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Mayo Chiki!
Mayo Chiki!
Mayo Chiki!
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Mayo Chiki!
Cover of the first light novel volume, featuring Subaru Konoe
まよチキ!
GenreRomantic comedy
Light novel
Written byHajime Asano
Illustrated bySeiji Kikuchi
Published byMedia Factory
ImprintMF Bunko J
Original runNovember 21, 2009 – July 23, 2012
Volumes12 (List of volumes)
Manga
Written byHajime Asano
Illustrated byNEET
Published byMedia Factory
English publisher
MagazineMonthly Comic Alive
Original runJuly 27, 2010 – November 27, 2013
Volumes7[1] (List of volumes)
Manga
Mayo Mayo!
Written byYū Eichi
Published byKadokawa Shoten
MagazineNyantype
Original runNovember 30, 2010 – October 29, 2011
Volumes2[2]
Anime television series
Directed byKeiichiro Kawaguchi
Written byReiko Yoshida
Music byYukari Hashimoto
StudioFeel
Licensed by
Original networkTBS, MBS, CBC, BS-i
English network
Original run July 7, 2011 – September 29, 2011
Episodes13 (List of episodes)

Mayo Chiki! (まよチキ!) is a Japanese light novel series written by Hajime Asano and illustrated by Seiji Kikuchi. Media Factory published twelve volumes of the series from November 2009 to July 2012 under their MF Bunko J imprint. A manga adaptation illustrated by NEET was serialized in Media Factory's seinen manga magazine, Comic Alive from July 2010 to November 2013.[3] A spin-off manga series titled Mayo Mayo! (まよマヨ!) was serialized in Kadokawa Shoten's magazine Nyantype from November 2010 to October 2011. An anime television series adaptation by Feel aired in Japan from July to September 2011. Mayo Chiki! is an abbreviation of Mayoeru Shitsuji to Chikin na Ore to (迷える執事とチキンな俺と; "The Hesitant Butler and Cowardly Me"). The anime is licensed by Sentai Filmworks in North America.[4]

Plot

[edit]

The story is about Kinjirō Sakamachi, a 16-year-old high school boy who suffers from gynophobia (abnormal fear of women), which makes his nose bleed every time he has physical contact with a female. While using the men's washroom, he accidentally discovers the popular and handsome butler, Subaru Konoe, is a girl. Now Kinjirō knows about Subaru's secret, he must work together with Subaru and her sadistic mistress, Kanade Suzutsuki, to protect Subaru's secret from being discovered.

Characters

[edit]
Kinjirō Sakamachi (坂町 近次郎, Sakamachi Kinjirō)
Voiced by: Satoshi Hino[5] (Japanese); Blake Shepard (English)
A second-year high school student who discovers Subaru's secret. Frequently referred to simply as Jirō, he suffers gynophobia resulting in nosebleeds whenever a girl touches him. This is the result of the abuse he suffered from both his mother and sister using him as a dummy to practice wrestling; seeing him bleed was the only thing that stopped them, so his nosebleeds are self defensive.
Subaru Konoe (近衛 スバル, Konoe Subaru)
Voiced by: Yuka Iguchi[5] (Japanese); Genevieve Simmons (English)
A second-year high school student who works as a butler for the Suzutsuki family and suffers from aichmophobia. When she was young she was noted to be antisocial and was not close to anyone, which worried her mother. She dresses like a male due to family circumstances where one of the family has to serve Kanade's family as a butler.
Kanade Suzutsuki (涼月 奏, Suzutsuki Kanade)
Voiced by: Eri Kitamura[5] (Japanese); Carli Mosier (English)
The daughter and only child of the high school's principal, who appears to behave as a rich man's polite and elegant daughter, but she is quite sadistic. She enjoys tormenting and teasing Kinjirō by using his gynophobia against him. She does, however, give serious thought to finding a way to cure his gynophobia. Although her methods tend to be overly complicated or humiliating in some way, she does not deny she finds them amusing.
Kureha Sakamachi (坂町 紅羽, Sakamachi Kureha)
Voiced by: Kana Hanazawa[5] (Japanese); Caitlynn French (English)
Kureha is Kinjirō's younger sister who is a first-year in high school and loves wrestling. She is a member of the handcrafting club. After watching and following Kinjirō and Subaru, believing him a male pervert cross-dresser, she attacks Subaru to reclaim Kinjirō, only to be quickly defeated. After this incident, and still believing Subaru to be male, she falls in love with Subaru, much to Kinjirō's chagrin. In the manga, she is devastated to learn Subaru is a girl when Subaru announces it.
Masamune Usami (宇佐美 マサムネ, Usami Masamune)
Voiced by: Mariya Ise[5] (Japanese); Margaret McDonald (English)
Usami is a member of the Shooting Star Subaru-Sama fan club (or the S4), but quit afterward and is also a member of the handcrafting club. She is shown to have considerable leg power which she uses in the form of kicks. She is also shown to be a good cook, partly because she lives on her own and has to cook her own meals. In the anime, she is annoyed that Jiro became friends with Subaru because he got to do it before she did. While initially annoyed by some of Jiro's traits or lack of abilities which Subaru has, she eventually sees him for who he is and eventually falls in love with him. In the manga, she gets more time alone with Jiro, dates him and even kisses him in the winter time. She also once proposed to Jiro by saying that she wanted him and her "to be a family", which is the Japanese way of saying, "Will you marry me?"
Nakuru Narumi (鳴海 ナクル, Narumi Nakuru)
Voiced by: Kana Asumi[5] (Japanese); Allison Sumrall (English)
The cat-eared student who is spying Kinjirō and Subaru. She is a busty first-year and a member of the crafts club along with Kureha, she is also revealed to be the chairman of the "Let's warmly protect Subaru-Sama committee" (Serve Subaru Observational Committee in the English dub) and is shown to have a fetish for glasses and boy love, which is expressed through her manga drawing of Kinjirō and Subaru, much to their chagrin.
Nagare Konoe (近衛 流, Konoe Nagare)
Voiced by: Keiji Fujiwara[5] (Japanese); David Wald (English)
Subaru's father, head butler of the Suzutsuki family and Kanade's father's butler. He loathes Kinjirō, partly because Subaru ends up explaining he accidentally groped her and he is suspicious of his intentions towards Subaru. In the manga, it is revealed that he and Jiro's mother were lovers.
Jirō Sakamachi (坂町 次郎, Sakamachi Jirō)
Voiced by: Eiji Miyashita[5] (Japanese); Christopher Ayres (English)
Kinjirō and Kureha's father, and their mother's coach. He suffered at her hands much as Kinjirō does at his sister's. Before dying from an illness, he asked Kinjirō to become a good man. Kinjirō uses his name so no one will make a fun of his full name.
Schrodinger Narumi (鳴海 シュレディンガー, Shuredingā Narumi)
Schrodinger is Nakuru's older sister. She only appears in the manga adaptation and the light novels. She is very protective of her younger sister and excels in sports. After hearing about him dating her sister, she challenges Kinjirō to a series of events during the sports festival.
Akemi Sakamachi (坂町 明美, Sakamachi Akemi)
Kinjirō and Kureha's mother, and female pro wrestler. She is called "Queen of Knockouts". She has beaten everyone she has sparred with. Now no one wants to face her, she travels around the world fighting dangerous animals. She was involved physically with Subaru's father many years before she eventually met Jiro's father.

