Maxim (magazine)
Maxim (magazine)
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Maxim (magazine)

Maxim (stylized in all caps) is an international men's magazine, devised and launched in the United Kingdom in 1995, but based in New York City since 1997. It is known for its photography of actors, singers and female models whose careers are at their peak. Maxim has a circulation of about 9 million readers each month. Maxim Digital reaches more than 4 million unique viewers each month. Maxim magazine publishes 16 editions, sold in 75 countries worldwide.

Maxim was founded by Felix Dennis (1947–2014) in 1995 and expanded to the United States in 1997.

In 1999, MaximOnline.com (now maxim.com) was created. It contains content not included in the print version, and focuses on the same general topics, along with exclusive sections and videos.

In December 2001, Editorial Televisa published the Spanish-language edition of Maxim magazine for Latin America and the Hispanic communities of the United States, its first cover was Colombian model and actress Sofía Vergara.

On February 5, 2005, Maxim Radio, featuring male-oriented talk programming, debuted on Sirius Satellite Radio. Following the Sirius-XM merger in late 2008, the Maxim brand was dropped, and the channel is now known as Sirius XM Stars Too.

Since 2005, in Argentina, the Argentinian edition of Maxim magazine began to adapt and approximate the styles of the American adult magazines Penthouse and Hustler, publishing photos of Argentinian models in thongs and topless.

On June 5, 2006, the magazine announced plans to build a casino on the Las Vegas Strip north of Circus Circus, but the casino plan failed after local condominium owners complained that the proposed casino would ruin their view. The land was sold to MGM Mirage.

On June 15, 2007, private equity firm Quadrangle Group, along with long-time media executive Kent Brownridge, announced the acquisition of the parent company of Maxim, Blender, Stuff, and MaximOnline.com in the United States, under the name Alpha Media Group. As of April 23, 2009, Dennis Publishing has announced that it will no longer produce a print edition of Maxim in the United Kingdom, though the website for the UK version will remain.

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