Little Mix

Little Mix are an English girl group formed in 2010 during the seventh series of the ITV talent competition The X Factor, originally comprising vocalists Jade Thirlwall, Leigh-Anne Pinnock, Perrie Edwards, and Jesy Nelson.^[1] The quartet emerged as the first group—and first girl group—to win the programme, defeating solo acts and other categories in the 2011 final.^[1] Their debut single "Wings" and album DNA followed in 2012, establishing them in the UK charts with subsequent releases blending pop, R&B, and dance elements across six studio albums.^[2] The group achieved commercial success, selling over 50 million records worldwide and securing five UK number-one singles, including "Shout Out to My Ex" and "Sweet Melody," alongside multiple top-ten albums certified platinum by the British Phonographic Industry.^[1][3] Awards include three Brit Awards, notably the British Group category in 2021—the first for a girl group since 1980—and recognition from MTV Europe Music Awards for their international appeal.^[1] Jesy Nelson's departure in December 2020 stemmed from the cumulative strain of online trolling, body image pressures, and performance demands on her mental health, after which the remaining trio completed their final album Between Us and Confetti Tour.^[4] In late 2021, Thirlwall, Pinnock, and Edwards announced an indefinite hiatus post-tour to pursue solo ventures, affirming the group's enduring bond without plans for permanent disbandment.^[5]

History

2011–2012: Formation and The X Factor

Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thirlwall auditioned individually as solo contestants for the eighth series of the British talent show The X Factor, which began airing on ITV on 20 August 2011.^[6] None advanced past the initial stages on their own, but the judges—Gary Barlow, Kelly Rowland, Louis Walsh, and Tulisa Contostavlos—opted to combine them into a four-piece girl group during the bootcamp phase.^[7] Initially named Rhythmix, the group received mentorship from Tulisa Contostavlos and progressed to the live shows with performances blending pop, R&B, and harmony-driven arrangements.^[8] On 28 October 2011, ahead of the live broadcasts, Rhythmix rebranded as Little Mix after a Brighton-based children's music charity of the same name threatened legal action over potential trademark conflicts, prompting the show's producers to avoid litigation.^[9] The name "Little Mix" was selected internally to evoke their youthful energy and mixed musical styles, allowing them to continue without disruption.^[10] Little Mix advanced through the competition's weekly themed live shows, eliminating rivals via public vote, and reached the final against soloist Marcus Collins. On 11 December 2011, they were declared winners with over 53% of the final vote, marking the first time a group—and specifically a girl group—had triumphed in the UK edition of The X Factor.^[11] Their victory secured a £1 million recording contract with Syco Music and immediate commercial opportunities, though it drew mixed reactions from critics questioning the viability of judge-assembled acts.^[8]

2012–2013: DNA and international breakthrough

Following their victory on The X Factor in December 2011, Little Mix released their debut single "Wings" on 26 August 2012, which debuted at number one on the UK Singles Chart, selling 106,766 copies in its first week.^[12] The track also topped the Irish Singles Chart and entered the top ten in several other European countries, including Slovakia and New Zealand.^[13] Their debut album DNA followed on 19 November 2012 in the United Kingdom, peaking at number three on the UK Albums Chart and achieving sales of over 234,000 copies by the end of the year.^[14] The album featured pop and R&B influences, with subsequent singles like "DNA" and "Change Your Life" both reaching the UK top ten, the latter certified platinum for over 600,000 units sold.^[15] In early 2013, Little Mix embarked on their debut headlining tour, the DNA Tour, comprising 23 dates across the United Kingdom and Ireland from January to February, performing in venues such as the York Barbican Centre and Glasgow Clyde Auditorium.^[16] The tour showcased tracks from DNA alongside covers, drawing strong attendance and positive reviews for their vocal harmonies and stage energy. Efforts for international expansion intensified in 2013, with DNA released in the United States on 28 May, debuting at number four on the Billboard 200 and selling over 50,000 copies in its first week.^[17] The group undertook a promotional tour across eight US states, including performances in Miami, Chicago, and Los Angeles, marking their initial breakthrough in the American market despite limited radio play.^[18][19] During this period, Little Mix received nominations for British Single and British Breakthrough Act at the 2013 BRIT Awards, reflecting their rising domestic profile, though they did not win.^[20] The era solidified their position as the first group formed on The X Factor to achieve sustained commercial success with original material.

2013–2014: Salute

Little Mix released the lead single "Move" from their second studio album on 3 November 2013, following its first airplay on 23 September 2013; the track peaked at number 3 on the UK Singles Chart.^[21] The album, titled Salute, followed on 11 November 2013 in the United Kingdom and debuted at number 4 on the UK Albums Chart, eventually certified platinum by the British Phonographic Industry for sales exceeding 300,000 copies.^[2][22] In the United States, Salute arrived on 4 February 2014.^[23] The second single, "Little Me", was issued on 30 December 2013 and reached number 14 on the UK Singles Chart.^[24] The title track "Salute" served as the third and final single, released on 3 May 2014, also peaking at number 14 in the UK.^[25] During this period, the group supported Demi Lovato on select dates of her Neon Lights Tour in February and March 2014.^[26] Little Mix launched the Salute Tour on 16 May 2014 at the LG Arena in Birmingham, England, concluding the UK leg on 27 July 2014 in Scarborough; the production featured high-energy choreography and a setlist blending tracks from DNA and Salute.^[27] In April 2014, they announced an extension to North America, commencing 10 September 2014 in Boca Raton, Florida, marking their first headlining tour in the region with 16 dates across major cities.^[28] The group received the Japan Gold Disc Award for New Artist of the Year in 2014 for their international efforts.^[29]

2015–2016: Get Weird

Get Weird, Little Mix's third studio album, was released on 6 November 2015 by Syco Music and Columbia Records.^[30] The group increased their songwriting involvement compared to prior releases, co-writing tracks with collaborators including Jess Glynne, Ed Drewett, and Camille Purcell.^[30] Production featured contributions from Steve Mac, Electric, TMS, and Maegan Cottone.^[31] The album debuted at number two on the UK Albums Chart, with first-week sales of 60,053 copies, and later became the longest-charting girl group album on that chart.^[32] The lead single, "Black Magic", was released digitally on 21 August 2015 following its music video premiere on 29 May 2015, and it reached number one on the UK Singles Chart.^[33] Follow-up singles included "Love Me Like You", released on 16 October 2015, which peaked at number 11 in the UK, and "Secret Love Song", featuring Jason Derulo, issued on 25 March 2016 and reaching number six.^[30] "Hair", featuring Sean Paul, was released as a promotional single on 30 July 2015 but did not enter the top 40.^[30] In support of the album, Little Mix embarked on The Get Weird Tour, commencing on 13 March 2016 at Cardiff's Motorpoint Arena and initially covering UK and Irish arenas through early April.^[34] The tour expanded to include European dates starting 12 June 2016, followed by legs in Oceania and Asia in May and concluding on 27 August 2016 in Newmarket, England.^[35] By March 2016, the UK arena shows had sold over 300,000 tickets, marking the highest-selling UK arena tour of that year at the time.^[36] The album's promotion also aligned with Jesy Nelson's brief hiatus from public appearances in 2016 due to health issues, though she participated in the tour.

