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Metzeler
Metzeler
Metzeler
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Metzeler elephant mascot of the 1990s

Key Information

Metzeler is a German motorcycle tyre company founded in 1863. Metzeler originally produced a variety of rubber and plastic products, expanding into aviation in 1890 and automotive and motorcycle tyres in 1892. The factory was destroyed in World War II and rebuilt after the war. In the 1950s and 1960s the American distributor of Metzeler tyres was Berliner Motor Corporation. After 1979, Metzeler focused only on motorcycle tyres, and was acquired by Pirelli in 1986.[1]

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Metzeler

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Metzeler is a leading German-origin tire manufacturer, founded in 1863 in by Robert Friedrich Metzeler as a producer of various rubber goods, including surgical equipment and toys. The company entered the tire industry in 1892 with a Swiss for tires and quickly expanded into , automobile, and tires, becoming synonymous with the evolution of two-wheeled mobility. Following post-World War II restructuring, Metzeler focused on tires and leisure products before being acquired by Bayer AG in 1972 and then fully integrated into the Group in 1986, with its headquarters now in , . Today, as a subsidiary, Metzeler specializes in premium tires for diverse categories, including sportbikes (e.g., the Sportec M9 RR with its 100% silica compound for superior grip), cruisers (Cruisetec), tourers (Roadtec 01 SE), adventure bikes (Tourance), and scooters (FeelFree). Renowned for innovation, Metzeler introduced tires in 1933 and pioneered the 0° steel-belted in the 1990s, revolutionizing stability and performance in tires. The brand's iconic blue elephant mascot, first appearing in 1906 and trademarked in 1951, symbolizes durability and has become a hallmark of its products. Metzeler also holds prestigious credentials as the official tire supplier for of Man TT Races through 2027, supporting elite riders like Dean Harrison and John McGuinness. With a of passionate riders, the company continues to emphasize cutting-edge technology and rider-centric development in its global operations.

History

Founding and Early Development

Metzeler was founded in 1863 by Robert Friedrich Metzeler in , , as a commercial firm specializing in rubber and elastic goods. Initially, the company produced a range of items including surgical equipment, seals, children's toys, and household rubber products, capitalizing on the growing demand for vulcanized rubber in industrial applications. In the late 19th century, Metzeler shifted toward transportation-related products, expanding into solid rubber tires for bicycles and horse-drawn carriages, which marked its entry into the burgeoning mobility sector amid the rise of cycling and improved road vehicles. This pivot aligned with technological advancements in rubber processing, enabling the company to supply durable, non-pneumatic tires for early wheeled transport. The company's tire production extended to motorcycles in 1892, coinciding with the invention of the first motorized two-wheelers by pioneers like , positioning Metzeler as an early supplier in this emerging market. These initial tires were solid rubber designs adapted from technology, emphasizing durability over comfort in an era of rudimentary engines and rough roads. In 1933, Metzeler introduced the first practical made from (Buna), enhancing grip and durability. Metzeler faced significant challenges during , when its factories in were largely destroyed by Allied bombings, halting production and threatening the company's survival. In the post-war period of the 1940s and 1950s, the firm rebuilt its facilities amid Germany's economic recovery, recreating its trademark and resuming rubber goods and tire manufacturing to support the nation's industrial revival. By the late , Metzeler transitioned to a full focus on tires, building on its foundational expertise.

