Rolling resistance, sometimes called rolling friction or rolling drag, is the force resisting the motion when a body (such as a ball, tire, or wheel) rolls on a surface. It is mainly caused by non-elastic effects; that is, not all the energy needed for deformation (or movement) of the wheel, roadbed, etc., is recovered when the pressure is removed. Two forms of this are hysteresis losses (see below), and permanent (plastic) deformation of the object or the surface (e.g. soil). Note that the slippage between the wheel and the surface also results in energy dissipation. Although some researchers have included this term in rolling resistance, some suggest that this dissipation term should be treated separately from rolling resistance because it is due to the applied torque to the wheel and the resultant slip between the wheel and ground, which is called slip loss or slip resistance. In addition, only the so-called slip resistance involves friction, therefore the name "rolling friction" is to an extent a misnomer.

Analogous with sliding friction, rolling resistance is often expressed as a coefficient times the normal force. This coefficient of rolling resistance is generally much smaller than the coefficient of sliding friction.

Any coasting wheeled vehicle will gradually slow down due to rolling resistance including that of the bearings, but a train car with steel wheels running on steel rails will roll farther than a bus of the same mass with rubber tires running on tarmac/asphalt. Factors that contribute to rolling resistance are the (amount of) deformation of the wheels, the deformation of the roadbed surface, and movement below the surface. Additional contributing factors include wheel diameter, load on wheel, surface adhesion, sliding, and relative micro-sliding between the surfaces of contact. The losses due to hysteresis also depend strongly on the material properties of the wheel or tire and the surface. For example, a rubber tire will have higher rolling resistance on a paved road than a steel railroad wheel on a steel rail. Also, sand on the ground will give more rolling resistance than concrete. Soil rolling resistance factor is not dependent on speed.^{[citation needed]}

The primary cause of pneumatic tire rolling resistance is hysteresis:

A characteristic of a deformable material such that the energy of deformation is greater than the energy of recovery. The rubber compound in a tire exhibits hysteresis. As the tire rotates under the weight of the vehicle, it experiences repeated cycles of deformation and recovery, and it dissipates the hysteresis energy loss as heat. Hysteresis is the main cause of energy loss associated with rolling resistance and is attributed to the viscoelastic characteristics of the rubber.

This main principle is illustrated in the figure of the rolling cylinders. If two equal cylinders are pressed together then the contact surface is flat. In the absence of surface friction, contact stresses are normal (i.e. perpendicular) to the contact surface. Consider a particle that enters the contact area at the right side, travels through the contact patch and leaves at the left side. Initially its vertical deformation is increasing, which is resisted by the hysteresis effect. Therefore, an additional pressure is generated to avoid interpenetration of the two surfaces. Later its vertical deformation is decreasing. This is again resisted by the hysteresis effect. In this case this decreases the pressure that is needed to keep the two bodies separate.

The resulting pressure distribution is asymmetrical and is shifted to the right. The line of action of the (aggregate) vertical force no longer passes through the centers of the cylinders. This means that a moment occurs that tends to retard the rolling motion.

Materials that have a large hysteresis effect, such as rubber, which bounce back slowly, exhibit more rolling resistance than materials with a small hysteresis effect that bounce back more quickly and more completely, such as steel or silica. Low rolling resistance tires typically incorporate silica in place of carbon black in their tread compounds to reduce low-frequency hysteresis without compromising traction. Note that railroads also have hysteresis in the roadbed structure.