2016–2019: Glory Days and LM5

Little Mix released their third studio album, Glory Days, on 18 November 2016 through Syco and Columbia Records.^[37] The album debuted at number one on the UK Albums Chart, marking the group's first chart-topping album and the highest first-week sales for a British female group since 1993, with 96,000 combined units.^{[38] [39]} It remained at number one for a second week before accumulating 23 weeks in the top 10 and setting a record for the longest stay in the UK top 40 by a girl group album, with 48 consecutive weeks.^{[40] [41]} The lead single, "Shout Out to My Ex", preceded the album on 13 October 2016 and topped the UK Singles Chart for three consecutive weeks, becoming the group's third number-one single.^[42] Follow-up singles "Touch" peaked at number four, "No More Sad Songs" at number six, and "Power" at number six on the same chart, contributing to the album's promotion.^[2] In February 2017, the group won the Brit Award for British Single of the Year for "Shout Out to My Ex", the first such win for a girl group.^[43] The Glory Days Tour commenced on 21 May 2017 in Birkenhead, England, as an arena tour across the UK and Ireland, featuring performances of album tracks alongside prior hits.^[44] A platinum edition of Glory Days followed on 24 November 2017, adding remixes including "Reggaetón Lento (Remix)" with CNCO, which reached number five on the UK Singles Chart.^[45] The album's extended chart longevity reflected sustained fan engagement, with over 1.1 million pure sales in the UK by later estimates.^[46] In 2018, Little Mix announced their fourth studio album, LM5, released on 16 November through the same labels, emphasizing themes of empowerment and group dynamics.^[47] It debuted at number three on the UK Albums Chart and achieved platinum certification for 300,000 units.^[42] The lead single "Woman Like Me" featuring Nicki Minaj, released 12 October 2018, peaked at number two on the UK Singles Chart and earned the Global Award for Best Song in 2019.^{[48] [49]} Subsequent singles "Think About Us" featuring Ty Dolla Sign reached number nine, while "Told You So" charted at number 13.^[2] The group received the Global Award for Best Group in March 2019, with Jesy Nelson dedicating it to fans amid her ongoing struggles with online trolling and body image pressures documented in prior years.^[49] The LM5 Tour launched in Europe on 16 September 2019, including UK dates from October, concluding at The O2 Arena in London on 22 November, with performances drawing over 15,000 attendees per major show.^{[47] [50]} This period solidified Little Mix's commercial dominance in the UK market, with Glory Days and LM5 contributing to cumulative sales exceeding five million equivalent units for Glory Days alone.^[46]

2020: Confetti, Jesy Nelson's departure, and interim projects

In March 2020, Little Mix released "Break Up Song" as the lead single from their sixth studio album, Confetti, amid the early stages of the COVID-19 pandemic lockdowns in the United Kingdom.^[51] The track, co-written by the group members and produced by Shellback, addressed themes of post-breakup resilience and debuted at number six on the UK Singles Chart.^[51] Follow-up singles included "Holiday" on July 24, which featured a nostalgic, upbeat vibe evoking pre-pandemic escapism, and "Sweet Melody" on October 23, sampling Jermaine Stewart's 1980s hit "Sweet Dreams" and peaking at number two in the UK. These releases marked a shift toward greater creative control, with the group handling more songwriting and production remotely during restrictions. Confetti was released on November 6, 2020, through RCA Records, following an announcement of the title and artwork on September 16.^[51][52] The album, comprising 13 tracks largely recorded prior to the pandemic, debuted at number two on the UK Albums Chart and emphasized pop with R&B and dance influences, including self-produced elements by members Jade Thirlwall, Leigh-Anne Pinnock, and Perrie Edwards.^[53][52] It served as the final Little Mix project featuring Jesy Nelson, who contributed to its creation but began showing signs of strain during promotion.^[54] On November 2020, Nelson's publicist confirmed she was taking extended time off from the group for private medical reasons, shortly after Confetti's release.^[55] On December 14, Nelson announced her permanent departure from Little Mix after nine years, stating that the "constant pressure" of group life had severely impacted her mental health, leading to a decision prioritizing personal well-being over continued performances and commitments.^[56][57] The remaining members expressed support in a joint statement, affirming their friendship while committing to proceed as a trio.^[56] Following Nelson's exit late in the year, the trio focused on interim efforts to sustain momentum from Confetti, including virtual promotions and early planning for live adaptations amid ongoing pandemic limitations, though no major new group releases occurred in the remaining weeks of 2020.^[56] Individual members began exploring personal projects quietly, setting the stage for solo transitions, while the group emphasized continuity in their public communications.^[55]

2021–2022: Between Us, final tours as a trio, and hiatus

In August 2021, Little Mix announced Between Us, their first greatest hits compilation, which was released on 12 November 2021 via RCA Records.^[58] The album compiled 18 of the group's prior singles alongside five new tracks, including the title song "Between Us". It marked the trio's first major release following Jesy Nelson's departure, emphasizing their decade-long career trajectory.^[59] On 2 December 2021, the remaining members—Jade Thirlwall, Leigh-Anne Pinnock, and Perrie Edwards—announced an indefinite hiatus after completing their Confetti Tour in 2022, stating it was not a breakup but a pause after 10 years together to pursue individual projects and family priorities.^[5] They described the decision as stemming from the group's intense schedule, assuring fans of their enduring friendship and potential future collaboration.^[60] The Confetti Tour, originally planned for 2021 but postponed due to COVID-19 restrictions, commenced on 9 April 2022 at the SSE Arena in Belfast and concluded on 14 May 2022 at The O2 Arena in London, comprising 25 sold-out arena dates across the UK and Ireland with support from Since September.^{[61] [62]} As the group's final performances as a trio, the shows featured high-energy sets drawing from their catalog, including Confetti tracks and hits from Between Us, with the members confirming during the tour that it represented their last outing in this format before the hiatus.^{[63] [64]}

