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Raaz 3: The Third Dimension
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| Raaz 3: The Third Dimension | |
|---|---|
Theatrical release poster | |
| Directed by | Vikram Bhatt |
| Written by | Shagufta Rafique |
| Produced by | Mahesh Bhatt (Presenter) Mukesh Bhatt |
| Starring | Bipasha Basu Emraan Hashmi Esha Gupta |
| Narrated by | Emraan Hashmi |
| Cinematography | Pravin Bhatt 3D Stereographer Michael Flax |
| Edited by | Kuldip K. Mehan |
| Music by | Original Songs: Jeet Gannguli Rashid Khan Background Score: Raju Singh |
Production company | |
| Distributed by | Zee Cinema |
Release date |
|
Running time | 139 minutes |
| Country | India |
| Language | Hindi |
| Budget | ₹25 crore |
| Box office | ₹101.1 crore[2] |
Raaz 3: The Third Dimension is a 2012 Indian Hindi-language supernatural horror film directed by Vikram Bhatt, and co-produced by Mahesh Bhatt and Mukesh Bhatt.[3] The film stars Bipasha Basu as the lead and antagonist, along with Emraan Hashmi and Esha Gupta as main characters. The film is the third instalment in the Raaz series. Bipasha Basu, who was a part of the first film of the Raaz series, made a comeback to the series after opting out of the second film. The film revolves around an actress (Shanaya Shekhar) played by Basu, who was once on top of everyone before becoming someone slowly fading away; therefore, to keep her spotlight, she turns to black magic to destroy the career and personal life of a rival actress (Sanjana Krishna), played by Gupta. In the process of her evil desires, she loses her lover (Aditya Arora), played by Hashmi.
Plot
[edit]Shanaya Shekhar is an influential Bollywood actress who has been romantically linked to famous Bollywood film director Aditya Arora. Her career started to take a drastic toll when a debutant actress named Sanjana Krishna received accolades and appreciation for her work. Suddenly, Shanaya seems forgotten, and everybody only wants to work with Sanjana. Soon enough, Shanaya sees her career fading away, and her envy slowly turns into madness. She turns to black magic and makes it her medium to destroy Sanjana's career and make her feel the pain of loss.
She seeks the help of her former servant, Sonu, a tantrik who helps her practice black magic and calls upon a black magician named Tara Dutt. She asks him to destroy Sanjana's life and career. Tara agrees to help haunt and torture Sanjana until she becomes suicidal. He asks Shanaya to give Sanjana a black poison through a person she trusts. Shanaya convinces Aditya to do it for her. Although reluctant at first, Aditya agrees due to his love for Shanaya, but soon he realizes that what he's doing is immoral.
Aditya, whose sympathy for Sanjana has now turned into love, leaves Shanaya and refuses to listen to her anymore. To end Aditya's and Sanjana's relationship, Shanaya hatches a plan by befriending Sanjana to poison her, which makes Aditya suspicious. At a movie premiere, Shanaya reveals that she actually dripped a black magic spell on the chocolates she gave to Sanjana earlier. In the bathroom, Sanjana is attacked by a swarm of cockroaches, which is really a hallucination due to the black magic of the chocolates given by Shanaya. This causes Sanjana to remove her dress and run back to the party, thus exposing her nudity to the paparazzi and the people there. The public wrongly believes this to be a deliberate publicity stunt of hers, causing her career to be on the verge of being ruined. Aditya takes her to a hospital and finds out that Shanaya is behind it. Enraged, Aditya visits Shanaya's house and damages her possessions, taking away the last bit of the poisonous water.
Agitated, Shanaya seeks Tara Dutt's help again, wanting to kill Sanjana once and for all. Tara Dutt tells Shanaya that life and death are in God's hands and that to fight God, he'll need her life force. He tells Shanaya that she has to have sex with him to enable Tara to become powerful enough to fight God, to which Shanaya agrees. At the hospital, with the help of the doctor and a priest, Aditya goes into the spirit world to fight Tara Dutt. A hard fight ensues, and Aditya defeats Tara Dutt, rescuing Sanjana's soul in the process. Back in the real world, Shanaya suffers physical damage as a result of the fight between Tara Dutt and Aditya and attempts to kill Aditya and Sanjana, only to meet failure. Aditya protects Sanjana from the defeated Shanaya, who vows that she will forever remain a star and commits suicide by pouring acid on her head. Later, the media lets Sanjana off the hook as they conclude her 'publicity stunt' was a result of a nervous breakdown she had due to stress.
