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Nikes (song)
"Nikes"
Single by Frank Ocean
from the album Blonde
ReleasedAugust 20, 2016 (2016-08-20)
StudioAbbey Road Studios (London)
Genre
Length5:14
LabelBoys Don't Cry
Songwriter(s)
Producer(s)
Frank Ocean singles chronology
"Super Rich Kids"
(2013)
"Nikes"
(2016)
"Slide"
(2017)
Music video
"Nikes" on Apple Music

"Nikes" is a song recorded by American singer Frank Ocean. It was released on August 20, 2016, as the lead single from his second studio album, Blonde (2016), accompanied by a music video directed by Tyrone Lebon, exclusive to Apple Music.[2] It is Ocean's first single since "Super Rich Kids", which was released in 2013.[3] Ocean wrote the song with James Blake, producing it alongside Malay Ho and Om'Mas Keith.[4][5] Former Dirty Projectors vocalist Amber Coffman contributed additional vocals.[6] An extended version of the song featuring Japanese rapper Kohh was included on the physical CD release of Blonde.[7]

Critical reception

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"Nikes" is a futuristic R&B song.[8]

Billboard ranked "Nikes" at number 28 on their "100 Best Pop Songs of 2016" list: “As the first song on the most highly-anticipated album since D'Angelo re-emerged with Black Messiah, "Nikes" was always going to be heavily scrutinized—but as a re-introduction, it worked brilliantly. Its first three minutes are delivered in a pitched-up approximation of a child's voice, picking apart the hidden motives behind the wants and desires of his subject with a sweetly-concealed irony, as a musical dreamscape gently glides underneath. It serves almost as a lullaby of sorts—which makes the transition to his "real" voice, arriving suddenly for the second verse, that much more effective. "Nikes" proved that Frank Ocean was back, and with a whole new set of emotions to get off his chest.”[9]

Pitchfork listed "Nikes" on their ranking of the 100 best songs of 2016 at number 25.[10]

Music video

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The music video was released exclusively on Apple Music on August 20, 2016.[11] It explores the concept of duality. Ocean's winged eye shadow evokes a queer aesthetic while the cars symbolize masculinity.[12][13] While talking about the video in an interview with The Fader, director Tyrone Lebon said; "The visuals came immediately when I first heard the song - they all follow from the music and Frank’s lyrics."[14] The video features a cameo appearance from American rapper ASAP Rocky holding a picture of the late ASAP Yams.[15] It also pays tribute to Pimp C and Trayvon Martin.[15] NPR named it as one of the best music videos of 2016.[16]

Personnel

[edit]

Charts

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Chart (2016) Peak
position
Canada (Canadian Hot 100)[17] 77
New Zealand Heatseekers (Recorded Music NZ)[18] 3
UK Singles (OCC)[19] 93
US Billboard Hot 100[20] 79
US Hot R&B/Hip-Hop Songs (Billboard)[21] 27

Certifications

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Region Certification Certified units/sales
Denmark (IFPI Danmark)[22] Gold 45,000
United Kingdom (BPI)[23] Gold 400,000

Sales+streaming figures based on certification alone.

Release history

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Region Date Format Label Ref.
Various 20 August 2016 Digital download Boys Don't Cry [15]

References

[edit]
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