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Technosexual
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Technosexual (derived from Greek Greek: τέχνη – technē , "art, ability, craft"[1] and Latin sexuālis, "sexual"[2]) is a term that circulated in media, fashion, and online outlets of the 2000s[3] to describe a male that possesses a strong aesthetic sense and a love of technology.[4]
History
[edit]The term "technosexuality" had been in use since the 70s, originally referring to a sexual attraction toward machines, robots, and androids,[5][6] being synonymous with ASFR or "other sexual devices not really occurring in real life".[7]
The first usage of the term as a concept distinct from ASFR was coined by US physicist and mathematician Ricky Montalvo in 2003,[8] as a portmanteau of "technophile" and "metrosexual". He launched the website "Technosexual.org" the same year,[9] where he provided the following description of a technosexual man:
technosexual
(TEK.noh.sek.shoo.ul) n. dandyish narcissist in love with not only himself, but also his urban lifestyle & gadgets; a man who is in touch with his feminine side but has fondness for electronics such as cell phones, pda's, computers, software, and the web.
— Ricky Montalvo, Technosexual.org[9]
Montalvo later shared the same definition to the Urban Dictionary, while augmenting it with the following passage:
Someone who is a geek in of style, or a stylish person in need of geek is a technosexual.
— Ricky Montalvo, Urban Dictionary[10]
At Technosexual.org, each "technosexual" wrote under pseudonyms related to their topic of choice for their column, collectively known as "The Mr's". These consisted of Montalvo as "Mr. Gadget", Geoff Nelson as "Mr. Style", Dave Chen as "Mr. Technology" and Derek Dukes as "Mr. Culture". Nelson described the group as "the revolutionary brothers of the metrosexual movement".[11] They sought to "redefine the term to a lifestyle where gadgets are a part of everyday style and life".[7]
The term soon gained traction across news websites and social media, being dubbed as "the uber tribe of Geeks".[12] A Facebook group titled "I married a technosexual" was created by Joanna Wiebe, who dedicated it "for anyone who is married, or attached, to a total technosexual".[13]
In 2005 the Calvin Klein company trademarked the term technosexual as part of their 'CK in2u' fragrance campaign. The fragrance bottle was designed by Stephen Burks, resembled an Apple iPod, featuring glass and white plastic. Tom Murry, the president of the company, claimed they had "envisioned [CK in2u] as the first fragrance for the technosexual generation". Press materials for the product highlighted modern-day technology-driven interactions, with lines such as "She likes how he blogs, her texts turn him on. It's intense. For right now."[14]
Characteristics
[edit]Swedish footballer Fredrik Ljungberg is often cited as the perfect example of a technosexual man, due to an image of masculine sensuality and tech savviness.[15][6][16][17][18]
In a 2004 interview, Montalvo gave the following description of a technosexual lifestyle:
With metrosexuality, it's about style, fashion, culture, and grooming for the straight male. A metrosexual man may be seen at an NBA game one night and an art gallery opening the next.
We take it one step further by adding technology. A technosexual man may not need to go to the NBA game because he can get highlights and scores via SMS or by browsing the web on his PDA while at the art gallery.
It has been suggested that a female counterpart to a technosexual is a "technosexualista" or a "technodiva".[5][7] A change in women's standards when searching for a partner is suggested to be part of the technosexual appeal, as "the woman's ideal man" has been transformed by technology from "someone who can mow the lawn, change the oil in the household cars, and clean the rain gutters" into "someone who can troubleshoot the household DSL or get last-minute movie showtimes".[7]
See also
[edit]References
[edit]- ^ τέχνη, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus
- ^ sexuālis, Webster's Revised Unabridged Dictionary, Springfield, Mass.: G. & C. Merriam, 1913
- ^ Clarke, Sean; Clarke, Seán (January 27, 2005). "Are you a technosexual?". The Guardian. ISSN 0261-3077. Retrieved July 27, 2023.
- ^ "Word Spy contributors" (2004) Technosexual Archived July 17, 2014, at the Wayback Machine wordspy.com
- ^ a b "Nasce um novo homem: o tecnossexual" [A new man is born: technosexual]. Terra (in Portuguese). April 6, 2005. Archived from the original on April 6, 2005. Retrieved July 27, 2023.
- ^ a b "¿Adiós a los metrosexuales?". El Universal (in Spanish). Retrieved July 27, 2023.
- ^ a b c d Miller, Katharine (2004). "Enter the Technosexual". AlterNet. Archived from the original on March 13, 2004. Retrieved July 27, 2023.
- ^ "Ricky Montalvo: There is a geek in all of us, so why not show us". Archived from the original on September 27, 2007. Retrieved July 27, 2023.
- ^ a b Montalvo, Ricky (2003), technosexual, archived from the original on December 2, 2003, retrieved July 27, 2023
- ^ technosexual, Ricky Montalvo, Urban Dictionary, 2004
- ^ Technosexual.org Meet the "Mr's", 2004, archived from the original on February 4, 2004, retrieved July 27, 2023
- ^ Mishra, Sourav (2005). "Forget metrosexual! Here comes the technosexual". Economic Times. Retrieved July 27, 2023.
- ^ Juliana Carpanez (March 16, 2005). "Nerds vaidosos dão origem à tribo dos tecnossexuais" [Well-groomed nerds originate the tribe of technosexuals]. G1 (in Portuguese). Retrieved July 27, 2023.
- ^ Wilson, Eric (2007). "How to Bottle a Generation". The New York Times. Retrieved March 8, 2007.
- ^ "Tecnosexual". Patologías urbanas. January 27, 2005. Retrieved July 27, 2023.
- ^ Dal Col, Angelo Alecsandro (May 5, 2010). "Metrossexualidade e retórica: o homem como produto". Pontifícia Universidade Católica de São Paulo.[permanent dead link]
- ^ REDACCION (October 16, 2005). "Una historia de hombres tecnosexuales". Panamá América (in Spanish). Retrieved July 27, 2023.
- ^ Percília, Eliene. "Tecnossexual". Brasil Escola (in Brazilian Portuguese). Retrieved July 27, 2023.
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