980.

Nightclub Culture and Practices

Admission Criteria and Doorman Discretion

Admission to was governed by a highly selective door policy enforced primarily by doormen Marc Benecke and Robert "Bobby" Sheridan, who exercised broad discretion to curate the crowd's composition and atmosphere. Benecke, hired at age 19 through a family connection, positioned himself on a to survey crowds and make rapid judgments, often admitting groups that contributed to a balanced "chemistry" including celebrities, professionals like lawyers in attire, and pleasant unknowns without requiring extravagant dress. This approach prioritized subjective impressions over formal lists, with co-owner endorsing a deliberate mix of rich and poor, gay and straight, old and young attendees to generate dynamic energy inside the club. Criteria emphasized individual style, vibe, and potential to enhance the celebratory environment rather than rigid rules or bribes, which were rejected outright. Sheridan described seeking a "salad of people"—diverse Manhattanites from arts, fashion, and the gay community who appreciated the club's culture—while excluding those likely to disrupt celebrities or the festive mood, such as obnoxious drunks or groups coded internally as problematic. Preferences favored creative fashion over generic disco attire like "Saturday Night Fever" clones, admitting stylish ordinary individuals like attractive busboys alongside stars such as Michael Jackson, provided they behaved appropriately amid paparazzi scrutiny. Co-owner Steve Rubell occasionally intervened at the door, supporting Benecke's selections amid crowds begging entry, which amplified the policy's exclusivity and drew thousands to line up nightly despite frequent rejections. Doorman discretion extended to maintaining safety and balance, with no formal guest lists for the general public and silent evaluations from a roped-off area to avoid confrontations. This subjectivity, while controversial for its arbitrariness, ensured a controlled influx that prevented overcrowding and preserved the club's reputation as a haven for the era's cultural , though it sometimes bypassed front-door lines via alternative entries for high-profile guests. Benecke's quick assessments focused on crowd harmony, rejecting prospects that would skew the mix toward homogeneity or potential trouble, thereby sustaining the hedonistic yet egalitarian internal dynamic Rubell and Schrager envisioned.

Clientele Composition and Social Dynamics

Studio 54's clientele was predominantly composed of celebrities, models, designers, and figures from New York's entertainment, , and scenes, selected through a rigorous door policy favoring beauty, energy, and cultural relevance over mere wealth or fame. Regular patrons included , , , , , , , , , , and , whose presence amplified the club's mythic status. The crowd also featured a mix of straights, gays, escorts, and aspirational locals with distinctive looks, such as attractive busboys or fashion-forward Manhattanites, creating a "salad" of personalities as described by co-owner . A notable aspect of the composition was its significant contingent, including and trans women, in a pre-AIDS era when mainstream clubs rarely offered such overt ; this drew from the vibrant gay nightlife scene while appealing to bisexual and straight revelers alike. Racial diversity was evident in attendees like model and performer , though the policy avoided explicit racial criteria, prioritizing individual allure and vibe. While some accounts highlight a blend of affluent elites and occasional "poor" or everyday entrants who fit the aesthetic, the high cover charges—often $20 to $30—and celebrity draw skewed toward upscale, urban professionals and creatives. Social dynamics inside the club inverted the entry gate's "," promoting a fluid, egalitarian environment where uptown socialites mingled with artists on the floor without VIP segregation or status barriers. This setup encouraged cross-group interactions, from gay-straight pairings to celebrity-fan encounters, in a hedonistic space rife with public displays of affection, impromptu performances, and shared indulgences that blurred conventional boundaries. The exclusivity of admission—often decided in seconds by doormen like Marc Benecke—intensified internal camaraderie and perceived glamour, turning rejection lines into cultural spectacles while fostering an accepting vibe that protected vulnerable patrons, such as celebrities or individuals, from .