Media

[edit]

Novels

[edit]

The first volume of the novel was published on November 25, 2009.[6] Twelve volumes of the novel were published in all by Media Factory under their MF Bunko J imprint.[7]

No. Release date ISBN
1November 25, 2009978-4-8401-3084-4
2January 25, 2010978-4-8401-3155-1
3April 30, 2010978-4-8401-3278-7
4July 31, 2010978-4-8401-3453-8
5October 31, 2010978-4-8401-3550-4
6January 25, 2011978-4-8401-3697-6
7April 24, 2011978-4-8401-3894-9
8June 24, 2011978-4-8401-3940-3
9September 11, 2011978-4-8401-4240-3
10January 25, 2012978-4-8401-4367-7
11April 25, 2012978-4-8401-4547-3
12July 23, 2012978-4-8401-4639-5

Manga

[edit]
Main article: List of Mayo Chiki! chapters

The manga adaptation began its serialization on July 27, 2010, in the Media Factory's seinen manga magazine, Comic Alive.[8] The series was collected into seven manga volumes, published under the Alive Comics imprint. On February 29, 2012, it was announced that the manga would be licensed in English by Seven Seas Entertainment.[9] In all seven volumes were released from December 11, 2012, to September 2, 2014.[10] The series has also been licensed in Taiwan and released through Sharp Point Press.[11]

A spin-off manga of the series titled Mayo Mayo! (まよマヨ!) was published in Kadokawa Shoten's bishōjo magazine, Nyantype.[12][13]

Anime

[edit]

The anime television series was produced by Feel and directed by Keiichiro Kawaguchi. It was broadcast on the Tokyo Broadcasting System from July 7 to September 29, 2011.

