Marvel Television was an American television production company responsible for live-action and animated television shows and direct-to-DVD series based on characters from Marvel Comics. Marvel Television was formed as a division of Marvel Entertainment in June 2010, with producer Jeph Loeb serving as its executive vice president and head of television to produce shows for Marvel. The division was based at affiliate ABC Studios' location, and collaborated with the broadcast network ABC, streaming services Netflix and Hulu, and cable channel Freeform to release many of their series as a part of the Marvel Cinematic Universe (MCU) media franchise, a shared universe created by the film studio Marvel Studios. Animated series from Marvel Television were produced through Marvel Animation, and the division also collaborated with 20th Century Fox to produce shows based on the X-Men franchise such as Legion and The Gifted.

Marvel Television and Marvel Studios were separated in August 2015, before this division was transferred to Marvel Studios from Marvel Entertainment in October 2019 and was folded into the former two months later. The "Marvel Television" name is currently used as a separate brand and production label by Marvel Studios.

Marvel Entertainment Group previously licensed some of their characters for television series, with animated shows often becoming more successful than their live-action counterparts. Marvel's first live-action television licenses were for the character Spider-Man to appear in the "Spidey Super Stories" segments of The Electric Company (1974–1977), the CBS series The Amazing Spider-Man (1977–1979), and Toei's tokusatsu–style series Spider-Man (1978–1979). The Amazing Spider-Man pulled in reasonable ratings but was canceled in 1979 by CBS as they did not want to be known as the "comic book" network due to them already broadcasting three other comic book-based series, and chose to instead focus on their series The Incredible Hulk (1978–1982), which was produced with Universal Television, as it had better ratings and was Marvel's only successful live-action series, running for five seasons.

The 1978 television film Dr. Strange was intended to serve as a television pilot for the Doctor Strange character, similar to what had been done for Spider-Man and the Hulk. Two pilots were also released for Captain America in 1979, Captain America and Captain America II: Death Too Soon. None of these pilots were picked up. After The Incredible Hulk ended in 1982, live-action shows did not come into fruition often. Instead, the live-action television film The Incredible Hulk Returns (1988) was designed as a backdoor pilot for Thor, while The Trial of the Incredible Hulk (1989) acted as a backdoor pilot for Daredevil, and was followed by The Death of the Incredible Hulk in 1990. Three direct pilots were produced in the 1990s, Power Pack, Generation X, and Nick Fury: Agent of S.H.I.E.L.D., although none of these were picked up for series. Marvel had better luck in syndicating their properties in the late 1990s and early 2000s with Night Man and Mutant X, which respectively lasted for two and three seasons. The latter show spawned a lawsuit from 20th Century Fox, which held the film rights for the X-Men. The last series licensed by Marvel was Blade: The Series, a spin-off from and follow-up to the Blade film series. That series was produced by New Line Television for the cable channel Spike and was canceled after its first season in 2006.

On June 28, 2010, Marvel Entertainment announced the start of Marvel Television, together with the appointment of Jeph Loeb to head up the division as executive vice president and the head of television. In October 2010, it was announced that the first live-action television series from Marvel Television for ABC would be centered on the Hulk, developed by Guillermo del Toro. In December 2010, it was revealed that Melissa Rosenberg was developing AKA Jessica Jones, based on the comic book series Alias and centered on Jessica Jones, for ABC, intended to air in 2011 of the 2011–2012 television season. At San Diego Comic-Con in 2011, Loeb revealed, in addition to the Hulk project and AKA Jessica Jones, Marvel Television also had Cloak and Dagger and Mockingbird in development at ABC Family. In October 2011, ABC Studios sold a Punisher script to Fox, who gave the project a put-pilot commitment. In April 2012, Marvel Television signed with Creative Artists Agency for live-action representation. In May 2012, it was announced that the Hulk project was not ready for the 2012–2013 season, and would possibly be for the 2013–2014 season. It was also announced that ABC had passed on AKA Jessica Jones. In July 2012, it was reported that Marvel had again entered into discussions with ABC to create a show set in the Marvel Cinematic Universe, and in August 2012, ABC ordered a pilot to be written by Joss Whedon, Jed Whedon, and Maurissa Tancharoen and directed by Joss Whedon, which became Agents of S.H.I.E.L.D. It was officially ordered to series on May 10, 2013. By September 2013, Marvel was developing a series inspired by the Agent Carter Marvel One-Shot, featuring Peggy Carter, with Deadline Hollywood reporting it was one of several series in development at Marvel.

