Hubbry Logo
Raaz 3: The Third DimensionRaaz 3: The Third DimensionMain
Open search
Raaz 3: The Third Dimension
Community hub
Raaz 3: The Third Dimension
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Raaz 3: The Third Dimension
Raaz 3: The Third Dimension
from Wikipedia

Raaz 3: The Third Dimension
Theatrical release poster
Directed byVikram Bhatt
Written byShagufta Rafique
Produced byMahesh Bhatt
(Presenter)
Mukesh Bhatt
StarringBipasha Basu
Emraan Hashmi
Esha Gupta
Narrated byEmraan Hashmi
CinematographyPravin Bhatt
3D Stereographer
Michael Flax
Edited byKuldip K. Mehan
Music byOriginal Songs:
Jeet Gannguli
Rashid Khan
Background Score:
Raju Singh
Production
company
Distributed byZee Cinema
Release date
  • 7 September 2012 (2012-09-07)
[1]
Running time
139 minutes
CountryIndia
LanguageHindi
Budget₹25 crore
Box office₹101.1 crore[2]

Raaz 3: The Third Dimension is a 2012 Indian Hindi-language supernatural horror film directed by Vikram Bhatt, and co-produced by Mahesh Bhatt and Mukesh Bhatt.[3] The film stars Bipasha Basu as the lead and antagonist, along with Emraan Hashmi and Esha Gupta as main characters. The film is the third instalment in the Raaz series. Bipasha Basu, who was a part of the first film of the Raaz series, made a comeback to the series after opting out of the second film. The film revolves around an actress (Shanaya Shekhar) played by Basu, who was once on top of everyone before becoming someone slowly fading away; therefore, to keep her spotlight, she turns to black magic to destroy the career and personal life of a rival actress (Sanjana Krishna), played by Gupta. In the process of her evil desires, she loses her lover (Aditya Arora), played by Hashmi.

Plot

[edit]

Shanaya Shekhar is an influential Bollywood actress who has been romantically linked to famous Bollywood film director Aditya Arora. Her career started to take a drastic toll when a debutant actress named Sanjana Krishna received accolades and appreciation for her work. Suddenly, Shanaya seems forgotten, and everybody only wants to work with Sanjana. Soon enough, Shanaya sees her career fading away, and her envy slowly turns into madness. She turns to black magic and makes it her medium to destroy Sanjana's career and make her feel the pain of loss.

She seeks the help of her former servant, Sonu, a tantrik who helps her practice black magic and calls upon a black magician named Tara Dutt. She asks him to destroy Sanjana's life and career. Tara agrees to help haunt and torture Sanjana until she becomes suicidal. He asks Shanaya to give Sanjana a black poison through a person she trusts. Shanaya convinces Aditya to do it for her. Although reluctant at first, Aditya agrees due to his love for Shanaya, but soon he realizes that what he's doing is immoral.

Aditya, whose sympathy for Sanjana has now turned into love, leaves Shanaya and refuses to listen to her anymore. To end Aditya's and Sanjana's relationship, Shanaya hatches a plan by befriending Sanjana to poison her, which makes Aditya suspicious. At a movie premiere, Shanaya reveals that she actually dripped a black magic spell on the chocolates she gave to Sanjana earlier. In the bathroom, Sanjana is attacked by a swarm of cockroaches, which is really a hallucination due to the black magic of the chocolates given by Shanaya. This causes Sanjana to remove her dress and run back to the party, thus exposing her nudity to the paparazzi and the people there. The public wrongly believes this to be a deliberate publicity stunt of hers, causing her career to be on the verge of being ruined. Aditya takes her to a hospital and finds out that Shanaya is behind it. Enraged, Aditya visits Shanaya's house and damages her possessions, taking away the last bit of the poisonous water.

Agitated, Shanaya seeks Tara Dutt's help again, wanting to kill Sanjana once and for all. Tara Dutt tells Shanaya that life and death are in God's hands and that to fight God, he'll need her life force. He tells Shanaya that she has to have sex with him to enable Tara to become powerful enough to fight God, to which Shanaya agrees. At the hospital, with the help of the doctor and a priest, Aditya goes into the spirit world to fight Tara Dutt. A hard fight ensues, and Aditya defeats Tara Dutt, rescuing Sanjana's soul in the process. Back in the real world, Shanaya suffers physical damage as a result of the fight between Tara Dutt and Aditya and attempts to kill Aditya and Sanjana, only to meet failure. Aditya protects Sanjana from the defeated Shanaya, who vows that she will forever remain a star and commits suicide by pouring acid on her head. Later, the media lets Sanjana off the hook as they conclude her 'publicity stunt' was a result of a nervous breakdown she had due to stress.

