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The Color Run

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The Color Run

The Color Run is an event series and five kilometer paint race, copied from the Hindu festival of colors Holi, that is owned and operated by The Color Run LLC, a for-profit company. It takes place in North America, South America, Europe, Asia, New Zealand, Australia, Africa, Qatar and the United Arab Emirates. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run.

In March 2011, it was first held in Phoenix, Arizona with 6,000 people joined. It was created by Travis Snyder, a Utah native and event producer. His idea was to encourage professionals and novices to have fun together. Influenced by World of Color, Life in Color, and Mud Runs, he further blended the both elements, donation and running for five kilometers, together in order to promote health awareness.

In 2012, it was held over 50 cities in North America with more than 600,000 people joined, making it the largest five-kilometer event series in the United States. It was also held in Flemington Racecourse, Melbourne, Sydney, Brisbane, Gold Coast, Townsville, Sunshine Coast, Perth, Newscastle, Wollongong, Adelaide, Canberra and previously Cairns with more than 12,000 Australian joined and the money was partly donated to the Australian Paralympic Committee.

In 2013, it was held 100 times in North America, South America, Europe, Africa and Australia. It was expanded to Asia and Europe under partnership with IMG Worldwide since February, 2013. In Australia, it was held at Sydney Olympic Park during February and 20,000 Australian joined and helped raise $200,000 for Heartkids.

In 2014, it was held 300 times in over 50 countries worldwide. "The Color Run Night" was first introduced. In April, 2014, It was extended to Seoul, Beijing, Shanghai, Hong Kong, Vietnam, Bangkok, Singapore, and Kuala Lumpur in Asia; Dubai, Qatar, Kuwait, Lebanon and Egypt in Middle East, and Barcelona, Madrid, Amsterdam, Brussels, London, Manchester, and Dublin in Europe. Toronto, Vancouver were also introduced to. Charity partners include Australian Red Cross, Beyond Blue, Vision Australia, Cancer Council, Starlight Children’s Foundation Australia, RSPCA, Heartkids and Fight Dementia. The sponsor, Swisse, were planning to generate over AUD$1 million in charitable contributions through all 13 Color Runs in Australia in 2014.

In 2015 it was held 112 times in the United States, 7 in the United Kingdom, 6 in Australia and 4 in China. Also in Hungary since 2016, people can experience the feeling of the Color Run[clarification needed].

The untimed event emphasizes fun over competition. Open to first-time runners as well as families and children, the event is for runners and walkers. Registration fees typically start at around $24 US but can vary depending on region and package. According to The Color Run’s 2012 figures, over 60% of the participants were running a five-kilometer race for the first time, and over 70% of the participants were women ages 18–40. In 2013, there are expected to be a million participants.

Runners begin dressed in clean white T-shirts, and pass through 5 color stations, one every kilometer. Each color station is associated with a different color, with volunteers blasting the runners with dyed cornstarch out of bottles. At the finish line following the untimed run, there are typically celebrations featuring a dance party and food vendors.

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