Cast
[edit]- Bipasha Basu as Shanaya Shekhar, the main antagonist
- Emraan Hashmi as Aditya Arora, the main protagonist
- Esha Gupta as Sanjana Krishna
- Manish Chaudhari as Tara Dutt / (Evil Ghost)
- Mohan Kapoor as Doctor
Production
[edit]Filming
[edit]The film began shooting on 29 January 2012, director Vikram Bhatt explained how confident he is that the film should be completed sometime in Summer 2012 and that Raaz 3 is amongst his most important films.
Promotion
[edit]Trailer launch
[edit]The Raaz 3 trailer was originally scheduled to be attached with the prints of Rohit Shetty's Bol Bachchan on 6 July 2012. However, it was delayed multiple times due to censoring. The theatrical trailer was officially launched on 30 July 2012 for the media, as confirmed by actress Bipasha Basu. Despite being widely speculated that it would be released to the public also, this was proven false. Later, the theatrical trailer was unveiled for the public as it was released online a day later on 31 July 2012. The theatrical trailer will also be in theatres on 3 August 2012 with Pooja Bhatt's Jism 2, as they are both under the Vishesh Films banner.
Marketing
[edit]Raaz 3 was promoted on the Sony TV show C.I.D. Bipasha Basu and Esha Gupta promoted the film by making an appearance on a special episode of CID, which aired on 2 September 2012.[4]
Although, the film was originally planned to be released on 31 August 2012 alongside Barfi! and Joker, it was later delayed to avoid clashing with any other big film. Raaz 3 was banned for release in UAE, although is being kept under review for the adult content included in the film.[5][6]
Soundtrack
[edit]| Raaz 3 | ||||
|---|---|---|---|---|
| Soundtrack album by | ||||
| Released | 4 August 2012 | |||
| Recorded | 2011–2012 | |||
| Genre | Feature film soundtrack, Indian conventional music, soft rock, sufi music, Gujarati folk, punjabi folk, qawwali | |||
| Length | 27:03 | |||
| Language | Hindi | |||
| Label | T-Series | |||
| Producer | Jeet Ganguly, Rashid Khan | |||
| Jeet Gannguli chronology | ||||
| ||||
The film's music was composed by Jeet Gannguli and Rashid Khan, while the lyrics were penned by Devendra Singh, Sanjay Masoomm and Kumaar.[7]
| No. | Title | Lyrics | Music | Singer(s) | Length |
|---|---|---|---|---|---|
| 1. | "Deewana Kar Raha Hai" | Devendra Singh | Rashid Khan | Javed Ali | 5:38 |
| 2. | "Zindagi Se" | Sanjay Masoomm | Jeet Gannguli | Shafqat Amanat Ali Khan | 4:50 |
| 3. | "Rafta Rafta" | Sanjay Masoomm | Jeet Gannguli | KK | 4:32 |
| 4. | "Oh My Love" | Sanjay Masoomm | Jeet Gannguli | Sonu Nigam, Shreya Ghoshal | 4:57 |
| 5. | "Kya Raaz Hai" | Kumaar | Jeet Gannguli | Shreya Ghoshal, Zubeen Garg | 3:48 |
| 6. | "Khayalon Mein" | Kumaar | Jeet Gannguli | Shreya Ghoshal | 4:18 |
| Total length: | 27:03 | ||||
Release
[edit]Raaz 3 released in India and overseas on 7 September 2012. The film was released in stereoscopic 3D, Imax 3D and 3D worldwide. Raaz 3 is the biggest release for an Emraan Hashmi film as it released on over 2000 screens in India, including in its 3D format. The film received an Adult Certificate from the Censor Board of India without any cuts.[8]
Critical reception
[edit]The movie received mixed reviews from critics. Critics pointed out that the only saving grace of the movie was Bipasha. Taran Adarsh gave it 3.5/5 stars, commenting "If you are an enthusiast of supernatural thrillers/horror movies, RAAZ 3 should be on your list of 'things to do and watch' this weekend. Go, get ready to be spooked!" Bollywood3 awarded it 3.25/5 stars and wrote," On the whole, Raaz 3 is one movie which has everything going its way. Gritty screenplay, awesome songs and mature performances are sure shot plus points. On the other hand it would be interesting to see how family audience, who love watching popcorn entertainment respond to this film. To those who love edge of the seat horror thrillers, Raaz 3 is one film which is highly recommended. Go buy yourself a ticket and experience the thrill in 3D." Madhureeta Mukherjee of The Times of India gave it 3/5 stars while writing, "For all those who want to move over from the Ramsay Bros... go watch 'Raaz 3' in 3D, at your own risk. But don't take it to your grave." Ananya Bhattacharya of Zee News gave it 3/5 stars and stated that"Watch 'Raaz 3' for Bipasha and its 3D factor."Independent Bollywood gave 3 out of 5 stars and quoted "Some real original scares and chills this time with memorable performances." IBNLive also gave it 3/5 stars calling it a good horror film.[9][10]