Cast

[edit]

Production

[edit]

Filming

[edit]

The film began shooting on 29 January 2012, director Vikram Bhatt explained how confident he is that the film should be completed sometime in Summer 2012 and that Raaz 3 is amongst his most important films.

Promotion

[edit]

Trailer launch

[edit]

The Raaz 3 trailer was originally scheduled to be attached with the prints of Rohit Shetty's Bol Bachchan on 6 July 2012. However, it was delayed multiple times due to censoring. The theatrical trailer was officially launched on 30 July 2012 for the media, as confirmed by actress Bipasha Basu. Despite being widely speculated that it would be released to the public also, this was proven false. Later, the theatrical trailer was unveiled for the public as it was released online a day later on 31 July 2012. The theatrical trailer will also be in theatres on 3 August 2012 with Pooja Bhatt's Jism 2, as they are both under the Vishesh Films banner.

Marketing

[edit]

Raaz 3 was promoted on the Sony TV show C.I.D. Bipasha Basu and Esha Gupta promoted the film by making an appearance on a special episode of CID, which aired on 2 September 2012.[4]

Although, the film was originally planned to be released on 31 August 2012 alongside Barfi! and Joker, it was later delayed to avoid clashing with any other big film. Raaz 3 was banned for release in UAE, although is being kept under review for the adult content included in the film.[5][6]

Soundtrack

[edit]
Raaz 3
Soundtrack album by
Released4 August 2012
Recorded2011–2012
GenreFeature film soundtrack, Indian conventional music, soft rock, sufi music, Gujarati folk, punjabi folk, qawwali
Length27:03
LanguageHindi
LabelT-Series
ProducerJeet Ganguly, Rashid Khan
Jeet Gannguli chronology
Shirin Farhad Ki Toh Nikal Padi
(2012)
Raaz 3
(2012)
Aashiqui 2
(2013)

The film's music was composed by Jeet Gannguli and Rashid Khan, while the lyrics were penned by Devendra Singh, Sanjay Masoomm and Kumaar.[7]

No.TitleLyricsMusicSinger(s)Length
1."Deewana Kar Raha Hai"Devendra SinghRashid KhanJaved Ali5:38
2."Zindagi Se"Sanjay MasoommJeet GannguliShafqat Amanat Ali Khan4:50
3."Rafta Rafta"Sanjay MasoommJeet GannguliKK4:32
4."Oh My Love"Sanjay MasoommJeet GannguliSonu Nigam, Shreya Ghoshal4:57
5."Kya Raaz Hai"KumaarJeet GannguliShreya Ghoshal, Zubeen Garg3:48
6."Khayalon Mein"KumaarJeet GannguliShreya Ghoshal4:18
Total length:27:03

Release

[edit]

Raaz 3 released in India and overseas on 7 September 2012. The film was released in stereoscopic 3D, Imax 3D and 3D worldwide. Raaz 3 is the biggest release for an Emraan Hashmi film as it released on over 2000 screens in India, including in its 3D format. The film received an Adult Certificate from the Censor Board of India without any cuts.[8]

Critical reception

[edit]

The movie received mixed reviews from critics. Critics pointed out that the only saving grace of the movie was Bipasha. Taran Adarsh gave it 3.5/5 stars, commenting "If you are an enthusiast of supernatural thrillers/horror movies, RAAZ 3 should be on your list of 'things to do and watch' this weekend. Go, get ready to be spooked!" Bollywood3 awarded it 3.25/5 stars and wrote," On the whole, Raaz 3 is one movie which has everything going its way. Gritty screenplay, awesome songs and mature performances are sure shot plus points. On the other hand it would be interesting to see how family audience, who love watching popcorn entertainment respond to this film. To those who love edge of the seat horror thrillers, Raaz 3 is one film which is highly recommended. Go buy yourself a ticket and experience the thrill in 3D." Madhureeta Mukherjee of The Times of India gave it 3/5 stars while writing, "For all those who want to move over from the Ramsay Bros... go watch 'Raaz 3' in 3D, at your own risk. But don't take it to your grave." Ananya Bhattacharya of Zee News gave it 3/5 stars and stated that"Watch 'Raaz 3' for Bipasha and its 3D factor."Independent Bollywood gave 3 out of 5 stars and quoted "Some real original scares and chills this time with memorable performances." IBNLive also gave it 3/5 stars calling it a good horror film.[9][10]