Themed Events, Performances, and Atmosphere


Studio 54 cultivated an atmosphere of hedonistic excess and theatrical spectacle during its 1977-1980 operation, characterized by a large 5,400 square-foot dance floor under 85-foot ceilings, strobe lights, neon wheels, and flame effects that amplified the pulsating energy of music. The club's decor included a iconic mechanical figure suspended above the dance floor, equipped with a spoon for use that symbolized the open . A balcony allowed voyeuristic observation of the main floor's activities, contributing to a sexually charged environment where public displays of intimacy occurred alongside dancing. Well-built staff dressed in enhanced the venue's emphasis on physical allure and uninhibited expression.
Themed events featured extravagant, surreal elements designed to create immersive experiences, such as Halloween parties in 1978 where guests arrived as clowns and ballerinas, complemented by installations like a box containing white mice and dwarfs consuming Cornish hens. Bianca Jagger's birthday celebration on May 2, 1977, involved her being led through the club on a by a naked man covered in gold glitter, setting a tone for celebrity-centric spectacles. 1977 included confetti and drops amid festive chaos. The closing party on February 4, 1980, themed "The End of Modern-day Gomorrah," marked the end of operations with dramatic flair. Other events, like a Dolly Parton-themed night, incorporated live farm animals on the dance floor. Live performances integrated seamlessly with the club's vibe, often from elevated positions like the balcony or DJ booth. Opening night on April 26, 1977, showcased dancers from the Repertory Ensemble. Artists including in 1978, in 1977, , , , and the Village People delivered sets that fueled the frenzy. performed "Don't Leave Me This Way" from the balcony in silver lamé, while presided over the DJ booth during the final night. These acts, alongside resident DJs, maintained a continuous rhythm that co-owner described as evoking the subversive freedom of interwar under a beat.

Prevalent Drug Use and Sexual Behaviors

Studio 54 was notorious for rampant drug consumption among patrons and staff, with emerging as the predominant substance. Co-owner frequently distributed from pockets concealed in his padded coat, enabling widespread use on the premises. Quaaludes, known for their effects, were also prevalent, often combined with champagne or inhaled directly on the dance floor to heighten sensory experiences. A federal raid on December 14, 1978, uncovered 300 Quaalude pills alongside cash and a quantity of , leading to the of Rubell for possession. Sexual activities occurred openly and uninhibitedly throughout the venue, reflecting the era's post-Stonewall liberation and the disinhibiting influence of drugs like Quaaludes. The balconies served as sites for and other encounters, while the basement housed mattresses facilitating group trysts and . One documented incident involved approximately 30 intoxicated individuals engaging in a spontaneous , with participants freely touching strangers amid the club's permissive atmosphere. The "rubber room" in the balcony catered to more extreme debauchery, underscoring the club's role as a nexus of unchecked from 1977 to 1980.

Liquor License and Fire Code Violations

Studio 54 encountered significant hurdles with its liquor license shortly after opening on April 26, 1977. The club's owners, Steve Rubell and Ian Schrager, initially operated using temporary one-day liquor permits issued by the New York State Liquor Authority (SLA) to serve alcohol while awaiting approval of a permanent license. On May 22, 1977, however, the SLA intervened by ordering the discothèque to cease music after deeming the repeated use of one-day permits improper, as such permits were designed for isolated events rather than sustained nightclub operations. This action stemmed from allegations that the club was effectively selling liquor without a valid ongoing license, prompting summonses for liquor-law violations against Rubell, the president, and Schrager, the secretary-treasurer. By November 1977, the SLA publicly criticized a judicial ruling that had temporarily allowed continued operations amid the license dispute, highlighting ongoing non-compliance with state liquor regulations. The club faced additional scrutiny when raided for serving without proper authorization, further complicating its legal standing with authorities. These issues persisted until the owners secured a license permitting limited alcohol service, though full licensing remained precarious. In February 1980, following Rubell and Schrager's convictions on federal charges, the SLA unanimously denied renewal of the club's , citing the owners' status as disqualifying under state law; the license expired on February 28, 1980, prohibiting alcohol sales thereafter. Parallel to liquor challenges, Studio 54 violated codes, contributing to delays in licensing required for public assembly venues. In early June 1978, the Department of Consumer Affairs (DCA) withheld approval of the club's application due to multiple documented code infractions, even as the venue continued to operate. The identified non-compliance with standards, including aspects of occupancy and egress, though specifics were not publicly detailed to avoid compromising enforcement. News reports at the time challenged the discothèque directly on these code violations, underscoring risks from and inadequate measures in the converted theater space. These lapses reflected broader regulatory pushback against the club's rapid conversion and high-volume operations, which prioritized spectacle over strict adherence to building and protocols.

