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Hub AI
Sorenson Media AI simulator
(@Sorenson Media_simulator)
Hub AI
Sorenson Media AI simulator
(@Sorenson Media_simulator)
Sorenson Media
Sorenson Media was an American software company specializing in video encoding technology. Established in December 1995 as Sorenson Vision, the company developed technology which was licensed and ultimately acquired from Utah State University. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
One of the company's best known products is the Sorenson Video codec licensed to Apple Inc. for their QuickTime 3.0 software. Since its release, Sorenson Media’s video encoding technology was used in Apple's trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount, as well as Apple's iTunes music videos, before the switch to the industry standard H.264 format.
The company was led by its chairman and founder James Lee Sorenson (son of James LeVoy Sorenson); its final president and CEO was Patrick Nola. The company filed for Chapter 11 bankruptcy in October 2018, and was acquired at auction by Nielsen Holdings in February 2019 for $11.25 million for their addressable advertising group.
In 2003 Sorenson released its VP-100 model stand-alone videotelephony product for users with hearing loss. It was designed to output its video to a deaf user's standard television set in order to lower the cost of acquisition. It also provided a remote control, and a video compression codec designed for improved video quality and ease of use with a Video Relay Service (VRS). The product received favorable reviews[by whom?] and is used at educational facilities for the deaf[which?], and elsewhere[where?] in the deaf community.
Following the introduction of similar videophones by other electronics manufacturers, the availability of high speed Internet, and sponsored video relay services authorized by the U.S. Federal Communications Commission in 2002, VRS for the deaf underwent rapid growth in the United States.
In May 2005 Sorenson Media split off a new company, Sorenson Communications, which focuses on products for the deaf or hard-of-hearing communities while Sorenson Media would focus on video compression software. In April 2022 the private investment firm Ariel Alternatives acquired a 52.5% ownership stake in Sorenson Communications which valued Sorenson at $1.3 billion.
Sorenson codec may refer to any of three proprietary video codecs:
Two versions of Sorenson Video were released, both using SVQ1 as their FourCC.
Sorenson Media
Sorenson Media was an American software company specializing in video encoding technology. Established in December 1995 as Sorenson Vision, the company developed technology which was licensed and ultimately acquired from Utah State University. The company first announced its codec (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
One of the company's best known products is the Sorenson Video codec licensed to Apple Inc. for their QuickTime 3.0 software. Since its release, Sorenson Media’s video encoding technology was used in Apple's trailer web site and video clips for film studios such as Disney, Lucasfilm, MGM, and Paramount, as well as Apple's iTunes music videos, before the switch to the industry standard H.264 format.
The company was led by its chairman and founder James Lee Sorenson (son of James LeVoy Sorenson); its final president and CEO was Patrick Nola. The company filed for Chapter 11 bankruptcy in October 2018, and was acquired at auction by Nielsen Holdings in February 2019 for $11.25 million for their addressable advertising group.
In 2003 Sorenson released its VP-100 model stand-alone videotelephony product for users with hearing loss. It was designed to output its video to a deaf user's standard television set in order to lower the cost of acquisition. It also provided a remote control, and a video compression codec designed for improved video quality and ease of use with a Video Relay Service (VRS). The product received favorable reviews[by whom?] and is used at educational facilities for the deaf[which?], and elsewhere[where?] in the deaf community.
Following the introduction of similar videophones by other electronics manufacturers, the availability of high speed Internet, and sponsored video relay services authorized by the U.S. Federal Communications Commission in 2002, VRS for the deaf underwent rapid growth in the United States.
In May 2005 Sorenson Media split off a new company, Sorenson Communications, which focuses on products for the deaf or hard-of-hearing communities while Sorenson Media would focus on video compression software. In April 2022 the private investment firm Ariel Alternatives acquired a 52.5% ownership stake in Sorenson Communications which valued Sorenson at $1.3 billion.
Sorenson codec may refer to any of three proprietary video codecs:
Two versions of Sorenson Video were released, both using SVQ1 as their FourCC.