Morphy Richards
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Morphy Richards

Morphy Richards is a British brand of electrical appliances headquartered in Swinton, in South Yorkshire, England. Its products were formerly made at its historic home of Mexborough, and in other facilities across the United Kingdom. However, since the 1990s, all of its manufacturing has been carried out in the Far East.

Morphy Richards specialises in toasters, hair dryers, bread makers, kettles and sandwich toasters and other household appliances. In its early stage it also made refrigerators and washer-dryers, but they were later made by Hotpoint. Morphy Richards is owned by the Irish Glen Dimplex electronics group. They[who?] also make Digital Radio Mondiale-compatible digital radios, and Morphy Richards in India still make a dry iron, one of very few companies to do so.

Donal Morphy of Chislehurst, and Charles Richards of Farnborough, Kent, met whilst working at Sydney S Bird and Sons and formed Morphy-Richards Ltd on 8 July 1936 at an oast house in St Mary Cray in Kent. Morphy and Richards were joint managing directors, and had raised £1,000 starting capital. The company began making electric fires and, from March 1938, electric irons. During World War II, its factories made components for the aircraft industry.

A. Reyrolle & Company took 30% of the company in June 1944 and its general manager was on the board of directors. Exports accounted for around 15% of turnover, helped by subsidiary companies in Australia and South Africa. It later opened a Canadian subsidiary. The company was producing around 2,000 irons per day.[when?]

On 1 May 1947, it became a public company and merged with Astral Equipment Ltd, a company in Dundee, Scotland that made spin dryers and refrigerators. Astral became a wholly owned subsidiary. George Wansbrough was the company chairman from 1944 to 1954.

In 1949, Morphy Richards produced its first automatic toaster which used a bi-metallic strip. It also produced the Simon electric floor scrubber. In 1953, it produced its first hairdryer and claimed to have 90% of the market six years later. In 1954, it introduced a steam iron, which were still comparatively revolutionary 20 years later.

At the same time, it introduced electrical convector heaters and panel heaters (ceramic heaters). By 1957, it was the United Kingdom's leading provider of electric blankets, had produced its 10 millionth electric iron, and was producing 60% of the toasters made in the United Kingdom.

In June 1957, the company bought Yelsen Ltd, a manufacturer of electric blankets at Ruxley in Kent, for £112,000, and it became a subsidiary. Also in June, new factories opened at the main site and in Dundee. 40% of products were exported and overseas subsidiaries had been established. Donal Morphy did not like the huge expansion of the company, but Richards thought it was too slow. Sir Patrick Bishop became chairman in 1957.

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