Subhash K. Jha of IANS gave 2 out of 5 stars saying, "It's Bipasha who holds together the feverish proceedings. She delivers a full-bodied gutsy performance." Udita Jhunjhunwala of businessofcinema.com said, "Bhatt gets the rhythm of the suspense-building wrong, going all too rapidly from grotesque decapitation to a kiss and song scene. It does not help that the acting is also at different levels. Most of the burden to convince rests on Basu's fit shoulders – and she does. You do believe that she is menacing and wicked." [11]

Box office

[edit]

India

[edit]

Raaz 3 took a good opening of around 50% at multiplexes and 65–70% in single screens on average.[12] The opening at single screens later picked up to an excellent occupancy of 70%–100% over the noon and matinees shows.[13] Raaz 3 went on to collecting approx. 105.0 million (US$1.2 million) on its opening day,[14] thus becoming the sixteenth film ever to cross the 100 million (US$1.2 million) mark on the opening day itself.[15] The film then went on to collecting approx. 112.5 million (US$1.3 million) on its second day.[16] The film then collected approx. 140 million (US$1.7 million) on its third day, taking its opening weekend total to 357.5 million (US$4.2 million),[17] thus making it the sixth biggest weekend grosser of 2012 for a Bollywood release.[18] Raaz 3 had a huge first week where it had collected 516.9 million (US$6.1 million).[19] Raaz 3 collected 182.5 million (US$2.2 million) nett in its second weekend taking its ten-day collection to 600 million (US$7.1 million) nett.[20] It had collected 134.8 million (US$1.6 million) in its second week and 20.4 million (US$240,000) in its third week to make a total of 672.1 million (US$7.9 million) domestically.[21][22] The film ultimately grossed 674.1 million (US$8.0 million) domestically[23] and 953 million (US$11 million) worldwide.[24] Box Office India declared the film as a "Super Hit".[25]

Overseas

[edit]

Raaz 3 did not do as well overseas, as it approximately collected around US$1 million ( 55 million) plus in ten days. The film was not released in the UAE, which has been noted to have hit it hard, as it could have been the film's best International market and added another $250,000 plus in revenue. Raaz 3 was declared average by box office India.[26][27]

Awards and nominations

[edit]
Award Category Recipients and nominees Result Ref.
Dainik Bhasker Bollywood Digital Awards Antisocial Character of the Year Bipasha Basu Won
Cosmopolitan Fun Fearless Awards Best Performance by an Actor in a Negative Role Bipasha Basu Won
Dainik Bhasker Bollywood Digital Awards SuperStar of the Year (Female) Bipasha Basu Nominated
Stardust Awards Best Actress in a Thriller or Action Bipasha Basu Nominated
Star Screen Awards Best Villain Bipasha Basu Nominated
Star Screen Awards Best Actress (Popular Choice) Bipasha Basu Nominated
Zee Cine Award Best Villain Bipasha Basu Nominated
International Indian Film Academy Awards Best Performance in a Negative Role Bipasha Basu Nominated
Star Guild Awards Best Actor in Negative Role Bipasha Basu Nominated
Big Star entertainment Award Most Entertaining Actress in a Thriller Film Bipasha Basu Nominated
Big Star entertainment Award Most entertaining Film Actor - Female Bipasha Basu Nominated
Times of India Film Award Best Performance by an Actor in a Negative Role Bipasha Basu Nominated
5th Mirchi Music Awards Background Score of the Year Raju Singh Nominated [28]

Sequel

[edit]

A fourth film in the series, titled Raaz Reboot released on 16 September 2016.