Federal Raids and Evidence Seizures

On December 14, 1978, approximately 30 (IRS) agents, supported by federal authorities, executed a at Studio 54 during non-operational hours, targeting suspected and related financial irregularities. The raid uncovered substantial evidence of unreported income, including hidden cash estimated at $600,000 stashed in garbage bags within the premises, alongside approximately 300 Quaalude pills and five ounces of . Agents seized extensive financial records, comprising books, ledgers, filing cabinets, and document boxes that detailed the club's operations and revealed patterns of cash skimming from door receipts and bar sales. A detailed inventory of the confiscated materials later indicated connections between club owners and and figures, including references to mob-linked suppliers and loans. Co-owner was arrested on-site for possession of the , which was found in quantities suggesting personal use and distribution within the venue, though no immediate charges were filed against patrons or staff present. The seizures provided critical prosecutorial evidence for subsequent federal indictments, demonstrating unreported revenues exceeding $2 million annually from the club's peak operations.

Tax Evasion Charges and Skimming Operations

In December 1978, the (IRS) raided Studio 54, uncovering evidence of systematic underreporting of cash revenues, which prompted federal investigations against co-owners and . The probe revealed that the club, operating in a cash-intensive environment with high door fees often ranging from $20 to $50 per entry, had skimmed substantial unreported by diverting nightly cash receipts—primarily from admissions and bar sales—away from official ledgers and bank deposits. Prosecutors estimated the skimming operation extracted approximately $2.5 million over the club's roughly 33 months of operation, representing up to 80% of gross revenues that were not declared for tax purposes. The scheme relied on rudimentary but effective methods, including manual cash counts by staff who pocketed portions before any formal recording, destruction of financial documents to obscure true earnings, and lifestyle indicators of unexplained wealth, such as Rubell's boastful November 1977 statement to New York magazine that "only the Mafia makes more money" than Studio 54, which reportedly generated millions annually despite tax returns showing far lower figures. Indicted in June 1979 on multiple counts including tax evasion, conspiracy to defraud the government, and obstruction of justice, Rubell and Schrager faced allegations of evading around $400,000 in federal income taxes through these practices. By November 1979, the pair signaled intent to plead guilty, avoiding a full trial amid mounting evidence from the raid, which also seized hidden cash stashes and related records. Following their guilty pleas to two counts of , Rubell and Schrager were convicted in early 1980 and initially sentenced to four years in each, plus fines, reflecting the scale of the in a venue that prosecutors described as treating compliance as optional amid its explosive profitability. The convictions highlighted vulnerabilities in cash-heavy nightlife businesses, where verifiable revenue tracking was lax, but federal scrutiny—intensified by the owners' public extravagance—exposed the operation's core illegality. Sentences were later reduced on appeal, with the duo serving about 13 months before release in 1981, after which they completed probation terms.

Closure and Immediate Aftermath (1980)

Raid Consequences and Temporary Shutdown

The federal raid on December 14, 1978, precipitated a protracted investigation that exposed systematic cash skimming at Studio 54, with agents seizing over $3 million in unreported funds concealed in ceiling tiles, a , and owners' personal safes, alongside in Ian Schrager's briefcase and 300 Quaalude pills. Schrager was arrested on-site for possession with intent to distribute the —five envelopes of near-pure substance—and released on $50,000 bond, while the discoveries validated prior tips from an ex-employee about dual sets of books and underreported revenues. These findings fueled federal indictments against Steve Rubell and Schrager in spring 1979 on multiple counts of tax evasion, conspiracy to defraud the government, and lying to investigators, centered on skimming roughly 80% of gross receipts—estimated at $2.5 million in unreported income that evaded $400,000 in taxes. In November 1979, the pair pleaded guilty to two counts of corporate tax evasion involving $366,000 in unpaid taxes on approximately $800,000 of unreported 1977 earnings, prompting the State Liquor Authority to pursue license revocation amid additional drug and liquor tax violation charges. Sentenced in early 1980 to three and a half years each in —ultimately serving 13 months following appeals and reductions—Rubell and Schrager faced operational collapse as regulatory scrutiny intensified, including brief licensing suspensions that disrupted service but did not halt patronage entirely until the end. The club conducted its final event, an all-night farewell dubbed "The End of Modern Day Gomorrah" on February 2, 1980—attended by celebrities including and —before shuttering on February 4, 1980, two days prior to the owners' imprisonment commencement, marking a temporary halt in activities under their tenure as the venue was sold months later for reopening attempts.