Subhash K. Jha of IANS gave 2 out of 5 stars saying, "It's Bipasha who holds together the feverish proceedings. She delivers a full-bodied gutsy performance." Udita Jhunjhunwala of businessofcinema.com said, "Bhatt gets the rhythm of the suspense-building wrong, going all too rapidly from grotesque decapitation to a kiss and song scene. It does not help that the acting is also at different levels. Most of the burden to convince rests on Basu's fit shoulders – and she does. You do believe that she is menacing and wicked." [11]
Box office
[edit]India
[edit]Raaz 3 took a good opening of around 50% at multiplexes and 65–70% in single screens on average.[12] The opening at single screens later picked up to an excellent occupancy of 70%–100% over the noon and matinees shows.[13] Raaz 3 went on to collecting approx. ₹105.0 million (US$1.2 million) on its opening day,[14] thus becoming the sixteenth film ever to cross the ₹100 million (US$1.2 million) mark on the opening day itself.[15] The film then went on to collecting approx. ₹112.5 million (US$1.3 million) on its second day.[16] The film then collected approx. ₹140 million (US$1.7 million) on its third day, taking its opening weekend total to ₹357.5 million (US$4.2 million),[17] thus making it the sixth biggest weekend grosser of 2012 for a Bollywood release.[18] Raaz 3 had a huge first week where it had collected ₹516.9 million (US$6.1 million).[19] Raaz 3 collected ₹182.5 million (US$2.2 million) nett in its second weekend taking its ten-day collection to ₹600 million (US$7.1 million) nett.[20] It had collected ₹134.8 million (US$1.6 million) in its second week and ₹20.4 million (US$240,000) in its third week to make a total of ₹672.1 million (US$7.9 million) domestically.[21][22] The film ultimately grossed ₹674.1 million (US$8.0 million) domestically[23] and ₹953 million (US$11 million) worldwide.[24] Box Office India declared the film as a "Super Hit".[25]
Overseas
[edit]Raaz 3 did not do as well overseas, as it approximately collected around US$1 million (₹ 55 million) plus in ten days. The film was not released in the UAE, which has been noted to have hit it hard, as it could have been the film's best International market and added another $250,000 plus in revenue. Raaz 3 was declared average by box office India.[26][27]
Awards and nominations
[edit]| Award | Category | Recipients and nominees | Result | Ref. |
|---|---|---|---|---|
| Dainik Bhasker Bollywood Digital Awards | Antisocial Character of the Year | Bipasha Basu | Won | |
| Cosmopolitan Fun Fearless Awards | Best Performance by an Actor in a Negative Role | Bipasha Basu | Won | |
| Dainik Bhasker Bollywood Digital Awards | SuperStar of the Year (Female) | Bipasha Basu | Nominated | |
| Stardust Awards | Best Actress in a Thriller or Action | Bipasha Basu | Nominated | |
| Star Screen Awards | Best Villain | Bipasha Basu | Nominated | |
| Star Screen Awards | Best Actress (Popular Choice) | Bipasha Basu | Nominated | |
| Zee Cine Award | Best Villain | Bipasha Basu | Nominated | |
| International Indian Film Academy Awards | Best Performance in a Negative Role | Bipasha Basu | Nominated | |
| Star Guild Awards | Best Actor in Negative Role | Bipasha Basu | Nominated | |
| Big Star entertainment Award | Most Entertaining Actress in a Thriller Film | Bipasha Basu | Nominated | |
| Big Star entertainment Award | Most entertaining Film Actor - Female | Bipasha Basu | Nominated | |
| Times of India Film Award | Best Performance by an Actor in a Negative Role | Bipasha Basu | Nominated | |
| 5th Mirchi Music Awards | Background Score of the Year | Raju Singh | Nominated | [28] |
Sequel
[edit]A fourth film in the series, titled Raaz Reboot released on 16 September 2016.
References
[edit]- ^ Roshmila Bhattacharya (21 July 2012). "7 Bollywood sequels to come back in 2012". Hindustan Times. Mumbai. Archived from the original on 22 July 2012. Retrieved 26 July 2012.
- ^ https://www.bollywoodhungama.com/movie/raaz-3-2/box-office/
- ^ Kavita Awaasthi (25 July 2012). "FIRST LOOK: Hot Bipasha Basu in Raaz 3". Hindustan Times. Mumbai. Archived from the original on 27 July 2012. Retrieved 26 July 2012.
- ^ Koimoi.com Team (29 August 2012). "Bipasha Basu And Esha Gupta Promote Raaz 3 Movie on the Sets of CID". Koimoi.com. Retrieved 24 October 2012.
