Motomami is the third studio album by Spanish singer Rosalía. It was released on 18 March 2022 through Columbia Records. Rosalía enlisted producers Noah Goldstein, Michael Uzowuru, Dylan Wiggins and Pharrell Williams as well as longtime colleague El Guincho to create a concept album about her feelings during the past three years, including troubled times with fame, homesickness and isolation in the form of a collage of the singer's musical influences, especially in Latin music. Separated in two parts, it features guest vocals from the Weeknd, who sings in Spanish, and Tokischa, and is presented as Rosalía's "most personal and confessional album so far."

The album's release was preceded by three singles along with "Hentai" as a promotional single. "La Fama" was released on 11 November 2021 as the album's lead single, attaining both critical and commercial success. The song peaked at number two on the US Hot Latin Songs chart and reached the top ten in France, El Salvador, Spain and Panama. "Saoko" and "Chicken Teriyaki" were released as the second and third singles, respectively, both reaching the top twenty in Spain. Other promotional initiatives included a Grand Theft Auto Online radio station and a performance on Saturday Night Live, becoming the first Spanish solo act to serve as the show's musical guest. Rosalía embarked on the Motomami World Tour from July to December 2022, traveling around Europe and the Americas. A deluxe edition of the album, titled Motomami +, was released on 9 September featuring five additional tracks, including the hit single "Despechá".

Upon its release, Motomami received universal acclaim from music critics, many of whom praised the experimentation and genre-bending sounds. It later became the best reviewed and most discussed album of 2022 on Metacritic. Commercially, the album entered twenty-two charts in nineteen countries and reached the top ten in seven of them. Motomami entered major market charts, reaching the top forty in both on the UK Albums Chart and the Billboard 200. In Spain, it peaked atop the PROMUSICAE chart for six consecutive weeks. It also became the second most-streamed female album of the year worldwide.

At the 23rd Annual Latin Grammy Awards, Motomami won Album of the Year, Best Alternative Music Album, Best Engineered Album and Best Recording Package, making Rosalía the first woman to win Album of the Year twice, whilst "La Fama" was nominated for Record of the Year and "Hentai" for Song of the Year and Best Alternative Song. It also won Best Latin Rock or Alternative Album at the 65th Annual Grammy Awards, while its lack of nominations in the general field categories was widely considered a "snub" by the Recording Academy.

In November 2018, Rosalía released her second studio album El Mal Querer to critical acclaim and commercial success. The concept album, inspired by the 13th-century anonymous Occitan Romance of Flamenca, launched the singer into mainstream stardom. The album received critical acclaim for its avant-garde production, which fused flamenco music with pop and urbano. El Mal Querer was listed in many year-end publications as well as in Rolling Stone's 500 Greatest Albums of All Time. It was also awarded Album of the Year at the 20th Annual Latin Grammy Awards and Best Latin Rock, Urban or Alternative Album at the 62nd Annual Grammy Awards.

Recording sessions for the singer's next project began in Los Angeles as early as 2019. While on tour that year, Rosalía released a collection of singles. In March, the first of eight, "Con Altura", featuring J Balvin and el Guincho, was released on digital platforms. It topped the charts in Argentina, Venezuela, Spain and Colombia among others and was the second most-watched music video released in 2019 on YouTube as well as the most-watched female music video that year. 2019 also saw the release of "Yo x Ti, Tu x Mi", featuring Ozuna, "Aute Cuture", "A Palé" and "Milionària", whilst "Juro Que" and "TKN", featuring Travis Scott, were released the following year. The latter of which became her first entry on the Billboard Hot 100.

When Dutch radio station 3voor12 asked the singer through a Zoom press conference about a possible single compilation or box set, Rosalía expressed total rejection to the idea explaining that "I don't really enjoy records that are just a collection of singles. I usually enjoy records that tell a story and that are alive and involve a lot of thinking." She continued by stating that "as a musician I feel the responsibility to release a cohesive album, one that makes sense; one in where the songs are linked and share an essence". Rosalía was later seen in the recording studio with Michael Uzowuru, Mike Dean and the Neptunes among others.

During 2021, Rosalía released the standalone singles "Lo Vas a Olvidar" and "Linda" alongside Billie Eilish and Tokischa, respectively. In May, talent manager Rebecca León confirmed that Rosalía wouldn't release an album in 2021. In August, the singer revealed to Santiago Matías that the album "was already taking shape". In October, the singer teased on TikTok that the project would be released "soon" and premiered 30 seconds of the album's lead single. During a fan meet and greet in Mexico organized by Exa FM, Rosalía revealed that her new album would be "very different" from its predecessor and that the lead single would be released in November.