2022–2025: Indefinite hiatus and members' solo transitions

Following the completion of their Confetti Tour on 16 May 2022 at The O2 Arena in London, Little Mix entered an indefinite hiatus, as originally announced on 2 December 2021, allowing the remaining members—Perrie Edwards, Jade Thirlwall, and Leigh-Anne Pinnock—to focus on individual endeavors.^[65][5] The group emphasized in their announcement video that the break was not a permanent split, stating, "We are sisters and forever family," with intentions to pursue solo projects while maintaining their bond.^[5] Perrie Edwards initiated her solo career with the release of "Forget About Us" on 12 April 2024, which featured featured artist Tom Grennan and debuted at number six on the UK Singles Chart.^[66] Her self-titled debut album, Perrie, followed on 26 September 2025 via Columbia Records, peaking at number three on the UK Albums Chart and marking her as the first Little Mix member to achieve a top-five solo album debut. Edwards described the transition as "so scary" after over a decade in the group, highlighting the shift to solo songwriting and production independence.^[67] Jade Thirlwall, performing under the mononym JADE, launched her solo era with "Angel of My Dreams" on 19 July 2024 through RCA Records, a track blending pop, R&B, and cabaret influences that peaked at number seven on the UK Singles Chart and earned a BRIT Award nomination. Subsequent singles included "Fantasy," "Midnight Cowboy," and "IT Girl" in 2024–2025, leading to her debut album That's Showbiz Baby! on 12 September 2025, which explored themes of fame and personal reinvention.^[68] Thirlwall affirmed the group's future in a September 2025 interview, promising a reunion "three years" post-hiatus, contingent on aligning solo schedules.^[69] Leigh-Anne Pinnock released her debut solo single "Don't Say Love" on 16 June 2023, which reached number seven on the UK Singles Chart and addressed themes of resilience post-relationship.^[70] Follow-up releases included "My Love" featuring Ayra Starr and "Stealin' Love" in 2023–2024, with "Been A Minute" arriving on 18 July 2025; her debut album My Ego Told Me To is slated for 20 February 2026, accompanied by a UK and European tour.^[71][72] Pinnock has also ventured into acting and narration, expanding beyond music during the hiatus period.^[73] Throughout 2023–2025, the members occasionally collaborated informally, such as Pinnock and Thirlwall proposing a potential "Little Mix festival" featuring solo sets in October 2025, signaling ongoing camaraderie without formal group activity.^[74] No official reunion has occurred as of October 2025, with the hiatus remaining indefinite to accommodate these parallel solo trajectories.^[75]

Artistry

Musical style and influences

Little Mix's music primarily encompasses pop with integrations of R&B and dance-pop, characterized by intricate vocal harmonies and dynamic production that highlight the members' vocal ranges and group synergy.^[76][77] Early releases like their 2012 debut album DNA leaned into upbeat pop-R&B tracks with hip-hop inflections, while subsequent works expanded to include electropop elements in Salute (2013) and trap influences in Get Weird (2015).^[78] Later albums such as Glory Days (2016) and Confetti (2020) incorporated disco grooves and retro-funk vibes alongside empowerment-themed lyrics, reflecting a maturation from youthful pop to more assertive, genre-blending anthems.^[79] The group drew inspiration from 1990s R&B girl groups and solo powerhouses, embracing the vocal prowess and attitude of acts like Destiny's Child, TLC, and the Spice Girls, which informed their harmonic structures and thematic focus on female solidarity.^[80] Individual members cited diverse influences shaping their contributions: Perrie Edwards referenced Christina Aguilera, Whitney Houston, and Michael Jackson for vocal technique and performance energy; Leigh-Anne Pinnock highlighted Mariah Carey's melismatic runs; Jade Thirlwall pointed to Diana Ross and the Spice Girls for charisma and pop accessibility; and Jesy Nelson named TLC, the Spice Girls, and Missy Elliott for rhythmic edge and body-positive messaging.^[81] These influences manifested in Little Mix's emphasis on live vocal delivery and songwriting that prioritized authenticity over formulaic trends, distinguishing them amid contemporary pop acts.^[82]

Vocals and songwriting contributions

Little Mix's vocal dynamics relied on the complementary strengths of its members, enabling complex layering and live replication of studio arrangements. Perrie Edwards frequently led with powerful high belts and soprano extensions, as showcased in live covers such as Beyoncé's "Listen" during promotional performances. Jade Thirlwall anchored lower registers with precise intonation and rap delivery, often handling verses in tracks like "Hair" from Salute. Leigh-Anne Pinnock contributed soulful, R&B-tinged ad-libs and harmonies, evident in her prominent role on "Touch" from Glory Days. Jesy Nelson provided contralto depth and versatility in mid-range supports until her 2020 departure, though a producer later claimed her parts on the quartet's final single "No Time for Tears" were sung by an impersonator due to her limited availability.^[83][84][85] The group's signature four-part harmonies emphasized blend over individual showcase, with techniques including seamless falsetto-to-chest voice transitions and tight interval stacking, as analyzed in performances of "Love Song." This approach allowed for dynamic builds in songs like "Shout Out to My Ex," where overlapping vocals created rhythmic density without relying heavily on production effects during live sets. Post-Nelson, the trio adapted by redistributing parts, maintaining vocal density through Edwards' extensions and Thirlwall's foundational tones.^[86][87] Songwriting contributions grew from minimal on debut album DNA (2012) to substantial co-authorship on later releases, reflecting the members' push for creative control amid industry constraints. Jade Thirlwall amassed credits on over fifty tracks across six albums, often infusing queer and personal narratives, as in "Cut You Off" from Confetti (2020). Leigh-Anne Pinnock co-wrote key hits including "Wings" (2012) and "Shout Out to My Ex" (2016), both reaching number one in the UK. The group co-wrote empowerment-focused material on LM5 (2018), such as "Woman Like Me," drawing from lived experiences of sexism. Perrie Edwards and Jesy Nelson had fewer credits—Edwards on select tracks like those from Get Weird (2015)—with Edwards later extending to external projects.^{[88][89][82][90]}