- ^ "Raaz 3 not banned but under review for adult content in UAE". Hindustan Times. 9 September 2012. Archived from the original on 10 September 2012. Retrieved 24 October 2012.
- ^ "Raaz 3 will not be released in United Arab Emirates". Movies.ndtv.com. 8 September 2012. Retrieved 24 October 2012.
- ^ "Raaz 3 : Lyrics and video of Songs from the Movie Raaz 3 (2012)". HindiGeetMala. Retrieved 18 July 2016.
- ^ "Mix of horror, thrill in Raaz 3". India Today. 6 September 2012. Retrieved 11 November 2020.
- ^ Singh, Ritu (7 September 2012). "Tweet Review: 'Raaz 3', first day, first show". CNN NEWS18. Retrieved 11 November 2020.
- ^ "RAAZ 3 REVIEW". Bollymoviereviewz. 19 July 2018. Retrieved 11 November 2020.
- ^ Jhunjhunwala, Udita (7 September 2012). "REVIEW: Raaz 3 (3D) – Waste of 3D Technology". businessofcinema.com. Retrieved 10 September 2012.
- ^ "Raaz 3 Has Good Opening". Box Office India. Retrieved 7 September 2012.
- ^ "Boxofficeindia.com". Box Office India. 7 September 2012. Retrieved 24 October 2012.
- ^ "Boxofficeindia.com". Box Office India. 8 September 2012. Retrieved 24 October 2012.
- ^ "Boxofficeindia.com". Box Office India. 8 September 2012. Retrieved 24 October 2012.
- ^ "Boxofficeindia.com". Box Office India. 9 September 2012. Retrieved 24 October 2012.
- ^ "Boxofficeindia.com". Box Office India. Archived from the original on 13 September 2012. Retrieved 24 October 2012.
- ^ "Boxofficeindia.com". Box Office India. Retrieved 24 October 2012.
- ^ "Raaz 3 Week One Territorial Breakdown". Retrieved 17 September 2012.
- ^ "Raaz 3 Second Weekend Business". Box Office India. Retrieved 17 September 2012.
- ^ "Raaz 3 Week Two Territorial Breakdown". Box Office India. Retrieved 24 September 2012.
- ^ "Raaz 3 Week Three Territorial Breakdown". Box Office India. Retrieved 1 October 2011.
- ^ "Raja Natwarlal Second Week Business". Box Office India. Retrieved 11 September 2014.
- ^ "Raaz 3". Box Office India. Retrieved 11 November 2020.
- ^ "Raaz 3". Box Office India. Archived from the original on 11 September 2014. Retrieved 11 September 2014.
- ^ "Boxofficeindia.com". Box Office India. 19 September 2012. Retrieved 24 October 2012.
- ^ "Raaz 3 Is Poor Overseas". Box Office India. 12 September 2012.
- ^ "Nominations – Mirchi Music Award Hindi 2012". radiomirchi.com. Retrieved 27 April 2018.
External links
[edit]Raaz 3: The Third Dimension
View on GrokipediaSynopsis
Plot
Shanaya, a celebrated Bollywood actress at the peak of her fame, revels in accolades, prime roles, and her romantic relationship with director Aditya. However, her world unravels when her half-sister, newcomer Sanjana, bursts onto the scene, captivating audiences with her debut performance and winning the Best Actress award that Shanaya coveted, while also drawing Aditya's admiration during their collaboration on a film project. Consumed by jealousy as her career fades and Sanjana ascends, Shanaya turns to tantra, seeking aid from her tantrik associate Sonu, who summons the malevolent spirit Tara Dutt, a powerful black magic entity demanding her life force—extracted through an intimate ritual—as payment for his assistance. Tara Dutt provides Shanaya with a cursed vial of water, instructing that incremental doses administered to Sanjana will erode her sanity, career, and soul, invoking relentless supernatural torment to fulfill Shanaya's vengeful desires.[8][9] Reluctantly coerced by Shanaya, Aditya befriends the unsuspecting Sanjana on the set of his latest film, disguising the cursed water as a refreshing drink to ensure she consumes it regularly.[10] As the potion takes effect, Sanjana's life descends into chaos: she experiences vivid hallucinations of grotesque clowns, swarming insects, and nightmarish apparitions that isolate her, sabotage her professional commitments, and drive her toward madness, all manifestations of Tara Dutt's tantric influence binding her spirit to the supernatural realm.[9] Aditya's growing affection for Sanjana sparks suspicion toward Shanaya's manipulative schemes; he witnesses her feigned friendship with Sanjana as a ploy to accelerate the poisoning, prompting him to investigate the eerie occurrences plaguing his love interest.[11] The hauntings escalate when Sanjana's perceptive maid uncovers traces of the black magic and is brutally killed by the entity, heightening the stakes as Sanjana's soul teeters on the brink of eternal entrapment.[12] In a pivotal revelation, Aditya uncovers the malevolent nature of Tara Dutt as a powerful evil spirit bound to enact vengeance through black magic. Determined to save Sanjana, Aditya consults a priest and a doctor, entering a hallucinatory spirit world through a trance induced at the hospital, where he confronts Tara Dutt in a fierce battle amid ethereal horrors.[11] Aditya triumphs over the entity, severing its hold on Sanjana, but the defeated spirit turns its wrath on Shanaya, possessing her in a climactic twist that mirrors the betrayal she inflicted, leading to her downfall as the cycle of tantric retribution claims its originator.[13]Cast