By October 2013, Marvel was preparing four drama series and a miniseries, totaling 60 episodes, to present to video on demand services and cable providers, with Netflix, Amazon, and WGN America expressing interest. In November 2013, it was announced that Disney would provide Netflix with live-action series starting in 2015, based on Daredevil, Jessica Jones, Iron Fist, and Luke Cage, leading up to a miniseries based on the Defenders. Responding to the Netflix announcement, Disney CEO Bob Iger said that Daredevil, Luke Cage, Iron Fist and Jessica Jones may appear on film if their shows are successful and that another outlet was chosen as ABC and Disney XD could not handle all Marvel shows. Disney was set to spend approximately $200 million in financing for the series. The four Netflix shows are set in the Marvel Cinematic Universe. It was also revealed in November 2013 that the Hulk project first announced in 2012 had been shelved, with Loeb saying, when "we saw what Joss Whedon and Mark Ruffalo were creating in The Avengers, that was a better solution". Additionally, Del Toro wanted to create a more violent take on the character than what ABC was hoping to achieve with the series. On May 8, 2014, ABC officially renewed Agents of S.H.I.E.L.D. for a second season and ordered Marvel's Agent Carter straight to series, which later aired in January 2015.

In early April 2015, two unspecified shows were said to be in development to air on ABC: one was a spin-off series of Agents of S.H.I.E.L.D. centered on Bobbi Morse (Adrianne Palicki) and Lance Hunter (Nick Blood), which was being developed by Bell and writer Paul Zbyszewski based on storylines occurring at the end of the second season, and would receive its own pilot rather than a backdoor pilot; and another with writer-producer John Ridley. On May 7, 2015, ABC renewed Agents of S.H.I.E.L.D. and Agent Carter for a third and second season, respectively. Additionally, ABC also passed on the Agents of S.H.I.E.L.D. spinoff, though ABC Entertainment president Paul Lee did not rule out returning to the spin-off in the future, and Lee also confirmed that Ridley was working on a Marvel property for ABC. Also in May, Iger indicated that Disney saw potential in creating a streaming service dedicated to Marvel content as a way to further "take product... directly to consumer". In August 2015, the Agents of S.H.I.E.L.D. spin-off series received new life as a reworked series, titled Marvel's Most Wanted, with a pilot order. Bell and Zbyszewski once again developed the series, while also serving as co-writers of the pilot, executive producers, and showrunners, with Loeb also attached as executive producer. The series would still focus on Morse and Hunter, with Palicki and Blood both attached, but is no longer intended to be a true spin-off of Agents of S.H.I.E.L.D. as previously believed, instead "being described as a new take focusing on the same duo and their continuing adventures."

At the end of August 2015, Marvel Entertainment's film subsidiary Marvel Studios was integrated into Walt Disney Studios, leaving Marvel Television and Marvel Animation (formerly part of Marvel Studios) under Marvel Entertainment and CEO Isaac Perlmutter's control. In October 2015, ABC ordered a put pilot for a half-hour live-action comedy series Damage Control, based on the comics construction company of the same name. The series is being developed by Ben Karlin. Later in the month, FX ordered a pilot for Legion, about David Haller, a young man who may be more than human. The pilot was produced by FX Productions (FXP) and Marvel Television, with FXP handling the physical production. Also in October, Fox Broadcasting Company announced that 20th Century Fox Television and Marvel Television were developing a series titled Hellfire Club, based on the secret society from the comics of the same name. In January 2016, Lee stated the Most Wanted pilot would begin production "in the next few months" and announced that a second Marvel comedy series was in development in addition to Damage Control. Also in January, Netflix was in the early stages of developing a Punisher television series starring Jon Bernthal, who appeared in the second season of Daredevil. More information was revealed regarding the Legion series, including that in addition to the pilot, FX had ordered several scripts and that it would not take place in the established X-Men film universe but in a parallel universe instead. Should the series be picked up, it would consist of 10 episodes and is expected to air in 2016. In April 2016, the Disney-owned network Freeform greenlit Cloak & Dagger with a straight-to-series order as Marvel's first work with ABC Signature. The series, which is set in the MCU, premiered in 2018. At the end of the month, Marvel and Netflix officially picked up the series, The Punisher, with Bernthal attached to reprise his role as the lead character.