Production and collaborations

Little Mix's production process emphasized collaborative efforts with seasoned producers to craft their pop-oriented sound, incorporating elements of R&B, dance, and electronic music. For their debut album DNA (2012), the group partnered with producers like the British team Xenomania, known for their work on dynamic pop tracks. Subsequent albums featured TMS (Tom Barnes, Pete Kelleher, and Ben Kohn), who handled production on hits such as "Little Me" from Salute (2013), blending layered vocals with upbeat rhythms. Later projects involved MNEK, who co-wrote and produced "Touch" from Get Weird (2015) and "Sweet Melody" from Confetti (2020), infusing tracks with infectious hooks and contemporary production techniques.^[91][92] Group members played an active role in songwriting, particularly Jade Thirlwall and Leigh-Anne Pinnock, who amassed the most credits across their discography. Thirlwall and Pinnock co-wrote tracks like "The National Manthem" on LM5 (2018), often drawing from personal experiences to shape lyrics on empowerment and relationships. Perrie Edwards and former member Jesy Nelson contributed fewer credits, with Edwards involved in songs such as "Think About Us" from LM5. This hands-on approach intensified in later albums like Confetti, where the trio worked closely with writers including Kamille and Tre-Jean Marie in studio sessions.^[93] Notable musical collaborations highlighted Little Mix's versatility, pairing their harmonies with diverse artists. They featured Missy Elliott on "How Ya Doin'?" from Get Weird, merging hip-hop flows with pop energy; the track peaked at number seven on the UK Singles Chart. Other feats include "Secret Love Song" with Jason Derulo from Get Weird, a ballad addressing hidden relationships that reached number four in the UK, and "Woman Like Me" with Nicki Minaj from LM5, which debuted at number five. International crossovers like the "Reggaetón Lento (Remix)" with CNCO in 2017 topped charts in several Latin American countries and hit number 13 in the UK. Additional partnerships encompassed "Hair" with Sean Paul on Salute, "Think About Us" with Ty Dolla $ign, and "Heartbreak Anthem" with David Guetta and Galantis in 2021, showcasing their adaptability across genres.^[94][95]

Public image and commercial reception

Group branding and member personas

Little Mix established a group brand emphasizing sassiness, female empowerment, and vocal authenticity, rejecting hyper-sexualized tropes common in pop girl groups by focusing on confident attitudes and relatable narratives of independence and resilience. In a 2015 interview, the members stated that their appeal lay in "sassy" personas rather than provocative performances like "gyrating on the floor," aligning with their promotion of self-assurance through hits like "Wings" (2012) and "Shout Out to My Ex" (2016).^[96] This branding extended to themes of body positivity and mutual support, as seen in campaigns defying industry norms of uniform attractiveness and instead highlighting diverse body types and personalities.^[97] Early marketing efforts reinforced individual distinction within the collective identity, particularly during the 2012 DNA era, when each member received a personalized logo inspired by the Spice Girls' model to foster fan connections with specific traits. Jade Thirlwall's bow symbolized elegance and wit; Leigh-Anne Pinnock's cap evoked urban coolness; Perrie Edwards' flower represented femininity and approachability; and Jesy Nelson's boombox connoted rhythmic energy and street style. These symbols, brainstormed collaboratively, aided in delineating roles for younger audiences, with Thirlwall often emerging as the humorous spokesperson, Pinnock as the bold rapper tackling inequality, Edwards as the melodic high-note specialist with a bubbly demeanor, and Nelson as the dancer navigating public scrutiny over appearance.^[98] As the group transitioned to a trio following Jesy Nelson's 2020 departure, branding shifted toward matured empowerment anthems on albums like Confetti (2020), maintaining core elements of kindness, independence, and feminist messaging while amplifying solo-like versatility among remaining members.^{[82] [99]} This evolution preserved their image as a unit of authentic friendship, with public personas underscoring resilience against media pressures like body shaming and sexism.^[97]

Sales figures and chart performance

Little Mix have sold over 50 million records worldwide, according to reports from their label Sony Music UK and Billboard.^[100][1] In the United Kingdom, the group accumulated more than 19.6 million certified units across albums, singles, and tracks by official BPI awards, establishing them as the best-selling girl group domestically.^[101] Independent analysis from ChartMasters estimates their global pure album sales at 3.67 million units, supplemented by 12 million digital downloads and ringtones, with streaming equivalents adding further value to a total commensurate sales-to-popularity concept (CSPC) of approximately 19.3 million units.^[46] On the UK Singles Chart, Little Mix achieved five number-one hits—"Cannonball" (one week at No. 1 in December 2011), "Wings" (one week in November 2012), "Black Magic" (three weeks in August 2015), "Shout Out to My Ex" (three weeks in November 2016), and "Sweet Melody" (one week in January 2021)—totaling nine weeks at the summit, alongside 19 top-ten entries overall.^[2] Their debut single "Cannonball," a cover of Damien Rice's track, marked the first X Factor winner's single by a girl group to reach No. 1. "Shout Out to My Ex" became their fastest-selling single, certified 2× Platinum by the BPI for 1.2 million units. In the US, chart performance was more modest, with "Shout Out to My Ex" peaking at No. 49 on the Billboard Hot 100, though singles like "Heartbreak Anthem" (2021) earned RIAA Gold certification for 500,000 units.^[102] For albums, all seven studio releases charted in the UK top three, with Glory Days (2016) debuting at No. 1 and holding the position for five weeks, certified 5× Platinum by the BPI for 1.5 million units. Get Weird (2015) followed closely, reaching No. 2 and earning 2× Platinum status. Confetti (2020) also peaked at No. 2, reflecting sustained popularity post-Jesy Nelson's departure. Globally, Glory Days generated the highest equivalent album sales at around 5 million units per ChartMasters data, driven by strong streaming (828.7 million Spotify plays for "Shout Out to My Ex" alone). In the US, no albums received RIAA certification, underscoring their primary market strength in the UK and select international territories like Australia, where multiple singles achieved multi-platinum status.^[2][46]

