Advanced Video Coding

Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and distribution of video content, used by 79% of video industry developers as of December 2024^[update]. It supports a maximum resolution of 8K UHD.

The intent of the H.264/AVC project was to create a standard capable of providing good video quality at substantially lower bit rates than previous standards (i.e., half or less the bit rate of MPEG-2, H.263, or MPEG-4 Part 2), without increasing the complexity of design so much that it would be impractical or excessively expensive to implement. This was achieved with features such as a reduced-complexity integer discrete cosine transform (integer DCT), variable block-size segmentation, and multi-picture inter-picture prediction. An additional goal was to provide enough flexibility to allow the standard to be applied to a wide variety of applications on a wide variety of networks and systems, including low and high bit rates, low and high resolution video, broadcast, DVD storage, RTP/IP packet networks, and ITU-T multimedia telephony systems. The H.264 standard can be viewed as a "family of standards" composed of a number of different profiles, although its "High profile" is by far the most commonly used format. A specific decoder decodes at least one, but not necessarily all profiles. The standard describes the format of the encoded data and how the data is decoded, but it does not specify algorithms for encoding—that is left open as a matter for encoder designers to select for themselves, and a wide variety of encoding schemes have been developed. H.264 is typically used for lossy compression, although it is also possible to create truly lossless-coded regions within lossy-coded pictures or to support rare use cases for which the entire encoding is lossless.

H.264 was standardized by the ITU-T Video Coding Experts Group (VCEG) of Study Group 16 together with the ISO/IEC JTC 1 Moving Picture Experts Group (MPEG). The project partnership effort is known as the Joint Video Team (JVT). The ITU-T H.264 standard and the ISO/IEC MPEG-4 AVC standard (formally, ISO/IEC 14496-10 – MPEG-4 Part 10, Advanced Video Coding) are jointly maintained so that they have identical technical content. The final drafting work on the first version of the standard was completed in May 2003, and various extensions of its capabilities have been added in subsequent editions. High Efficiency Video Coding (HEVC), a.k.a. H.265 and MPEG-H Part 2 is a successor to H.264/MPEG-4 AVC developed by the same organizations, while earlier standards are still in common use.

H.264 is perhaps best known as being the most commonly used video encoding format on Blu-ray Discs. It has also widely used by streaming Internet sources, such as videos from Netflix, Hulu, Amazon Prime Video, Vimeo, YouTube (more recently transitioning to VP9 and AV1), and the iTunes Store, Web software such as the Adobe Flash Player and Microsoft Silverlight, and also various HDTV broadcasts over terrestrial (ATSC, ISDB-T, DVB-T or DVB-T2), cable (DVB-C), and satellite (DVB-S and DVB-S2) systems.

H.264 is restricted by patents owned by various parties. A license covering most (but not all^{[citation needed]}) patents essential to H.264 is administered by a patent pool formerly administered by MPEG LA. Via Licensing Corp acquired MPEG LA in April 2023 and formed a new patent pool administration company called Via Licensing Alliance. The commercial use of patented H.264 technologies requires the payment of royalties to Via and other patent owners. MPEG LA has allowed the free use of H.264 technologies for streaming Internet video that is free to end users, and Cisco paid royalties to MPEG LA on behalf of the users of binaries for its open source H.264 encoder openH264.

The H.264 name follows the ITU-T naming convention, where Recommendations are given a letter corresponding to their series and a recommendation number within the series. H.264 is part of "H-Series Recommendations: Audiovisual and multimedia systems". H.264 is further categorized into "H.200-H.499: Infrastructure of audiovisual services" and "H.260-H.279: Coding of moving video". The MPEG-4 AVC name relates to the naming convention in ISO/IEC MPEG, where the standard is part 10 of ISO/IEC 14496, which is the suite of standards known as MPEG-4. The standard was developed jointly in a partnership of VCEG and MPEG, after earlier development work in the ITU-T as a VCEG project called H.26L. It is thus common to refer to the standard with names such as H.264/AVC, AVC/H.264, H.264/MPEG-4 AVC, or MPEG-4/H.264 AVC, to emphasize the common heritage. Occasionally, it is also referred to as "the JVT codec", in reference to the Joint Video Team (JVT) organization that developed it. (Such partnership and multiple naming is not uncommon. For example, the video compression standard known as MPEG-2 also arose from the partnership between MPEG and the ITU-T, where MPEG-2 video is known to the ITU-T community as H.262.) Some software programs (such as VLC media player) internally identify this standard as AVC1.

In early 1998, the Video Coding Experts Group (VCEG – ITU-T SG16 Q.6) issued a call for proposals on a project called H.26L, with the target to double the coding efficiency (which means halving the bit rate necessary for a given level of fidelity) in comparison to any other existing video coding standards for a broad variety of applications. VCEG was chaired by Gary Sullivan (Microsoft, formerly PictureTel, U.S.). The first draft design for that new standard was adopted in August 1999. In 2000, Thomas Wiegand (Heinrich Hertz Institute, Germany) became VCEG co-chair.

In December 2001, VCEG and the Moving Picture Experts Group (MPEG – ISO/IEC JTC 1/SC 29/WG 11) formed a Joint Video Team (JVT), with the charter to finalize the video coding standard. Formal approval of the specification came in March 2003. The JVT was (is) chaired by Gary Sullivan, Thomas Wiegand, and Ajay Luthra (Motorola, U.S.: later Arris, U.S.). In July 2004, the Fidelity Range Extensions (FRExt) project was finalized. From January 2005 to November 2007, the JVT was working on an extension of H.264/AVC towards scalability by an Annex (G) called Scalable Video Coding (SVC). The JVT management team was extended by Jens-Rainer Ohm (RWTH Aachen University, Germany). From July 2006 to November 2009, the JVT worked on Multiview Video Coding (MVC), an extension of H.264/AVC towards 3D television and limited-range free-viewpoint television. That work included the development of two new profiles of the standard: the Multiview High Profile and the Stereo High Profile.