Red or Black?
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Red or Black?

Red or Black? is a British television game show which was broadcast on ITV between 3 September 2011 and 29 September 2012.

In each round, contestants choose red or black, with those that choose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires. Over 100,000 members of the public applied to be on the show, with the numbers being reduced down to a different final eight contestants per live show each night for seven nights. Whilst most rounds varied, there were two standard rounds in each live final: "Duel" where the final two contestants went head to head, and the final round where the winner chose a colour on a giant wheel similar to that used in roulette. Celebrities including Jedward, David Hasselhoff and One Direction were involved in the rounds of the show where contestants must choose either red or black in order to pass to the next round, while the show was filmed at locations such as Battersea Power Station and the set of Coronation Street.

Red or Black? was commissioned for a second series, which featured the format having been revamped significantly. While the first series featured six pre-recorded rounds in several different locations and four live rounds, the second series featured six pre-recorded rounds that take place in either the Red or Black? Arena or in the studio. Celebrities such as Carol Vorderman, Jonathan Ross and Little Mix were involved in the rounds for this series.

The show is a joint production between Syco TV and ITV Studios, and was initially broadcast on ITV nightly over the course of seven nights from Saturday to the following Saturday, with the exception of the Tuesday night. The show also featured several Syco-related music acts. Sponsorship for the first series was initially targeted at National Lottery operator Camelot Group, but eventually went with Jackpotjoy owner Gamesys and Domino's Pizza. The second series was sponsored by controversial loans site wonga.com.

In the week where the first series of Red or Black? aired, ITV gained a much larger audience share than it had in the week directly previous, where it had been beaten by BBC One on six out of seven nights. Despite this, reviews of the first series were universally negative, and additional criticism was leveled at the show when it was discovered that Nathan Hageman, the first winner of the £1m prize, had a criminal record. This led to ITV dropping three other contestants from the show, with at least one withdrawn because of their criminal record. This was also a major factor in the pre-recording of series 2.[citation needed]

An initial pilot of the show was ordered in 2003 by ITV, from production company FremantleMedia, and was commissioned by Claudia Rosencrantz, who was the controller of entertainment at ITV at the time. It was presented by Brian Conley, but was not broadcast; a series was not produced. Rosencrantz spoke of the pilot in 2011, "I didn't believe people would like to see someone win a vast sum of money, with no skills at all involved. Second, gambling is not a spectator sport, you get an adrenaline rush from participating in it." Richard Holloway, who worked with FremantleMedia at the time of producing the pilot, said, "It was a novel idea, you could win a million pounds eventually, I was surprised it didn't go to series." Rosencrantz left ITV in 2006, and there has been a significant turnover in staff since the pilot was originally put together.

The show was launched by ITV and Syco at the Millennium Hotel Mayfair, London, on 3 May 2011.[citation needed] The initial recruitment phase for contestants lasted until 13 May. The updated format was conceived by Simon Cowell, who said that it was inspired by roulette and the story of Ashley Revell, who had bet his entire life savings on "red" in a roulette game in Las Vegas. It is the most expensive game show in history, at around £1.5m per episode. ITV's director of entertainment and comedy, Elaine Bedell, was contacted by Cowell, "This being Simon this was at 1.30 am, but even then it was quite a compelling idea". When later talking about the £1m prize on offer each night, Cowell said, "It's expensive if you have to give away a million every night but we have insurance for that."

Being a co-production between Syco TV and ITV Studios, Cowell began planning for international versions straight away, saying, "I'd love to take it around the world. I think the concept works. If it succeeds it will travel. We've got interest in America already." Some Syco-managed acts appeared on the show, including Leona Lewis on the first episode.

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