Critical and fan reception

Little Mix's albums have garnered mixed to positive critical reception, with reviewers frequently praising the group's vocal harmonies and live performances while critiquing their output as formulaic or overly commercial pop. Metacritic aggregates indicate 71% positive reviews across their discography, reflecting appreciation for their polished production and vocal strengths, though 14% negative assessments highlight perceived lack of innovation. For instance, The Independent awarded Confetti (2020) four stars, lauding its "polished mix of flirtatious bops and high-octane tracks," but gave LM5 (2018) three stars, describing it as "scattershot, both thematically and musically."^{[103][104][105]} The Guardian characterized Confetti as "solid mainstream pop," aligning with a broader consensus that the group excels in accessible, empowering anthems but rarely deviates from pop conventions.^[106] Live shows have received stronger acclaim, with LiveRate consensus rating them as "superb" based on 65 reviews, emphasizing remarkable energy and vocal delivery.^[107] Critics have consistently highlighted the quartet's (and later trio's) vocal prowess as a standout feature, often comparing their harmonies favorably to predecessors like the Spice Girls, though some note production choices occasionally overshadow individual artistry. Reviews of albums like Get Weird (2015) praised 1980s influences and pop execution, while others, such as The Ithacan's take on the same record, found it a "jumble of sound" despite strong vocals.^[108][109] Fan reception has been overwhelmingly enthusiastic, with the dedicated "Mixers" fanbase driving commercial success and award wins, including Little Mix becoming the first girl group to claim the British Group prize at the 2021 BRIT Awards.^[110] This milestone, accepted as a trio, underscored their enduring popularity, particularly among LGBTQ+ audiences who have celebrated the group's empowering themes and stage presence.^[111] Mixers' loyalty is evident in sold-out tours and social media engagement, though segments of the fandom have faced criticism for toxicity, including online harassment during internal group tensions.^[112] Overall, fans value the group's authenticity, vocal blends, and resilience, contributing to their status as one of the UK's most successful X Factor acts despite critical ambivalence toward their artistic evolution.

Cultural impact and legacy

Achievements in the music industry

Little Mix amassed over 50 million records sold worldwide, establishing them as one of the most commercially successful girl groups of the 2010s.^[100][1] In the United Kingdom, their singles chart performance included five number-one hits—"Cannonball" in December 2011, "Wings" in November 2012, "Black Magic" in June 2015, "Shout Out to My Ex" in October 2016, and "Sweet Melody" in January 2021—alongside 19 top-ten entries overall.^[2] Their albums consistently reached the UK top five, with Glory Days (2016) becoming their sole number-one album upon release, shifting 96,000 combined units in its debut week.^[38] The group received three BRIT Awards, including British Single of the Year for "Shout Out to My Ex" in 2017 and British Video of the Year for "Woman Like Me" in 2019; in 2021, they became the first all-female group to win British Group, a milestone recognized by Guinness World Records.^[113] They also secured seven MTV Europe Music Awards for Best UK & Ireland Act, the most wins in that category for any act.^[100] Little Mix held the Guinness World Record for the most streamed female group on Spotify, reaching over 4.3 billion streams by late 2021 before being surpassed by BLACKPINK in 2023.^[46][114] Their debut as the first group to win The X Factor UK in 2011 propelled their single "Cannonball" to number one with 210,000 sales in its launch week, setting a foundation for sustained chart dominance.^[115]

Influence on pop culture and girl groups

Little Mix's tenure marked a resurgence in UK girl group viability post-Spice Girls, achieving sustained commercial success that outlasted many contemporaries formed via talent competitions. Formed through The X Factor in 2010 as its inaugural winning group, they amassed over 15 billion global streams by 2023, with UK album sales exceeding 3.6 million units according to Official Charts Company data.^[46][116] This longevity—spanning six studio albums and multiple number-one singles like "Wings" (2012) and "Black Magic" (2015)—provided a template for harmonically driven pop ensembles emphasizing vocal prowess over solo-star dynamics, influencing the expectation of multifaceted member contributions in group outputs. In 2021, Little Mix became the first all-female British group to win the BRIT Award for Best British Group, a milestone that underscored their market leadership and elevated visibility for girl groups in peer-voted honors traditionally dominated by male or mixed acts.^[117][113] Their public addresses during the ceremony acknowledged preceding female bands, positioning themselves within a lineage while highlighting barriers to collective female success in the industry. This accomplishment, coupled with sold-out arena tours like the 2019 LM5 Tour, reinforced a model of self-sustained touring revenue and fan loyalty through direct engagement, contrasting with shorter-lived groups reliant on viral singles alone. Culturally, Little Mix integrated themes of empowerment and resilience into pop narratives, with tracks addressing personal agency and relational autonomy that echoed in fan-driven movements for body positivity and mental health discourse. Their outspokenness on industry racism and sexism, as articulated by members Leigh-Anne Pinnock and Jade Thirlwall, amplified discussions on diversity in predominantly white-led pop structures, though empirical shifts in group formations remain limited.^[118] While not credited with spawning direct stylistic imitators on a global scale, their UK-centric dominance—holding records for most number-one singles by a girl group there—served as a benchmark for domestic acts navigating post-reality TV landscapes, prioritizing authentic interpersonal chemistry over manufactured personas.^[119]

Criticisms of artistic merit and formulaic output

Some music critics have characterized Little Mix's output as adhering closely to conventional pop structures, with albums like Salute (2013) described as featuring a "military theme [that] runs through this formulaic second album."^[120] Similarly, reviews of Confetti (2020) noted the group remaining "still stuck inside the pop factory," suggesting their self-critique of the manufactured pop industry did little to deviate from established formulas.^[106] Critics have also questioned the originality of their songwriting and stylistic evolution, with one assessment of Get Weird (2015) highlighting a failure to establish an "individual style" amid a "jumble of sound," implying derivative influences from prior girl groups without distinctive innovation.^[121] This perception extends to lyrical content, often labeled as empowerment anthems lacking depth, such as in DNA (2012), where promises of support are paired with "generic reference to heaven."^[122] Even band member Jade Thirlwall later reflected that group-era writing prioritized "more generic concepts that can relate to everyone," contrasting it with her solo work's personal focus.^[123] These critiques align with broader skepticism toward X Factor-originated acts, positioning Little Mix's commercial success as reliant on polished but predictable production rather than artistic risk-taking, though their vocal harmonies occasionally mitigated perceptions of uniformity.^[124] Despite such views, the group maintained strong chart performance, underscoring a divide between critical artistic evaluations and audience appeal.