Post-War Expansion and Innovations

Following , Metzeler's factory lay in ruins, prompting a comprehensive rebuilding effort in the late and to restore production capabilities for rubber goods, including tires. This reconstruction capitalized on Germany's economic recovery, enabling the company to resume and expand its product range amid rising demand for in . A key aspect of this phase involved strategic partnerships, such as the distribution agreement with Berliner Motor Corporation, which served as the exclusive U.S. importer for Metzeler tires from the through the , facilitating entry into the North American market. The 1960s and 1970s marked a period of robust international growth for Metzeler, driven by the global boom fueled by affordable Japanese models and increasing riding in both and . Exports surged, with the Berliner partnership playing a pivotal role in supplying tires to U.S. dealers and supporting the influx of European and emerging Asian brands. Concurrently, Metzeler pursued diversification beyond tires, venturing into automotive rubber profiles to hedge against market volatility in the sector; this expansion included specialized production for sealing systems during the era's upswing. In 1978, amid ongoing economic pressures, Metzeler formalized this diversification by establishing Metzeler Automotive Profile Systems in , , as a dedicated division for automotive rubber components. However, by 1979, mounting challenges in the broader rubber market prompted a major restructuring, leading the company to abandon non- products and specialize exclusively in tires and related accessories. This pivot allowed Metzeler to concentrate resources on its core strength, positioning it for sustained innovation in the segment.

Acquisition and Modern Era

In 1972, Bayer AG acquired a majority stake in Metzeler, which it held until the company's acquisition by in 1986. acquired Metzeler Kautschuk AG, integrating the German tire manufacturer into its portfolio as a dedicated to tires. This move allowed to strengthen its position in the two-wheeled segment, with Metzeler's operations initially centered in Breuberg, , where production facilities were consolidated. Over time, as part of the Group, Metzeler's headquarters shifted to , , aligning the brand with 's global corporate structure while retaining its focus on premium products. Following the acquisition, Metzeler experienced significant growth under Pirelli's umbrella, expanding its (R&D) capabilities and efforts to target high-performance riders worldwide. As a specialized , Metzeler benefited from Pirelli's resources, including advanced testing facilities and a of over 2,100 R&D professionals dedicated to by 2024, which supported the development of tires optimized for sport, touring, and off-road applications. strategies emphasized the brand's German heritage combined with Italian ethos, positioning Metzeler as a premium choice for enthusiasts and OEM partnerships, leading to increased in , , and . A pivotal milestone came in 1993 with the introduction of the MEZ1, Metzeler's first 0° steel-belted , which revolutionized by enhancing stability, grip, and handling at high speeds through a zero-degree steel belt design that minimized deformation. This technology marked a breakthrough in engineering for and was celebrated for its 30th in 2023, underscoring its lasting impact on the industry. In recent years, Metzeler has prioritized initiatives, incorporating eco-friendly materials and designs to reduce environmental impact while adapting to emerging trends like electric motorcycles. By 2025, the brand's tire lineup includes models specifically engineered for zero-emission vehicles, featuring compounds that optimize range, lower , and minimize pollutant emissions to promote sustainable mobility. These efforts align with Pirelli's broader commitment to green innovation.

Products and Technologies

Major Tire Lines

Metzeler's major tire lines are designed primarily for motorcycles and are categorized by intended usage, including , touring, and off-road applications. These lines emphasize tailored to specific riding styles, with innovations focused on grip, durability, and versatility across varying terrains and conditions. In the sport-oriented category, the ME 888 Marathon Ultra stands out as a engineered for long-distance endurance on custom touring and motorcycles, offering ultra-high mileage through a specialized and compound that balances longevity with stable handling. The Sportec M series, including models like the Sportec M9 RR and M7 RR, targets track and street for supersport and sport bikes, featuring 100% silica compounds for enhanced wet and dry grip, along with a multi-radius profile that improves cornering precision and heat dissipation during aggressive riding. For touring and adventure riding, the Roadtec line, such as the Roadtec 02 and Roadtec 01, provides wet-weather grip optimized for commuters and sport tourers, utilizing dual-compound construction with silica-enriched shoulders for superior traction on slippery surfaces while maintaining high-speed stability and mileage. The Tourance series, exemplified by the Tourance Next 2, serves dual-sport needs on adventure bikes, delivering a knobby tread for light off-road capability combined with radial structure for precise on-road handling and extended wear on paved routes. Off-road and enduro options are represented by the Karoo series, including the Karoo 4 and Karoo Street, which feature aggressive knobby patterns for traction on , , and loose , with the Karoo Street variant offering balanced road performance for riders transitioning between surfaces. Metzeler's lines have evolved in the 2020s to integrate radial technology for better compatibility with modern features like ABS and traction control systems, as seen in updates to the Roadtec 02 and Karoo 4 models released around 2023, enhancing overall feedback and safety without compromising application-specific performance.