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Raaz 3: The Third Dimension is a 2012 Indian Hindi-language supernatural horror film directed by Vikram Bhatt and produced by Mahesh Bhatt and Mukesh Bhatt under the Vishesh Films and Fox Star Studios banners. It serves as the third installment in the Raaz film series, following Raaz (2002) and Raaz: The Mystery Continues (2009). The film stars Bipasha Basu as the fading actress Shanaya, Emraan Hashmi as her boyfriend and director Aditya, and Esha Gupta as the rising star Sanjana, with supporting roles by Manish Chaudhary and others. Released on 7 September 2012, it was presented in stereoscopic 3D format and marked the first Indian film to receive an R rating from the MPAA for its violent content. The plot is set in the glamorous yet ruthless world of Bollywood, where Shanaya, fearing the loss of her stardom to the newcomer Sanjana, enlists Aditya's help in using to sabotage her rival's career, leading to a series of events and supernatural consequences. The film incorporates 3D effects particularly in its horror sequences and a film-within-a-film , emphasizing themes of , , and . With a runtime of 139 minutes, it blends horror elements with romantic and thriller aspects typical of the Raaz franchise. Upon release, Raaz 3: The Third Dimension achieved commercial success, grossing ₹70.07 nett in and over ₹101 worldwide, making it one of the highest-grossing Bollywood films of 2012. Critically, it received mixed reviews; while praised for its technical 3D execution and performances by and Hashmi, it was critiqued for a predictable storyline and reliance on tropes. The film contributed to the resurgence of 3D horror in Indian cinema and solidified the Bhatt family's reputation in the .

Synopsis

Plot

Shanaya, a celebrated Bollywood actress at the peak of her fame, revels in accolades, prime roles, and her romantic relationship with director Aditya. However, her world unravels when her half-sister, newcomer Sanjana, bursts onto the scene, captivating audiences with her debut performance and winning the award that Shanaya coveted, while also drawing Aditya's admiration during their collaboration on a project. Consumed by as her career fades and Sanjana ascends, Shanaya turns to , seeking aid from her tantrik associate Sonu, who summons the malevolent spirit Tara Dutt, a powerful entity demanding her life force—extracted through an intimate —as payment for his assistance. Tara Dutt provides Shanaya with a cursed of water, instructing that incremental doses administered to Sanjana will erode her sanity, career, and soul, invoking relentless supernatural torment to fulfill Shanaya's vengeful desires. Reluctantly coerced by Shanaya, Aditya befriends the unsuspecting Sanjana on the set of his latest film, disguising the cursed water as a refreshing to ensure she consumes it regularly. As the takes effect, Sanjana's descends into chaos: she experiences vivid hallucinations of grotesque clowns, swarming , and nightmarish apparitions that isolate her, sabotage her professional commitments, and drive her toward madness, all manifestations of Tara Dutt's tantric influence binding her spirit to the realm. Aditya's growing affection for Sanjana sparks suspicion toward Shanaya's manipulative schemes; he witnesses her feigned friendship with Sanjana as a ploy to accelerate the poisoning, prompting him to investigate the eerie occurrences plaguing his love interest. The hauntings escalate when Sanjana's perceptive maid uncovers traces of the and is brutally killed by the entity, heightening the stakes as Sanjana's soul teeters on the brink of eternal entrapment. In a pivotal revelation, Aditya uncovers the malevolent nature of Tara Dutt as a powerful evil spirit bound to enact vengeance through . Determined to save Sanjana, Aditya consults a and a doctor, entering a hallucinatory spirit world through a induced at the hospital, where he confronts Tara Dutt in a fierce battle amid ethereal horrors. Aditya triumphs over the entity, severing its hold on Sanjana, but the defeated spirit turns its wrath on Shanaya, possessing her in a climactic twist that mirrors the betrayal she inflicted, leading to her downfall as the cycle of tantric retribution claims its originator.

Cast

The cast of Raaz 3: The Third Dimension features a mix of established Bollywood actors known for their work in the horror and thriller genres, contributing to the film's atmospheric tension through portrayals of ambition, skepticism, and affliction. Led by , , and , the ensemble delivers performances that heighten the horror elements, with the leads embodying archetypal characters in Indian cinema: the tormented lover, the vengeful antagonist, and the innocent victim.
ActorRoleCharacter Description
Emraan HashmiAditya AroraA successful and boyfriend to Shanaya, initially skeptical of forces but drawn into investigating eerie events surrounding his loved ones. His role underscores the theme of rational disbelief clashing with otherworldly horror.
Bipasha BasuShanaya ShekharA fading at the peak of her career who, fearing , turns to to sabotage her rival, marking her evolution from glamorous lead to morally complex in the horror .
Esha GuptaSanjana KrishnaAn emerging starlet and Shanaya's half-sister whose rapid rise threatens established stars, positioning her as the vulnerable target of machinations and highlighting innocence amid escalating terror.
Manish ChaudhariTara DuttThe malevolent evil spirit summoned through , who wields powers to torment victims and demand life force in exchange for aid, central to the film's themes of forbidden and retribution.
Samir ChandraGentlemanA minor supporting figure in social scenes, contributing to the everyday backdrop that contrasts with the horror.
Mohan KapoorDoctorA medical professional involved in addressing the physical manifestations of the curse, emphasizing the blend of science and .
Supporting roles enhance the film's ensemble dynamic without overshadowing the leads. Casting choices emphasized continuity and fresh talent in the Raaz franchise, with Emraan Hashmi and Bipasha Basu reuniting from the original Raaz (2002), where they played a couple facing supernatural threats, to evoke familiarity and build on their chemistry in horror settings. Esha Gupta's inclusion marked a notable early lead role for the former model, following her debut in Jannat 2 (2012), bringing a new face to the genre's romantic and horror elements. This combination reinforced the film's appeal in Bollywood's horror landscape by blending proven stars with rising ones.