Controversies

Jesy Nelson's departure and ensuing feud

On December 14, 2020, Jesy Nelson announced her departure from Little Mix after nine years, citing the toll on her mental health from the "constant pressure" of group life and public scrutiny.^[125][126] She had taken a hiatus in November 2020 for unspecified medical reasons, during which she decided leaving was necessary to prioritize her well-being.^[127] The band's official statement supported her choice, describing it as an "incredibly sad time" but affirming their love and agreement that her mental health came first.^[128] In later interviews, Nelson detailed how body image comparisons to her slimmer bandmates exacerbated her struggles, leading to self-harm, online trolling, and a sense of isolation within the group, culminating in a "breaking point" where she felt universally hated.^[129][130] She maintained that her exit was not premeditated for a solo career but a genuine response to deteriorating mental health, rejecting claims from some quarters that she had used it as an excuse.^[130][4] Post-departure relations soured publicly, with Nelson stating in April 2023 that she had not spoken to Leigh-Anne Pinnock, Perrie Edwards, or Jade Thirlwall in over two years, amid speculation of irreparable rifts.^[131] She described the estrangement as "sad" but denied an active feud, attributing media fixation on it—rather than her solo work—to sensationalism that overshadowed her efforts to rebuild.^[132][133] Edwards, in a May 2025 interview, tearfully reflected on their once-close friendship, expressing ongoing hurt from the fallout without detailing specific grievances.^[134] Nelson has since focused on solo releases under Polydor Records, while the trio continued as a unit until their 2022 hiatus.^[4]

Blackfishing allegations against Jesy Nelson

In October 2021, following the release of her solo debut single "Boyz" featuring Nicki Minaj on October 8, Jesy Nelson faced accusations of blackfishing, a term referring to white individuals adopting physical traits or aesthetics stereotypically associated with Black people, such as darkened skin and hairstyles like braids or curls, often via makeup, tanning, or styling.^[135] Critics on social media highlighted her appearance in the music video, where she displayed a notably darker complexion and cornrows, contrasting with her natural pale skin as a white British woman, and pointed to similar past instances during her Little Mix tenure, including heavily bronzed photos from around 2017 promotions.^{[136] [137]} Prior to Nelson's departure from Little Mix in December 2020, her bandmates had addressed concerns about her tanning and styling choices in "a very friendly, educational manner," with Jade Thirlwall later stating that "capitalizing on aspects of Blackness without having to endure the daily realities of the Black experience is problematic and harmful to people of color."^[138] These internal discussions, occurring years earlier, reflected the group's awareness of potential cultural insensitivity, particularly given the mixed-race composition of Little Mix, including two members with Black heritage.^[139] Nelson responded in a Vulture interview, denying intent to offend or appear racially ambiguous, attributing her video appearance to a natural tan from a three-week trip to Antigua rather than fake products, and emphasizing her naturally curly hair.^[140] She stated, "My intention was never ever to offend people of color with this video and my song... I would never intentionally do anything to make myself look racially ambiguous," while acknowledging she now understood the perceptions after feedback.^[137] Nicki Minaj defended her on Instagram and Twitter, urging critics to "stop" the backlash and citing Nelson's history of mental health struggles, including suicidal ideation, as context against what she called bullying potentially driven by a "personal vendetta" from former bandmates.^[135] The controversy amplified scrutiny on Nelson amid her post-Little Mix transition, with some observers noting selective media focus compared to similar aesthetics by other white artists, though no legal or professional repercussions ensued, and Nelson continued her solo career.^[141] Allegations persisted in online discourse tying them to broader cultural appropriation debates, but Nelson maintained her practices stemmed from personal tanning tendencies rather than deliberate emulation.^[136]

Broader industry critiques: mental health, racism, and sexism claims

Jesy Nelson announced her departure from Little Mix on December 14, 2020, attributing it to the severe toll the band's pressures had taken on her mental health, stating that "being in the band has really taken a toll on my mental health" and that the "constant pressure of being in a girl group and living up to expectations" proved overwhelming.^[142] In a 2021 Hunger magazine interview, the remaining members acknowledged their own mental health struggles amid industry demands, with Jade Thirlwall noting that "we’ve all been through [mental health struggles] in some way" and emphasizing the need for open conversations to normalize such issues.^[143] Thirlwall later criticized the X Factor format in January 2025 for its detrimental effects on participants' mental health, while expressing gratitude for the platform that launched the group.^[144] Leigh-Anne Pinnock has repeatedly claimed experiences of racism within Little Mix and the broader music industry, describing feelings of invisibility as the group's only Black member despite their commercial success, including five UK number-one singles and three Brit Awards.^[145] In her 2021 BBC Three documentary Leigh-Anne: Race, Pop and Power, she confronted industry leaders on Black underrepresentation and detailed personal incidents, such as being advised by Beyoncé's creative director to "work twice as hard" due to her race; she attributed her lighter skin tone to providing relative privilege in navigating these barriers.^[146] Pinnock elaborated in a 2023 Guardian interview that she internalized self-doubt, questioning "why do I feel invisible? Why am I not appreciated like the others?" after events like a 2020 Brazil performance where fans chanted her name for the first time, contrasting with perceived UK neglect.^[145] These assertions faced backlash, including accusations of colorism in the documentary's framing, which she said compounded her emotional strain.^[147] On sexism, Little Mix members have alleged discriminatory treatment, including a 2018 claim that their U.S. label Columbia Records instructed them to flirt with male executives at radio events to secure airplay, which Jade Thirlwall rejected outright.^[118] They further described being dismissed in creative processes, with Jesy Nelson recounting a major U.S. producer insisting women "shouldn’t be writing" and must exert "10 times as hard" effort compared to men.^[118] In the 2021 Hunger interview, Thirlwall highlighted persistent misogyny, unequal pay, and workplace harassment for women, while crediting social media for amplifying voices against such practices.^[143] The group has positioned their music, such as the album LM5, as a response empowering women against these dynamics.^[118]

Other ventures

Television and talent shows

Little Mix were formed during the bootcamp stage of the eighth series of The X Factor UK, which aired from August to December 2011.^[148] The group consisted of solo auditionees Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson, selected and grouped together by judges Louis Walsh and Tulisa.^[148] They advanced through the live shows, performing covers such as "You Keep Me Hanging On" in week one and original material in later rounds, ultimately winning the competition on 11 December 2011 with 48.8% of the public vote.^[149] This marked the first time a group had won the original UK version of the programme and the only instance of a girl group doing so.^[150] In September 2020, Little Mix launched Little Mix: The Search, a BBC One reality talent competition they created, hosted, and judged, seeking to assemble new all-female, all-male, or mixed-gender vocal groups from hundreds of applicants.^[151] The six-week series, which began airing on 26 September 2020, featured closed auditions, bootcamp challenges, and live performances, with the group mentoring contestants on vocals, choreography, and stage presence.^[152] Unlike prior talent formats, it incorporated provisions for contestant mental health support and post-show aftercare, which the members advocated for based on their observations of industry pressures on young artists following The X Factor.^[153] The programme concluded on 7 November 2020 with the formation of groups like Niomi's Destiny (all-female) and YChange (mixed), though none achieved notable commercial breakthroughs afterward.^[154] The group made guest performance returns to The X Factor, including a medley of "Power" and a collaboration with CNCO during the 2017 final on 2 December, demonstrating their evolved stage production to contestants.^[155] Individual members have appeared on related panel shows, such as Perrie Edwards as a guest on Never Mind the Buzzcocks in 2013, but group-level talent show judging remained limited to The Search.^[156]