The cast of Raaz 3: The Third Dimension features a mix of established Bollywood actors known for their work in the horror and thriller genres, contributing to the film's atmospheric tension through portrayals of ambition, skepticism, and supernatural affliction. Led by Emraan Hashmi, Bipasha Basu, and Esha Gupta, the ensemble delivers performances that heighten the horror elements, with the leads embodying archetypal characters in Indian supernatural cinema: the tormented lover, the vengeful antagonist, and the innocent victim.[1]| Actor | Role | Character Description |
|---|---|---|
| Emraan Hashmi | Aditya Arora | A successful film director and boyfriend to Shanaya, initially skeptical of supernatural forces but drawn into investigating eerie events surrounding his loved ones. His role underscores the theme of rational disbelief clashing with otherworldly horror.[14][5] |
| Bipasha Basu | Shanaya Shekhar | A fading actress at the peak of her career who, fearing obsolescence, turns to black magic to sabotage her rival, marking her evolution from glamorous lead to morally complex antagonist in the horror narrative.[1] |
| Esha Gupta | Sanjana Krishna | An emerging starlet and Shanaya's half-sister whose rapid rise threatens established stars, positioning her as the vulnerable target of occult machinations and highlighting innocence amid escalating supernatural terror.[14] |
| Manish Chaudhari | Tara Dutt | The malevolent evil spirit summoned through black magic, who wields supernatural powers to torment victims and demand life force in exchange for aid, central to the film's themes of forbidden mysticism and retribution.[14] |
| Samir Chandra | Gentleman | A minor supporting figure in social scenes, contributing to the everyday backdrop that contrasts with the horror.[14] |
| Mohan Kapoor | Doctor | A medical professional involved in addressing the physical manifestations of the curse, emphasizing the blend of science and superstition.[15] |
Production
Development
Raaz 3: The Third Dimension served as the third installment in the Raaz horror franchise, directed by Vikram Bhatt and produced by Mahesh Bhatt and Mukesh Bhatt under their banner Vishesh Films.[1][14] The screenplay was penned by Shagufta Rafique, who drew inspiration from real-life experiences within the Bollywood industry, incorporating themes of jealousy among actresses and the use of black magic to sabotage rivals.[20][21] Producer Mahesh Bhatt described the narrative as a blend of true stories involving Rafique, Bhatt himself, and lead actress Bipasha Basu, emphasizing the dark undercurrents of ambition and rivalry in the film industry.[20] The project marked a deliberate push to revive 3D filmmaking in Indian cinema following its initial popularity surge, with Bhatt leveraging his prior experience directing the 3D horror film Haunted (2011) to ensure technical proficiency.[22] Rafique tailored the script specifically for 3D, focusing on elements like supernatural manifestations that would enhance the format's immersive effects after initial challenges in conceptualization.[22] The production allocated a budget of approximately ₹30 crore, making it the most expensive film from the Bhatt camp since Ghulam (1998), driven by the construction of over 35 elaborate sets and the commitment to native 3D shooting with international technical consultations to control costs.[23][24] The film was announced in August 2011, with principal photography commencing on January 15, 2012, ahead of an initial release target of July 6, 2012, which was later shifted to September.[25] The initial cast announcement included Emraan Hashmi and Bipasha Basu, with Jacqueline Fernandez as the third lead, but Fernandez opted out in January 2012 and was replaced by newcomer Esha Gupta.[25][26]Filming
Principal photography for Raaz 3: The Third Dimension commenced on January 15, 2012, under the direction of Vikram Bhatt, with the production aiming for a swift completion ahead of a planned July release.[25] The film was captured natively in 3D rather than through post-conversion, a choice intended to amplify the supernatural horror elements and audience immersion by making ghostly manifestations and eerie effects more visceral.[27][28] To execute the 3D format effectively, Fox Star Studios brought in American 3D consultant Joe Hagg, renowned for his work on Avatar, to supervise the technical aspects of the shoot.[27] Filming presented notable challenges in synchronizing dual-camera rigs for dynamic supernatural sequences, including the meticulous creation of 3D-compatible effects like a swarm of 800 cockroaches in one key scene, which demanded several months of preparatory work to ensure seamless depth and realism.[27] The production primarily took place in Mumbai studios to construct controlled haunted interiors and ritualistic sets, with additional exteriors simulating misty, foreboding atmospheres. The cast reported no unusual on-set occurrences despite the horror theme.[29] The emphasis on night shoots throughout helped cultivate the film's tense, shadowy mood, though the 3D rigging required rigorous safety protocols to manage equipment handling during extended dark-hour sessions.Music