Production

Development

Raaz 3: The Third Dimension served as the third installment in the Raaz horror franchise, directed by and produced by and under their banner . The was penned by , who drew inspiration from real-life experiences within the Bollywood industry, incorporating themes of jealousy among actresses and the use of to sabotage rivals. Producer described the narrative as a blend of true stories involving Rafique, Bhatt himself, and lead actress , emphasizing the dark undercurrents of ambition and rivalry in the film industry. The project marked a deliberate push to revive 3D filmmaking in Indian cinema following its initial popularity surge, with Bhatt leveraging his prior experience directing the 3D Haunted (2011) to ensure technical proficiency. Rafique tailored the script specifically for 3D, focusing on elements like supernatural manifestations that would enhance the format's immersive effects after initial challenges in conceptualization. The production allocated a budget of approximately ₹30 crore, making it the most expensive film from the Bhatt camp since Ghulam (1998), driven by the construction of over 35 elaborate sets and the commitment to native 3D shooting with international technical consultations to control costs. The film was announced in August 2011, with commencing on January 15, 2012, ahead of an initial release target of July 6, 2012, which was later shifted to September. The initial cast announcement included and , with as the third lead, but Fernandez opted out in January 2012 and was replaced by newcomer .

Filming

for Raaz 3: The Third Dimension commenced on January 15, 2012, under the direction of , with the production aiming for a swift completion ahead of a planned release. The film was captured natively in 3D rather than through post-conversion, a choice intended to amplify the horror elements and audience immersion by making ghostly manifestations and eerie effects more visceral. To execute the 3D format effectively, Fox Star Studios brought in American 3D consultant Joe Hagg, renowned for his work on Avatar, to supervise the technical aspects of the shoot. Filming presented notable challenges in synchronizing dual-camera rigs for dynamic sequences, including the meticulous creation of 3D-compatible effects like a swarm of 800 in one key scene, which demanded several months of preparatory work to ensure seamless depth and realism. The production primarily took place in Mumbai studios to construct controlled haunted interiors and ritualistic sets, with additional exteriors simulating misty, foreboding atmospheres. The cast reported no unusual on-set occurrences despite the horror theme. The emphasis on night shoots throughout helped cultivate the film's tense, shadowy mood, though the 3D rigging required rigorous safety protocols to manage equipment handling during extended dark-hour sessions.

Music

Soundtrack

The soundtrack album for Raaz 3: The Third Dimension was released on 3 August 2012 by T-Series, ahead of the film's theatrical debut. Primarily composed by , with one track by , the album features six songs that mix romantic melodies with energetic and thematic elements suited to the film's horror narrative. The lyrics were written by Sanjay Masoom, , and Devendra Singh. The tracks include romantic ballads such as "Oh My Love" and "Rafta Rafta," an energetic rock number in "Saadda Haq," and a horror-infused piece like "Kya Raaz Hai" to heighten tension. The songs were recorded at studios in , blending acoustic guitars, synthesizers, and electronic effects to evoke both intimacy and suspense.
No.TitleSinger(s)ComposerLyricistDuration
1Deewana Kar Raha HaiDevendra Singh5:38
2Zindagi SeSanjay Masoom4:48
3Rafta RaftaKK5:02
4Oh My Love, 4:57
5Saadda Haq4:23
6Kya Raaz Hai, Saim BhatSanjay Masoom5:14
The track listing above is compiled from official album credits. Songs like "Zindagi Se" and "Oh My Love" are picturized on the lead actors, integrating romantic sequences into the plot.

