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DNA Oyj
DNA Oyj
from Wikipedia

DNA Plc (natively DNA Oyj)[4] is a Finnish telecommunications company. It was founded in 2000, and refounded in 2007 after a merger.

Key Information

DNA offers cellular phone services, FTTx, ADSL, terrestrial television (DVB-T/DVB-T2), cable television (DVB-C) and regular (landline) telephone service.

History

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DNA store

DNA traces its beginnings to the "Suomen 3P" mobile phone operations division of the Finnet (fi) group of telephone cooperatives (of which the latter was originally founded in 1921 as a grouping of the over 400 privately owned telephone cooperatives which then existed in Finland in competition with the Finnish PTT agency (fi)) after there was a split-up in the association. The Helsinki Telephone Association (now Elisa Oyj) left Finnet and they needed to find a new owner, which they did in 2001.

In 2007, there began to be new difficulties between the remaining Finnet companies. The largest members merged themselves with DNA and left the association.

In 2012, DNA challenged a long-time dominated Digita Oy in the Finnish terrestrial television network markets, and construction of its own competing digital-terrestrial television network with DVB-T2 technology.

In 2013, DNA acquired the monopoly (in the Finnish market) pay-per-view television provider PlusTV, from the Swedish state owned radio and television network operator Teracom AB. PlusTV offers pay-per-view television services on Digita's and DNA's own digital terrestrial television networks, with DVB-T/MPEG-2 and DVB-T2/MPEG-4 technologies.

In 2014, DNA and Sonera (now Telia Finland) established a joint venture company called Suomen Yhteisverkko Oy, of which its purpose is to build and deploy a shared 4G LTE mobile network in remote Northern and Eastern Finland using the 800 MHz (LTE Band 20) "digital dividend" band. DNA owns 49% of this joint venture.[5]

In 2016, the lower-cost MVNO Moi Mobiili started operations using the DNA/Yhteisverkko mobile network. DNA acquired Moi Mobiili in January 2019.

97.87 percent of DNA is owned by the Norwegian telecommunications company Telenor, which acquired DNA in April 2019.[6]

References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
DNA Oyj (DNA Plc) is a Finnish telecommunications company headquartered in , specializing in mobile and fixed network services for consumer and enterprise customers across . As a wholly owned subsidiary of the Norwegian Group since 2020, it operates as the country's second-largest mobile subscription provider and market leader in fixed broadband, serving over 3.6 million subscriptions with a focus on high-quality voice, data, TV, and digital solutions. Founded in 1999 as a cooperative initiative by regional telephone companies under the Finnet Group, DNA began operations as a mobile virtual network enabler before launching its own nationwide mobile network in early 2001, marking its transition into a full telecommunications operator. A pivotal merger on July 1, 2007, integrated six regional fixed-line providers, expanding its portfolio to include broadband, cable TV, and security services, and establishing the modern DNA Group structure. The company grew steadily through the 2010s, achieving significant market penetration in both mobile and fixed segments, with net sales reaching €1,067 million in 2023 and employing approximately 1,700 professionals nationwide. In April 2019, announced its acquisition of a 54% majority stake in DNA from key shareholders Finda Telecoms and Holding for approximately €1.5 billion ($1.7 billion), entering the Finnish market to leverage synergies in Nordic operations. By February 2020, had secured full ownership through a compulsory redemption process, leading to DNA's delisting from and full integration as Telenor Finland Holding Oy's sole asset. Today, DNA emphasizes innovation in mobile broadband, fiber-optic fixed networks, and enterprise connectivity solutions, including cloud services and cybersecurity, while maintaining a strong commitment to customer satisfaction and sustainability within the ecosystem. In 2025, it reported continued growth, with total revenues up 3% to €275 million in Q1 and EBITDA rising 9%, underscoring its competitive position amid Finland's evolving telecom landscape dominated by 5G rollout and .