Episodes

[edit]
No. Title Original airdate
1"End of Earth"
Transliteration: "Endo obu Āsu" (Japanese: エンド・オブ・アース)		July 7, 2011 (2011-07-07)[14]
High school student Kinjirō Sakamachi starts his day with a painful awakening from his younger sister Kureha Sakamachi. Upon arrival at school, Subaru Konoe is seen as a student who works as a butler for Kanade Suzutsuki. Kinjirō has gynophobia, the abnormal fear of women, which is shown after a weird encounter with Nakuru Narumi. While cooling off in the restroom, he chances upon Subaru wearing girl's underwear, which results in Subaru chasing Kinjirō to the chemistry lab and attacking him for what he saw. When a jar containing a frog falls from the shelf, Kinjirō jumps in to save Subaru, but Kinjirō discovers that Subaru is a girl after landing on her chest. In response, Subaru throws a fire extinguisher at Kinjirō, which knocks him unconscious. He later wakes up in the infirmary chained to the bed with one hand free next to Kanade, who teases him a bit. She explains that the Konoe family has served the Suzutsuki family through lineage, in which Subaru, as the only child in her generation, must cross-dress as a boy to attend high school and continue serving as a butler. Kanade threatens Kinjirō with her sadistic behavior and forcibly forms a contract with him to keep Subaru's true gender a secret, as well as to find a way to cure his gynophobia.
2"I Fell in Love!"
Transliteration: "Daisuki ni Nacchatta!" (Japanese: 大好きになっちゃった!)		July 14, 2011 (2011-07-14)[15]
Due to rumors that Kinjirō and Subaru are in a relationship, Kinjirō earns the ire of a fan club named the Shooting Star Subaru-Sama (or the S4), though their attempts are thwarted by a defected fan club called the Serve Subaru Observational Committee. Kanade has Kinjirō go on a mock date with Subaru at an arcade in an attempt to cure his gynophobia, while giving him a "butler voucher" with a sheep drawing, redeemable for any irrefusable order to Subaru, as an apology for her actions. After winning a sheep plushie for her near the end of the date, Kinjirō redeems the butler voucher and orders Subaru to baa like a sheep, but then she starts violating his personal space while asking for more orders. Kureha, who has been spying on them, suddenly appears, in which she believes that Subaru is a boy cross-dressing as a girl. Subaru easily defeats Kureha in a fight and causes her to run back home. The next day, as Kinjirō and Subaru start bonding as friends, they help each other from exposing their respective secrets, gynophobia and female identity, during a school physical examination, despite the considerable embarrassment they are forced to go through. After the two enjoy lunch together, Kanade appears while Subaru is sleeping, telling Kinjirō that Subaru has finally found her first friend. When Kinjirō returns home, he is shocked when Kureha reveals that she has fallen in love with Subaru.
3"On the Bed, Of Course"
Transliteration: "Mochiron, Beddo no Uede" (Japanese: もちろん、ベッドの上で)		July 21, 2011 (2011-07-21)[15]
In order to settle an issue, Kanade sets up a double date at the swimming pool with Kinjirō, Subaru and Kureha. Kinjirō is told that Kanade and Subaru were once kidnapped for ransom when they were children. Later, Kinjirō rescues a girl from drowning but then passes out, and a flashback reveals that he was explained by his hospitalized father Jirō Sakamachi that his name means "stand by me" due to the kanji character in his name for "close". When Kinjirō regains consciousness, Subaru receives a phone call from a strange man in a wolf mask, who has kidnapped Kanade and Kureha at an unfinished building. When the kidnapper hangs up after holding a knife, Subaru shivers due to her aichmophobia, the morbid fear of sharp objects, stemming from the traumatizing incident from her childhood, in which she feels inadequate as a butler from her inability to protect Kanade as a child. Kinjirō knocks her out, promising her any favor he will owe to her. When Kinjirō meets the kidnapper at the unfinished building, Kinjirō is unable to land a hit, that is until Subaru shows up and defeats the kidnapper herself, overcoming her aichmophobia. It turns out that the kidnapper is actually Subaru's father Nagare Konoe, in which this incident was orchestrated by Kanade in order to help Subaru overcome her aichmophobia, believing that Kinjirō would help since he could empathize on the matter. Later, Subaru sadly tells Kinjirō not to risk himself again, afraid that her first friend would end up being stabbed. However, Kureha interrupts their moment, inadvertently revealing that Kanade was supposed to be going out with Kinjirō. Subaru immediately reacts with anger, forcing Kinjirō to run away with Kanade from both Subaru and Kureha.
4"Don't Stare at Me Like That..."
Transliteration: "Anmari Jirojiro Miruna..." (Japanese: あんまりジロジロみるな…)		July 28, 2011 (2011-07-28)[15]
Kinjirō finally begins a cheerful morning with the start of Golden Week, since Kureha has gone to "handcrafting club" camp for three days. However, to his surprise, Subaru, who is dressed up with cat ears and tail, needs a place to stay and act as his butler, because Kanade's father kicked her out of the mansion for the time being. Since Subaru does not want Kinjirō to lie around early in the morning, the two train inside the gym to pass the time. Kinjirō decides to take a bath alone, but Subaru insists on joining him to wash his back. This moment is interrupted when Kureha returns home early from camp due to breaking her arm after she fought a bear, causing a brief misunderstanding when she sees Subaru's undergarments in the wash basket. Kanade arrives as well, deciding to live with Kinjirō and act as his maid, resulting in a brief competition between Subaru and Kanade to determine who is the better servant, but Kinjirō suddenly passes out from a cold. After Subaru attempts to treat him with several questionable cures, Kanade finally explains the situation by taking him to the beach, where it is revealed that Nagare was also kicked out of the mansion due to an ongoing fight with Subaru following the events at the unfinished building. Subaru declines to return to the mansion because she wants to take care of Kinjirō, fearful that she might lose him from an illness just like her late mother. Though lightheaded from his cold, Kinjirō convinces Subaru to make amends with Nagare and return to the mansion together. At the end of Golden Week, Subaru thanks Kinjirō in embarrassment before leaving, in which Kanade notes that this is the first time that Subaru has thanked anyone other than her. Since Kanade states that Kinjirō does not seem like such a chicken anymore, she proceeds to kiss him, the first kiss she will always remember.
5"Go Out With Me"
Transliteration: "Atashi to Tsukiai Nasai" (Japanese: アタシと付き合いなさい)		August 4, 2011 (2011-08-04)[15]