Key Technological Advancements

Metzeler achieved a significant milestone in 1978 by developing Europe's first tubeless , which eliminated the need for inner tubes and thereby enhanced puncture resistance, reduced weight, and simplified maintenance for riders. This innovation marked a shift toward safer, more reliable designs, addressing common issues like tube-related failures in earlier . In the late 1980s, Metzeler introduced designs to meet the growing demands for higher and stability on increasingly powerful , transitioning from traditional bias-ply constructions. This was followed in 1993 by the launch of the company's first 0° steel-belted , known as the MEZ1, which incorporated longitudinal steel belts to minimize deformation and provide superior high-speed stability. The design drew from automotive technology, offering improved handling and durability during cornering and straight-line travel compared to earlier radials that suffered from sidewall flex. Metzeler has advanced material science through innovations like high-silica compounds integrated into its Interact™ technology, which enhances wet grip by improving chemical adhesion to road surfaces while maintaining longevity. These silica-enriched formulations, often featuring nano-particles, provide better abrasion resistance and all-weather performance without sacrificing dry traction. Complementing this, the cap-and-base construction method employs a dual-layer approach: a harder base compound in the center for mileage and a softer cap on the shoulders for grip, optimizing wear patterns and overall tire life. Additionally, the company has optimized tires such as the Racetec™ RR for electric , featuring compounds that handle instant high torque from electric motors while ensuring grip and stability.

Corporate Structure and Operations

Ownership and Headquarters

Metzeler has been wholly owned by the Italian tire manufacturer since its acquisition in 1986, functioning as a specialized brand within Pirelli's and division. This allows Metzeler to leverage Pirelli's extensive resources while maintaining its focus on high-performance tires. The acquisition integrated Metzeler's operations into Pirelli's portfolio, enhancing the group's position in the premium market. Post-acquisition, Metzeler's administrative headquarters were relocated to , , aligning with 's global corporate base at Viale Piero e Alberto Pirelli 25. This centralization facilitates seamless coordination of design, marketing, and strategic initiatives, with Metzeler's teams embedded within Pirelli's broader organizational framework for the motorcycle segment. The headquarters serves as the hub for brand strategy and innovation oversight specific to two-wheelers. Leadership for Metzeler falls under Pirelli's executive structure dedicated to the motorcycle division, including roles such as brand managers and marketing directors who oversee product positioning and market expansion as of 2025. Key figures in this area report to Pirelli's , Casaluci, ensuring alignment with the company's overall premium tire strategy. This integrated model supports focused decision-making for the Metzeler brand amid Pirelli's multinational operations. Financially, Metzeler's premium tires contribute to Pirelli's high-value segment, which represented 79% of the group's total revenues of €5,195.2 million in the first nine months of 2025, driven by in specialized products. This integration bolsters Pirelli's profitability in the market, with Metzeler's offerings playing a key role in the segment's expansion and margin improvements.

