Norman Jesse Whitfield (May 12, 1940 – September 16, 2008) was an American songwriter, composer, and producer, who worked with Berry Gordy's Motown labels during the 1960s. He has been credited as one of the creators of the Motown Sound and of the late-1960s subgenre of psychedelic soul.

During his 25-year career, Whitfield co-wrote and produced many enduring hits for Motown artists, including "Ain't Too Proud to Beg", "(I Know) I'm Losing You", "I Heard It Through the Grapevine", "Cloud Nine", "I Can't Get Next to You", "War", "Ball of Confusion (That's What the World Is Today)", "Just My Imagination (Running Away with Me)", "Smiling Faces Sometimes", and "Papa Was a Rollin' Stone". Whitfield worked extensively with the Temptations as a producer and songwriter, producing eight of their albums between 1969 and 1973. He then started his own label, Whitfield Records, in 1975, which yielded the Rose Royce hit "Car Wash". Alongside his Motown lyrical collaborator Barrett Strong, he was inducted into the Songwriters Hall of Fame in 2004. He wrote or co-wrote 61 hits on the UK charts and 92 on the US charts. In 2024, Whitfield was posthumously selected for induction into the Rock and Roll Hall of Fame in the musical excellence category. Whitfield was also inducted into the National Rhythm & Blues Hall of Fame in 2021.^{[citation needed]}

Whitfield was born and raised in Harlem, New York, and spent much of his teen years in local pool halls. In his late teens, he and his family moved to Detroit, Michigan, so that his father could join his sister and work in her husband's chain of drug stores, Barthwell Drugs. He attended Northwestern High School.

At 19, Whitfield began frequenting Motown's Hitsville USA offices for a chance to work for the growing label. Founder Berry Gordy Jr. recognized Whitfield's persistence and hired him for the quality control department, which determined which songs would or would not be released. Whitfield joined Motown's in-house songwriting staff, co-writing the Marvin Gaye hit "Pride and Joy", the Marvelettes's "Too Many Fish in the Sea" and the Velvelettes's "Needle in a Haystack". He took over Smokey Robinson's role as the main producer for the Temptations in 1966, after his "Ain't Too Proud to Beg" performed better than Robinson's "Get Ready" on the pop charts.

From 1963 to 1974, Whitfield produced virtually all of the Temptations' music, experimenting with sound effects and other production techniques. He found a songwriting collaborator in lyricist Barrett Strong, the performer on Motown's first hit record, "Money (That's What I Want)", and wrote material for the Temptations and other Motown artists such as Marvin Gaye and Gladys Knight & the Pips, both of whom recorded Whitfield-produced hit versions of the Whitfield/Strong composition "I Heard It Through the Grapevine". The Gladys Knight & the Pips' version was the best-selling Motown single so far, but it was surpassed a year later by Gaye's version. In 1969, Whitfield won three BMI Awards for the songs "I Heard It Through the Grapevine", "I Wish It Would Rain", and "You're My Everything".

After Temptations lead singer David Ruffin was replaced by Dennis Edwards in 1968, Whitfield moved the group into a harder, darker sound that featured a blend of psychedelic rock and funk heavily inspired by the work of Sly & the Family Stone and Funkadelic. He added contemporary song topics, moving from love songs to the social issues of the time, such as war, poverty and politics. The first Temptations single to feature this new psychedelic soul style was "Cloud Nine" in late 1968, which earned Motown its first Grammy Award for Best Rhythm & Blues Performance by a Duo or Group, Vocal or Instrumental.

The psychedelic soul records Whitfield produced for the Temptations and other artists such as Edwin Starr and the Undisputed Truth experimented with and updated the Motown sound for the late-1960s. Longer songs, distorted guitars, multitracked drums, and inventive vocal arrangements became trademarks of Whitfield's productions, and later of records produced by Motown staffers he coached, including Frank Wilson. But friction and antagonism grew between Whitfield and the Temptations; the group hated how Whitfield put more emphasis on the instrumentation instead of their vocals, and that he was writing fewer romantic ballads for them.

Whitfield often recorded notably different versions of songs with different artists in search of a hit, and did so successfully in the cases of Edwin Starr, with "War" (1970; originally recorded by the Temptations), and the Undisputed Truth, with "Smiling Faces Sometimes" (1971; also originally by the Temptations). "Papa Was a Rollin' Stone" (1972) was done first by the Undisputed Truth, before Whitfield rerecorded the song with the Temptations for a longer, more definitive (and massively successful) version. The Temptations' version earned a second Grammy Award for Best R&B Vocal Performance by a Duo or Group for Whitfield and the Temptations, and Whitfield and Strong shared the songwriters' award for Best Rhythm and Blues Song. The single's instrumental B-side earned Whitfield and arranger Paul Riser a Grammy Award for Best R&B Instrumental Performance,