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Scream & Shout
"Scream & Shout" is a song by American musician will.i.am and American singer Britney Spears, taken from the former's fourth studio album, #willpower (2013). It was released on November 19, 2012, by Interscope Records as the second single from the album, and sent to mainstream radio in the United States on November 27. The song was written by will.i.am, Jef Martens, Tulisa and Jean Baptiste, and was produced by Martens under the alias Lazy Jay, with additional production by will.i.am. "Scream & Shout" is an upbeat dance pop song; its lyrics are about having a good time on a night out. It includes a reference to the lyric "Britney, bitch" from Spears' 2007 single "Gimme More".
"Scream & Shout" received mixed reviews from music critics. Some critics described the song as a dark club track, but others criticized the use of Auto-Tune on the vocals. The song was a commercial success worldwide, topping the charts in over 24 countries and reached the top five in Australia, Czech Republic, Russia, Slovakia, South Korea and Sweden. In the United States, the song peaked at number three on the Billboard Hot 100 and became the first number one song of the newly established Dance/Electronic Songs chart. In the United Kingdom, "Scream & Shout" became will.i.am's second consecutive song to top the UK Singles Chart, Spears' sixth, and her first since "Everytime" in June 2004.
An accompanying music video directed by Ben Mor was shot in October 2012, and premiered in the U.S. during a live episode of The X Factor on November 28. The theme of the music video is multiplicity, and critics complimented its futuristic setting. "Scream & Shout" also served as the theme song for a television commercial for Beats by Dr. Dre Color headphones. A remixed version of the song, featuring Hit-Boy, Waka Flocka Flame, Lil Wayne and Diddy, was uploaded to will.i.am's official YouTube account on January 25, 2013, after it was leaked on the internet earlier the same day. A music video for this version was filmed in January 2013 and released on February 14.
After Spears spent a year promoting her seventh studio album Femme Fatale (2011), RCA Records executive vice president of promotions Joe Riccitelli said that Spears would take a year off from the music business to "be a mom and get married." Later in May 2012, it was confirmed that Spears would be joining fellow singer Demi Lovato as a judge on the second US season of The X Factor. On August 28, 2012, Spears confirmed that she was recording new material with will.i.am, and said on social network Twitter, "Can't wait for y'all to hear @iamwill's next single featuring me." They had worked together the previous year on two tracks for Femme Fatale, one of which, called "Big Fat Bass", was included on the album. The song, rumored to be named "Sexy Sexy" at the time, was going to be released on will.i.am's album #willpower on October 15, 2012; however, will.i.am changed the release date after several tracks from the album were leaked online. He said, "I’m trying to finish #willpower…& now because of all the leaks I have push the album back to make new songs…"
On October 12, 2012, Spears confirmed that the track would be called "Scream & Shout". On November 17, 2012, the song was leaked in full online. When asked about how he felt about it being released earlier than expected, will.i.am said, "Well, that's done. You can't undo it. It's out. It made it real. But once things go to the editing and coloring, it's not in your control." Spears used her official Facebook account to express her sadness about the early release of the song, but added, "I AM super excited that my fans seem to love it as much as will.i.am and I do. It hits radio tmw and iTunes later in the week." Billboard confirmed the release of "Scream & Shout" on U.S. radio station 102.7 KIIS-FM on November 19 at 12:00 pm Pacific Standard Time. The same day, the song had its UK radio premiere on Capital FM at 8:00 pm Greenwich Mean Time, and had a digital promotional release in Europe. The song was released for digital download worldwide the following day, and was officially sent to mainstream radio by Interscope Records on November 27, 2012. will.i.am revealed the cover art for "Scream & Shout" on November 19 on his Facebook account.