Manufacturing and Global Reach

Metzeler's primary manufacturing operations for tires are centered at the Breuberg plant in , a historic facility acquired and expanded by following its 1986 acquisition of the brand, where much of the premium production occurs. Additional production sites dedicated to tires include facilities in Yanzhou, ; , ; and Subang, , the latter operated through a with PT Astra Otoparts Tbk established in 2012 to support regional demand. These sites enable a global supply chain, with an emphasis on high-volume output tailored to diverse segments while maintaining rigorous quality controls to meet (OEM) specifications. For instance, Metzeler supplies tires as standard equipment for models like the R 1300 GS and various motorcycles, ensuring compliance with stringent performance and safety standards through advanced testing at Pirelli's integrated facilities. The brand's global distribution network spans over 160 countries, bolstered by 's infrastructure, including approximately 20,200 retailer points across about 50 countries and 39 dedicated websites (19 for and 20 for Metzeler) available in multiple languages. Metzeler maintains strong market positions in , where it originated and leads in premium segments; , supported by targeted marketing and dealer networks; and the Asia-Pacific region, driven by joint ventures and rising adoption. In 2024, 's consumer tire segment, encompassing Metzeler, reported net sales of €6,773.3 million, reflecting a 1.9% growth over 2023, with notable expansion in emerging markets like , , and through localized production and efficiencies. Sustainability initiatives in Metzeler's operations align closely with Pirelli's broader environmental goals, emphasizing eco-friendly materials and reduced emissions. In 2024, 23.7% of raw materials used across Pirelli's tire production, including Metzeler's, were bio-based or recycled, with 4.4% specifically recycled, progressing toward a target of over 70% bio-based or recycled content in top products by 2025. The company aims for 100% renewable electricity in operations by 2025—achieving 95.6% in 2024—and net-zero emissions across Scopes 1, 2, and 3 by 2040, supported by investments in electrified curing processes and sustainable natural rubber sourcing. These efforts underscore Metzeler's commitment to circular economy principles while supporting high-performance tire manufacturing.

References

  1. https://www.motorcycle.com/products/metzeler-tires-everything-you-need-to-know
  2. https://www.sportbiketrackgear.com/metzeler-tires/
  3. https://www.cyclenews.com/2023/08/article/metzeler-30-years-of-the-0-steel-belt-radial-tire/
  4. https://www.metzeler.com/en-gb/metzeler-tt
  5. https://www.metzeler.com/en-us/about/who-we-are
  6. https://www.sip-scootershop.com/en/brand/METZELER
  7. https://www.24mx.com/en-us/motorcycle/brand/metzeler
  8. http://cdnmedia.endeavorsuite.com/images/organizations/2682aa3d-2a07-4b6b-9cd0-a64ae170cf2d/metzeler.pdf
  9. https://corporate.pirelli.com/corporate/en-ww/aboutus/history
  10. https://www.revzilla.com/common-tread/inside-pirellis-test-lab-the-science-and-art-of-making-motorcycle-tires
  11. https://corporate.pirelli.com/corporate/en-ww/aboutus/what-we-do/research-and-development
  12. https://www.torqueblock.com/blog/metzeler-vs-pirelli
  13. https://www.motorcycle.com/bikes/features/metzelers-30th-anniversary-of-the-0-degree-steel-belted-radials-44585278
  14. https://www.metzeler.com/en-us/home
  15. https://www.metzeler.com/en-us/catalog
  16. https://www.metzeler.com/en-us/catalog/product/sportec-m9-rr
  17. https://www.metzeler.com/en-us/catalog/product/roadtec-02
  18. https://www.metzeler.com/en-us/catalog/product/roadtec-01
  19. https://www.metzeler.com/en-us/catalog/product/tourance-next-2
  20. https://www.metzeler.com/en-us/catalog/product/karoo-4
  21. https://www.metzeler.com/en-us/catalog/product/karoo-street
  22. https://www.cycleworld.com/metzeler-roadtec-01-motorcycle-tire-review-first-ride/
  23. https://www.motorcycle.com/products/metzeler-roadtec-01-tire-review
  24. https://www.metzeler.com/en-us/catalog/product/roadtec-z8-interact
  25. https://www.motorcyclistonline.com/metzeler-interact-tires-mc-tested/
  26. https://www.metzeler.com/en-us/catalog/motorcycle-type/electric
  27. https://corporate.pirelli.com/corporate/en-ww/governance/board-of-directors-and-corporate-bodies/board-of-directors/casaluci
  28. https://press.pirelli.com/the-board-of-pirelli-majority-approves-consolidated-results-to-30-september-2025/
  29. https://www.slashgear.com/1833009/pirelli-tires-who-owns-where-made/
  30. https://www.cyclenews.com/2023/11/article/metzeler-is-the-tire-of-choice-for-the-new-bmw-r-1300-gs/
  31. https://amsducati.com/ducati-oem-rear-tire170-60-metzeler-49140141b
  32. https://corp2-assets.pirelli.com/corporate/Annual_Report_Pirelli_2024_ENG.pdf
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