On the way to school, Kinjirō gets run over by a girl on a scooter, soon noticing that she attends his high school. When he sees that his glasses are caught in her thigh boots, she takes things the wrong way when he asks if he could reach in there, causing her to attack him in response. After Kinjirō retrieves his glasses, the girl introduces herself as Masamune Usami, an acquaintance of Kureha in the handcrafting club, before knocking him out. Kinjirō suddenly wakes up in the infirmary, where Subaru reveals that she found him passed out in the middle of the street and brought him to school. Subaru eventually requests Kinjirō to accompany her to the upcoming school festival. When Kinjirō starts talking about his first kiss and wanting to redo it somehow, Subaru discreetly misconstrues this had to do with her giving him mouth-to-mouth resuscitation while he was unconscious during the swimming pool incident. Kanade interrupts their moment, suggesting to them the theme of a "cross-dressing cosplay cat cafe" for the school festival. Kinjirō later runs into Masamune on the school roof, who reveals that she is actually a member of the S4, but she demands him to be her boyfriend for the school festival, showing evidence regarding the mock date Kinjirō had with Subaru at the arcade as blackmail, in order to undermine the Observational Committee. Subaru, who soon overhears all of this, punches him in the stomach and leaves off in tears. Kinjirō later walks with Masamune to the mall to buy her a swimsuit, though it is quite embarrassing for Kinjirō. They then befriend each other before parting ways to their homes. As the preparations for the school festival are underway the next day, Nakuru is shown spying on Subaru.
6"Let the War Begin"
Transliteration: "Sensō o Hajimemashō" (Japanese: 戦争を始めましょう)		August 11, 2011 (2011-08-11)[16]
During the school festival, Subaru interrupts Kinjirō and Masamune during their fake date. They are drawn to an animal cafe, where they find Kureha, who is happy to see Masamune. However, Masamune, intimidated by Kureha's carefree and enthusiastic attitude, tells Kinjirō to leave on without her, seeing that he was not enjoying the fake date anyway. Kinjirō is then drawn out by Nakuru, dressed in a sheep mascot costume, and she introduces herself as a handcrafting club member and the chairwoman of the Observational Committee. Nakuru is aware that Masamune is planning to undermine the Observational Committee, especially since Masamune lied about protecting Kinjirō from the S4. Kinjirō explains to Subaru that the two fan clubs are organizing a meeting, which may turn into a war with him stuck in the middle. At the meeting, Kinjirō and Subaru, joining the Observational Committee, are surprised that Kanade is a representative of the S4. The meeting is actually a quiz bowl focused on the subject of Subaru. When the last question regarding who was Subaru's first kiss is asked, Subaru reluctantly reveals the answer as being Kinjirō, referring to the swimming pool incident. After Kanade later informs Kinjirō that Masamune resigned from the S4, Kinjirō finds Masamune alone on the school roof. Masamune, first being able to relate, explains that Subaru has changed in personality from lonely to friendly when Kinjirō entered into the picture. In response, Kinjirō reveals his gynophobia to Masamune and later introduces her to Subaru and Kanade as her new friends. The next day, Masamune vows to help Kinjirō cure his gynophobia, but first she has to be comfortable with him addressing her by her first name.
7"Let's Elope"
Transliteration: "Kakeochi Shiyou" (Japanese: 駆け落ちしよう)		August 18, 2011 (2011-08-18)[16]
On his way home, Kinjirō is drugged by Subaru with a drink made by Kanade, and he later finds himself in a hot springs resort, where Kanade explains that she has run away from the mansion because her parents decided to travel abroad for summer holidays. It is also mentioned that Kanade told the innkeeper that she was eloping with Kinjirō as a cover story, though Kinjirō is aware that Subaru and Kanade's ulterior motive was to help him cure his gynophobia while at the beach. When Kinjirō goes to the beach cafe to buy a drink, he is surprised to see Kureha, Masamune and Nakuru working there, but that is because they were chased away from their camp by a shark. Subaru and Kanade arrive near the cafe, prompting Kinjirō to have Subaru put on glasses and Kanade to introduce her as Subaru's "cousin" named Punyuru Takanashi in order to protect her identity. Masamune grills Kinjirō for spending time alone with Kanade, who claims that she and Kinjirō are eloping. Masamune disbelieves such as thing because she trusts Kinjirō as her friend, but she also unveils that she cooked meat and potato stew for him at her house and clung onto him while wearing a bikini on the previous day. Subaru overhears this and runs off upset, but as Kinjirō catches up to her, he clarifies that Masamune cooked for him as a favor for the fake date and tried an intimate approach to cure his gynophobia, though Subaru punches him in the stomach for exaggerating the details. As Kanade offers for all the girls to stay at the resort with her, Nagare shows up with the intention of taking Subaru and Kanade back to the mansion, that is until the two coerce him into letting them stay by threatening to call the police for potentially kidnapping "Punyuru". Kinjirō then notices Subaru looking off somewhere with a sad expression on her face.
8"It's My First Time"
Transliteration: "Hajimete Nanda" (Japanese: 初めてなんだ)		August 25, 2011 (2011-08-25)[16]
Having trouble sleeping due to the sight of the girls around him, Kinjirō goes into the men's bath to calm himself, but Subaru is there as well, since she is protecting her female identity from being discovered. Subaru is forced to hide behind Kinjirō when Nagare also enters the men's bath. Nagare leaves after he is convinced that Kinjirō considers Subaru only as a friend. However, Nagare charges at Kinjirō, after deducing that Subaru is in the men's bath when he found women's underwear in the men's dressing room, but Subaru intercepts Nagare and knocks him out. As she accidentally exposes her body in front of Kinjirō, she becomes embarrassed and knocks him out as well. The next day, Kinjirō and the girls, in which Subaru pretends to be Punyuru again, go to beach to have fun, and then head to the summer festival. After Subaru disappears from the summer festival later on, Kinjirō is directed to the cemetery, where he finds Subaru at her mother's grave. Kinjirō embraces Subaru, who reminisces about her mother always worrying about her being able to make any friends during her childhood, and he asks her to formally introduce him to her mother. The next day, a paintball tournament takes place, in which the winner gets a kiss from Subaru as Punyuru, who won a previous beauty pageant. Nakuru defeats Masamune and Kureha after drinking a soda, which gives her the ability to strip them of their clothes almost instantaneously. Kanade, after using a pair of glasses to lure Nakuru away and then knocking Kinjirō out, is deemed the winner. Kinjirō wakes up to Subaru, and the two watch the fireworks together at the end of the summer festival. As summer vacation comes to an end, Kinjirō anticipates a crazy semester ahead of him, though he is used to his everyday life as being crazy. Kinjirō plans to remain friends with Subaru, but she wants something more than that.
9"I'm Going On A Journey"
Transliteration: "Shibaraku Tabi ni Demasu" (Japanese: しばらく旅に出ます)		September 1, 2011 (2011-09-01)[16]