Owners' Conviction, Sentencing, and Imprisonment

In November 1979, Studio 54 co-owners and pleaded guilty to federal charges stemming from their failure to report approximately $800,000 in corporate income for 1977, resulting in $366,000 in evaded taxes. The charges arose from evidence uncovered during a December 1978 IRS raid, which revealed systematic skimming of cash receipts—estimated at nearly $2.5 million overall unreported—to avoid taxation, including $300,000 found hidden in the trunk of Schrager's car. Despite initially denying the allegations and hiring prominent attorney for defense, the pair opted for pleas to avoid a that could have led to up to 36 years imprisonment each if convicted on all counts. On January 18, 1980, U.S. District Judge Kevin Thomas Duffy sentenced Rubell and Schrager each to three and a half years in and a $20,000 fine, emphasizing the deliberate nature of the evasion as a means to conceal the club's lucrative but illicit operations. The sentencing reflected broader scrutiny of Studio 54's finances, where unreported cash flows funded extravagant lifestyles amid the club's peak profitability of over $7 million annually. Rubell and Schrager reported to a federal penitentiary in Maxwell, Alabama, on February 4, 1980, to begin serving their terms; the facility's selection stemmed from federal prisoner assignment practices rather than proximity to New York. Their effective lasted approximately 13 to 20 months, shortened after they cooperated with authorities by providing financial information that aided further investigations, leading to sentence reductions. Schrager's conviction was formally pardoned by President on January 17, 2017, restoring certain civil rights but not altering the historical record of the evasion or .

Failed Reopening Attempts under New Ownership

acquired the shuttered Studio 54 venue in 1980 following the convictions of original owners and , reopening the nightclub in September 1981 after renovations and efforts to secure necessary licenses. Under his ownership, managers Jim Fouratt and Rudolf Pieper oversaw operations, implementing strategies such as themed events—including "Beautiful People Night" on Thursdays and "Modern Classics" with British bands on Wednesdays—along with a selective door policy favoring diverse crowds of artists, women, and gay patrons while excluding unaccompanied men unless deemed attractive. These included shifting music from to R&B and amid the "Disco Sucks!" backlash, emphasizing theatrical performances, and enforcing rules like no guest lists and respect for artists to foster a forward-looking atmosphere distinct from the original era's excesses. The revived club, however, functioned as a diminished of its predecessor, unable to restore the prior levels of exclusivity, celebrity allure, or cultural phenomenon status despite initial draws from lingering . Persistent challenges included adapting to waning popularity, competition from emerging spots, and internal issues like use among staff and clientele, which Fleischman documented as complicating management. Fleischman retained ownership for about three and a half years before selling in 1984, prompted by his own descent into addiction that necessitated rehabilitation at the Betty Ford Center. The buyers, attempting to sustain it as a , operated it for two more years but shuttered the venue permanently in 1986, ending all efforts to perpetuate the Studio 54 brand in its discotheque form.

Subsequent Transformations

The Ritz and Cabaret Royale Phases

In April 1989, The Ritz, a prominent New York rock club originally established in the East Village in 1980, relocated to 254 West 54th Street, the former site of Studio 54. Owners Neil Cohen and John Scher acquired the property and invested $2 million in renovations, which included adding fixed seating at the orchestra level to boost capacity to approximately 3,000 patrons. The venue shifted focus from Studio 54's disco era to performances, hosting around 150 concerts annually and attracting acts in genres such as and metal. The Ritz at this location operated successfully as a midtown rock venue for four years, capitalizing on the building's acoustics and central position near Broadway, though it retained little of the original nightclub's glamour in favor of a concert-hall setup. In July 1993, the club announced its closure amid financial pressures in the evolving New York nightlife scene. Following the shutdown, CAT Entertainment acquired the lease and spent $3 million on further renovations to transform the space into an adult-oriented establishment known as Cabaret Royale at Studio 54, which opened in early 1994 as a topless bar featuring cabaret-style performances. This phase emphasized and bar services over live music, marking a departure from prior entertainment formats to cater to a different clientele. Operations continued under CAT until early 1995, when the company lost its lease due to ongoing financial and operational challenges. The brief Cabaret Royale era highlighted the venue's adaptability but underscored the transient nature of 1990s nightlife ventures in the location.