Soundtrack
The soundtrack album for Raaz 3: The Third Dimension was released on 3 August 2012 by T-Series, ahead of the film's theatrical debut.[30] Primarily composed by Jeet Gannguli, with one track by Rashid Khan, the album features six songs that mix romantic melodies with energetic and thematic elements suited to the film's supernatural horror narrative.[31] The lyrics were written by Sanjay Masoom, Kumaar, and Devendra Singh. The tracks include romantic ballads such as "Oh My Love" and "Rafta Rafta," an energetic rock number in "Saadda Haq," and a horror-infused piece like "Kya Raaz Hai" to heighten tension.[32] The songs were recorded at studios in Mumbai, blending acoustic guitars, synthesizers, and electronic effects to evoke both intimacy and suspense.[33]| No. | Title | Singer(s) | Composer | Lyricist | Duration |
|---|---|---|---|---|---|
| 1 | Deewana Kar Raha Hai | Javed Ali | Rashid Khan | Devendra Singh | 5:38 |
| 2 | Zindagi Se | Shafqat Amanat Ali | Jeet Gannguli | Sanjay Masoom | 4:48 |
| 3 | Rafta Rafta | KK | Jeet Gannguli | Kumaar | 5:02 |
| 4 | Oh My Love | Sonu Nigam, Shreya Ghoshal | Jeet Gannguli | Kumaar | 4:57 |
| 5 | Saadda Haq | Benny Dayal | Jeet Gannguli | Kumaar | 4:23 |
| 6 | Kya Raaz Hai | Arijit Singh, Saim Bhat | Jeet Gannguli | Sanjay Masoom | 5:14 |
Background score
The background score for Raaz 3: The Third Dimension was composed by Raju Singh, a regular collaborator with the Bhatt Films production house known for his work on horror projects.[35][36] Singh's instrumental composition focused on underscoring the film's supernatural horror elements, with cues designed to amplify tension during key sequences.[37] The score was developed in post-production during 2012, aligning with the film's release timeline to integrate seamlessly with its 3D visual effects for immersive atmospheric effects.[38]Promotion
Marketing
The marketing campaign for Raaz 3: The Third Dimension emphasized the film's innovative use of 3D technology and supernatural horror elements to generate anticipation among urban audiences, leveraging a mix of television appearances, public events, and cinema partnerships. Producers from the Bhatt camp orchestrated multi-platform promotions starting in mid-2012, including strategic tie-ups with major cinema chains to highlight the immersive 3D experience. The campaign allocated significant resources to experiential activations that played on the movie's themes of black magic and fear, aiming to create buzz through interactive and thematic stunts. A key component involved television cross-promotions, with lead actresses Bipasha Basu and Esha Gupta making guest appearances on Sony Entertainment Television's popular crime series CID in a special episode that integrated the film's plot elements for heightened engagement. This episode aired on 2 September 2012, drawing on the show's massive viewership to reach family audiences ahead of the September release. Complementing this, Bipasha Basu promoted the film on the horror anthology series Fear Files in an early September 2012 episode, where she discussed the movie's supernatural undertones, further amplifying the fear-factor narrative across broadcast media.[39] Cinema partnerships focused on premium 3D screenings, with paid previews organized at PVR Cinemas outlets on September 6, 2012, achieving over 80% occupancy and setting a strong pre-release momentum.[40] These events underscored the film's technical advancements in 3D horror, with press meets held at PVR venues in Mumbai to showcase footage and interact with media. Publicity stunts added a viral edge, such as Basu distributing lemons and chilies to fans and tying them onto auto-rickshaws in Mumbai—a nod to Indian superstitions central to the plot—creating memorable, shareable moments that tied into the film's thematic core.[41] Merchandising efforts featured striking posters and promotional materials spotlighting the 3D effects, bold visuals of the cast, and taglines like "More Horror, More Love, More Lust" to appeal to young adults.[42] Collaborations extended to brand tie-ins, including an association with Oscar innerwear for stylized promotional events in Mumbai, where the cast participated in fashion-forward activations blending sensuality with horror aesthetics.[43] Mall promotions in cities like Mumbai, Delhi, and Ahmedabad involved live appearances by Hashmi, Basu, and Gupta, hosting interactive sessions and photo ops to build grassroots excitement among youth demographics. Overall, these strategies targeted urban centers, fostering a sense of immersive terror that contributed to the film's pre-release hype without delving into trailer-specific launches.Trailer launch