Overview

Company profile

DNA Oyj, a leading Finnish telecommunications company, traces its origins to 1999 when three mobile communication co-operative companies were established under the Finnet Group to expand mobile services across . In 2001, these entities merged to form DNA Finland Ltd, launching a national mobile network and marking the company's entry as a full-fledged mobile operator. Headquartered in at Lakkisepantie 21, DNA Oyj employs approximately 1,700 professionals focused on delivering customer-centric telecommunications solutions. As of mid-2025, DNA Oyj serves over 3.7 million subscription customers, including around 2.8 million mobile subscriptions, positioning it as a key player in Finland's connectivity landscape. The company primarily focuses on providing a comprehensive range of services, such as mobile communications, fixed , television, and (ICT) solutions tailored for both consumer and markets. DNA Oyj plays a pivotal role in advancing 's digitalization efforts by offering seamless connections, innovative devices, and integrated services that support digital needs in homes and workplaces. As a of ASA, it continues to emphasize high-quality, reliable infrastructure to foster digital inclusion and growth across the country.

Market position

DNA Oyj holds the position of the second-largest mobile operator in , trailing behind Elisa, with a substantial in mobile subscriptions. As of September 2025, the company reported being Finland's second-largest mobile subscription operator, supported by ongoing growth in its subscriber base. In fixed , DNA leads the market as the top provider, having solidified this dominance through consistent expansions and upgrades. The company also maintains a significant presence in TV services, particularly through cable and offerings, contributing to its overall competitive standing in the telecom sector. In the TV market, DNA faces notable challenges in the terrestrial segment against Digita Oy, which holds a dominant position in . Historically, DNA contested Digita's practices in terrestrial TV services, leading to regulatory scrutiny, but ultimately divested its pay-TV operations in the terrestrial network to Digita in 2019 to refocus efforts. Today, DNA competes more effectively in cable TV and , leveraging its to deliver these services amid a shifting landscape favoring over traditional terrestrial . Strategically, DNA emphasizes rapid 5G deployment, having completed nationwide coverage across all Finnish municipalities by the end of 2024, positioning it as a leader in mobile innovation. The company is investing €120 million in -to-the-x (FTTx) expansions, including new indoor solutions for associations launching in fall 2025, aiming to upgrade all customer networks by 2028. Additionally, DNA drives digital service innovations such as the AI-powered Business Apuri for business customers and real-time AI voicebots for enhanced support, alongside secure features like DNA Huoleton subscriptions that prioritize data security and privacy. These initiatives underscore DNA's focus on integrating advanced technologies to meet evolving consumer demands. DNA navigates key market challenges, including the complete phase-out of its copper-based networks by 2025, with corporate services terminating in spring and consumer xDSL already discontinued in 2024, necessitating accelerated migration to fiber and digital alternatives. Intense competition from Elisa and Telia persists across mobile, broadband, and converged services, pressuring margins in a mature market. As a pivotal player in Finland's societal digitalization, DNA contributes through the 2014 Suomen Yhteisverkko Oy with Telia, which shares mobile infrastructure in northern and eastern regions to efficiently extend coverage and support national connectivity goals.

History

Formation and early development (1999–2006)

DNA Oyj traces its origins to 1999, when three mobile communication co-operative companies—Suomen 3P Oy, Suomen 2G Oy, and Suomen Kolmegee Oy—were established by approximately 40 regional telephone companies within the Finnet Group. These entities were created to support and expand the mobile operations of the Finnet Group's local operators, which had historically focused on fixed-line telephony but sought to enter the growing mobile market. The co-operatives were formed in response to regulatory opportunities, including the award of a fourth (3G) license to Suomen Kolmegee in March 1999, enabling preparations for advanced mobile services. In 2000, the co-operatives consolidated under DNA Finland Ltd., owned by Finnet Oy, and accelerated preparations for a national mobile phone service launch. This included acquiring a third nationwide GSM900 spectrum license in January 2000 through a regulatory beauty contest and investing in network infrastructure utilizing , GPRS, and technologies. The official network opening occurred in early February 2001, with Suomen 2G Oy launching in January and DNA Finland beginning commercial operations shortly thereafter, marking a shift from regional co-operatives to a national telecommunications player. Initial subscriptions were offered nationwide, targeting underserved areas outside major urban centers dominated by incumbents. During its early years through 2006, DNA focused exclusively on mobile services, including voice, data, and emerging broadband offerings, without venturing into fixed-line operations. As a wholly owned of Finnet Oy—itself controlled by the regional companies under the Finnet Group—DNA's ownership structure reflected a collaborative model among local operators to pool resources for national competition. Key challenges included building extensive infrastructure in a market led by larger rivals like Sonera (with over 50% share) and Radiolinja, requiring substantial capital investments and strategic partnerships to achieve viability as Finland's third mobile operator.

