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Rooster Teeth

Rooster Teeth Productions, LLC was an American entertainment company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth was a subsidiary of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is a division of Warner Bros. Discovery.

Rooster Teeth's first production was Red vs. Blue, which premiered in April 2003; it is the third longest-running episodic web series of all time.[citation needed] Due to server and web hosting costs, the founders created "Sponsorships" which later became "FIRST", a subscription to exclusive and earlier access to content and discounts on their merchandise store, among other benefits. The company later branched out into live-action shorts, series, comedy, Let's Play videos, and full animated productions. Other projects included reality shows, video game development, entertainment news programs, and podcasts. In 2015, Rooster Teeth released its feature-film debut Lazer Team, a science-fiction action comedy. The company hosted an annual convention, RTX, from 2011 to 2023 in Austin, Texas, and additionally in Sydney and London.

The company's videos were regularly released on its own website and app while podcasts and Let's Plays were published on their YouTube channel as well. As of September 2021, Rooster Teeth's primary YouTube channel has 9.18 million subscribers and has over 6 billion video views. Including all of their other channels, they maintain over 45 million subscribers.

On March 6, 2024, Rooster Teeth announced that the company would shut down. On April 15, 2024, Rooster Teeth announced that both the First program and their website and apps would shut down on May 15, 2024. In February 2025, Burns acquired the Rooster Teeth brand and some of its remaining intellectual property through his company Box Canyon Productions.

While attending the University of Texas at Austin, Burnie Burns and Matt Hullum collaborated with actor Joel Heyman making The Schedule, a 1997 independent film. The movie helped Hullum and Heyman to find work in Los Angeles, but otherwise had limited success. While working for a local company named Telenetwork, Burns later met Geoff Ramsey (then named Geoff Fink), Gustavo Sorola, Dan Godwin, and Jason Saldaña; the five formed drunkgamers.com, a website where they reviewed various video games while drunk. According to Ramsey, the group tried to receive free games to review, but "incurred the wrath" of several game developers in doing so.

One of the non-gameplay videos that the drunkgamers crew created during this time was a live-action parody of the Apple Switch ad campaign. This video featured Sorola as the main actor, used Peter Tchaikovsky's "Dance of the Sugar Plum Fairy" as background music, and focused on the lack of games available for the Apple Macintosh computer. Sorola and Burns said that the name was changed from 'Drunk Tank Podcast' to 'Rooster Teeth Podcast' for the same reason that 'Drunk Gamers' was changed to 'Rooster Teeth': Nobody would give games or sponsor something with 'drunk' in the title "because it was so unprofessional." Burns said of the name change, "We named it something else to give people the idea that we were going to be doing more than that". The name "Rooster Teeth" is a euphemism for "cockbite", an insult from the original Red vs. Blue trailer that Burns described as a "touchstone for the audience".

Among the company's core philosophies, Burns said, "we only make content that we would want to see... it comes from a very genuine space. I think that our audience appreciates that voice". As of 2017, production costs for an episode vary from $15,000 to $100,000.

Rooster Teeth's business strategy was a hybrid model composed of subscriptions, preroll ads, YouTube preroll ads, licensed studio productions, branded merchandise, and annual live events.

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