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Personal care products

Personal care products are a class of consumer products associated hygiene and personal grooming. They are marketed to modern consumers as "minimally necessary" or improving appearance or well-being.

They are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification (aesthetically enhance a person's appearance). Pharmaceutical products are not considered personal care products.

Most of the personal care products are rinsed off immediately after use, such as shampoos, soaps, toothpastes, shower gels, etc. Some products, such as moisturizers and sunscreens, are designed to remain on the skin for extended protection. etc.

The global market size of the personal care products industry is several hundred billion US Dollars (as of early 2020s). Procter & Gamble, L'Oreal, Johnson & Johnson, Unilever, Colgate-Palmolive, Gillette, Avon, Natura & Co, Kimberly-Clark and Shiseido are some of the world-leading companies in personal care products industry.

Personal care products can be categorized according to their function and area of application. These are cleansing products, hair care products, oral care products, sun care products, skin hydrating products, feminine care products, hair removal products, nail care products, eye care products and anal hygiene products.

Cleansing products include hand soaps or bar soaps, shower gels, body washes, facial cleansers, body oils, body lotions, cleansing pads, moist towelettes. They remove dirt, excess oil and other impurities from the surface of the body and improve a person's overall cleanliness. Facial tissues are used to wipe the nasal discharge. Cotton pads are used to remove makeup. Cotton swabs are used to clean outer ear. Bath towels are used to dry up wet areas on the body, face towels are used to dry up wet face. Exfoliating scrubs (loofahs and such) are used for deeper cleansing.

These include shampoos, hair conditioners, hair oils and hair treatments, and they are used to cleanse, condition and treat hair so that hair is clean and healthy. Scalp massagers promote blood flow in the scalp and scalp serums hydrate and nourish the scalp.

Among hair removal products, there are shaving creams, shaving gels, shaving foams, razors, hair clippers, tweezers, epilators, waxing kits, and hair removal creams (e.g. depilatory creams). These are used to remove unwanted hair from various parts of the body.

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