Peugeot Sport
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Peugeot Sport

Peugeot Sport is the department of French carmaker Peugeot responsible for motorsport activities.

Peugeot Sport was formed in 1981 under the name of Peugeot Talbot Sport, after Jean Todt, a World Rally Championship co-driver for Talbot driver Guy Fréquelin, was asked by Peugeot to create a sporting department for the PSA Peugeot Citroën group.

The rally team, established at 8, rue Paul Bert, Boulogne-Billancourt (the sportscar racing team will leave those premises in July 1990 to go to Vélizy-Villacoublay) near Paris, France debuted its Group B Peugeot 205 Turbo 16 in the 1984 season, and took its first victory in Rally Finland in the hands of Ari Vatanen.

In the 1985 season, Peugeot drivers Vatanen and Timo Salonen won seven out of the 12 rounds to give Peugeot its first manufacturers' title and Salonen the drivers' title. Vatanen had been seriously injured in an accident in Argentina in 1985, so was replaced by Juha Kankkunen for the 1986 season, who promptly delivered the team the second consecutive title. The FIA banned Group B cars for the 1987 season after the fatal accident of Henri Toivonen. This lead Peugeot to switch to rally raid, using the 205 to win the Dakar Rally for two consecutive years in 1987 to 1988, and then used the 405 to win in 1989 and 1990. Peugeot Talbot Sport also participated three times at the Pikes Peak Hillclimb Race in 1987, 1988 and 1989, winning the last two years, as well as in 2013 with the 208 T16.

In endurance racing Peugeot Talbot Sport established their sportscar racing team at Vélizy-Villacoublay near Paris, France and in November 1988 launched the Peugeot 905 project, to develop a sportscar in the sports prototype category to begin competing in the World Sportscar Championship in the 1991 season.

The 905 made its racing debut in the final two races of the 1990 season, and finished second in the 1991 season. In the 1992 season, Peugeot Talbot Sport won the 24 Hours of Le Mans, with drivers Derek Warwick, Yannick Dalmas and Mark Blundell. They also won the 1992 World Sportscar Championship, thanks to Warwick, Dalmas, Philippe Alliot and Mauro Baldi. The championship did not run in 1993, but Peugeot were able to take a 1–2–3 finish at the 1993 24 Hours of Le Mans, with Éric Hélary, Christophe Bouchut and Geoff Brabham driving the winning car. Peugeot Talbot Sport subsequently pulled out of sportscar racing. Jean Todt, meanwhile, left Peugeot for Scuderia Ferrari.

Peugeot switched to Formula One for 1994, using a similar 3.5L V10 engine as found in the 905. This was developed to be used by McLaren in 1994. However, poor reliability led to the relationship ending at the end of 1994 after 8 podiums, zero victories and 17 DNFs. It was then revealed that the main reason for the relationship collapsing was because Peugeot did not provide the factory support promised when McLaren signed with them over the alternative Chrysler-Lamborghini offering. McLaren elected to switch to works Ilmor-built Mercedes-Benz High Performance Engines with guaranteed factory support from Mercedes directly and in effect becoming their new works team from the 1995 season onwards. This led to Peugeot supplying Jordan Grand Prix in 1995, 1996, and 1997 with 5 podiums as best results, Peugeot's best chance of victory during this time came at the 1995 Canadian Grand Prix when both Eddie Irvine and Rubens Barrichello finished 2nd and 3rd on the podium respectively, political pressures from France however meant Peugeot switched their allegiance to the Prost Grand Prix team for the 1998, 1999 and 2000 seasons for an attempt at becoming an all French Powerhouse and thus Prost earned Peugeot's direct factory support. It was established just a few days before the partnership was made official that Peugeot had changed the terms of their agreement with Prost meaning they had to pay Peugeot for the engines over a period of 3 Seasons rather than receiving them for free over a period of 5 Seasons, this left Prost with little to no choice but to agree to the new terms as it would have left them with little to no time to either find a new engine supplier or returning to Mugen-Honda which was not possible as they had already reached an agreement to supply Jordan, however also not doing so would have had major ramifications with potential sponsors pulling out of sponsoring them, the relationship was a disaster, in 1998 a measly 1 point was scored over the entire season in Belgium courtesy of Jarno Trulli which was a stark contrast to the 33 points Peugeot had scored with Jordan in 1997, 1999 was only a slight improvement with 9 points scored though a final podium was achieved for Peugeot at the 1999 European Grand Prix courtesy of Trulli finishing 2nd, However, after a pointless 2000 season where poor reliability matched with Prost's inability to deliver a competitive chassis combined with having scored no wins since their debut as an engine supplier in 1994, led to the French marque pulling the plug out of F1 after 115 Grand Prix entries with just 14 podiums scored. At the end of 2000, Frederic Saint-Geours, the CEO of Peugeot said "In life one must never say never, but if you want my opinion, it is that Peugeot will never again race in F1"

The Peugeot engines were bought by an Asian consortium led by former F1 designer Enrique Scalabroni called Asiatech and used for two further years (in 2001 for Arrows and in 2002 for Minardi. The former named Peugeot engine's best result during this time was at the 2002 Australian Grand Prix when Mark Webber managed an incredible 5th place on his debut, this unexpected success meant the team were allowed an exception to celebrate on the Podium Step. The Asiatech engines were both reliable, powerful and were supplied at zero cost, but its poor driveability led to both teams replacing them in favor of more costly but more capable Cosworth units.

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