Merger and growth (2007–2018)

On July 1, 2007, DNA Plc merged with six regional telephone companies under the Finnet association, forming the modern DNA Group and integrating fixed-network services such as voice telephony, data communications, , and security solutions alongside its existing mobile operations. This consolidation expanded DNA's portfolio beyond mobile services, enabling it to offer comprehensive solutions and positioning it as a key player in Finland's fixed-line market. In 2012, DNA launched a competing terrestrial television network, completing its nationwide rollout on June 20 with the activation of the final transmitter in , thereby introducing HDTV and alternative broadcasting options to Finnish households. The network utilized and standards to deliver both high-definition and standard-quality channels, covering approximately 85% of Finnish households and fostering competition in the pay-TV and segments. Building on this, DNA acquired PlusTV from Teracom Group in 2013, adding 220,000 subscribers and strengthening its offerings in and content, while solidifying its role as the sole provider of HD channels via the antenna network. To optimize infrastructure costs and coverage, DNA formed the Suomen Yhteisverkko Oy with Sonera (part of TeliaSonera) in 2014, focusing on building and operating a shared for , , and technologies in eastern and northern . This partnership enhanced mobile network efficiency without overlapping with fixed services. During the economic recovery following the , DNA grew its broadband offerings by transitioning from to fiber-to-the-x (FTTx) technologies, expanding its fixed-network customer base and achieving over 4 million total subscriptions across mobile and fixed services by 2018, making it Finland's second-largest fixed broadband provider.

Acquisition by Telenor and recent developments (2019–present)

In April 2019, Group entered into agreements to acquire a 54% majority stake in DNA Plc from its largest shareholders, Finda Telecoms Oy and Holding Oy, for approximately €1.5 billion. The transaction received regulatory approval from the in July 2019 and was completed in August 2019, establishing as DNA's principal owner. Following the acquisition, launched a mandatory public for the remaining shares, ultimately securing 97.87% ownership by the end of 2019. This led to DNA's application for delisting from in December 2019, with trading suspended and the shares officially delisted on February 3, 2020, fully integrating DNA as a subsidiary within the Group. Earlier in January 2019, prior to the full Telenor takeover, DNA acquired the entire share capital of European Mobile Operator Oy, the parent company of the mobile virtual network operator (MVNO) Moi Mobiili, which operated on DNA's network and served approximately 56,000 subscribers. This acquisition expanded DNA's mobile customer base and strengthened its position in the Finnish MVNO market by integrating Moi Mobiili's operations directly into DNA's services. In January 2025, DNA completed a major internal restructuring of its network infrastructure business through a partial , transferring its tower assets to Towers Finland Oy, a within the Group. This arrangement, approved by 's shareholder in November 2024 and effective from January 1, 2025, aimed to streamline operations by separating passive infrastructure from active telecom services, enhancing efficiency across 's Nordic portfolio without impacting customer services. DNA continued its strategic push into cloud and AI technologies with an expanded collaboration with Google Cloud announced on February 26, 2025. The partnership focused on migrating DNA's on-premise workloads to Google Cloud, supporting its "cloud-first" strategy while ensuring data residency in , to enable AI-driven services such as personalized customer offerings and faster innovation in telecom solutions. As part of modernizing its network, DNA phased out its remaining -based services by the end of 2025, completing the transition to fiber-optic and other advanced technologies. and services were fully terminated by December 2024, while select corporate services in areas like Eurajoki and parts of ended on March 31, 2025, marking the end of legacy infrastructure reliance. In April 2025, DNA enhanced its data security portfolio with an updated version of the DNA Digiturva service, adding advanced features for threat blocking, device protection, and real-time alerts to better safeguard customers' digital assets. In June 2025, DNA introduced a real-time AI-powered integrated into its Genesys Cloud customer service platform, leveraging technologies to provide multilingual support via chat, email, and voice. This innovation enabled instant, context-aware responses to customer inquiries around the clock, improving service efficiency and accessibility while reducing reliance on human agents for routine interactions.

Services and operations

Consumer services

DNA Oyj provides a range of tailored for individual and household customers in , focusing on , , and digital security. These offerings include , fixed , television, and bundled voice services, often integrated through flexible subscription packages that emphasize reliability and security. As of September 2025, DNA serves approximately 2.84 million mobile network subscriptions, reflecting its strong position in residential connectivity. In mobile services, DNA offers cellular phone plans under brands like DNA Huoleton, which include unlimited calls, texts, and data allowances with built-in secure browsing to block harmful websites and scams. These plans support connectivity, with DNA achieving nearly 100% population coverage based on permanent addresses by the end of 2024 and extending service to all municipalities in mainland . The company was recognized for the best network in during the first half of 2025, with median download speeds of 242.64 Mbps. DNA also sells mobile devices such as smartphones and tablets through its online store, offering competitive pricing via DNA Takuuhinta and a three-year on select models at no extra cost. Fixed broadband services for homes include fiber-to-the-x (FTTx) connections and legacy ADSL options, with a shift toward infrastructure to support higher speeds. DNA's retail fixed subscriptions grew to 703,000 by September 2025, up from 695,000 the previous year, driven by increasing demand and ARPU rising to €17.1. The company launched DNA Netti Huoleton plans in 2025, featuring secure connections and bundled security features. To enhance coverage, DNA announced a €120 million in 2025 to deploy to all existing customer housing companies by 2028, including a new indoor solution for apartments launching in fall 2025 to enable gigabit-level speeds. Television services are delivered through DNA Welho, encompassing cable (DVB-C) and terrestrial (DVB-T/T2) networks with free-to-air channels, pay-per-view options, and entertainment packages. Customers can access channel bundles, including discounts on MTV Katsomo+ streaming, via cable or terrestrial setups. As of September 2025, DNA reported 176,000 TV subscriptions, with recent updates to cable channel distributions planned for September 30, 2025, to improve content availability. These services often bundle with for integrated home entertainment. Landline telephone services are now provided over IP (VoIP) following the termination of copper-based networks by the end of 2024, allowing seamless integration with and bundles for households. These voice services support traditional calling features while leveraging modern infrastructure for reliability. Additional consumer features include subscriptions for and add-on security via DNA Digiturva, a comprehensive service launched in 2022 and updated in 2025 to protect against viruses, data breaches, and threats across devices. DNA Digiturva blocks harmful content, manages passwords, and alerts users to risks, with over 7 million scam attempts prevented by new Huoleton subscriptions in their first months. Device sales extend to , , and computers, complementing connectivity services with bundled offers.

Corporate services

DNA Oyj provides a range of (B2B) services tailored for enterprises, focusing on robust ICT infrastructure, cybersecurity, and connectivity solutions to support in . These offerings include managed ICT services that enable companies to outsource complex network management, allowing focus on core operations while ensuring and scalability. For instance, DNA's encompass full-service that integrate fixed and mobile connectivity, backed by nearly 40,000 km of optic for reliable data transmission across offices, remote sites, and international locations. In the realm of ICT and communication solutions, DNA delivers comprehensive managed services, data center hosting, and cloud integrations designed for workplace efficiency. The company operates secure data centers offering flexible server capacity, colocation, and hosting options to meet diverse data communication needs. Through a strategic partnership with Google Cloud expanded in 2025, DNA utilizes Google Distributed Cloud to host mission-critical infrastructure in its own facilities, facilitating workload migrations and dynamic service delivery for enterprise clients. These integrations support hybrid cloud environments, reducing operational costs and enhancing agility for Finnish businesses undergoing digitalization. Data security forms a cornerstone of DNA's corporate portfolio, with the DNA Digiturva service providing enterprise-grade protection against cyber threats. This scalable, cloud-based package includes DDoS attack mitigation, advanced firewall management, , VPN access, and strong protocols, all monitored via a 24/7 (SOC). In 2025, DNA enhanced Digiturva by incorporating online insurance, offering financial support and recovery assistance for victims of digital scams, thereby addressing evolving risks like AI-driven . Additionally, integrations with Security Operations bolster threat detection and response capabilities for corporate clients. While consumer versions of Digiturva exist for individual protection, the corporate iteration emphasizes scalable, managed security tailored for organizational networks. To boost productivity, DNA offers tools integrated with advanced platforms like Genesys Cloud, including AI-powered chatbots and voicebots for real-time customer service and communication. Launched in 2025, these solutions enable seamless, multilingual interactions via conversational AI, supporting enterprise contact centers with features such as real-time translation and automated responses. This enhances internal and external productivity by streamlining workflows and reducing response times in dynamic business environments. DNA's connectivity solutions are customized for businesses, combining mobile and fixed-line options with cutting-edge capabilities. Corporate mobile subscriptions provide unlimited data across , the Nordics, and Baltics, optimized for mobile workforces. Fixed connectivity is delivered through MPLS and corporate networks that securely link multiple office locations into a unified (WAN), incorporating and for hybrid setups. For specialized needs, the DNA service deploys customized private networks, offering high-quality, adaptable mobile data connections for industries requiring low-latency and secure on-premises coverage, often in partnership with providers like EDZCOM. Supporting broader digitalization efforts, DNA leverages its subsidiary Huuked Labs Oy to foster innovation for Finnish enterprises. Established as part of DNA's structure, Huuked Labs focuses on strategic R&D and initiatives, helping companies develop and integrate into their operations. This arm aids in prototyping and scaling digital solutions, aligning with DNA's commitment to advancing ICT adoption among corporate clients.

Ownership and structure

Ownership timeline

DNA Oyj traces its origins to 1999, when three mobile telecommunications cooperatives—DNA Finland Oy, DNA Access Oy, and DNA Services Oy—were established to support and expand the operations of the Finnet Group's approximately 40 regional telephone cooperatives across . These entities operated under the ownership of the Finnet Association (Finnet-liitto), a representing the regional owners, forming a collective structure focused on joint mobile services without a single dominant shareholder. In 2007, a major consolidation occurred as key Finnet Group members merged their operations, transforming Finnet Oy into DNA Ltd, which became the parent company for the group's telecommunications activities. This entity was later restructured and renamed DNA Plc in 2016, achieving public listing on with primary ownership held by former Finnet stakeholders, including regional cooperatives and institutional investors such as Group, which acquired a 25% stake in 2007. The listing enabled broader share distribution while maintaining influence from the original cooperative base until 2018. Telenor's involvement began in April 2019, when the Norwegian telecommunications giant agreed to acquire a 54% majority stake in DNA Plc for approximately €1.5 billion, purchasing 28.3% from Finda Telecoms Oy (a Finnet-related entity) and 25.8% from PHP Holding Oy. Following regulatory approvals, Telenor launched a mandatory public tender offer, increasing its ownership to 97.87% by October 2019, which triggered the delisting of DNA's shares from Nasdaq Helsinki on February 3, 2020, after redeeming the remaining minority shares. Since 2020, DNA Oyj has operated as a wholly owned of ASA through its holding company Telenor Finland Holding Oy, fully integrating into 's Nordic portfolio. In December 2024, DNA announced that its independent disclosure obligations under Finnish securities regulations would end by 27 March 2025 upon bond maturity, with its financial reporting shifting entirely to 's consolidated framework; published DNA's figures within its Q4 2024 interim report on February 6, 2025, and annual report on March 20, 2025. This alignment has enhanced strategic coordination across 's Nordic operations, streamlining governance and resource allocation without altering DNA's operational autonomy as a Finnish entity.

Corporate governance and subsidiaries

DNA Oyj's corporate governance is overseen by a composed primarily of executives from its parent company, ASA, ensuring alignment with group-wide strategies while maintaining operational focus in . The current Board Chair is Sigvart Voss Eriksen, appointed in 2025, with members including Elisabeth Melander Stene (since 2025) and Thomas Thyholdt (since 2023), all affiliated with . As a wholly owned of Finland Holding Oy, DNA's governance practices have integrated with 's framework, with the sole shareholder making key decisions such as those typically handled by an (AGM) without convening one after 2024. All official financial and operational reporting for DNA is now incorporated into ASA's disclosures on the , streamlining oversight and compliance. DNA Oyj operates through several key subsidiaries that support its core activities. DNA Welho Oy handles and entertainment services, providing channels for sports, news, and other content. DNA Store Ltd and DNA Kauppa Oy manage retail operations, including sales of devices and accessories through physical and online channels. Moi Mobiili Oy, fully owned since its acquisition, focuses on mobile services for and enterprise customers using DNA's network infrastructure. Note that DNA Tower Finland Oy, previously responsible for network infrastructure, was transferred to Towers in January 2025 as part of internal group restructuring. Integration with emphasizes shared strategic resources, such as technology and procurement, while preserving DNA's autonomy in Finnish market operations and customer-facing decisions. This structure allows DNA to leverage global expertise in areas like network optimization without overriding local regulatory or cultural considerations. In terms of and ethics, DNA commits to contributing positively to Finnish society through ethical business practices and digital inclusion initiatives, with goals aligned to Nordic operations, including carbon neutrality by 2030. Post-2024, these efforts are reported under consolidated framework, emphasizing reduced emissions and responsible . DNA employs approximately 1,600 professionals, with a focus on telecom expertise in areas such as network engineering, , and digital innovation to support its service delivery.

Financial performance

Historical financials (2007–2019)

Following the merger that formed DNA Oyj in 2007, the company's revenue experienced significant post-merger growth, rising from €538 million in net sales that year to €942 million by 2019. This expansion was driven by synergies from integrating mobile, fixed-line, and operations acquired through the merger of regional telecom cooperatives. Key financial trends during this period highlighted steady revenue increases fueled by service diversification, particularly in TV and segments following the 2010 acquisition of Welho. EBITDA grew robustly from €136 million in 2007 to €306 million in 2019, reflecting operational efficiencies and gains in consumer and pay-TV services. For instance, net sales climbed from €859 million in 2016 to €886 million in 2017, with EBITDA margins improving to 31% amid expansions in high-speed fiber networks. In 2019, DNA Oyj reported net sales of €942 million, operating profit of €134 million, net profit of €99 million, total assets of €1.441 billion, and equity of €551 million. These figures marked record levels for net sales and EBITDA at €306 million, underscoring the company's pre-acquisition financial strength. As a transition year leading into the 2019 acquisition, 2020 saw net sales decline slightly to €934 million due to market shifts including the pandemic's impact on device sales, though profitability improved through cost efficiencies, with operating profit rising to €151 million. DNA Oyj's shares were publicly listed on from its IPO in 2016 until delisting in February 2020 following Telenor's acquisition of full ownership, during which the stock provided investor returns tied to the company's growth in telecom services.

Performance under Telenor (2020–2025)

Following its acquisition by in 2019, DNA Oyj experienced steady revenue growth from 2020 to 2023, with total revenues rising from €934 million in 2020 to €956 million in 2021, €997 million in 2022, and €1,067 million in 2023. This period saw EBITDA margins improve amid integration synergies, with adjusted EBITDA increasing from €333 million in 2020 to €359 million in 2021, €364 million in 2022 (a 2% year-over-year rise despite high and rising costs), and €390 million in 2023. In the first half of 2024, DNA reported total revenues of €539 million, reflecting 5% year-over-year growth from €513 million, driven by higher service revenues in mobile and fixed segments. Adjusted EBITDA reached €209 million, an 11% increase from €189 million in the prior-year period, supported by operational improvements and subscriber gains. For the full year , total revenues reached €1,100 million. Full-year financial reporting for DNA transitioned to integration within ASA's consolidated statements starting in 2024, aligning with its status as a fully owned . For 2025, DNA continued positive momentum, with Q2 total revenues of €277 million (4% year-over-year growth) and service revenues of €221 million (5% increase), alongside profitability gains. In Q3, total revenues stood at €276 million (1% growth from €274 million), with service revenues rising amid stable demand. Key trends included expansion in customer base, with mobile subscriptions reaching 2,812,000 by Q2 (up from 2,788,000) and fixed broadband subscriptions growing to 703,000 by Q3 (from 695,000 at year-end 2024). Cost efficiencies emerged from infrastructure optimizations, such as the January 2025 transfer of DNA's tower assets to Telenor Towers Finland Oy, enabling shared operational resources and reduced capital expenditures. Looking ahead, DNA's performance is poised for sustained EBITDA margins through investments in infrastructure—achieving nationwide coverage by late 2024—and AI-driven enhancements for network efficiency and customer services, as outlined in Telenor's Nordic strategy.

References

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