The first official trailer for Raaz 3: The Third Dimension was unveiled at a launch event held on 31 July 2012 at PVR Juhu in Mumbai, attended by lead actors Emraan Hashmi and Bipasha Basu, along with director Vikram Bhatt and producers Mahesh Bhatt and Mukesh Bhatt.[44][45][46] The approximately 2:30-minute trailer highlighted the film's 3D horror elements, including sequences involving black magic and supernatural threats, while teasing the romantic triangle among the stars without revealing major plot points.[47][48] It was released online the following day via T-Series' YouTube channel and attached to theatrical screenings of Jism 2 starting 3 August 2012.[47][49] A subsequent promotional teaser, emphasizing black magic visuals and brief star cameos, was made available online in August 2012 to further build anticipation.[48] The trailers generated significant buzz for their innovative visual effects, with the primary one praised for delivering creepy, immersive 3D moments that heightened excitement for the film's horror-romance blend.[49]Release and reception
Release
Raaz 3: The Third Dimension was released worldwide on 7 September 2012, marking a simultaneous launch in both 3D and 2D formats across India and international markets.[50] The film was distributed in India by Fox Star Studios and screened on approximately 2,250 screens domestically.[51] Internationally, distribution was managed by Fox International Productions, with limited releases in select territories including the United Kingdom and United States. However, it was banned in the United Arab Emirates due to its content.[1][52] The film received an 'A' (Adult) certification from the Central Board of Film Certification (CBFC) in India, allowing viewing by audiences above 18 years without any required cuts.[53] It was presented primarily in stereoscopic 3D formats to enhance its horror elements, alongside standard 2D screenings, as the production was natively shot in 3D rather than converted post-production.[27] Following its theatrical run, the film was made available on home video in India, with the DVD release on 1 November 2012 and the Blu-ray edition, including 3D support, on 9 December 2012, both distributed by Reliance Home Video & Games.[54][55] It later became available for streaming on platforms such as Netflix and is currently accessible on Amazon Prime Video in India (as of 2025).[56][57]Critical reception
Raaz 3: The Third Dimension received mixed reviews from critics upon its release, with praise centered on its technical execution and lead performances, while the storyline drew frequent criticism for its predictability. On IMDb, the film holds an average rating of 4.2 out of 10 based on over 4,000 user votes.[14] Critics' verdicts varied, with Taran Adarsh of Bollywood Hungama awarding it 3.5 out of 5 stars, describing it as "suitably atmospheric" and "spine-chilling" for relying on a well-told tale rather than excessive shock value.[58] Similarly, The Times of India gave it 3 out of 5, noting the glossy production values and some innovative 3D sequences that enhanced the horror elements.[7] Vikram Bhatt's direction was commended for effectively building scares through atmospheric tension, particularly in the first half, where the use of 3D added depth to supernatural horror moments like ghostly apparitions and black magic rituals. Bipasha Basu's portrayal of the ambitious and vengeful Shanaya was a standout, with reviewers highlighting her intense and glamorous performance as the film's emotional core; Adarsh praised her for carrying the "feverish proceedings" with a "full-bodied, gutsy" presence.[58][59] Esha Gupta also received positive mentions for her emotional vulnerability in key scenes.[7] However, the film's script faced significant backlash for its formulaic and predictable narrative, heavily reliant on clichéd tropes such as black magic and overused jump scares, which lost impact in the weaker second half. Rajeev Masand of CNN-IBN rated it 2 out of 5, calling it "dull, lazy filmmaking" that employed "all the usual horror-movie tropes" without innovation, resulting in a visually flat experience despite the 3D format.[60] Koimoi's review echoed this, criticizing the "paper-thin script" and "story of convenience" that led to endless screaming and annoyance rather than genuine frights.[10] Anupama Chopra did not publish a formal review, but broader critical consensus, including from Hindustan Times, described the overall reception as mixed, with the horror failing to impress beyond surface-level thrills.[61] Audience reception has been more negative than critics, with the Rotten Tomatoes Tomatometer at 60% based on 5 reviews and audience score at 35% based on over 250 ratings (as of 2025), though many appreciated the film's entertainment value through its blend of romance, sensuality, and scares.[62] This highlighted viewers' varied tolerance for the genre's conventions, prioritizing Bipasha's star power and 3D spectacle over narrative depth.[63]Box office
India
