MRC (company)

MRC II Distribution Company, L.P., doing business as MRC (formerly Media Rights Capital), is an American film and television production company founded by Mordecai (Modi) Wiczyk and Asif Satchu in 2006. Based in West Hollywood, California, the company funds and produces film and television programming.

The company's divisions include MRC Film and MRC Television. In 2018, the company merged with Todd Boehly's media assets under Valence Media, with the company as a whole taking on the MRC name in 2020; this included Dick Clark Productions (briefly known as MRC Live & Alternative), audience data firm Luminate (the former Nielsen SoundScan), and the entertainment industry publications Billboard and The Hollywood Reporter. Boehly (through Eldridge Industries) re-acquired most of these assets in August 2022.

Productions by the company have included the Netflix series House of Cards and Ozark, and the films Babel, Brüno, Ted, 22 Jump Street, Furious 7, Hotel Transylvania 2, Baby Driver, and Knives Out.

MRC was founded by Modi Wiczyk and Asif Satchu in 2006. Its early investors included Guggenheim Partners, AT&T, WPP Group, Goldman Sachs and ABRY Partners. In 2007, it funded filmmakers such as Robert Rodriguez, Ricky Gervais, Walter Salles, Ryan Murphy, Richard Kelly, Bennett Miller and Todd Field. The same year, it entered into an agreement with Warner Bros. Pictures to allow Warner to distribute three of the eight pictures over a $250 million feature production funding. MRC launched a television division of the studio in early 2008.

In 2008, The CW leased its Sunday-night schedule to MRC beginning in the 2008-09 television season. MRC scheduled the reality show In Harm's Way and the dramas Valentine and Easy Money. In November 2008, after all four shows drew poor viewership, The CW announced that it would withdraw from the agreement. The network returned the Sunday timeslots to its affiliates in the 2009–10 season. In 2010, MRC made a bid to buy Focus Features from NBCUniversal but was unable to close the deal. That same year, MRC struck a 5-year, 20-picture distribution deal with Universal Pictures. After acquiring rights to produce a U.S. remake of the BBC miniseries House of Cards, MRC would sell the series to the streaming service Netflix in 2011.

On February 1, 2018, Eldridge Industries, a holding company owned by former Guggenheim Partners president Todd Boehly, announced that it would contribute its media assets — including The Hollywood Reporter, Dick Clark Productions, and Billboard, and merge them with MRC into a new company known as Valence Media. In October 2018, MRC formed a joint venture with United Talent Agency known as Civic Center Media, which seeks to back projects involving its members via MRC.

In December 2019, Valence Media acquired Nielsen Holdings' music data business, with the division being rebranded as MRC Data.

In 2020, Valence Media rebranded as MRC.