British singer Tulisa co-wrote the original version of "Scream & Shout" with Jean Baptiste and recorded it under the title "I Don't Give a Fuck". The track was intended for her debut album The Female Boss (2012). However, the producer of the track, Lazy Jay, did not want Tulisa to have the song and gave it to will.i.am, who re-wrote the song with Spears in mind. Despite Tulisa's claim that her vocals can still be heard on the song, she was not credited with co-writing "Scream & Shout" originally, which prevented her from collecting any royalties from the song's release. She filed a lawsuit in 2012 against will.i.am and won in 2018, entitling her to 10% of publishing rights.
"Scream & Shout" is an upbeat dance-pop track, set to a moderate tempo of 130 beats per minute. It contains lyrics about having an enjoyable night out. The track begins with Spears rapping the first eight lines with Nicki Minaj-esque vocals. As the song proceeds to its chorus, will.i.am joins Spears on vocals. "Scream & Shout" includes a reference to the lyric "It's Britney, bitch", which was first used on Spears' 2007 single "Gimme More", and is used before every breakdown on the track.
Spin writer Marc Hogan wrote that "Scream & Shout" has similarities to Azealia Banks' song "212" (2011), and compared "Scream & Shout"'s background vocals to those of "Are We All We Are" (2012) by Pink. Keith Caulfield of Billboard said that the song "features a very different look for Spears, whose voice is roboticized to a nearly unrecognizable degree." After the song was leaked, a reviewer for Idolator said, "we're pleased to report that it's pretty good—and slightly kooky," and that the lyrics, "When you hear us in the club / You're gonna turn this shit up" are "probably accurate". Idolator also praised the use of the "It's Britney, bitch" line. Rebecca Macatee of E! Online wrote that the track is "clubby, catchy, cool", and compared Spears' vocals to those of Madonna, and wrote about the use of pitch-correcting software Auto-Tune on the song. Bill Lamb of About.com wrote that "the digital effects are seamless and the use of modulations of Britney Spears' voice to build the chorus sounds perfectly natural in this context", and that, "the spacey, free form bridge is beautiful despite will.i.am's singing talent limitations." A Rap-Up reviewer noted the use of Auto-Tune on will.i.am's vocals.
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Scream & Shout
"Scream & Shout" is a song by American musician will.i.am and American singer Britney Spears, taken from the former's fourth studio album, #willpower (2013). It was released on November 19, 2012, by Interscope Records as the second single from the album, and sent to mainstream radio in the United States on November 27. The song was written by will.i.am, Jef Martens, Tulisa and Jean Baptiste, and was produced by Martens under the alias Lazy Jay, with additional production by will.i.am. "Scream & Shout" is an upbeat dance pop song; its lyrics are about having a good time on a night out. It includes a reference to the lyric "Britney, bitch" from Spears' 2007 single "Gimme More".
"Scream & Shout" received mixed reviews from music critics. Some critics described the song as a dark club track, but others criticized the use of Auto-Tune on the vocals. The song was a commercial success worldwide, topping the charts in over 24 countries and reached the top five in Australia, Czech Republic, Russia, Slovakia, South Korea and Sweden. In the United States, the song peaked at number three on the Billboard Hot 100 and became the first number one song of the newly established Dance/Electronic Songs chart. In the United Kingdom, "Scream & Shout" became will.i.am's second consecutive song to top the UK Singles Chart, Spears' sixth, and her first since "Everytime" in June 2004.
An accompanying music video directed by Ben Mor was shot in October 2012, and premiered in the U.S. during a live episode of The X Factor on November 28. The theme of the music video is multiplicity, and critics complimented its futuristic setting. "Scream & Shout" also served as the theme song for a television commercial for Beats by Dr. Dre Color headphones. A remixed version of the song, featuring Hit-Boy, Waka Flocka Flame, Lil Wayne and Diddy, was uploaded to will.i.am's official YouTube account on January 25, 2013, after it was leaked on the internet earlier the same day. A music video for this version was filmed in January 2013 and released on February 14.