Endorsements, products, and business initiatives

Little Mix secured a children's clothing range deal with Primark in 2012, featuring items like leggings and other apparel exclusively stocked by the retailer.^[157] In 2013, the group endorsed Schwarzkopf's LIVE Colour XXL hair dye line, promoting temporary color products targeted at young consumers.^[158] They released their own fragrance, Gold Magic, in 2015 through a partnership that capitalized on their pop image.^[158] Additional endorsements included activewear with USA Pro in 2016 and beauty collaborations such as Elegant Touch nail products and Maybelline cosmetics.^[159][158] The group also ventured into merchandising via a 2012 agreement with Vivid and Bravado, producing dolls, puzzles, accessories, games, and apparel like t-shirts and keyrings sold through official channels including the Shopbravado online store for UK and European markets.^[159] They promoted limited-edition products with brands like M&Ms, performing at the brand's London store launch for a Union Flag-themed pack in 2013.^[160] In 2018, partnerships extended to Colab dry shampoo and Simple skincare's limited-edition lineup.^[158] Business initiatives included directing Eternal Dance Media Limited and Eternal Magic Touring Limited, companies established for media and touring operations.^[161] Post-hiatus, individual members pursued ventures such as Leigh-Anne Pinnock's exclusive ASOS Style Edit collaboration, focusing on fashion curation.^[100]

Philanthropy efforts and their verifiable outcomes

Little Mix has participated in fundraising through performances at major charity telethons, including BBC Children in Need and Sport Relief, where their appearances contributed to large-scale national efforts aiding vulnerable children and communities in the UK. For instance, their performances helped support Children in Need appeals that raised £37,032,789 in 2020 and over £50 million in 2018, with funds allocated to youth services and poverty alleviation projects.^[162][163] In 2014, the group released a cover of "Word Up" as the official single for Sport Relief, directing proceeds to the charity's programs combating poverty and supporting sports initiatives for disadvantaged youth in the UK and internationally.^[164] This effort aligned with Sport Relief's 2014 total of £51,242,186 raised, part of which funded community projects highlighted during member Leigh-Anne Pinnock's 2017 visit to Liberia to showcase aid impacts.^[165][166] Individually, Jade Thirlwall donated stage outfits to Cancer Connections in Newcastle in February 2017, with subsequent sales generating thousands of pounds for cancer patient support services.^[167][168] In September 2020, Thirlwall's clothing collection auction raised over £2,000 specifically for food parcels and essentials aiding struggling families in South Shields during the COVID-19 crisis.^[169] In March 2019, Little Mix collaborated with Rays of Sunshine to grant wishes to 12 seriously ill children, organizing an exclusive London event that provided tailored experiences to improve their wellbeing.^[170] These targeted interventions represent direct, verifiable impacts, though broader event participations yield outcomes primarily through collective fundraising rather than isolated attribution.

Tours and live performances

Headlining tours

Little Mix's headlining tours supported their studio albums, spanning arena and theater venues primarily in the UK, Europe, and select international dates. The group conducted six major headlining tours from 2013 to 2022, accumulating over 200 performances as documented in concert databases.^[171] The DNA Tour in 2013 marked their debut headlining effort, promoting the album DNA with 27 shows across UK theaters and mid-sized venues, including dates at York Barbican Centre on 8 February..jpg)^[172] The Salute Tour followed in 2014, supporting Salute with 18 dates, starting 16 May in Birmingham and concluding 27 July in Scarborough, expanding to select US shows in September such as Boca Raton on 10 September.^[173] In 2016, The Get Weird Tour promoted Get Weird, comprising 59 performances from 13 March in Cardiff to 27 August in Newmarket, generating reported box office revenue of $26.1 million.^[35] The Glory Days Tour (2017–2018) backed Glory Days with 55 shows, initiating 21 May in Birkenhead and extending internationally to end 25 March 2018 in Kobe, Japan.^[174] LM5: The Tour in 2019 supported LM5 across 41 dates, beginning 16 September in Madrid and finishing 22 November at London's O2 Arena.^[175] The Confetti Tour, delayed from 2020 due to the COVID-19 pandemic, occurred in 2022 with 28 shows from 9 April in Belfast to 14 May in London, serving as the group's final collective performances before hiatus.^[176][177]

Supporting and guest appearances

Little Mix performed as opening acts on the North American leg of Demi Lovato's Neon Lights Tour in early 2014, joining alongside Fifth Harmony and Cher Lloyd for dates spanning February 9 to March 27 across 21 cities, including shows at venues such as the Honda Center in Anaheim on February 13.^[178][179] This opportunity marked one of their initial major U.S. tour exposures following their formation on The X Factor in 2011, with setlists featuring tracks like "Wings" and "DNA."^[180] In September 2016, Little Mix were announced as opening acts, alongside Victoria Monét, for the North American portion of Ariana Grande's Dangerous Woman Tour, covering approximately 15 dates from January to February 2017, including a performance at Madison Square Garden on February 24.^[181] Their sets emphasized hits such as "Shout Out to My Ex" and "Black Magic," aligning with the tour's promotion of Grande's third studio album.^[182] Beyond full supporting slots, Little Mix made a guest appearance during Taylor Swift's 1989 World Tour on August 15, 2015, at Levi's Stadium in Santa Clara, California, where they joined Swift onstage to perform their single "Black Magic" before an audience of over 58,000.^[183] This one-off collaboration highlighted cross-promotion between the acts, with Swift introducing the group to perform the song from their album Get Weird, released the prior month.^[184]

