Next in Fashion

Next in Fashion (NIF) is a reality show and fashion design competition series hosted by fashion designer Tan France and model Gigi Hadid (formerly hosted by France and fellow designer Alexa Chung). It follows designers from around the world as they compete for the chance to win $250,000 and debut a collection on luxury fashion retailer site Net-a-Porter.

In June 2020, Netflix announced it was cancelling the series after one season. Nevertheless, it was announced on the series’s Instagram that the show would have a second season that would feature Tan France and Gigi Hadid. The second season premiered on March 3, 2023.

The show was announced in May 2019, with co-hosts Alexa Chung and Tan France attached, as well as stylist Elizabeth Stewart and Instagram's Eva Chen as judges. Filming wrapped in May 2019.

The series was created and produced by theoldschool and executive produced by Robin Ashbrook and Yasmin Shackleton with co-executive producer Adam Cooper.

According to an interview with PinkNews, Chung and France met at a Victoria Beckham party during London Fashion Week. France had already signed onto Next in Fashion and mentioned the role to Chung, who was "too drunk to realise" at the time.

In a statement to Variety, Netflix's vice president of unscripted originals and comedy specials Brandon Riegg explained why it made sense for the company to venture into the fashion competition series category:

Fashion is something that is really appealing and relatable, and so it made sense for us to get into that space considering our viewers around the world ... It is also an opportunity to gauge the fashion enthusiasm of fans and showcase some amazing talent and stories [from designers], the struggles and the victories, and help them elevate their own brand to the next level through the show.

Riegg also discussed the importance of the show's global casting: