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GeForce RTX 40 series

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GeForce RTX 40 series

The GeForce RTX 40 series is a family of consumer graphics processing units (GPUs) developed by Nvidia as part of its GeForce line of graphics cards, succeeding the GeForce RTX 30 series. The series was announced on September 20, 2022, at the GPU Technology Conference, and launched on October 12, 2022, starting with its flagship model, the RTX 4090. It was succeeded by the GeForce RTX 50 series, which debuted on January 30, 2025, after being previously announced at CES.

The cards are based on Nvidia's Ada Lovelace architecture and feature Nvidia RTX's third-generation RT cores for hardware-accelerated real-time ray tracing, and fourth-generation deep-learning-focused Tensor Cores.

Architectural highlights of the Ada Lovelace architecture include the following:

The RTX 40 series introduces the eighth-generation NVENC encoder and fifth-generation NVDEC video decoder.

The RTX 4090 was released as the first model of the series on October 12, 2022, for $1,599 US, and the 16GB RTX 4080 was released on November 16, 2022, for $1,199 US. An RTX 4080 12GB was announced in September 2022, originally to be priced at $899 US, however following some controversy in the media it was "unlaunched" by Nvidia. On January 5, 2023, that model was released as the RTX 4070 Ti for $799 US. The RTX 4070 was then released on April 13, 2023 at $599 US MSRP. The RTX 4060 Ti was released on May 24, 2023, at $399 US, and the RTX 4060 on June 29, 2023, at $299 US. An RTX 4060 Ti 16GB followed on July 18, 2023, at $499 US. On January 8, 2024, Nvidia released the RTX 4070 Super at $599, RTX 4070 Ti Super at $799 and RTX 4080 Super at $999. These video cards were launched at higher specs and lower prices than their original counterparts. In the same vein, the production of the RTX 4080 and RTX 4070 Ti have stopped due to the Super series, but the 4070 will remain. In August 2024, Nvidia, citing the need "to improve supply and availability", introduced a variant of the RTX 4070 card with GDDR6 running at 20Gbps while all the other specs remain the same.

Upon release, the RTX 4090's performance received praise from reviewers, with Tom's Hardware saying "it now ranks among the best graphics cards". A review by PC Gamer gave it 83/100, calling it "a hell of an introduction to the sort of extreme performance Ada can deliver when given a long leash". Tom Warren in a review for The Verge said that the RTX 4090 is "a beast of a graphics card that marks a new era for PC gaming". John Loeffler from GamesRadar wrote that the RTX 4090 offers "an incredible gen-on-gen performance improvement over the RTX 3090", "even putting the Nvidia GeForce RTX 3090 Ti to shame" and being "too powerful for a lot of gamers to really take advantage of". German online magazine golem.de described the RTX 4090 as the first GPU capable of native 4K gaming with ray tracing, as with the predecessor "one often preferred to forego ray tracing in favor of native resolution, especially in 4K." Aside from gaming performance, PCWorld's review highlighted the RTX 4090's benefits for content creators and streamers with its 24GB VRAM and AV1 encoding ability and was positive towards the Founders Edition's quiet operation and cooling ability. According to Joanna Nelius from USA Today, "The RTX 4090 drives such high frame rates that it would be a waste to have anything other than a 4K monitor, especially one with a refresh rate under 144Hz."

However, it also received criticism for its value proposition given that it begins at $1,599. Analysis by TechSpot found that the RTX 4090's value at 1440p was worse than the RTX 3090 Ti and that the RTX 4090 did not make much sense for 1440p as it was limited by CPU bottlenecks. Power consumption was another point of criticism for the RTX 4090. The RTX 4090 has a TDP of 450W compared to the 350W of its last generation equivalent. However, Jarred Walton of Tom's Hardware noted that the RTX 4090 has the same 450W TDP as the RTX 3090 Ti while delivering much higher performance with that power consumption.

Aftermarket AIB RTX 4090 variants received criticism in particular for their massive cooler sizes with some models being 4 PCIe slots tall. This made it difficult to fit an RTX 4090 into many mainstream PC cases. YouTube reviewer JayzTwoCents showed an Asus ROG Strix RTX 4090 model being comparable in size to an entire PlayStation 5 console. Another comparison showed Nvidia's RTX 4090 Founders Edition next to the Xbox Series X for size. It was theorized that a reason for the massive coolers on some models is that the RTX 4090 was originally designed to have a TDP up to 600W before it was reduced to its official 450W TDP.

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