Roundabout Theatre Conversion and Relocation

Following the closure of the in 1980, the building at 254 West 54th Street functioned briefly as a venue before standing vacant for much of the ensuing two decades. In 1998, the nonprofit acquired the long-dormant property and initiated renovations to restore its viability as a Broadway theater, preserving the Studio 54 designation. The overhaul addressed structural decay and adapted the space for legitimate stage productions, marking a transition from excess to theatrical legitimacy. Roundabout relocated its critically acclaimed revival of the musical —directed by and with choreography by —to the venue, where it opened on March 19, 1998. This production, which earned multiple including Best Revival of a Musical, anchored the theater's resurgence, running for 2,377 performances until January 4, 2004. The move not only revitalized the historic structure but also leveraged its notoriety to draw audiences, establishing Studio 54 as a key venue in Roundabout's portfolio of Broadway houses. The conversion succeeded in repurposing the site without erasing its layered history, incorporating remnants of prior uses like and disco-era lighting into the theatrical framework. Subsequent productions have continued to utilize the space, ensuring its ongoing role in New York theater amid preservation of its architectural and cultural significance.

Key Theatrical Productions and Adaptations

The Theatre Company's revival of the musical , directed by , premiered at Studio 54 on November 12, 1998, transforming the former into a vibrant Broadway venue once again. Starring as the Emcee and as , the production ran for 2,377 performances until its closure on January 4, 2004, establishing it as the theater's longest-running show to date. This innovative staging, set in a seedy Klub environment that echoed the venue's disco-era decadence, earned four in 1998, including Best Revival of a Musical, Best in a Musical for Cumming, Best Leading Actress in a Musical for Richardson, and Best Featured Actor in a Musical for . A return engagement of the production, again featuring Cumming, opened on March 21, 2014, and concluded on August 31, 2014, underscoring the show's enduring appeal at the space. Subsequent notable revivals included , a musical directed by , which ran from February 14, 2019, to June 2, 2019, and secured for Best Revival of a Musical along with several design and performance honors, praised for its high-energy choreography and updated book. The musical , with book and lyrics by and score by , debuted on March 13, 2020, but faced interruptions from the , ultimately extending through January 9, 2022, after resuming in late 2021. These productions leveraged Studio 54's intimate 1,006-seat auditorium and -style layout to emphasize immersive, character-driven storytelling, often drawing parallels to the venue's historical nightlife legacy without direct adaptations of its own story into theatrical works.

Recent Developments

2025 Valentino Beauty Revival Event

On September 10, 2025, Valentino Beauty hosted a one-night-only revival of the original Studio 54 venue at 254 West 54th Street in , transforming the current Broadway theater space into a recreation of the iconic 1970s discotheque to launch the Born in Roma 2025 Rendez-Vous limited-edition fragrance collection. The event, timed during for Spring/Summer 2026, featured neon lighting, DJ sets, performances, and thematic elements evoking the club's original era of glamour and excess, including a led by a glitter-covered handler. Attendance was by invitation only, drawing celebrities such as and , alongside fashion industry figures, to celebrate the fragrance's ivory-hued packaging and scents inspired by Roman sensuality. The revival emphasized Studio 54's historical legacy of creativity and audacity, with Valentino Beauty partnering to recreate the venue's signature half-man-half-moon installation and dance floor atmosphere for immersive entertainment. Event coverage highlighted diverse attendees, including Black celebrities, underscoring the night's inclusive yet elite vibe reminiscent of the club's original selective door policy. The fragrance collection, available starting September 2025, includes eau de parfum in 50ml and 100ml sizes priced at $140 and $215, respectively, positioned as a modern homage to eternal romance. This event marked the first such reactivation of the Studio 54 name and space in over four decades since its 1980 closure, serving primarily as a promotional spectacle rather than a permanent reopening, with no indications of ongoing nightlife operations. Post-event and press recaps, including from Valentino's official channels, documented the evening's success in generating buzz for the brand, though some observers noted the temporal and commercial limitations compared to the original club's cultural dominance.

