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Peter Mensch

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Peter Mensch

Peter Mensch (born March 28, 1953) is an American music manager and entrepreneur. He co-founded the management company Q Prime alongside Cliff Burnstein. The company's first client was Def Leppard, and it has since managed the careers of many notable acts, including Metallica and Cage The Elephant. The Financial Times has called Q Prime "one of the most admired artist management companies".

Mensch started his career in music management at the age of 26, managing AC/DC at the company Leber-Krebs.

Peter David Mensch was born in New York City, the eldest of three children to Martin, an attorney, and Jean Mensch, an educator. His family is Jewish.

His sister, Barbara Sena Mensch, was the youngest hostage of the Dawson's Field hijackings of September 6, 1970. Mensch graduated from Scarsdale High School in 1971. He attended Brandeis University and worked as a music director for the college radio station, where he met Cliff Burnstein. After graduating from Brandeis, he received his master's degree in Marketing from the University of Chicago.

Mensch began his professional career after graduating from the University of Chicago. His first assignment was as a label manager with Blank Records in New York. Shortly thereafter, he joined mega-talent firm Leber-Krebs as a tour accountant. He worked with such acts as Aerosmith and Scorpions. As a tour accountant with Aerosmith, Mensch came upon the Australian rock band AC/DC, and persuaded them to swap their previous manager, Michael Browning, for Leber-Krebs. Mensch was assigned to manage the band as his first client; he was 26 years old.

On the advice of his friend Cliff Burnstein, then at Mercury Records, Mensch targeted the British group Def Leppard. He booked the band as support act on an AC/DC tour. A BBC documentary on the band records their unhappiness with their early managers Pete Martin and Frank Stuart-Brown, following a fist-fight between singer Joe Elliott and Martin. The film quotes Mensch as saying Burnstein told him "I don't care if they have managers...steal them from another set of managers." The band's drummer Rick Allen recollects that he did approach Mensch, and Mensch signed them to Leber-Krebs.

After a disagreement with Leber-Krebs over royalties, Mensch was terminated from that firm and started Q Prime with Cliff Burnstein. Def Leppard was the sole client to come with the new firm.

Q Prime made their name in heavy metal music, managing, at various times, AC/DC, Scorpions, Def Leppard, Dokken, Tesla, Suicidal Tendencies, Queensrÿche, and Metallica. In the early nineties, their roster expanded to include alternative rock bands such as the Smashing Pumpkins, Hole, and Veruca Salt. They co-managed Madonna for one album, Ray of Light (1998), and were creative consultants for the Rolling Stones' Steel Wheels Tour in 1989–1990. They managed Led Zeppelin for their reunion show, and Jimmy Page as a solo artist for several years after that. They have also managed Shania Twain for part of her career. The firm's present roster includes Metallica, Cage The Elephant, Foals, Silversun Pickups, and others. They additionally manage country acts from their Q Prime South imprint, including Eric Church and Ashley McBryde. They managed the opera singer Renée Fleming for her crossover album Dark Hope.

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