Raaz 3: The Third Dimension achieved a strong domestic opening, collecting ₹36.02 crore nett over its first weekend (Friday to Sunday), driven primarily by multiplex audiences attracted to the film's 3D format and premium ticket pricing.[6] This performance marked it as one of the highest-opening horror films of the year, with daily breakdowns showing ₹10.47 crore on Friday, followed by higher collections on Saturday and Sunday due to positive word-of-mouth and the novelty of 3D visuals.[6] The 3D hype from promotional campaigns contributed to this robust start, particularly in urban centers.[64] The film sustained momentum into subsequent weeks, amassing ₹55.25 crore nett in its first week and reaching a total of ₹70.07 crore nett over its lifetime run, primarily within the first five weeks before collections tapered off.[6] Box Office India declared it a super hit, as the earnings comfortably exceeded its budget, yielding substantial profits.[23] Regionally, the film dominated the Mumbai circuit with ₹20.69 crore nett, benefiting from strong urban multiplex turnout in Maharashtra, while the Delhi/UP circuit contributed ₹15.58 crore nett, underscoring its appeal in northern markets.[23] In contrast, performance in South India was moderate, with Tamil Nadu/Kerala yielding only ₹1.03 crore nett and other southern circuits adding minimally, limited by lower penetration of Hindi films and fewer 3D screens in the region.[23] Overall, the territorial breakdown highlighted the film's reliance on key Hindi belt circuits for its box office success.[23]Overseas
Raaz 3: The Third Dimension earned $300,000 in its overseas opening weekend across key markets including the United States, United Kingdom, Australia, and Pakistan.[23] The film's international performance was driven by audiences in these regions, with Pakistan contributing $121,296 in the first weekend alone.[65] The movie ultimately grossed $675,000 overseas, reflecting moderate appeal among the Indian diaspora in established Bollywood markets.[23] In the United Kingdom, it collected a total of £202,500 from 19 screens, marking a strong territorial showing.[23] The United States and Canada generated $165,000 overall, with an opening weekend of $95,301, while Australia added $96,000 to the tally.[23] These figures are based on 2012 exchange rates as reported by industry trackers.[23] Contributing to a cumulative worldwide gross of ₹101.1 crore, the overseas earnings supplemented the film's global financial outcome without release in certain Gulf markets due to censorship issues.[6][52]Accolades
Awards
Raaz 3: The Third Dimension and its cast received recognition at various award ceremonies in 2013, honoring achievements from the 2012 release year, with a focus on performance and technical elements. Bipasha Basu won the Best Performance by an Actor in a Negative Role at the UK Bollywood Cosmopolitan Awards for her portrayal of the antagonist Shanaya.[66] She also secured the Antisocial Character of the Year at the Dainik Bhaskar Bollywood Web Awards, highlighting her compelling depiction of a jealous actress resorting to black magic.[67] The production won the Best Special Effects award at the 2013 Times of India Film Awards for its visual effects.[68] These wins underscored the film's emphasis on strong female leads in horror genres and innovative 3D techniques, contributing to a total of three awards across categories that celebrated both acting prowess and innovative filmmaking techniques.[67]Nominations
Raaz 3: The Third Dimension, released in 2012, garnered nine nominations across several prominent Indian film awards ceremonies in 2013, reflecting its entry into the award cycles for that year and providing visibility to the horror genre amid dominance by dramas and comedies like Barfi!. The film's nominations largely centered on lead actress Bipasha Basu's portrayal of the antagonist Shanaya, earning her recognition for negative and thriller performances, while co-lead Emraan Hashmi received notice for his lead role. These nods underscored the film's technical and performative strengths in a year where horror entries were underrepresented.[67]| Award Ceremony | Category | Nominee | Outcome |
|---|---|---|---|
| IIFA Awards 2013 | Best Actress | Bipasha Basu | Nominated (lost to Vidya Balan for Kahaani)[69] |
| IIFA Awards 2013 | Best Performance in a Negative Role | Bipasha Basu | Nominated (lost to Rishi Kapoor for Agneepath)[70] |
| Screen Awards 2013 | Best Actor (Male) | Emraan Hashmi | Nominated[67] |
| Screen Awards 2013 | Best Performance in a Negative Role | Bipasha Basu | Nominated[71] |
| Stardust Awards 2013 | Best Actress in a Thriller or Action (Reader's Choice) | Bipasha Basu | Nominated[72] |
| Stardust Awards 2013 | Best Actress in a Thriller or Action (Jury's Choice) | Esha Gupta | Nominated[67] |
| Stardust Awards 2013 | Superstar of Tomorrow (Female) | Esha Gupta | Nominated[73] |
| TOIFA 2013 | Best Actor in a Negative Role | Bipasha Basu | Nominated[74] |
| BIG Star Entertainment Awards 2013 | Most Entertaining Actress in a Thriller Film | Bipasha Basu | Nominated[71] |