Kinjirō finds himself working part-time at a maid cafe to repay Masamune for the loan of her summer homework. After the manager teases Kinjirō of being Masamune's boyfriend, he recalls Subaru telling him to ignore what she said about wanting to be more than just being friends. Kanade comes to see Kinjirō, leaving Subaru behind, but Masamune is not pleased to see Kanade at all. To make matters more complicated, Kureha and Nakuru also show up to help out at the maid cafe. Meanwhile, Subaru frantically searches for Kanade, only to be mistaken as a waitress at a butler cafe, having to work there part-time. Kinjirō faints after he trips and grabs onto Masamune, but when the manager checks up on him after he wakes up, Kanade stirs up drama by saying that Kinjirō has a kink for maid outfits. Kanade pressures Masamune into lifting up her skirt to expose her garter belt to test that theory. Fortunately, Subaru finally finds Kanade to take her back to the mansion, but Kinjirō catches up to Subaru, who clarifies that she wants nothing more than to be his best friend. When Kinjirō returns to the maid cafe, Masamune invites him to continue working there and offers him to copy her school notes anytime. Kinjirō discovers the special ringtone that Masamune has set for his contact number on her cellphone when she accidentally dropped it, but he runs away from her when she finds out about this.
10"Thank You For The Meal"
Transliteration: "Ittadakkimāsu" (Japanese: いっただっきまーす)		September 8, 2011 (2011-09-08)[16]
Kureha celebrates her sixteenth birthday with Nakuru and Masamune at Masamune's house, which is soon noted to be haunted, much to Kureha's worry. However, Kureka is relieved when she receives a pair of glasses from Nakuru and a poster of Subaru from Masamune. Nakuru and Masamune act out a romantic skit of a spoof involving Kinjirō and Subaru, which is too much for Masamune to handle. Later on, the three go to the maid cafe, meeting up with Subaru and Kanade there. Kureha is happy when she is given a birthday cake and the waitresses sing her a birthday song. She recalls Kinjirō giving her a brown teddy bear for her eighth birthday. She then plays an originally developed arcade video game with Kanade, with Kinjirō and Kureha being the playable characters. While Subaru and Kanade takes her home, Kureha recalls that Kinjirō came to the playground to take her home for her tenth birthday, after a spat she had with her mother. Kinjirō played video games with her all day on her twelfth birthday, he got her ice cream at a dairy ranch on her thirteenth birthday and he burned firecrackers with her in the backyard on her fourteenth birthday. However, Kureha was frustrated when Kinjirō disregarded her fifteenth birthday for a concert event that took place all day. Realizing that Kinjirō has been there for her during her childhood, Kureha strives to be more independent. When she returns home, she is surprised that he remembered her sixteenth birthday, giving her a white teddy bear as a present to make up for last year's mistake.
11"Nyu!"
Transliteration: "Nyu!" (Japanese: にゅ!)		September 15, 2011 (2011-09-15)[17]
It is the start of the new semester, and Subaru still has Kinjirō in her mind. While walking to school together, Kinjirō and Subaru almost get run over by Masamune with her scooter. During lunchtime, Kanade brings a delicious meal to share with Kinjirō and Subaru. Due to the food containing white wine, Subaru becomes slightly drunk, and Kinjirō is dismayed when Kanade rubs some sauce on his neck to have Subaru lick it off. After he takes Subaru to the infirmary, he later takes Kanade to the infirmary there as well when she begins to experience an episode of hiccups. These hiccups are her constant weakness because it makes her so cute, in which they have caused major chaos in the mansion in the past. Kanade tells Subaru to get the tools needed for the hiccup treatment, giving Kanade the chance to seduce Kinjirō, but he pushes his way out and bumps into Subaru. After Kanade seemingly has stopped hiccuping, the three walk down the hallway, that is until Kanade suddenly falls down a flight of stairs and injures her ankle. At the hospital, Subaru blames herself for not being able to prevent Kanade from falling. Nagare shows up to relieves Subaru of her duties as a butler, but Kanade insists that Subaru must remain as her butler. Subaru flees with guilt, and Kinjirō follows her to an overpass. Subaru runs away after thanking Kinjirō with a kiss on the cheek, which leaves Kinjirō passed out with a nosebleed.
12"The Hesitant Butler and I, the Chicken"
Transliteration: "Mayoeru Shitsuji to Chikin'na Ore to" (Japanese: 迷える執事とチキンな俺と)		September 22, 2011 (2011-09-22)[17]
Kinjirō is woken up by Masamune on the overpass, and she gives him a ride to the inn of the hot spring resort, after he remembers that is where Subaru watched the fireworks during the summer vacation. As Kinjirō and Subaru spend the night there, Subaru wonders if Kinjirō would do more than just kiss. He takes it the wrong way, assuming she was referring to making love, when instead she just wanted to sleep closer to him. The next morning, Kanade picks the two up and takes them to their homes. When Kinjirō arrives at school and asks Kanade where Subaru is, he is shocked when Kanade tells him that Subaru has transferred schools. However, Subaru comes to the school as a transfer student dressed as Punyuru, while Kinjirō has to walk Kanade to class. During lunchtime, Subaru admits that she enjoys being a butler more than being a normal girl. With that in mind, Kinjirō riskily enlists the help of the S4 to get petitions signed so that Subaru can become a butler again. The next day, Subaru reprises her duties as a butler for Kanade, in which Kanade makes up a cover story about Punyuru transferring to another school again. Later that night, Subaru summons Kinjirō to the park, where she thanks him by forcefully planting a kiss on his lips. Kinjirō subsequently gets a nosebleed and passes out, later reflecting on how long their adventures as an indecisive butler and a chicken will last.
13"Please Massage Them!"
Transliteration: "Monde Kudasai!" (Japanese: 揉んでください!)		September 29, 2011 (2011-09-29)[17]
Kinjirō wonders why there is a yaoi magazine mixed in his secret stash of magazines located under his bed. Nakuru shows up at his doorstep unannounced, letting slip that she was on his bed on the previous night. A series of flashbacks are told from Nakuru's point of view. Subaru notices a camera flash from the top of a building adjacent to the mansion while she is taking a bath, and after rushing over there in hopes of protecting her identity, she discovers that Nakuru is the photographer. At the butler cafe, Nakuru shows Subaru that the photo came out too foggy to decipher, in that she needed one to be sold in order to help publish her yaoi novels. Kanade shows up and donates some photos of Subaru in her butler suit for Nakuru to sell. Later at Kinjirō's house, Nakuru has Kureha and Masamune put together copies of her yaoi novels. As Nakuru compensates Kureha with some photos of Subaru, Kureha allows Nakuru and Masamune inside Kinjirō's room, which is when Nakuru placed the yaoi magazine in the stash of the other magazines. Subaru and Kanade later come by, and Subaru efficiently staples the novels. Nakuru hesitates when she asks Subaru a question left untold. Later, Kureha and Masamune go undercover and follow Nakuru to various places, including a book fair where she sold out all of her yaoi novels, and they take notice that she was viewing romance novels. After they realize that Nakuru may be in love, their cover is blown, but Nakuru still hesitates to tell them. As the flashback ends, Nakuru asks Kinjirō out on a date to a boardwalk, where she eventually admits to having a complex with her breasts, since she turned down a confession from a boy in the past assuming that to be the reason. Kinjirō unwillingly agrees to help her by enduring close bodily contact, but this causes Nakuru to develop feelings for Kinjirō, having to flee from embarrassment.

