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Selection is highly competitive, with only 212 pages selected a year out of more than 16,000 applicants.[4] With around 1.5 percent of applicants accepted to the program, becoming an NBC page is more competitive than gaining admission to Ivy League universities.[5] Past pages describe the interview process as grueling, as the company seeks the best corporate image to present to the public.[6]
Pages regularly get to work on such programs as The Tonight Show and Saturday Night Live. Pages also rotate through assignments in public relations (PR), marketing, development, TV music services, and production in a variety of shows and special projects. Many pages go on to careers with NBC or other broadcast media, and a number have become celebrities or leaders of the industry in their own right.[6]
In the NBC sitcom 30 Rock, produced by former Saturday Night Live head writer Tina Fey, Jack McBrayer portrays a zealous, smiling, do-good NBC page named Kenneth Parcell, who appears as a page through the show's seven seasons despite pages usually only being employed for a year.[2] And while pages are usually in their 20s, it is a running joke on the show that Kenneth is unrealistically old (indeed, that he is immortal) based on his looks. (For example, in Season 5's "When it Rains, it Pours", Kenneth is seen nostalgically packing away a signed photograph of Fred Allen from 1947, dedicated: "Kenneth, you're the TOPS!" into a box marked "NBC Memories 1945-1967".)