In February 2023, Gomez first spoke about her upcoming musical output, telling Vanity Fair, that it was "about real things that I'm walking through" and described it as "really powerful, strong, very pop" and "freedom from relationships, freedom from the darkness".[2][3] She further confirmed working on new music in May 2023.[4] On August 13, 2023, fans spotted posters with the question "Single Soon?" with a phone number attached to them.[5] When dialing the number, a voicemail greeting can be heard to "never worry about boyfriends at all".[6] The posters also pointed to a website called "illbesinglesoon.com" with the bottom of the page displaying links to Gomez's social media and newsletter.[7]
On August 17, after numerous fan speculations, Gomez eventually announced the single on her social media and revealed its cover art, which features her "posing in the backseat of a car with a glamorous fur jacket".[1][8] Limited edition 7-inch vinyls of the song were made available to preorder,[9] along with its pre-save on streaming platforms.[10] In an accompanying statement, she stated that "Single Soon" is just "a fun little song I wrote a while back that’s perfect for the end of summer" and that she is not "quite done with" her upcoming fourth studio album.[10]
On September 14, 2023, the song was removed from streaming platforms and digital stores temporarily, before returning to its uploaded state after a few hours.[11] It is a dance-pop and synthwave song about breaking up with a partner.[12]
To open the music video, Gomez receives a voice message from her younger sister confirming everything she needs to know: "Love you, Sissy. Never worry about guys—at all."[13] Gomez then writes a note to her soon-to-be ex, saying "I'm sorry, I can't, don't hate me."[14]
In the "Single Soon" music video, Gomez emphasizes that she will not dwell on any ex-beau for another minute.[13] Gomez changes and puts on a variety of luxury and glamorous clothes.[14]