Reception

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Theron Martin of Anime News Network criticized the series for its indistinguishable animation and for not deviating away enough from its given genre, but concluded that "[I]t delivers just enough on its humor, character development, fan service, and charm to be entertaining, however, and for series like this, that's enough."[18]

References

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Mayo Chiki!

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Mayo Chiki! is a Japanese romantic comedy light novel series written by Hajime Asano and illustrated by Seiji Kikuchi. Published by Media Factory under the MF Bunko J imprint, it spans 12 volumes released from November 25, 2009, to July 25, 2012. The story follows high school student Kinjirō Sakamachi, who suffers from severe gynophobia due to his family's involvement in professional wrestling, and his discovery that Subaru Konoe—the butler serving his wealthy classmate Kanade Suzutsuki—is secretly a girl. The series received the Grand Prize in the 5th MF Bunko J Light Novel Newcomer Award in 2009. It has been adapted into several manga series, including the main adaptation illustrated by NEET, which was serialized in Media Factory's Comic Alive magazine from September 2010 to November 2013, and collected into 7 volumes. Seven Seas Entertainment licensed the manga for English release, publishing it from December 2012 to July 2015. Spin-off manga include Mayo Mayo!, a 2-volume yonkoma series by Yuu Eichi focusing on side characters, serialized from late 2010 to 2011. An television , produced by the studio Feel and directed by Keiichirō Kawaguchi, aired for 13 episodes on networks including TBS from July 7 to September 29, 2011. The features character designs by Kōsuke Kawamura and music composed by Yukari Hashimoto, with the opening theme "Be Starters!" performed by .

Synopsis and characters

Plot

Kinjirō Sakamachi is a second-year student at Rouran Private Academy who suffers from severe , an abnormal fear of women that causes him to experience nosebleeds upon physical contact with them; this condition stems from repeated physical training sessions by his professional wrestler mother and his younger sister, a wrestling enthusiast. While fleeing from an aggressive female classmate in the school infirmary, Kinjirō accidentally discovers that Subaru Konoe, the school's popular male serving the president, is actually a disguising her gender to honor her family's longstanding obligation as servants to the Suzutsuki household. In exchange for keeping Subaru's secret, Kinjirō is permitted to reside at the Suzutsuki mansion, where he becomes entangled in daily interactions with Subaru and her mistress, Kanade Suzutsuki, as well as other female students at the academy. These encounters unfold within the elite environment of Rouran Academy, involving activities and various school events that highlight class dynamics and personal obligations. The central narrative revolves around comedic mishaps and budding romantic tensions as Kinjirō gradually confronts and attempts to overcome his through these close-quarters relationships. Spanning 12 volumes, the series explores the evolution of these relationships and Kinjirō's personal growth amid ongoing efforts to maintain Subaru's disguise and navigate the complexities of high school life.