Background score

The background score for Raaz 3: The Third Dimension was composed by Raju Singh, a regular collaborator with the Bhatt Films production house known for his work on horror projects. Singh's instrumental composition focused on underscoring the film's supernatural horror elements, with cues designed to amplify tension during key sequences. The score was developed in during 2012, aligning with the film's release timeline to integrate seamlessly with its 3D for immersive atmospheric effects.

Promotion

Marketing

The marketing campaign for Raaz 3: The Third Dimension emphasized the film's innovative use of 3D technology and horror elements to generate anticipation among urban audiences, leveraging a mix of television appearances, public events, and cinema partnerships. Producers from the Bhatt camp orchestrated multi-platform promotions starting in mid-2012, including strategic tie-ups with major cinema chains to highlight the immersive 3D experience. The campaign allocated significant resources to experiential activations that played on the movie's themes of and fear, aiming to create buzz through interactive and thematic stunts. A key component involved television cross-promotions, with lead actresses Bipasha Basu and Esha Gupta making guest appearances on Sony Entertainment Television's popular crime series CID in a special episode that integrated the film's plot elements for heightened engagement. This episode aired on 2 September 2012, drawing on the show's massive viewership to reach family audiences ahead of the September release. Complementing this, Bipasha Basu promoted the film on the horror anthology series Fear Files in an early September 2012 episode, where she discussed the movie's supernatural undertones, further amplifying the fear-factor narrative across broadcast media. Cinema partnerships focused on premium 3D screenings, with paid previews organized at PVR Cinemas outlets on September 6, 2012, achieving over 80% occupancy and setting a strong pre-release momentum. These underscored the film's technical advancements in 3D horror, with press meets held at PVR venues in Mumbai to showcase footage and interact with media. Publicity stunts added a viral edge, such as Basu distributing lemons and chilies to fans and tying them onto auto-rickshaws in Mumbai—a nod to Indian superstitions central to the plot—creating memorable, shareable moments that tied into the film's thematic core. Merchandising efforts featured striking posters and promotional materials spotlighting the 3D effects, bold visuals of the , and taglines like "More Horror, More Love, More " to appeal to young adults. Collaborations extended to brand tie-ins, including an association with Oscar innerwear for stylized promotional events in , where the participated in fashion-forward activations blending sensuality with horror aesthetics. Mall promotions in cities like , , and involved live appearances by Hashmi, Basu, and Gupta, hosting interactive sessions and photo ops to build excitement among youth demographics. Overall, these strategies targeted urban centers, fostering a sense of immersive terror that contributed to the film's pre-release hype without delving into trailer-specific launches.

Trailer launch

The first official trailer for Raaz 3: The Third Dimension was unveiled at a launch event held on 31 July 2012 at PVR in , attended by lead actors and , along with director and producers and . The approximately 2:30-minute trailer highlighted the film's 3D horror elements, including sequences involving and threats, while teasing the romantic triangle among the stars without revealing major plot points. It was released online the following day via T-Series' channel and attached to theatrical screenings of Jism 2 starting 3 August 2012. A subsequent promotional teaser, emphasizing visuals and brief star cameos, was made available online in August 2012 to further build anticipation. The trailers generated significant buzz for their innovative , with the primary one praised for delivering creepy, immersive 3D moments that heightened excitement for the film's horror-romance blend.

Release and reception

Release

Raaz 3: The Third Dimension was released worldwide on 7 September 2012, marking a simultaneous launch in both 3D and 2D formats across and international markets. The film was distributed in by Fox Star Studios and screened on approximately 2,250 screens domestically. Internationally, distribution was managed by Fox International Productions, with limited releases in select territories including the and . However, it was banned in the due to its content. The film received an 'A' (Adult) certification from the Central Board of Film Certification (CBFC) in India, allowing viewing by audiences above 18 years without any required cuts. It was presented primarily in stereoscopic 3D formats to enhance its horror elements, alongside standard 2D screenings, as the production was natively shot in 3D rather than converted post-production. Following its theatrical run, the film was made available on in , with the DVD release on 1 November 2012 and the Blu-ray edition, including 3D support, on 9 December 2012, both distributed by Reliance Home Video & Games. It later became available for streaming on platforms such as and is currently accessible on in (as of 2025).

