Audience (TV network)
Audience (TV network)
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Audience (TV network)

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Audience (TV network)

Audience Network (formerly known as Freeview from 1999 until 2005, and as The 101 Network from 2005 until 2011) was an American pay television channel that was owned by AT&T. It featured a mix of original and acquired series, specials, and feature films. The network operated as a commercial-free service and broadcast its programming without editing for content. It was originally exclusive to DirecTV, though it was also added to AT&T U-verse after AT&T's 2015 acquisition of DirecTV. It was also made available on later AT&T streaming efforts, including AT&T TV and AT&T Watch TV, a lower-cost option available to AT&T Mobility customers. As of 2019, the channel had a subscription base of 26 million. The channel closed on May 22, 2020.

The channel launched on November 25, 1999, as Freeview, a service on DirecTV channel 103 carrying a continuous loop of concerts and other events. Freeview was part of all of the satellite provider's subscription packages, starting with the Total Choice tier. In 2005, it was moved to channel 101 and was rebranded as The 101 Network. Following the rebrand, the channel's schedule began to expand to include original programs, with its first original program, CD US, being announced on November 1, 2005.

The channel was rebranded as Audience Network on June 1, 2011. In 2015, the channel was added to AT&T U-verse after DirecTV was acquired by AT&T. In June 2018, AT&T announced its discount streaming service, WatchTV, which would carry Audience.

On January 8, 2020, it was announced by parent company AT&T that Audience would end operations in its current format and transition to a barker channel for HBO Max, a service which launched on May 27. Rich Eisen later confirmed in a statement regarding the future of his daily radio show (which had maintained a longtime video simulcast on Audience) that the network would close on February 29 (his show ended the day before on Audience, and ended on radio on April 7). AT&T itself would not confirm the actual end date for the network at the time and continued for two months after with previous programming, though simulcasts of Eisen's show and The Dan Patrick Show both ended on February 28, and the network's website became merely a redirect to the generic DirecTV network listing. Eisen later found a new television homes on NBCSN, YouTube, and later on The Roku Channel, with Patrick also utilizing a YouTube live stream during the COVID-19 pandemic, before both ultimately moved to the Comcast-owned streaming service Peacock. In mid-April 2020, AT&T notified customers the network would officially shut down at 12:00 am Pacific on May 22, 2020. The network closed as scheduled after an airing of the documentary Black Sabbath: The End of The End, after which the channel space created by Freeview in 1999 folded.

Starting in January 2009, the channel aired Wonderland, a controversial drama series that had briefly aired on ABC in the spring of 2000. The run included all eight episodes of the series, six of which were not originally aired during the program's ABC run.

DirecTV and NBC Universal Television Studio announced on April 25, 2007, that new episodes of the soap opera Passions would begin airing exclusively on the channel on September 17, 2007, retaining its 2:00 p.m. Eastern Time timeslot that it held during its NBC run, with reruns airing on weekends. The series had aired on NBC since July 1999, however in early 2007, the network announced they were canceling the series as a result of replacing it by a fourth hour of Today and shortly afterwards DirecTV acquired exclusive broadcasting rights from NBC to renew the series and move it to 101 Network. The final NBC episode was aired on September 7, 2007, ending its eight-year broadcast on NBC before the new episodes began airing exclusively on DirecTV starting September 17, 2007. Although Passions moved to DirecTV's 101 Network, NBC continued to maintain the series official website on NBC.com due to the fact that their parent company NBCUniversal maintained ownership and production rights to the series, however the free streaming service of the new episodes of Passions on NBC.com and the option to purchase the episodes for download on iTunes, which had started in the 2006-07 season were completely discontinued once DirecTV began exclusively airing the new episodes. Initially the DirecTV episodes were only supposed to be available on their own network, but DirecTV later announced an agreement to allow NBC to rebroadcast the DirecTV episodes of Passions only as a paid subscription internet streaming content on NBC.com with a monthly subscription fee as an alternative for viewers who were unable to subscribe to DirecTV after the series moved to 101 Network; this began in October 2007. In December 2007, DirecTV announced that it would not renew Passions for a tenth season and that the series was officially canceled, the series finale aired on August 7, 2008.

DirecTV, NBC, and Universal Media Studios announced a deal on April 2, 2008, in which The 101 would carry the 13-episode third season of Friday Night Lights beginning on October 1. Through the deal, after the season ended on The 101, the drama series' third season aired in second-run form on NBC (with some scenes edited) starting on January 16, 2009. On March 31, 2009, NBC and DirecTV announced that they had renewed Friday Night Lights for two additional seasons, again to be broadcast first on DirecTV and then on NBC.

On July 19, 2010, DirecTV announced it had acquired the rights to the FX drama Damages, and renewed the series for two additional seasons following FX's cancellation of the series. The 101 Network began airing reruns of its first three seasons on January 5, 2011. Season 4 premiered on the rebranded Audience Network on July 13, 2011, and the fifth and final season premiered on July 11, 2012.

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