After Spears spent a year promoting her seventh studio album Femme Fatale (2011), RCA Records executive vice president of promotions Joe Riccitelli said that Spears would take a year off from the music business to "be a mom and get married." Later in May 2012, it was confirmed that Spears would be joining fellow singer Demi Lovato as a judge on the second US season of The X Factor. On August 28, 2012, Spears confirmed that she was recording new material with will.i.am, and said on social network Twitter, "Can't wait for y'all to hear @iamwill's next single featuring me." They had worked together the previous year on two tracks for Femme Fatale, one of which, called "Big Fat Bass", was included on the album. The song, rumored to be named "Sexy Sexy" at the time, was going to be released on will.i.am's album #willpower on October 15, 2012; however, will.i.am changed the release date after several tracks from the album were leaked online. He said, "I’m trying to finish #willpower…& now because of all the leaks I have push the album back to make new songs…"
On October 12, 2012, Spears confirmed that the track would be called "Scream & Shout". On November 17, 2012, the song was leaked in full online. When asked about how he felt about it being released earlier than expected, will.i.am said, "Well, that's done. You can't undo it. It's out. It made it real. But once things go to the editing and coloring, it's not in your control." Spears used her official Facebook account to express her sadness about the early release of the song, but added, "I AM super excited that my fans seem to love it as much as will.i.am and I do. It hits radio tmw and iTunes later in the week." Billboard confirmed the release of "Scream & Shout" on U.S. radio station 102.7 KIIS-FM on November 19 at 12:00 pm Pacific Standard Time. The same day, the song had its UK radio premiere on Capital FM at 8:00 pm Greenwich Mean Time, and had a digital promotional release in Europe. The song was released for digital download worldwide the following day, and was officially sent to mainstream radio by Interscope Records on November 27, 2012. will.i.am revealed the cover art for "Scream & Shout" on November 19 on his Facebook account.
British singer Tulisa co-wrote the original version of "Scream & Shout" with Jean Baptiste and recorded it under the title "I Don't Give a Fuck". The track was intended for her debut album The Female Boss (2012). However, the producer of the track, Lazy Jay, did not want Tulisa to have the song and gave it to will.i.am, who re-wrote the song with Spears in mind. Despite Tulisa's claim that her vocals can still be heard on the song, she was not credited with co-writing "Scream & Shout" originally, which prevented her from collecting any royalties from the song's release. She filed a lawsuit in 2012 against will.i.am and won in 2018, entitling her to 10% of publishing rights.
"Scream & Shout" is an upbeat dance-pop track, set to a moderate tempo of 130 beats per minute. It contains lyrics about having an enjoyable night out. The track begins with Spears rapping the first eight lines with Nicki Minaj-esque vocals. As the song proceeds to its chorus, will.i.am joins Spears on vocals. "Scream & Shout" includes a reference to the lyric "It's Britney, bitch", which was first used on Spears' 2007 single "Gimme More", and is used before every breakdown on the track.
Spin writer Marc Hogan wrote that "Scream & Shout" has similarities to Azealia Banks' song "212" (2011), and compared "Scream & Shout"'s background vocals to those of "Are We All We Are" (2012) by Pink. Keith Caulfield of Billboard said that the song "features a very different look for Spears, whose voice is roboticized to a nearly unrecognizable degree." After the song was leaked, a reviewer for Idolator said, "we're pleased to report that it's pretty good—and slightly kooky," and that the lyrics, "When you hear us in the club / You're gonna turn this shit up" are "probably accurate". Idolator also praised the use of the "It's Britney, bitch" line. Rebecca Macatee of E! Online wrote that the track is "clubby, catchy, cool", and compared Spears' vocals to those of Madonna, and wrote about the use of pitch-correcting software Auto-Tune on the song. Bill Lamb of About.com wrote that "the digital effects are seamless and the use of modulations of Britney Spears' voice to build the chorus sounds perfectly natural in this context", and that, "the spacey, free form bridge is beautiful despite will.i.am's singing talent limitations." A Rap-Up reviewer noted the use of Auto-Tune on will.i.am's vocals.