Martech was a video game publisher which operated in Pevensey Bay between 1982 and 1989. It was founded as Martech Games. The company published a number of successful video games for the BBC Model B, ZX Spectrum, ZX81, MSX, Amstrad CPC, Commodore 16, Commodore 64, Atari ST, and Amiga.

Martech was an early entrant into license-based games, signing deals with personalities such as Eddie Kidd, Geoff Capes, Brian Jacks, Samantha Fox, Nigel Mansell, toy endorsed games, such as Zoids, book/comic characters, such as Tarzan and Slaine, and movies, such as Jaws. The company won several industry awards for innovative game design and marketing campaigns.

In the late 1980s the company embarked on an ambitious program of expansion by opening two games development studios, one in Brighton and one in Waterford, Ireland. In 1989 a number of critical development delays in both new studios led to the closure of the company.

Martech Games was formed in 1982 by David Martin and John Barry, who had met whilst studying at the University of Surrey.

In 1982 David, at that time a Head of Science and Chemistry Teacher, purchased a BBC Model B microcomputer for his department and began to develop early educational programs. When the ZX81 was released David purchased one, together with the infamous wobbly 16K RAM pack, and began to program games at home. This hobby eventually led to the development of a computer moderated board game called Conflict, which David manufactured at home, with help from John Barry, and sold to early computer game outlets under the brand name Martech. When the ZX Spectrum was released David ported the game to the new platform, whilst also completing the development of a second game, Galaxy Conflict. Around this time David heard that WH Smith were beginning to sell early video games, and he made a trip to see the buyer who placed a big order for Conflict. Sales in other outlets were taking off too. David decided to quit teaching in December 1983 and concentrate on building the embryonic business. John Barry, who had recently established his own solicitors practice Barry & Co in Pevensey Bay, became a partner in the new business.

Looking for investment, David and John had a series of meetings with a firm of exporters, British Overseas and Export Trading based in Brighton and London. This led to the formation of Software Communications Ltd, with Martech becoming the trading name of a new publishing company headquartered on the second floor of Barry & Co's offices.

When David was not able to further his coding skills due to the managerial demands of the company, new games were sought from freelance programmers, beginning with David Wainwright, who had created the adventure game Quest of Merravid for the BBC B. The company also negotiated a distribution agreement for several games from a new software development company, Durell Software. Games distributed for Durell included chart hits Jungle Trouble, Harrier Attack and Scuba Dive.

In 1983 Martech contracted freelance programmer Ian McArdle (who stayed with Martech to work on several games) to work on a new motorbike stunt game. Looking for a marketing edge, Martin negotiated to have well-known personality Eddie Kidd endorse the game under the title Eddie Kidd Jump Challenge, thus making Martech one of the first publishers to use a licensed endorsement on a video game. Due to its success, other personality endorsed games were developed over the next few years, including Brian Jacks for Brian Jacks SuperStar Challenge and Uchi Mata, Geoff Capes for Geoff Capes Strongman, model and singer Samantha Fox for Samantha Fox Strip Poker, and Nigel Mansell for Nigel Mansell's Grand Prix.