Critical reception

Raaz 3: The Third Dimension received mixed reviews from critics upon its release, with praise centered on its technical execution and lead performances, while the storyline drew frequent criticism for its predictability. On , the film holds an average rating of 4.2 out of 10 based on over 4,000 user votes. Critics' verdicts varied, with of awarding it 3.5 out of 5 stars, describing it as "suitably atmospheric" and "spine-chilling" for relying on a well-told tale rather than excessive . Similarly, gave it 3 out of 5, noting the glossy production values and some innovative 3D sequences that enhanced the horror elements. Vikram Bhatt's direction was commended for effectively building scares through atmospheric tension, particularly in the first half, where the use of 3D added depth to horror moments like ghostly apparitions and rituals. Bipasha Basu's portrayal of the ambitious and vengeful Shanaya was a standout, with reviewers highlighting her intense and glamorous performance as the film's emotional core; praised her for carrying the "feverish proceedings" with a "full-bodied, gutsy" presence. also received positive mentions for her emotional vulnerability in key scenes. However, the film's script faced significant backlash for its formulaic and predictable narrative, heavily reliant on clichéd tropes such as and overused jump scares, which lost impact in the weaker second half. of CNN-IBN rated it 2 out of 5, calling it "dull, lazy " that employed "all the usual horror-movie tropes" without , resulting in a visually flat experience despite the 3D format. Koimoi's review echoed this, criticizing the "paper-thin script" and "story of convenience" that led to endless screaming and annoyance rather than genuine frights. did not publish a formal review, but broader critical consensus, including from , described the overall reception as mixed, with the horror failing to impress beyond surface-level thrills. Audience reception has been more negative than critics, with the Rotten Tomatoes Tomatometer at 60% based on 5 reviews and audience score at 35% based on over 250 ratings (as of 2025), though many appreciated the film's entertainment value through its blend of romance, sensuality, and scares. This highlighted viewers' varied tolerance for the genre's conventions, prioritizing Bipasha's star power and 3D spectacle over narrative depth.

Box office

India

Raaz 3: The Third Dimension achieved a strong domestic opening, collecting ₹36.02 nett over its first weekend ( to Sunday), driven primarily by multiplex audiences attracted to the film's 3D format and premium ticket pricing. This performance marked it as one of the highest-opening horror films of the year, with daily breakdowns showing ₹10.47 on , followed by higher collections on and Sunday due to positive word-of-mouth and the novelty of 3D visuals. The 3D hype from promotional campaigns contributed to this robust start, particularly in urban centers. The film sustained momentum into subsequent weeks, amassing ₹55.25 crore nett in its first week and reaching a total of ₹70.07 crore nett over its lifetime run, primarily within the first five weeks before collections tapered off. Box Office India declared it a super hit, as the earnings comfortably exceeded its budget, yielding substantial profits. Regionally, the film dominated the circuit with ₹20.69 crore nett, benefiting from strong urban multiplex turnout in , while the Delhi/UP circuit contributed ₹15.58 crore nett, underscoring its appeal in northern markets. In contrast, performance in was moderate, with /Kerala yielding only ₹1.03 crore nett and other southern circuits adding minimally, limited by lower penetration of films and fewer 3D screens in the region. Overall, the territorial breakdown highlighted the film's reliance on key circuits for its box office success.

Overseas

Raaz 3: The Third Dimension earned $300,000 in its overseas opening weekend across key markets including the , , , and . The film's international performance was driven by audiences in these regions, with contributing $121,296 in the first weekend alone. The movie ultimately grossed $675,000 overseas, reflecting moderate appeal among the in established Bollywood markets. In the , it collected a total of £202,500 from 19 screens, marking a strong territorial showing. The and Canada generated $165,000 overall, with an opening weekend of $95,301, while added $96,000 to the tally. These figures are based on 2012 exchange rates as reported by industry trackers. Contributing to a cumulative worldwide gross of ₹101.1 , the overseas earnings supplemented the film's global financial outcome without release in certain Gulf markets due to issues.

Accolades

Awards

Raaz 3: The Third Dimension and its cast received recognition at various award ceremonies in , honoring achievements from the 2012 release year, with a focus on performance and technical elements. won the Best Performance by an Actor in a Negative at the Bollywood Cosmopolitan Awards for her portrayal of the Shanaya. She also secured the Antisocial Character of the Year at the Bollywood Web Awards, highlighting her compelling depiction of a jealous resorting to . The production won the Best award at the Times of India Film Awards for its . These wins underscored the film's emphasis on strong female leads in horror genres and innovative 3D techniques, contributing to a total of three awards across categories that celebrated both acting prowess and innovative filmmaking techniques.

