Phoenix Picturehouse
Phoenix Picturehouse
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Phoenix Picturehouse

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Phoenix Picturehouse

The Phoenix Picturehouse is a cinema in Oxford, England. It is at 57 Walton Street in the Jericho district of Oxford.

The Phoenix used to be an independent cinema, and from 1989 the Picturehouse Cinemas chain developed from it. Since 2012 the multi-national Cineworld group has owned Picturehouse Cinemas.

The building was designed by local architect Gilbert T Gardner for proprietors Richard Henry John Bartlett, W Beeson and Charles Green. It opened on 15 March 1913 as the North Oxford Kinema. By then Oxford had several cinemas, including the Electric Theatre in Castle Street and the Oxford Picture Palace in Jeune Street.

The cinema changed hands several times in its early years. Proprietors included Hubert Thomas Lambert (1917–20), CW Poole's Entertainments (1920–23), Walshaw Enterprises (1923–25), Ben Jay (1925–27), J Bailiff (1927–28), and Edward Alfred Roberts (1928–30).

In 1920 Poole's, a company most famous for Poole's Myriorama, refurbished the cinema and renamed it The Scala. In 1925 Ben Jay briefly renamed it the New Scala.

In 1930 the lease was acquired by John Edward Poyntz (Born in Ammanford, Carmarthenshire, Wales in Oct 1886), who had sound equipment installed. In 1939 the original façade was replaced with one designed by Frederick GM Chancellor of Frank Matcham & Co.

Poyntz regularly[clarification needed] showed subtitled films, which were especially popular with foreign-language students. The Poytz family owned the cinema for 40 years, and made it one of the UK's most important art film cinemas outside London.

In 1970 Star Associated Holdings Ltd bought the cinema, divided its single auditorium into two, and renamed it Studios One and Two. The film selection became much more mainstream, and adult films became a regular part of the programme. In 1976 Studio Two was renamed Studio X and briefly became a private club for more explicit adult films.

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