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Nutella
Nutella (UK: /nʌˈtɛlə/ nuh-TEL-ə, US: /nuːˈtɛlə/ ⓘ noo-TEL-ə, Italian: [nuˈtɛlla]; stylized in all lowercase) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.
Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300-kilogram (660 lb) batch of Pasta Gianduja, derived from gianduja. Originally sold as a solid block, Ferrero started to sell a creamy, spreadable version in 1951 as Supercrema gianduja.
In 1963, Ferrero's son Michele, alongside Francesco Rivella, revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success. Nutella's global proliferation took place during Italy’s post-war economic boom (the Italian economic miracle). Popular both among children and adults, leftists held it in esteem as the Italian response to the American peanut butter. In 1983, Nutella was released in America for the first time.
In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media. That year, Ferrero settled a class action lawsuit in the US that alleged their advertisements misrepresented Nutella's healthiness by paying $3 million and removing advertising featuring the health claims.
On 14 May 2014, Poste Italiane issued a 50th anniversary Nutella commemorative stamp. The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background. Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.
On 7 April 2026, Nutella received viral attention when, during a live stream of the crewed Artemis II Moon flyby, a jar of the spread was seen floating around the crew space of the Integrity vehicle.
On 15 April 2026, Nutella announced its new flavor, "Nutella Peanut," which is the brand's first new flavor since its debut.
The main ingredients of Nutella are sugar and palm oil (greater than 50%).It only contains 7.4% cocoa in Europe. It also contains 13% hazelnuts, (fat-reduced) cocoa powder, and skimmed milk. In the United States and the United Kingdom, Nutella contains soy products. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labelled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Each 220g jar of Nutella uses approximately 50 hazelnuts. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.
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Nutella
Nutella (UK: /nʌˈtɛlə/ nuh-TEL-ə, US: /nuːˈtɛlə/ ⓘ noo-TEL-ə, Italian: [nuˈtɛlla]; stylized in all lowercase) is a brand of sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.
Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1946, he sold the initial 300-kilogram (660 lb) batch of Pasta Gianduja, derived from gianduja. Originally sold as a solid block, Ferrero started to sell a creamy, spreadable version in 1951 as Supercrema gianduja.
In 1963, Ferrero's son Michele, alongside Francesco Rivella, revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success. Nutella's global proliferation took place during Italy’s post-war economic boom (the Italian economic miracle). Popular both among children and adults, leftists held it in esteem as the Italian response to the American peanut butter. In 1983, Nutella was released in America for the first time.
In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media. That year, Ferrero settled a class action lawsuit in the US that alleged their advertisements misrepresented Nutella's healthiness by paying $3 million and removing advertising featuring the health claims.
On 14 May 2014, Poste Italiane issued a 50th anniversary Nutella commemorative stamp. The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background. Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.
On 7 April 2026, Nutella received viral attention when, during a live stream of the crewed Artemis II Moon flyby, a jar of the spread was seen floating around the crew space of the Integrity vehicle.
On 15 April 2026, Nutella announced its new flavor, "Nutella Peanut," which is the brand's first new flavor since its debut.
The main ingredients of Nutella are sugar and palm oil (greater than 50%).It only contains 7.4% cocoa in Europe. It also contains 13% hazelnuts, (fat-reduced) cocoa powder, and skimmed milk. In the United States and the United Kingdom, Nutella contains soy products. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labelled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. Each 220g jar of Nutella uses approximately 50 hazelnuts. Ferrero uses 25 percent of the global supply of hazelnuts, though not all of this is used exclusively in Nutella.
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