Main Characters

Kinjirō Sakamachi is the protagonist, a second-year high school student at Rouran Private Academy who suffers from severe , causing him to upon physical contact with women. His condition stems from childhood abuse by his pro wrestler mother, Sakamachi, and his younger sister, Kureha Sakamachi, who used him as a practice dummy for wrestling moves, resulting in a resilient but clumsy physique. Despite his awkwardness, Kinjirō is kind-hearted and loyal, often acting as a reluctant mediator in social situations. He is the son of , a champion wrestler, and the late Jirō Sakamachi, his mother's coach. In the adaptation, he is voiced by in Japanese and in English. Subaru Konoe serves as the personal to Kanade Suzutsuki and is a second-year student at the academy, renowned for her masculine appearance and skills. Secretly female, Subaru cross-dresses as a to uphold her family's long-standing tradition of male butlers serving the Suzutsuki household, as women are not permitted in that role. She is highly proficient in , using her training to protect her employer and navigate conflicts. Subaru's personality is stoic and dutiful, though she reveals a more vulnerable side in close relationships, particularly after Kinjirō discovers her secret. In the anime, she is voiced by in Japanese and Genevieve Simmons in English. Kanade Suzutsuki is the wealthy granddaughter of the academy's principal and the president, embodying an ojou-sama with a playful, demeanor. As Subaru's employer, she often manipulates situations for amusement, drawing Kinjirō into her orbit through schemes that highlight her mischievous nature while masking deeper affections. Her relationships with the main cast drive much of the romantic tension, blending flirtation with genuine care. In the adaptation, Kanade is voiced by in Japanese and Carli Mosier in English.

Supporting Characters

Kureha Sakamachi, Kinjirō's younger sister and a , is an energetic and physically dominant girl who idolizes , much like their mother. Her roughhousing contributes to Kinjirō's but also underscores their sibling bond through comedic overprotectiveness. She is voiced by in the . Masamune Usami is a second-year student and a member of Subaru's , "Shooting Star Subaru-Sama," often displaying leg strength in athletic pursuits and working part-time as a . Her initial hostility toward Kinjirō evolves into reluctant alliance, adding layers of rivalry and humor to group dynamics. Masamune is voiced by in Japanese. Nakuru Narumi, a quirky with ears, serves as a supporting friend to the group, bringing eccentric energy through her fandom and occasional antics that amplify the series' comedic elements. She is voiced by in the anime. Nagare Konoe, Subaru's father, is a flamboyant adult who enforces family traditions with dramatic flair, influencing Subaru's path and providing comic relief in family interactions. He is voiced by .

Media adaptations

Light novels

Mayo Chiki! is a Japanese series written by Hajime Asano and illustrated by Seiji Kikuchi. published the series under its imprint, with the first volume released on November 25, 2009, and the final, twelfth volume on July 25, 2012. As of November 2025, the s remain unlicensed for official English translation or publication outside . The series explores themes of gender disguise, identity, and familial expectations more deeply than its later adaptations, particularly through the protagonist's stemming from an overbearing family dynamic and the butler's concealed amid societal pressures.

Manga

The adaptation of Mayo Chiki!, illustrated by and based on the series written by Hajime Asano, was serialized in Media Factory's magazine starting on July 27, 2010. The series concluded serialization in late 2013 and was compiled into seven volumes, released in between October 2010 and January 2014. Published by , the manga closely follows the core events of the light novels while incorporating pacing adjustments, such as added filler scenes to enhance narrative flow. It adapts the primary storyline up to near the conclusion of the original series, with minor expansions on subplots involving secondary characters that receive less emphasis in the source material. The artwork by highlights exaggerated comedic expressions and moments of romantic tension, aligning with the series' genre. A spin-off manga titled Mayo Mayo!, illustrated by Yuu Eichi, is a series focusing on side characters. It was published from 2011 to 2012 and collected into two volumes. In , licensed and released the manga in English, with individual volumes appearing from December 2012 to September 2014, followed by three omnibus editions collecting all seven volumes between December 2015 and June 2016.

Anime

The anime adaptation of Mayo Chiki! was animated by the studio feel. and directed by Keiichirō Kawaguchi. It aired in from July 7 to September 29, 2011, consisting of 13 episodes broadcast on networks including TBS, MBS, CBC, BS-i, and AT-X. The series was written by , with character designs by Kōsuke Kawamura and music composed by Yukari Hashimoto. The opening theme, "Be Starters!", was performed by , while the ending theme, "Kimi ni Gohōshi", featured the voices of , , and as the main heroines. The adaptation primarily covers the story arcs from the first five volumes of the series, incorporating an original conclusion to wrap up the narrative within the episode count. releases in included Blu-ray and DVD volumes issued from 2011 to 2012, with initial sales for the first volume reaching 3,787 units in its debut week according to charts. Subsequent volumes saw declining figures, averaging below 1,500 units each. Internationally, licensed the series for in 2012, releasing a complete collection on DVD and Blu-ray on August 19, 2014. It has been available for streaming on platforms like HIDIVE. Despite ongoing fan interest, no second season has been produced, largely due to the underwhelming Blu-ray sales in , which fell short of the typical threshold for continued adaptations in the industry.

