The term conceptual model refers to any model that is the direct output of a conceptualization or generalization process. Conceptual models are often abstractions of things in the real world, whether physical or social. Semantic studies are relevant to various stages of concept formation. Semantics is fundamentally a study of concepts, the meaning that thinking beings give to various elements of their experience.

The value of a conceptual model is usually directly proportional to how well it corresponds to a past, present, future, actual or potential state of affairs. A concept model (a model of a concept) is quite different because in order to be a good model it need not have this real world correspondence. In artificial intelligence, conceptual models and conceptual graphs are used for building expert systems and knowledge-based systems; here the analysts are concerned to represent expert opinion on what is true not their own ideas on what is true.

Conceptual models range in type from the more concrete, such as the mental image of a familiar physical object, to the formal generality and abstractness of mathematical models which do not appear to the mind as an image. Conceptual models also range in terms of the scope of the subject matter that they are taken to represent. A model may, for instance, represent a single thing (e.g. the Statue of Liberty), whole classes of things (e.g. the electron), and even very vast domains of subject matter such as the physical universe. The variety and scope of conceptual models is due to the variety of purposes for using them.

Conceptual modeling is the activity of formally describing some aspects of the physical and social world around us for the purposes of understanding and communication.

A conceptual model's primary objective is to convey the fundamental principles and basic functionality of the system which it represents. Also, a conceptual model must be developed in such a way as to provide an easily understood system interpretation for the model's users. A conceptual model, when implemented properly, should satisfy four fundamental objectives.

The conceptual model plays an important role in the overall system development life cycle. Figure 1 below, depicts the role of the conceptual model in a typical system development scheme. It is clear that if the conceptual model is not fully developed, the execution of fundamental system properties may not be implemented properly, giving way to future problems or system shortfalls. These failures do occur in the industry and have been linked to; lack of user input, incomplete or unclear requirements, and changing requirements. Those weak links in the system design and development process can be traced to improper execution of the fundamental objectives of conceptual modeling. The importance of conceptual modeling is evident when such systemic failures are mitigated by thorough system development and adherence to proven development objectives/techniques.

Numerous techniques can be applied across multiple disciplines to increase the user's understanding of the system to be modeled. A few techniques are briefly described in the following text, however, many more exist or are being developed. Some commonly used conceptual modeling techniques and methods include: workflow modeling, workforce modeling, rapid application development, object-role modeling, and the Unified Modeling Language (UML).

Data flow modeling (DFM) is a basic conceptual modeling technique that graphically represents elements of a system. DFM is a fairly simple technique; however, like many conceptual modeling techniques, it is possible to construct higher and lower level representative diagrams. The data flow diagram usually does not convey complex system details such as parallel development considerations or timing information, but rather works to bring the major system functions into context. Data flow modeling is a central technique used in systems development that utilizes the structured systems analysis and design method (SSADM).