Nominations

Raaz 3: The Third Dimension, released in 2012, garnered nine nominations across several prominent Indian film awards ceremonies in 2013, reflecting its entry into the award cycles for that year and providing visibility to the horror genre amid dominance by dramas and comedies like Barfi!. The 's nominations largely centered on lead actress Bipasha Basu's portrayal of the Shanaya, earning her recognition for negative and thriller performances, while co-lead received notice for his lead role. These nods underscored the film's technical and performative strengths in a year where horror entries were underrepresented.
Award CeremonyCategoryNomineeOutcome
IIFA Awards 2013Best ActressNominated (lost to for )
IIFA Awards 2013Best Performance in a Negative RoleNominated (lost to for Agneepath)
Screen Awards 2013Best Actor (Male)Nominated
Screen Awards 2013Best Performance in a Negative RoleNominated
Stardust Awards 2013Best Actress in a Thriller or Action (Reader's Choice)Nominated
Stardust Awards 2013Best Actress in a Thriller or Action (Jury's Choice)Nominated
Stardust Awards 2013Superstar of Tomorrow (Female)Nominated
TOIFA 2013Best Actor in a Negative RoleNominated
BIG Star Entertainment Awards 2013Most Entertaining Actress in a Thriller FilmNominated

Franchise continuation

Legacy

Raaz 3 played a pivotal role in reviving 3D technology within Bollywood horror cinema, positioning itself as a key effort to restore the format's prominence following earlier experimental uses. Directed by , the film was crafted with the explicit goal of elevating 3D storytelling in Indian films, blending supernatural elements with visual effects to enhance the horror experience. This approach influenced subsequent productions from Bhatt Productions, such as the 2014 monster horror , which continued the trend of 3D integration in the genre. The film significantly popularized tropes of and vendettas in mainstream Bollywood narratives, particularly those tied to industry rivalry and jealousy. Drawing inspiration from rumored real-life instances of actresses employing practices to advance their careers, Raaz 3 brought these themes into the spotlight, influencing later depictions of ambition-fueled sorcery in Indian cinema. Its exploration of these elements resonated culturally, embedding as a recurring motif in discussions of Bollywood's darker undercurrents. Retrospectively, Raaz 3 has been recognized in compilations of notable Bhatt Productions horror films for its commercial success and stylistic innovations, contributing to the studio's in the . It further cemented Emraan Hashmi's public persona as Bollywood's "serial kisser" through extended intimate scenes with co-stars and , a tag that defined much of his early career image. The film's enduring appeal is evident in its ongoing availability on streaming platforms like , where it continues to attract viewers interested in thrillers. Anniversary observances in media, including those marking its 13th year in 2025, underscore its among horror enthusiasts, who praise its blend of romance, scares, and visual flair. This legacy paved the way for franchise extensions, such as the 2016 release .

Reboot

Raaz: Reboot, the fourth installment in the Raaz horror franchise, was announced as a reboot to revitalize the series following the success of previous entries, with production beginning in early 2016 under the direction of . The film was released on 16 September 2016, featuring in a lead role—marking his return to the franchise after starring in the first and second films—alongside a new cast including and as the central couple. Unlike direct sequels, it presented a fresh while maintaining the series' horror elements. The plot centers on newlyweds Rehaan (Gaurav Arora) and Shaina (Kriti Kharbanda), who relocate from Mumbai to Romania for Rehaan's new banking job, only for Shaina to encounter terrifying paranormal occurrences in their new home, leading to the revelation of hidden secrets tied to the property's dark history. Emraan Hashmi plays a mysterious figure connected to these events, emphasizing themes of mystery, betrayal, and the supernatural, but the story operates as a standalone tale without continuing the specific storyline from Raaz 3: The Third Dimension. This approach aimed to loosely tie into the broader Raaz universe through its horror motifs, attempting to recapture the 3D spectacle and commercial appeal of Raaz 3. Production for had a budget of ₹31 and was primarily shot on in , , to capture an atmospheric, international setting for its horror sequences. The film marked a shift with its entirely new lead pairing and format, diverging from the recurring cast dynamics of earlier entries. Producer stated in 2016 that would be the final installment in the franchise, citing the need to conclude the series after 14 years to avoid repetition and allow for new creative directions. At the box office, collected approximately ₹30.29 nett in , underperforming significantly compared to Raaz 3's ₹70.07 nett, which contributed to the franchise's mixed closure on a less impactful note. As of November 2025, no further films in the Raaz franchise have been released.

References

Add your contribution
Related Hubs
User Avatar
No comments yet.