Current Theatre Usage and Preservation Efforts

Since 1998, Studio 54 has served as a primary Broadway venue for the Roundabout Theatre Company, which acquired and renovated the space to host long-running and rotating productions while preserving elements of its original 1927 Gallo Opera House architecture, including the art deco lobby and balcony configurations. The theatre, with a seating capacity of 1,006, features limited accessibility options such as wheelchair seating on the orchestra level, though it lacks an elevator for upper levels. As of October 2025, the venue is in previews for a new production of Oedipus, adapted and directed by Robert Icke with stars Mark Strong and Lesley Manville, scheduled to open on November 13, 2025, and run through February 15, 2026, marking a continuation of Roundabout's focus on contemporary adaptations of classic works. Preservation efforts have centered on rather than static landmark designation, with Roundabout's 1998 overhaul restoring structural integrity and theatrical functionality after decades of varied uses, including as a studio and , to prevent further deterioration or redevelopment. Subsequent maintenance has emphasized retaining iconic features like the half-moon balcony and arch, enabling sustained operation without major alterations, though no formal campaigns or demolitions threats have been documented in recent years. The company's ongoing tenancy ensures the site's cultural continuity, hosting productions that draw on its performative legacy without compromising the building's mid-20th-century modifications.

Cultural Legacy

Innovations in Nightlife and Entertainment

Studio 54 pioneered the modern velvet rope door policy, transforming entry into a curated spectacle that prioritized crowd energy over mere celebrity status. Owners and , along with doormen such as , selectively admitted patrons based on perceived vibrancy and diversity—favoring drag queens, artists, and high-energy individuals while rejecting those deemed "wallpaper" or lacking charisma—to foster an electric atmosphere inside. This unpredictable exclusivity generated intense external demand, turning the queue into an event unto itself and establishing scarcity as a core marketing tactic that influenced subsequent venues worldwide. The club's interior leveraged its origins as a former and theater, incorporating theatrical elements like movable stages, custom lighting by designer Jules Fisher, and elaborate sets to create immersive, theme-driven environments. Iconic features included a descending half-man, half-moon with a protruding —crafted for visual —and a vast dance floor illuminated by colorful strobes and a massive disco ball, accommodating hundreds in a multisensory experience that blurred lines between performance and patronage. Events such as Bianca Jagger's 1977 birthday entrance on a white horse exemplified spontaneous spectacles, with balcony performers and live celebrity appearances enhancing the cabaret-like production value. These elements collectively elevated from simple dancing to a cultural , integrating advanced sound systems, accents, and zones like the upstairs "Rubber " for intimate interactions amid the main "Corridor of Joy." By blending high-profile guests like and with a diverse, liberated crowd during the late 1970s peak, Studio 54 innovated sociability as a prejudice-free fusion of , , and social experimentation, setting precedents for immersive club aesthetics and media-driven hype in entertainment venues.

Broader Societal Impacts and Achievements

Studio 54 significantly contributed to the mainstream acceptance and commercialization of music during the late , transforming it from underground scenes in and communities into a dominant cultural force that influenced global trends. The club's high-profile events and celebrity endorsements amplified disco's reach, with compilations like (1979) achieving commercial success by peaking at number 21 on the chart, thereby preserving and disseminating the genre's soundtracks. Amid New York City's fiscal crisis and urban decline in the , characterized by high crime rates and threats, Studio 54 helped rebrand the metropolis as a vibrant hub, drawing national and international visitors that stimulated and local . Owners and Ian Schrager's operations generated substantial revenue, with projections estimating $3.8 million by the end of 1978 from cover charges, drinks, and events alone, underscoring its economic viability as a model. The advanced by creating a dance-floor environment where marginalized groups—such as gay individuals, , and —predominated, offering a temporary escape from broader societal exclusion and subtly eroding barriers around and through visible communal participation. This dynamic prefigured shifts toward greater cultural tolerance, as the club's emphasis on uninhibited expression and diversity challenged prevailing norms in a pre-AIDS era of relative permissiveness. Architecturally and thematically, it integrated art, fashion, and performance—featuring elements like doodles and extravagant decor—elevating nightlife into a spectacle that inspired subsequent venue designs and pop worldwide.