Cancelled or postponed tours

The Summer 2020 Tour, a planned series of UK arena dates announced in late 2019 to promote their album LM5, was fully cancelled on April 22, 2020, due to the escalating COVID-19 pandemic and associated government restrictions on public gatherings.^{[185] [186]} The group cited health and safety concerns for fans, crew, and themselves as the primary reason, with no rescheduling offered amid uncertainty over live events.^[185] The LM5 Tour's Australia and New Zealand leg, originally set for early 2019 but rescheduled to October 2019, was cancelled on October 23, 2019, to allow the group to prioritize recording new material.^[187] Additionally, a single UK date in Aberdeen on October 4, 2019, was cancelled due to unspecified logistical issues, though the rest of the European tour proceeded. These disruptions were not linked to health crises but to scheduling conflicts prioritizing studio work. The Confetti Tour, intended as a UK and Ireland arena run starting April 2021 to support their sixth album, was postponed on February 8, 2021, to April 2022 owing to ongoing COVID-19 restrictions and venue capacity limitations.^{[188] [61] [189]} All original tickets remained valid for the rescheduled dates, which ultimately took place as the group's final performances before their hiatus announcement in December 2021.^[188] The delay reflected broader industry challenges, with the group emphasizing fan safety over proceeding amid unpredictable lockdown measures.^[190]

Discography

Studio albums

Little Mix's debut studio album, DNA, was released on 19 November 2012 through Syco and Columbia Records. It peaked at number three on the UK Albums Chart and accumulated 473,000 chart sales in the UK.^[116] The group's second album, Get Weird, followed on 6 November 2015 and debuted at number two on the UK Albums Chart. It sold over 406,000 copies in the UK by early 2016 and was certified double platinum by the British Phonographic Industry (BPI) for 600,000 units.^[191][192] Glory Days, their third studio album, was issued on 18 November 2016 and became the group's first to reach number one on the UK Albums Chart, with 96,000 combined sales in its debut week—the highest first-week figure for a UK girl group album since 1998. It was certified triple platinum by the BPI in 2018 for exceeding 900,000 units.^[38][193] The fourth album, LM5, arrived on 16 November 2018 and peaked at number three on the UK Albums Chart, registering 331,000 chart sales.^[116] Confetti, released on 6 November 2020 as the final studio album featuring the original quartet, peaked at number two on the UK Albums Chart and achieved 245,000 chart sales.^[116]

Singles and EPs

Little Mix released their debut single "Cannonball", a cover of Damien Rice's song, on 11 December 2011 as the winners' single from the eighth series of The X Factor; it debuted at number one on the UK Singles Chart, selling 210,000 copies in its first week.^[194][195] The group has since issued over 30 singles, achieving five UK number-one singles—"Cannonball" (2011), "Wings" (2012), "Black Magic" (2015), "Shout Out to My Ex" (2016), and "Sweet Melody" (2020)—along with 18 top-10 entries on the UK Singles Chart.^[2][3] In the United States, their singles have seen limited Hot 100 success, with peaks including "Black Magic" at number 67 in 2015 and "Shout Out to My Ex" entering at number 69 in 2016, reflecting stronger international performance outside North America.^[1] Subsequent singles from their debut album DNA (2012), such as "Wings" (released 26 August 2012, UK number one) and "DNA" (19 November 2012, UK number three), established their pop-R&B sound with empowering themes.^[2] Later releases like "Black Magic" from Get Weird (2015) topped the UK chart for three weeks, certified platinum with over 1 million units sold, while "Shout Out to My Ex" from Glory Days (2016) also hit number one, earning quadruple platinum certification in the UK.^[3] Post-2020, following Jesy Nelson's departure, the trio's singles including "Sweet Melody" (re-release 2020, UK number one) and collaborations like "Heartbreak Anthem" with David Guetta and J Balvin (2021, UK number four) maintained commercial momentum.^[2] Little Mix have released a limited number of EPs, primarily digital packages featuring remixes and promotional content tied to singles, such as No - EP (11 November 2021) containing variants of "No" and Love (Sweet Love) - EP (3 September 2021).^[196] These EPs did not achieve significant standalone chart impact compared to their album-driven singles. Data sourced from UK Official Charts Company records.^[2][3]

Awards and achievements

Major award wins

Little Mix achieved their first major award win in 2017 at the Brit Awards, securing British Single of the Year for "Shout Out to My Ex".^[197] In 2019, they won British Video of the Year at the same ceremony for "Woman Like Me", voted by the public.^[198] Their third Brit Award came in 2021 for British Group, marking them as the first girl group to receive this honor in the awards' 41-year history.^[113][199] At the MTV Europe Music Awards, Little Mix amassed seven wins, the highest total for any British act, including Best UK & Ireland Act in 2015, 2016, 2018, 2019, 2020, and 2021, along with Best Pop in one year.^[200] They also won one MTV Video Music Award for International Artist.^[20] Other notable major wins include the iHeartRadio Music Award for Best Fan Army in 2017 and two Teen Choice Awards for Choice Music Group: International in 2017 and 2018.^[29]

Certifications and sales milestones

Little Mix have sold over 50 million records worldwide, according to their record label Sony Music. In the United Kingdom, the group accumulated certified sales exceeding 29 million units across singles and albums as of September 2022, placing them among the highest-certified female artists by the British Phonographic Industry (BPI). Their commercial success is primarily concentrated in the UK market, where they hold the record for the most BPI-certified singles by a British girl group. The band's studio albums have received multiple platinum certifications from the BPI. Glory Days (2016), their fifth album and first to reach number one on the UK Albums Chart, earned a quadruple platinum certification for 1.2 million equivalent units sold, making it their highest-selling release. Get Weird (2015) achieved triple platinum status for 900,000 units, while Confetti (2020) reached platinum for 300,000 units. Earlier albums like DNA (2012) and Salute (2013) each secured platinum certifications, reflecting initial breakthroughs following their formation on The X Factor. Singles certifications underscore Little Mix's chart dominance, with all major releases attaining at least platinum status from the BPI. "Black Magic" (2015) was certified quadruple platinum in February 2025 for 2.4 million units, driven by sustained streaming and downloads. "Shout Out to My Ex" (2016) and "Sweet Melody" (2020) each received triple platinum awards, the latter accumulating 1.8 million units. The group surpassed 25 million certified single units in the UK by 2023, including multiple number-one hits like "Power" (2017) at double platinum. Internationally, certifications are more modest but include gold and platinum awards in markets such as Australia, where they hold 17 ARIA certifications across singles and albums, exceeding the Spice Girls' tally. In the United States, the RIAA certified "Heartbreak Anthem" (2021) gold for 500,000 units, marking their third such single accolade. Global sales estimates, incorporating streams, place their career equivalent album sales at approximately 16 million units, per independent analytics.