Reception

Critical response

Critics have praised Mayo Chiki! for its humorous subversion of tropes, particularly through the central gender disguise premise involving the butler Subaru Konoe, which adds charm and avoids overly conventional dynamics. The adaptation's , especially Yuka Iguchi's versatile performance as Subaru—shifting between a deeper male tone and softer feminine inflections—has been highlighted as a standout element that enhances character relatability and comedic timing. Reviewers have also noted the series' exploration of the protagonist Kinjirō Sakamachi's as a relatable, if exaggerated, theme that grounds the comedy in personal growth and interpersonal awkwardness. Despite these strengths, the series has faced for its reliance on fanservice elements, including crass scenes and that occasionally disrupt the narrative flow, making it feel derivative of typical anime. The anime's ending has been described as uncomfortably rushed and unresolved, leaving key plot threads unfinished and undercutting the light novels' deeper character development in favor of a simplified conclusion. In thematic analyses, Mayo Chiki! has been discussed for its playful handling of gender disguise tropes within otaku-oriented structures, using Subaru's secret to challenge traditional romantic pursuits and emphasize friendship over overt romance, though such elements remain tied to conventions. Recent retrospectives, such as a video , have revisited the series nostalgically, appreciating its silly charm and charismatic cast while lamenting the lack of further adaptations.

Sales and popularity

The light novel series enjoyed significant commercial success in Japan, with volumes frequently appearing on Oricon charts and peaking in the top 10, such as volume 5 ranking #4 in a 2010 weekly light novel sales list. By 2011, multiple installments, including volumes 6 and 7, sold over 78,000 copies each and placed in the top 50 annual rankings, reflecting strong demand during its run of 12 volumes published by Media Factory. The adaptation, serialized from 2010 to 2013 and compiled into 7 volumes, achieved moderate sales in . Its English release by , beginning in December 2012, introduced the series to international audiences and sparked minor interest abroad, though the licensing ended with the volumes going and becoming available primarily through secondary markets by the mid-2010s. The 2011 anime adaptation, consisting of 13 episodes produced by Feel, generated temporary popularity upon airing but faltered commercially, with Japanese Blu-ray volumes recording modest first-week sales around 3,000 units for the debut edition—insufficient to warrant a second season. The English Blu-ray release by in 2014 also underperformed, contributing to the series' niche status. As of November 2025, the is available for streaming on platforms including , sustaining steady viewership among fans. Mayo Chiki! maintains an active fanbase through circles and online communities, where enthusiasts produce on platforms like Danbooru and share fanfiction on , fostering ongoing engagement. The series is frequently referenced in discussions for its distinctive butler-themed premise, cultivating a despite no announced revivals as of November 2025. In comparison to contemporaries like Toradora!, Mayo Chiki! lagged in overall sales and popularity metrics, with lower rankings on sites like MyAnimeList (e.g., #479 in popularity versus Toradora!'s #26), though it retains dedicated supporters drawn to its unique elements.

References

  1. https://www.animenewsnetwork.com/encyclopedia/manga.php?id=14467
  2. https://www.animenewsnetwork.com/encyclopedia/anime.php?id=12364
  3. https://www.animenewsnetwork.com/encyclopedia/manga.php?id=12098
  4. https://www.animenewsnetwork.com/encyclopedia/manga.php?id=14468
  5. https://www.anime.com/characters/kinjirou-sakamachi
  6. https://www.novelupdates.com/series/mayo-chiki/
  7. https://cclawtranslations.home.blog/2021/07/25/mayo-chiki-volume-6-chapter-1/
  8. https://www.animenewsnetwork.com/feature/2011-07-04/carl
  9. https://www.animenewsnetwork.com/review/mayo-chiki/sub.dvd-1
  10. https://www.imdb.com/title/tt2008252/fullcredits/
  11. https://www.animenewsnetwork.com/the-list/2013-09-14
  12. https://mayochiki.fandom.com/wiki/Subaru_Konoe
  13. https://tvtropes.org/pmwiki/pmwiki.php/Literature/MayoChiki
  14. https://www.animenewsnetwork.com/encyclopedia/manga.php?id=12098&page=28
  15. http://www.vn-meido.com/k1/index.php?topic=1559.0
  16. https://www.animenewsnetwork.com/news/2012-02-29/seven-seas-licenses-haganai-mayo-chiki-manga
  17. https://mayochiki.fandom.com/wiki/List_of_Mayo_Chiki%21_episodes
  18. https://www.animenewsnetwork.com/encyclopedia/people.php?id=17541
  19. https://arksquare.net/detail.php?cdno=KICM-1352
  20. https://www.animenewsnetwork.com/news/2011-09-27/japan-animation-blu-ray-disc-ranking/september-19-25
  21. https://www.animenewsnetwork.com/news/2011-11-01/japan-animation-blu-ray-disc-ranking/october-24-30
  22. https://www.justwatch.com/us/tv-show/mayo-chiki
  23. https://www.goodnovel.com/qa/mayo-chiki-season-2-canceled
  24. https://www.theotaku.com/worlds/retroretro/view/315856/mayo_chiki_review/
  25. https://www.youtube.com/watch?v=3UEBlttGiDY
  26. https://myanimelist.net/news/9810382
  27. https://www.animenewsnetwork.com/news/2011-11-30/top-selling-light-novels-in-japan/2011
  28. https://www.amazon.com/Season-1/dp/B0B4S6WN6J
  29. https://danbooru.donmai.us/posts?tags=mayo_chiki!
  30. https://www.reddit.com/r/anime/comments/atx048/any_mayo_chiki_fans/
  31. https://myanimelist.net/anime/10110/Mayo_Chiki
  32. https://myanimelist.net/anime/4224/Toradora
  33. https://animetics.net/2014/01/07/weekly-light-novel-sales-data-for-2010/
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