Criticisms of Excess, Inequality, and Moral Costs

Studio 54's door policy, enforced by doormen under owners and , prioritized entry for celebrities, models, and those deemed visually or socially "exciting," resulting in the routine rejection of thousands waiting outside each night based on arbitrary criteria like appearance or perceived energy. This exclusivity, symbolized by , drew criticism for amplifying social and economic inequalities in New York, where admission often correlated with wealth, fame, or conventional attractiveness, sidelining working-class patrons, ethnic minorities, and average citizens regardless of their willingness to pay cover charges up to $25. Notable incidents included the mass denial of a busload of Midwestern tourists and complaints from rejected groups who viewed the policy as elitist gatekeeping that mocked egalitarian ideals amid the city's fiscal crisis and rising poverty rates exceeding 20% in some boroughs. The club's operational excesses manifested in unchecked drug distribution and extravagant spending, with Rubell and Schrager supplying premium to high-profile guests and allocating up to $100,000 per night for themed parties, decorations, and indulgences that fueled all-night bacchanals. Federal raids in December 1978 uncovered stashes of cash, ledgers documenting "payouts" for narcotics, and evidence of skimming $2.5 million in unreported revenues to sustain this opulence, leading to convictions for and prison sentences of up to three and a half years for both owners. Health risks were evident in events like Liza Minnelli's 1978 overdose inside the venue, requiring emergency intervention, and broader patterns of that transitioned some patrons from to , contributing to personal ruin for participants in the scene. Moral critiques framed Studio 54 as a nexus of that normalized , , and intoxication, eroding traditional values during a period of urban decline marked by New York's near-bankruptcy in 1975 and surging rates. Conservative observers and religious groups condemned the club's embrace of —evident in balcony orgies and drug-fueled abandon—as emblematic of Sodom-and-Gomorrah-like excess, with its February 1980 closure party billed as "The End of Modern-Day Gomorrah" underscoring self-aware acknowledgment of the ethical toll. Participants later reflected on the human costs, including spirals and relational breakdowns, while the venue's facilitation of uninhibited behaviors prefigured public health crises tied to intravenous drug use and unprotected sex in the early AIDS era, though direct causation remains debated.

Representations in Media and Enduring Influence

Studio 54 has been portrayed in multiple films and books that draw on archival footage, interviews, and personal accounts to depict its operations and cultural milieu. The 2018 Studio 54, directed by Matt Tyrnauer, examines the club's founding by and on April 26, 1977, its peak attendance of up to 3,500 patrons nightly despite a 700-person capacity limit, and its closure following a December 14, 1979, raid uncovering $2.5 million in unreported cash skimming. The 1998 fictionalized feature , directed by Mark Christopher, dramatizes the experiences of employees and patrons, including a centered on a busboy's rise amid the club's drug-fueled excesses and encounters. Literary works include memoirs providing firsthand perspectives from club operators. Inside Studio 54: The Real Story of Sex, Drugs, and Rock 'n' Roll (2017) by , who managed the venue from 1981 to 1986 after Rubell and Schrager's imprisonment, details logistical challenges like sourcing illicit substances and handling celebrity demands while navigating financial recoveries post-tax evasion convictions. The Last Party: Studio 54, , and the Culture of the Night (1997) by compiles recollections from regulars and staff, emphasizing the selective door policy that admitted figures like and while rejecting others, including some celebrities, based on Rubell's intuitive judgments of "energy." Ian Schrager's Studio 54 (2017) features photographs and anecdotes from events attended by over 100 high-profile guests per night, underscoring the venue's reliance on theatrical decor like the "man in the moon" installation to foster . The club's model of immersive, spectacle-driven —incorporating live performances, custom lighting, and exclusive guest lists—profoundly shaped subsequent venues by prioritizing experiential curation over mere drinking establishments. This approach influenced modern event production, evident in high-end clubs and festivals that emulate Studio 54's blend of allure and , though none have replicated its singular dominance due to stricter regulations and fragmented media landscapes post-1980s. Its aesthetic legacy persists in pop culture through references to excess, including revivals in and exhibitions that highlight its role in elevating as a creative nexus for artists and designers. Despite criticisms of its and facilitation of unchecked , Studio 54's emphasis on boundary-pushing contributed to broader acceptance of diverse expressions in urban scenes.

References

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